Новостной канал The Blueprint (@theblueprintru) — независимого издания о моде, красоте и современной культуре.
Почта: [email protected]
Реклама: [email protected]
Показы: [email protected]
Запись в РКН: https://theblueprint.ru/l/GAscKm8
Created
10 August 2021 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Film & TV — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 20 August 2026 and assigned it the closest of 31 fixed categories, at 98% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.
Growth
60 measurements spanning 93 days, net +1,273. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 70,885–72,959 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 60
Measured (UTC)
Subscribers
Change
6 Nov 2026, 17:20
72,397
+11
5 Nov 2026, 14:40
72,386
-3
4 Nov 2026, 17:19
72,389
-19
3 Nov 2026, 16:15
72,408
+5
2 Nov 2026, 14:51
72,403
-16
1 Nov 2026, 18:07
72,419
-20
31 Oct 2026, 17:40
72,439
-16
30 Oct 2026, 16:29
72,455
-3
29 Oct 2026, 17:27
72,458
-32
28 Oct 2026, 14:38
72,490
-27
27 Oct 2026, 13:06
72,517
+24
26 Oct 2026, 16:16
72,493
-25
25 Oct 2026, 13:37
72,518
-19
24 Oct 2026, 15:45
72,537
-52
23 Oct 2026, 18:17
72,589
-33
22 Oct 2026, 16:28
72,622
-16
21 Oct 2026, 10:54
72,638
-1
20 Oct 2026, 11:58
72,639
-17
19 Oct 2026, 08:36
72,656
-16
18 Oct 2026, 07:34
72,672
first reading
Engagement
1,155 posts held, back to 5 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 188 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
3.41%
avg views ÷ 72,397 subscribers
Avg views / post
2,470
358 posts measured
Reaction rate
1.31%
reactions ÷ views · ER floor
Posts in window
359
of 1,155 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 356 of 358 measured posts that carry a reaction reading, and over those same posts' views.
What these figures were computed from
Window
Rolling 30 days · latest post in window 6 November 2026
Posts held
1,155 (5 August 2026 – 6 November 2026)
Views total
882,629
Reactions total
11,507
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
6 Nov 2026, 21:23 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈84,500
Videos
≈7,800
Links
≈16,800
Lifetime counters from Telegram’s own channel header, read 6 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
2h 42m
Average length
51s
Measured directly from 191 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
31,670 reactions across 985 posts, in 67 distinct kinds. The most used accounts for 48.9% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
15,492
48.9%
❤🔥
2,335
7.37%
🔥
1,864
5.89%
💔
1,522
4.81%
🤡
892
2.82%
👍
771
2.43%
🤯
683
2.16%
🤮
607
1.92%
😭
598
1.89%
👎
550
1.74%
😢
549
1.73%
😁
532
1.68%
🤬
442
1.40%
💘
419
1.32%
💩
413
1.30%
🙏
368
1.16%
🥴
348
1.10%
🕊
335
1.06%
🤣
328
1.04%
😍
318
1.00%
47 further kinds
2,304
7.28%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 988 of the 1,000 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 31,670 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 1,000 most recent posts we hold (the sample is capped at 1,000), published 18 August 2026 to 6 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
12
across the posts below
Posts paid on
10
of 999 we hold a reading for · 1%
Most on one post
3
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @theblueprintnews. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 1,000 most recent posts we hold for this entry (the sample is capped at 1,000), published 18 August 2026 to 6 November 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Advertising
Ad load
0.1%
1 of 1,000 posts carry an ad marker
Regulatory tokens
1
posts carrying an erid · 1 distinct token
Median views · ads
2,370
over 1 measured post
Median views · rest
2,150
over 998 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
2VtzqxRrJ9h
1
19 August 2026
19 August 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 1,000 most recent posts we hold (the sample is capped at 1,000), published 18 August 2026 to 6 November 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Recent posts
Telegram’s own ‘edited’ marker: 78 of 359 posts held from the last 30 days (21.7%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).
Что произошло в пятницу? Собрали главное в дайджесте новостных материалов The Blueprint:
🔷 Мартин Роуз назначена новым креативным директором Balenciaga;
🔷 Александра Трусова заняла третье место на этапе Гран-при в Китае. Анастасия Мишина и Александр Галлямов — первое;
🔷 Бренд Studio 29 закрывается;
🔷 Леонид Каневский запустил YouTube-шоу «Другая история»;
🔷 Dior обвиняют в использовании ИИ в рождественском мульт…
Леонид Каневский — о рейвах и электронной музыке: в своем новом шоу на YouTube.
Первый выпуск «Другой истори» ведущий «Следствие вели...» посвятил рейв-культуре — по горячим следам «Литрейва» в Ленинской библиотеке, который раскритиковали Екатерина Мизулина, депутат Госдумы Нина Останина и другие.
Ленинка для нашей семьи — место с личной историей, — рассказал актер The Blueprint.
Подробнее о шоу, отношении Каневс…
Джулианна Мур в окружении матросов — в новой съемке для кавер-стори Vogue Adria.
Для ноябрьского номера актрису сняла на пленку Хлоя Чиппендейл, вдохновившись старым кино и фотографиями Питера Линдберга.
В интервью Мур рассказала о новом фильме Джесси Айзенберга «Дебют», в котором сыграла женщину и мать в дорогом пальто, которая решает пережить личностных кризис, сыграв уборщицу в мюзикле, и неожиданно вживается в …
Netflix снимут мультсериал по «Сумеркам».
В основе сюжета — роман Стефани Майер «Солнце полуночи», в котором события первых «Сумерек» показаны глазами Эдварда.
Подробнее
🔹The Blueprint News | Рассылка
Граймс сыграет в фильме, созданном с помощью ИИ. Его покажут в кинотеатрах.
Певица озвучила персонажа в картине «Боги не дают даров» (Gods Don’t Give Gifts) режиссера Зака Лондона. Визуальную часть полностью сгенерировали с ИИ, а героиню создали по образу Граймс.
Действие разворачивается в антиутопическом будущем, где сознание можно переносить между телами, воспоминания — покупать и продавать, а людей — возвращать …
Tesla сворачивает производство кибертраков ради беспилотных такси.
Об этом Илон Макс заявил в своем аккаунте в X. Ранее акции компании упали на 11%.
Подробнее
🔹The Blueprint News | Рассылка
«Невозможно пройти мимо»: на фасаде Capital Towers появился световой слоган.
Так Capital Group приглашает на выставку в галерее «Триумф» и анонсирует одноименный фотопроект о трех домах компании: «Бадаевском», «Золотом» и Capital Towers. Леонид Сорокин, Маргарита Смагина и Глеб Леонов сняли их в отражениях: в стекле, воде и поверхностях окружающих предметов с неожиданной стороны. В отражении знакомый дом выглядит ин…
Gentle Monster представили первую коллекцию ИИ-очков. В кампейне снялся Хоакин Феникс.
Лауреат «Оскара» за роль в «Джокере» сыграл продавца в сюрреалистичном ролике режиссера «Зоны интересов» Джонатана Глейзера. Его герой попадает в странный отель и встречает загадочных существ, общаться с которыми ему помогают умные очки. Пока вышел только тизер, полную версию покажут в середине ноября.
Очки разработаны совместно …
Швеция вернет Нигерии и Боливии произведения искусства и исторические артефакты. Среди них — бенинские бронзы, вывезенные из Нигерии в 1897 году, и предметы, принадлежавшие коренному народу Боливии — калавайя.
Подробнее
🔹The Blueprint News | Рассылка
Фанатам «Очень странных дел» приготовиться: Netflix заказал производство приквела сериала под названием Other Worlds: A Stranger Things Adventure.
Действие нового шоу развернется в 1955 году в городе Марион, штат Невада, задолго до событий оригинального сериала. Подробности сюжета пока держатся в секрете, но известно, что история будет связана с прошлым Векны.
Премьера запланирована на 2028 год; первый тизер уже го…
Что известно о Мартин Роуз — новом креативном директоре Balenciaga:
🔷 Начинала с небольшого бренда. Мартин Роуз родилась в 1980 году в Кройдоне на юге Лондона. В 2003 году вместе с дизайнером Тамарой Ротштейн она запустила марку LMNOP, а в 2007-м основала собственный бренд Martine Rose. В первых коллекциях Роуз разрабатывала мужскую одежду.
🔷На ее эстетику повлияли рейв-культура, регги и футбольные фанаты 1990-х. В…
❤11🤮4
Showing the 12 most recent of 1,155 posts we hold for @theblueprintnews. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@theblueprintnews edited 9 posts after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
8 August 2026
Most recent edit
20 October 2026
Posts recorded as deleted after publishing
We recorded 2 posts on @theblueprintnews as deleted — posts this register held that were missing from the channel’s public page on two separate reads, taken from different network addresses at least an hour apart.
A deletion is not wrongdoing. This register can see that a post it held is no longer on the channel’s public page, and when — not why. Expired ad placements, reposts, rotating links and corrections all look the same. This is a count of recorded detections, not an exact total: it misses deletions we could not see, because only a post we held and later re-read inside the page can be seen to go, and it may include a small number of wrong records. How this is measured.
First seen missing
6 September 2026
Most recent seen missing
21 October 2026
Median time before seen missing
13 hours
Seen missing in the last 30 days
1
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Republished by 99 registered channels. The 48 listed are the ones that have forwarded the most posts; the rest are counted here but not each listed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 56 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it. The 24 listed below are the most frequent namers; the rest are counted above but not each listed.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 20 August 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
World Fashion Channel @wfcru · 25,669 Telegram ranks this channel #4 of 86 here — alongside 85 others — read 12 September 2026
Будни Гальяно @budnigalliano · 27,802 Telegram ranks this channel #4 of 89 here — alongside 88 others — read 10 September 2026
VOGUE-religion @religion_vogue · 23,833 Telegram ranks this channel #6 of 90 here — alongside 89 others — read 13 September 2026
The Blueprint @theblueprintru · 96,528 Telegram ranks this channel #7 of 92 here — alongside 91 others — read 16 August 2026
time vs. vogue @time_vs_vogue · 33,904 Telegram ranks this channel #10 of 87 here — alongside 86 others — read 10 September 2026
Безфильтров @bezfiltrov_show · 28,858 Telegram ranks this channel #11 of 94 here — alongside 93 others — read 9 September 2026
Печенюшки&Co @pechenuwki · 36,598 Telegram ranks this channel #11 of 84 here — alongside 83 others — read 3 September 2026
MUR @fashion_mur · 205,400 Telegram ranks this channel #11 of 92 here — alongside 91 others — read 11 August 2026
BURO. @Buro247_ru · 25,476 Telegram ranks this channel #12 of 90 here — alongside 89 others — read 13 September 2026
Mukhins @mukhinss · 54,422 Telegram ranks this channel #12 of 92 here — alongside 91 others — read 23 August 2026
Гуд морнинг, Карл! @goodmorningkarl · 55,755 Telegram ranks this channel #13 of 91 here — alongside 90 others — read 23 August 2026
SALAVAT KYPERE @salavat_kypere · 46,367 Telegram ranks this channel #14 of 64 here — alongside 63 others — read 27 August 2026
KK @kseniadenisovna · 33,240 Telegram ranks this channel #15 of 90 here — alongside 89 others — read 3 September 2026
Golden Chihuahua @goldchihuahua · 91,274 Telegram ranks this channel #15 of 88 here — alongside 87 others — read 17 August 2026
Olga Krayzman @olgakrayzman · 25,930 Telegram ranks this channel #17 of 86 here — alongside 85 others — read 13 September 2026
editors on vacation @editorsonvacation · 19,997 Telegram ranks this channel #18 of 90 here — alongside 89 others — read 28 September 2026
superficial space cadet @superficialspacecadet · 24,953 Telegram ranks this channel #18 of 94 here — alongside 93 others — read 15 September 2026
Правила жизни @pravilamagru · 63,687 Telegram ranks this channel #18 of 96 here — alongside 95 others — read 21 August 2026
Copy Me @copyme · 26,678 Telegram ranks this channel #20 of 89 here — alongside 88 others — read 11 September 2026
shoes&drinks @shoesanddrinks · 27,067 Telegram ranks this channel #20 of 92 here — alongside 91 others — read 11 September 2026
N С К У С С Т В О @NCKYCCTBO · 31,295 Telegram ranks this channel #20 of 88 here — alongside 87 others — read 6 September 2026
Историк Мод Анатоль Вовк @istorikmod · 26,001 Telegram ranks this channel #21 of 91 here — alongside 90 others — read 13 September 2026
f/64 @sixtyfourmag · 71,323 Telegram ranks this channel #21 of 88 here — alongside 87 others — read 20 August 2026
«Карьера» The Blueprint @theblueprintcareer · 143,861 Telegram ranks this channel #22 of 97 here — alongside 96 others — read 13 August 2026
This channel appears in 284 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 6 November 2026 — this
entry's latest reading, not the date you are reading this.
“The Blueprint News” (@theblueprintnews), 72,397 subscribers as measured 6 November 2026. Telegram Register, tgregister.com/channel/theblueprintnews.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.