Channel
@howtowow
On this record: Growth · Engagement · What this channel posts · Reactions · Posts · Citations · Telegram's recommendations · Cite this entry
20,555subscribers
-18 since we began measuring on 6 August 2026
Risers and fallers across the register · movement among entries of 10,000–31,623.
| Telegram ID | -1001734845028 |
|---|---|
| Type | Channel |
| Username | @howtowow |
| Created | 11 March 2022 — measured — cross-checked against a third-party dataset (ext.tg_channel) |
| First recorded | 6 August 2026 |
| Last confirmed live | 13 August 2026 |
| Measurements held | 9 |
| Confirmed unchanged | 1 time, most recently 13 August 2026 |
| On Telegram | t.me/howtowow |
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 13 Aug 2026, 05:23 | 20,555 | -8 |
| 12 Aug 2026, 06:52 | 20,563 | -3 |
| 11 Aug 2026, 05:36 | 20,566 | -3 |
| 10 Aug 2026, 02:51 | 20,569 | -3 |
| 9 Aug 2026, 05:53 | 20,572 | -3 |
| 8 Aug 2026, 09:08 | 20,575 | -1 |
| 7 Aug 2026, 09:58 | 20,576 | +3 |
| 6 Aug 2026, 12:30 | 20,573 | no change |
| 6 Aug 2026, 12:22 | 20,573 | first reading |
12 posts held, back to 4 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 17 pagesof Telegram’s post history, 20 posts per page.
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
| Window | Rolling 30 days · latest post in window 12 August 2026 |
|---|---|
| Posts held | 12 (4 August 2026 – 12 August 2026) |
| Views total | 32,429 |
| Reactions total | 574 |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 12 Aug 2026, 23:22 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
Measured directly from 1 video with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
574 reactions across 12 posts, in 1 kind.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| 🤩 | 574 | 100.0% |
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 12 of the 12 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 574reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 12 most recent posts we hold, published 4 August 2026 to 12 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Вау! Какие же актуальные, цепляющие темы каждый год выбирают для конференции ТОК от Точка Банк! Например, в этот раз будет антидискуссия двух основательниц брендов предметного дизайна с абсолютно разными подходами — Оли Найдёновой и Даши Молоковой. Их продукты выделяются в ленте и запоминаются с первого взгляда, но каждая из предпринимательниц принимает для этого совершенно разные управленческие решения. С обеими де…
🤩7
Вау! Оказывается у Тома Лелу про которого пост выше, ещё в 24 году была коллаборация с W Hotels. Художник съездил в два флагмана, подметил детали и создал пять авторских фраз о причудах современных путешественников. В итоге с его рукописными фразами вышли сумки-тоут, панамы и открытки. Интересно, что мерч встречал гостей прямо в контексте отдельного опыта, например сумка «Wake me up when there’s no WiFi» лежала в шка…
🤩29
Вау! Лувр пригласил французского художника Тома Лелу сделать мерч! Его фишка в том, что он пишет от руки простой синей ручкой афоризмы и какие-то забавные штуки, так что коллекция называется в его стиле: «Mona Who?»
🤩73
Вау! Какая необычная коллаборация у сети Буше и школы инноваций Ikra: в пространствах пекарен появились такие салфетки для записи своих идей! Кстати, часто так делаю!
🤩96
Вау! Когда коллаборация — это не совместная капсула или лимитированный продукт, а целая магистратура! Школа 21 (проект Сбера) и МГИМО запустили программу «Управление цифровыми продуктами на международных рынках» Будет актуально для тех, кто на каком-то этапе карьеры задумывается «а что дальше?». Формат гибридный: основная часть онлайн и раз в семестр интенсив в Москве, работу бросать не нужно. Основной упор в обучен…
🤩9
Вау! Это, кстати, ещё не всё! Marvis продолжает свою историю с художниками и в офлайне, из ярких примеров: роспись на Миланском вокзале, мурал на здании и целый брендированный вагон метро!
🤩61
Вау! Зашла в соцсети зубной пасты Marvis, а все ролики в их аккаунте нарисованы в том же духе, что и упаковка, очень прикольные сюжеты, есть несколько миллионников. Пошла изучать и оказывается, бренд системно сотрудничает с художниками со всего мира! Ещё с 2017 года у них есть Marvis Collective — творческое сообщество, которое переводит зубную пасту на язык искусства.
🤩77
Вау! Неожиданная коллаборация косметики ART\FACT с Гжельским фарфоровым заводом! Бренд выпустил средства, которые помогают добиться эффекта фарфоровой кожи: маску для лица, крем для рук и выравнивавшую тон сыворотку! А Гжельский завод со своей стороны добавил предметы для бьюти-ритуалов: расписанные вручную скребок гуаша и свечу. Идея в том, кожа и фарфор одновременно хрупкие и сильные — и это сравнение давно преврат…
🤩51
Вау! Glossier превратили свой нью-йоркский флагман в настоящую бодегу (так называют местные угловые магазинчики). Всё это в честь бальзама со вкусом яблока, сделанного в партнёрстве с New York State Tourism Board. Интересно, что бренд не ограничился своим магазином, они разложили бальзам в десять реальных нью-йоркских бодег, причём эти районные магазинчики оставляют себе 100% выручки!
🤩36
Вау! Девелопер MR ко Дню строителя выпустил коллекционный арт-объект «Свет» художника Максима Дёмина, в его основе образ света, идущего из окна или изнутри самого человека. И обратите внимание, как круто это упаковано в многослойную коробку, где каждый слой — старые обои, газеты, калька с ключевой фразой — как будто проводит тебя через историю места.
🤩62
Вау! Обожаю, когда свободно и креативно делают не только в Москве! Ивент-агентству «Мандариновая лиса» в этом году 10 лет, у ребят более 700 кейсов в России и зарубежом. Один из них — собственный фестиваль «Креатив на Волге» в Самаре, который стал узнаваемым в креативной индустрии от Владивостока до Калининграда! Если коротко, то из локального ивента сделали событие федерального масштаба (последний раз на 12 тыс. чел…
🤩30
Вау! Какая красивая сервировка в формате пикника для Kering! Гости собрались в саду штаб-квартиры компании, чтобы собрать урожай меда Laennec, а потом устроили летний ланч-пикник, где попробовали блюда на основе этого сорта меда.
🤩43
Showing the 12 most recent of 12 posts we hold for @howtowow. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Citation-graph rank — 21,660 of 1,169,250entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Named by 4 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
This channel appears in 2 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 13 August 2026 — this entry's latest reading, not the date you are reading this.
“how to wow” (@howtowow), 20,555 subscribers as measured 13 August 2026. Telegram Register, tgregister.com/channel/howtowow.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.