Ваш настольный аналитический канал про эпоху AI, маркетинг и тренды поп-культуры.
0% техно-паники, политики и FOMO.
Канал ведёт Дима Бескромный, CEO bQ Group, консультант и лектор НИУ ВШЭ.
MAX: https://max.ru/dbeskromny
Обсудить дела @collabbeskromny
Created
11 March 2022 — measured — cross-checked against a third-party dataset (ext.tg_channel)
National news — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 9 August 2026 and assigned it the closest of 31 fixed categories, at 39% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
36 measurements spanning 50 days, net -2,763. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 151,727–157,455 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 36
Measured (UTC)
Subscribers
Change
24 Sept 2026, 22:19
152,577
-173
18 Sept 2026, 20:57
152,750
-176
16 Sept 2026, 13:56
152,926
+172
14 Sept 2026, 18:37
152,754
-37
13 Sept 2026, 01:41
152,791
-73
11 Sept 2026, 03:18
152,864
+167
8 Sept 2026, 01:38
152,697
+180
5 Sept 2026, 00:18
152,517
-86
3 Sept 2026, 10:13
152,603
+215
2 Sept 2026, 06:13
152,388
-4,228
1 Sept 2026, 05:07
156,616
-109
31 Aug 2026, 01:58
156,725
-69
30 Aug 2026, 04:28
156,794
+312
29 Aug 2026, 01:42
156,482
+534
28 Aug 2026, 01:24
155,948
+581
27 Aug 2026, 02:45
155,367
+453
26 Aug 2026, 03:24
154,914
+295
25 Aug 2026, 04:33
154,619
+111
24 Aug 2026, 04:27
154,508
-208
22 Aug 2026, 15:26
154,716
first reading
Engagement
306 posts held, back to 3 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 106 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
23.5%
avg views ÷ 152,577 subscribers
Avg views / post
35,800
165 posts measured
Reaction rate
1.71%
reactions ÷ views · ER floor
Posts in window
165
of 306 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 26 September 2026
Posts held
306 (3 August 2026 – 26 September 2026)
Views total
5,914,400
Reactions total
100,979
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
26 Sept 2026, 21:02 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈6,380
Videos
≈1,540
Links
≈2,500
Lifetime counters from Telegram’s own channel header, read 26 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
14m 32s
Average length
27s
Measured directly from 32 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
187,851 reactions across 298 posts, in 26 distinct kinds. The most used accounts for 15.7% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
29,472
15.7%
👍
26,378
14.0%
💯
24,779
13.2%
🔥
24,726
13.2%
😁
19,716
10.5%
👏
18,783
10.00%
❤🔥
12,859
6.85%
🤣
8,782
4.67%
😍
5,016
2.67%
💔
4,510
2.40%
🥰
3,816
2.03%
👌
3,471
1.85%
🍾
1,812
0.965%
😱
1,290
0.687%
😢
1,083
0.577%
😭
856
0.456%
🙏
116
0.062%
🤪
107
0.057%
🤨
97
0.052%
🤯
82
0.044%
6 further kinds
100
0.053%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 306 of the 306 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 191,517 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 306 most recent posts we hold, published 3 August 2026 to 26 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
140
across the posts below
Posts paid on
62
of 306 we hold a reading for · 20%
Most on one post
10
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @dbeskromny. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 306 most recent posts we hold for this entry, published 3 August 2026 to 26 September 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Advertising
Ad load
0.98%
3 of 306 posts carry an ad marker
Regulatory tokens
3
posts carrying an erid · 3 distinct tokens
Median views · ads
34,800
over 3 measured posts
Median views · rest
36,100
over 303 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
2RanykCbLJX
1
17 September 2026
17 September 2026
2Vtzqv5SUu9
1
26 August 2026
26 August 2026
CQH36pWzJqE1dR7FjFFT7NQtEaScsGPMqfuepwbuGaEPk3
1
11 September 2026
11 September 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 306 most recent posts we hold, published 3 August 2026 to 26 September 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Окно возможностей
Пока западные CEO маниакально требуют сверхпродуктивности от нейросетей и сотрудников, в Японии практикуют другой подход.
В некоторых японских компаниях сотрудника могут освободить от работы.
Но не от необходимости на неё ходить.
Как пишет Fortune, так поступают с частью возрастных работников: зарплату сохраняют, важных задач больше не дают, а стол ставят у окна.
Таких сотрудников называют «люд…
Сто причин не выспаться
Киноманы, это не учебная тревога.
Если вы по сорок минут выбираете, что посмотреть вечером, а потом просто идёте спать, вот вам прививка от паралича выбора.
The New York Times собрала 100 лучших сериалов XXI века по итогам голосования 516 представителей телеиндустрии — актёров, сценаристов, шоураннеров и других профессионалов.
Сохраняйте на случай очередного «смотреть совершенно нечего».
…
Как банк читает вас по расходам
Вы ещё выбираете цвет стен, а банк уже понял, что у вас ремонт.
Он видит это по вашему финансовому поведению: появились характерные покупки, сменились приоритетные категории кешбэка и алгоритм перестроил ваш профиль.
Такой пример привёл директор по маркетингу М.Видео Андрей Скачёк на первой конференции «День финтех-медиа», которая прошла 18 сентября.
И началась она с терминологии.
…
Цифровой фастфуд
Мы с вами научились безупречно искать скрытый сахар в йогурте, считать КБЖУ и добирать белок.
А потом спокойно начинаем утро с трёх скандалов, двух катастроф и чужой глянцевой жизни.
Без ограничений по размеру порции.
В Лондоне запустили кампанию, которая предлагает относиться к контенту как к еде: интересоваться, чем именно вы себя кормите.
Online Responsibility Network сравнила информационный …
Тень на репутации
Если вам кажется, что на этой неделе вы чего-то не предусмотрели, посмотрите на Aston Martin.
У гиперкара Valhalla обнаружилась неожиданная опция.
Двери эффектно открываются вверх, но при определённом освещении отбрасывают тот самый узнаваемый контур, который школьники обычно рисуют на задней парте.
Дизайн наверняка прошёл десятки согласований.
Потом вышел на улицу.
Открывашка по цене автомобиля
Вопрос «чем открыть?» по пятницам — самый насущный.
В 2000 году маркетологи Stella Artois предложили не мелочиться.
В кампании «Обнадёживающе дорого» следы от пивной крышки появились на машине, дизайнерском кресле и столике, скутере, электрогитаре — всё, очевидно, дорогое до безобразия.
Эта царапающая душу реклама родилась из суровой финансовой необходимости.
Stella стоила дороже ко…
Идеальный сервис переоценён
Да, безупречный сервис важен, не смею спорить.
Настоящая проверка бизнеса начинается в ту секунду, когда всё летит к чертям.
Вежливые менеджеры, своевременная доставка, открытка в посылке — базовый минимум, который никто не замечает.
А вот ошибка сразу показывает, чего на самом деле стоит ваш сервис.
Journal of Business Research собрал результаты 147 исследований с участием 82 901 чел…
18 дней славы
В 2023 году новый флагман OpenAI или Anthropic появлялся в среднем раз в 73 дня.
В 2026-м пауза сократилась примерно до 18.
Причём на видео — дуэль только двух компаний. Без Google, Grok и китайских разработчиков.
Поначалу кажется, что развитие технологии ускорилось в четыре раза. Но релиз и прорыв — не одно и то же.
Fast Company отделила по-настоящему новые фронтирные модели от их многочисленных в…
Главное, чтобы костюмчик сидел
А я — ходил.
Поэтому удобные кроссовки я спокойно надеваю даже под двубортный пиджак.
И делаю это не ради модного хулиганства, а ради банальной мобильности.
Собрал на Lamoda три оригинальные пары, которые по-разному работают с классикой: от аккуратного перемирия до стилистического переворота.
— ADISTAR CONTROL 5 — серебристый беговой силуэт из нулевых. Самая заметная пара в подборк…
Смешно, потому что начальник
Если над вашими шутками смеётся весь опенспейс, не спешите записывать себя в стендаперы.
Возможно, вы просто начальник.
Как раз на днях гуру лидерства из INSEAD Манфред Кетс де Врис опубликовал эссе о том, почему юмор — это не клоунада, а весьма недооценённая суперсила руководителя.
Я бы забрал из него три правила:
1. Уметь посмеяться над собой
Признать «ну и дичь я устроил» без лип…
Не в ресурсе быть друзьями
Мы блестяще научились выстраивать границы, распознавать токсичность и не сваливать на близких свои травмы.
Полезные навыки, правда?
Только обычная фраза «мне плохо, побудь со мной» в 2026 году требует целого протокола: нужно узнать, есть ли у человека ресурс, готов ли он на разговор, не нарушаем ли мы его границы и не заставляем ли выполнять неоплачиваемую эмоциональную работу.
С таким …
❤🔥305💯181👌91❤83🥰35💔30👏22🔥7
Showing the 12 most recent of 306 posts we hold for @dbeskromny. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
Posts edited after publishing
@dbeskromny edited 21 posts after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
8 August 2026
Most recent edit
26 September 2026
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Republished by 144 registered channels. The 48 listed are the ones that have forwarded the most posts; the rest are counted here but not each listed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 100 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it. The 24 listed below are the most frequent namers; the rest are counted above but not each listed.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 12 August 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Корнеев | Первый Маркетинговый @pervmarketing · 135,148 Telegram ranks this channel #1 of 98 here — alongside 97 others — read 13 August 2026
Полезный Парфун @ParfunA · 21,948 Telegram ranks this channel #2 of 99 here — alongside 98 others — read 22 September 2026
Паша и его прокрастинация @abbsol · 29,834 Telegram ranks this channel #3 of 98 here — alongside 97 others — read 8 September 2026
Саша Чижов @blogsmm · 38,252 Telegram ranks this channel #3 of 97 here — alongside 96 others — read 31 August 2026
Зашкваркетинг @dankmarketing · 59,319 Telegram ranks this channel #4 of 96 here — alongside 95 others — read 22 August 2026
DNative — блог Ткачука про SMM @dnative · 81,416 Telegram ranks this channel #4 of 98 here — alongside 97 others — read 18 August 2026
Дизраптор @disruptors_official · 72,888 Telegram ranks this channel #5 of 97 here — alongside 96 others — read 20 August 2026
Руслан.txt @ruslantxt · 37,469 Telegram ranks this channel #7 of 77 here — alongside 76 others — read 1 September 2026
👨🏻💻/ Марат Юсупов @maratyus · 109,306 Telegram ranks this channel #8 of 99 here — alongside 98 others — read 15 August 2026
Максонская ложа (Канал) @nomarketolog · 26,764 Telegram ranks this channel #9 of 92 here — alongside 91 others — read 23 September 2026
Надо было вчера @nadobulovchera · 26,337 Telegram ranks this channel #9 of 97 here — alongside 96 others — read 13 September 2026
Психология Маркетинга @marketpsy · 174,202 Telegram ranks this channel #9 of 98 here — alongside 97 others — read 12 August 2026
Молянов @molyanov_blog · 30,289 Telegram ranks this channel #10 of 98 here — alongside 97 others — read 8 September 2026
Максимально наша @maximalno_nasha · 25,803 Telegram ranks this channel #11 of 87 here — alongside 86 others — read 14 September 2026
Душнотека Грека @zolotoygrek_life · 41,325 Telegram ranks this channel #11 of 87 here — alongside 86 others — read 29 August 2026
Без aspera @bezaspera · 73,110 Telegram ranks this channel #11 of 98 here — alongside 97 others — read 20 August 2026
Инструменты маркетолога @profit_maker · 45,831 Telegram ranks this channel #15 of 96 here — alongside 95 others — read 27 August 2026
Котлер.Media @atlasonair · 34,422 Telegram ranks this channel #16 of 98 here — alongside 97 others — read 20 September 2026
Игорь Манн @mann_igor · 29,382 Telegram ranks this channel #17 of 94 here — alongside 93 others — read 8 September 2026
Завтрак с Килиной @zavtrak_s_Kilinoy · 62,582 Telegram ranks this channel #17 of 82 here — alongside 81 others — read 21 August 2026
Бабское коммьюнити @community43 · 68,612 Telegram ranks this channel #17 of 91 here — alongside 90 others — read 20 August 2026
СберМаркетинг @sbermarketing · 199,027 Telegram ranks this channel #19 of 96 here — alongside 95 others — read 13 August 2026
Быть одной — ЗБС @homealoneee · 27,892 Telegram ranks this channel #20 of 91 here — alongside 90 others — read 10 September 2026
how to wow @howtowow · 20,670 Telegram ranks this channel #21 of 93 here — alongside 92 others — read 26 September 2026
This channel appears in 103 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 24 September 2026 — this
entry's latest reading, not the date you are reading this.
“Бескромный” (@dbeskromny), 152,577 subscribers as measured 24 September 2026. Telegram Register, tgregister.com/channel/dbeskromny.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.