PR, развитие TG-канала, вакансии в digital
Автор – Анна Борисова, 15 лет в PR, ВШЭ. Курсы по PR, Telegram и журнал «Медиамания»
Для связи @borisova_anya
РКН: https://clck.ru/3PeUGy
Created
13 December 2021 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 10 September 2026 and assigned it the closest of 31 fixed categories, at 74% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
33 measurements spanning 51 days, net +466. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 28,285–28,891 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 33
Measured (UTC)
Subscribers
Change
25 Sept 2026, 18:21
28,821
+243
17 Sept 2026, 06:41
28,578
+4
15 Sept 2026, 06:00
28,574
-1
13 Sept 2026, 17:19
28,575
-1
12 Sept 2026, 00:00
28,576
+9
9 Sept 2026, 11:39
28,567
+8
6 Sept 2026, 03:38
28,559
+21
3 Sept 2026, 19:17
28,538
+18
2 Sept 2026, 11:33
28,520
+26
1 Sept 2026, 08:14
28,494
+22
31 Aug 2026, 07:14
28,472
-3
30 Aug 2026, 05:07
28,475
+4
29 Aug 2026, 04:12
28,471
+24
28 Aug 2026, 01:24
28,447
+34
26 Aug 2026, 23:34
28,413
+46
26 Aug 2026, 00:07
28,367
-2
24 Aug 2026, 21:55
28,369
+2
23 Aug 2026, 08:57
28,367
-15
21 Aug 2026, 19:19
28,382
-4
20 Aug 2026, 18:15
28,386
first reading
Engagement
188 posts held, back to 3 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 70 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
10.2%
avg views ÷ 28,821 subscribers
Avg views / post
2,950
77 posts measured
Reaction rate
3.66%
reactions ÷ views · ER floor
Posts in window
77
of 188 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 26 September 2026
Posts held
188 (3 August 2026 – 26 September 2026)
Views total
227,045
Reactions total
8,305
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
26 Sept 2026, 18:36 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈5,150
Videos
≈255
Links
≈2,910
Lifetime counters from Telegram’s own channel header, read 26 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
10m 25s
Average length
3m 28s
Measured directly from 3 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
18,761 reactions across 183 posts, in 14 distinct kinds. The most used accounts for 45.5% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
8,531
45.5%
🔥
4,338
23.1%
💯
2,000
10.7%
🥰
949
5.06%
⚡
907
4.83%
🤣
748
3.99%
🙏
601
3.20%
🕊
307
1.64%
😭
132
0.704%
🙉
89
0.474%
😱
83
0.442%
🎉
48
0.256%
🤯
25
0.133%
💔
3
0.016%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 188 of the 188 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 19,207 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 188 most recent posts we hold, published 3 August 2026 to 26 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
11
across the posts below
Posts paid on
7
of 188 we hold a reading for · 4%
Most on one post
5
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @estcontact. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 188 most recent posts we hold for this entry, published 3 August 2026 to 26 September 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Advertising
Ad load
1.06%
2 of 188 posts carry an ad marker
Regulatory tokens
2
posts carrying an erid · 2 distinct tokens
Median views · ads
2,850
over 2 measured posts
Median views · rest
3,180
over 186 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
2SDnjdjvDc7
1
31 August 2026
31 August 2026
CQH36pWzJqE1dR7FxsUK4eWkJsLpmHoLsWKjMtQX6fqYq7
1
13 August 2026
13 August 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 188 most recent posts we hold, published 3 August 2026 to 26 September 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Артист, чьё интервью я бы так хотела посмотреть, это Мурат Насыров. Для меня это один из самых талантливых певцов, его песни спустя почти 20 лет звучат в каждом караоке.
Почему-то вспомнила его сегодня утром, перечитала био, послушала треки.
Как PR продвигает еду и создаёт гастрономические традиции
Попробуйте вспомнить любые 10 американских фильмов, где показывают завтрак главного героя.
В 7 из 10 случаев на экране будет яичница или блины с беконом как символ классического завтрака в США. Но так было не всегда.
Один из отцов основателей PR Эдвард Бернейс в 1920ых взялся за контракт с производителем бекона. Стояла конкретная задача - повысить продажи б…
3 нишевых советских фильма для вечера пятницы
Коллеги, подборка моих любимых фильмов эпохи СССР для вечера пятницы:
1. Мачеха (1973) - трогательный фильм про милосердие
2. Вам и не снилось … (1980) можно смотреть с детьми на выходных
3. Осенний марафон (1979). Идеально для просмотра парой
Сегодня брала консультацию у одного из моих любимых авторов в Telegram по ведению ТГ-канала.
Первое, что услышала на звонке: Аня, зачем тебе моя консультация? Я тебя привожу в пример ведения канала.
Отвечаю, зачем я постоянно учусь и сама покупаю консультации:
• если ты думаешь, что самый умный в комнате, пора менять комнату. Пока я фантазировала, что самая умная, я жила в съёмной комнате, работала за 2 копейки и н…
У меня есть партнёр, но не в официальных отношениях26%
Никого не ищу, мне хорошо одной14%
Хочу встретить свою любовь и создать семью33%
The shares total 104%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
Интервью Оксаны Самойловой и Ксении Собчак
Коллеги, таки да. Интервью в 3 частях, чтоб мы не расслаблялись на работе.
Сегодня релиз 1 серии эксклюзивно для VK. Смотрим здесь. Даже спрашивать не буду, обсуждаем или нет. Думается мне, что слив конфликта в семье Джигана-Самойловой аккурат перед стартом семейного сериала был не совсем случайным.
Именно эта мысль помогла мне 12 лет назад уйти из найма в никуда без чей-либо фин. поддержки.
А в феврале 2022 я запустила ТГ-канал, так вовремя, как вы понимаете. С 0 вложениями собрала первую 1.000.
Давайте соберём 300 🔥, и я расскажу, какой был алгоритм моих действий в обоих случаях.
Сейчас маленький ТГ-канал платит ипотеку за двушку в хорошем районе Москвы.
Какие сериалы выйдут в России в 2026 году?
Вчера была на премьере нового сезона ИРИ в «Художественном». Анонсировали более 100 новых проектов. Мой список фаворитов:
• Война и мир, ждём, скрестив пальчики
• Капитанская дочка с Сергеем Безруковым
• Желтуга про добычу золота в тайге в Российской империи
• Код гениальности, документалка про креативность человека
• А-инвестор, на здобу дня про темщика в Абхазии
• Полдень…
SMM-менеджер во Вкусвилл
Какие будут задачи:
• Разрабатывать стратегию развития соцсетей
• Проверять гипотезы
• Создавать контент
• Организовывать работу команды
• Следить за трендами и адаптировать
Контакты
Прочитать подробное описание вакансии можно здесь. Укажите, что вы от ТГ-канала «Есть контакт»
Как продвигать fashion бренды на примере 4FORMS
Коллеги, сегодня на разборе у нас нужный и нестандартный для fashion ход от российского бренда 4FORMS. К Международному дню благотворительности (5.09) команда 4FORMS организовала социальный мейковер совместно с фондом «Образ жизни» для 5 сотрудниц учреждений для детей с особенностями развития в Калужской области.
Традиционно бренды направляют свои бюджеты и спецпроект…
Да что ты будешь делать! Канье Уэст снова едет с концертом в Петербург. В агентстве Access Opera подтвердили план концерта артиста в России, – РБК.
Коллеги, предлагаю подключиться к этому сериалу уже в конце, а то такие эмоциональные качели в непростой год уже совсем никуда.
65% россиян видят в личном блоге преимущество при поиске работы
Коллеги, обсуждаем. 65% россиян считают, что личный блог или ТГ-канал может помочь при поиске работы – по данным исследования «Дзена» и SuperJob.
Это 100% так и работает в любой профессии. Хоть PR, хоть атомная энергетика, хоть медицина. Если разобраться со структурой, то всё пишется на 1-2-3.
На моей программе «Полный курс по Telegram» учился настоя…
❤36💯21🔥15🙏5
Showing the 12 most recent of 188 posts we hold for @estcontact. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Polls
The 4 polls we hold for this entry, as Telegram rendered them when we read the post. A poll’s figures keep moving after that, so each one is dated.
У меня есть партнёр, но не в официальных отношениях26%
Никого не ищу, мне хорошо одной14%
Хочу встретить свою любовь и создать семью33%
The shares total 104%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
Работаю в компании, нет подработок, но хотелось бы47%
Работаю в компании, не нужен фриланс, всего хватает8%
The shares total 105%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
Как искать фриланс без соцсетей только по рекомендациям58%
Напишу свой вариант в комментариях3%
The shares total 121%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
Какой полезный подкаст вам будет интересно послушать?
Как мотивировать себя вести ТГ-канал системно40%
Тренды в подкастах и YouTube-интервью28%
С чего начать PR эксперту или предпринимателю31%
Shares as published, totalling 99%. No per-option vote count is published by Telegram, so none is shown.
Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.
The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.
Read from the 188 most recent posts we hold, published 3 August 2026 to 26 September 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 32 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it. The 24 listed below are the most frequent namers; the rest are counted above but not each listed.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 9 September 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Ловись рыбка @heyanie · 32,768 Telegram ranks this channel #5 of 97 here — alongside 96 others — read 5 September 2026
UnderПяр @underpyar · 22,332 Telegram ranks this channel #6 of 96 here — alongside 95 others — read 21 September 2026
Надо было вчера @nadobulovchera · 26,337 Telegram ranks this channel #6 of 97 here — alongside 96 others — read 13 September 2026
Больше джобсов @morejobs · 83,804 Telegram ranks this channel #12 of 97 here — alongside 96 others — read 18 August 2026
«Карьера» The Blueprint @theblueprintcareer · 141,233 Telegram ranks this channel #14 of 97 here — alongside 96 others — read 13 August 2026
Grintern: стажировки в digital и медиа @grinternru · 29,393 Telegram ranks this channel #25 of 99 here — alongside 98 others — read 8 September 2026
Вакансии для своих✨ @cozy_hr · 52,121 Telegram ranks this channel #28 of 100 here — alongside 99 others — read 25 August 2026
КиберЯР @prbyyar · 20,599 Telegram ranks this channel #29 of 94 here — alongside 93 others — read 26 September 2026
Вакансии. «Модный факультет» @fashionfaculty · 65,404 Telegram ranks this channel #39 of 92 here — alongside 91 others — read 21 August 2026
Не последние люди в городе @neposlednielyudi · 57,679 Telegram ranks this channel #42 of 88 here — alongside 87 others — read 23 August 2026
A-Teams | Карьера @huggabletalents · 129,804 Telegram ranks this channel #48 of 96 here — alongside 95 others — read 13 August 2026
витрина | vitrina.jobs @vitrinajobs · 105,626 Telegram ranks this channel #52 of 88 here — alongside 87 others — read 15 August 2026
Продюсер Kartoz @kartozz · 123,525 Telegram ranks this channel #61 of 96 here — alongside 95 others — read 13 August 2026
SETTERS Media @setters · 84,107 Telegram ranks this channel #63 of 95 here — alongside 94 others — read 18 August 2026
БУДУ @budujobs · 129,788 Telegram ranks this channel #63 of 95 here — alongside 94 others — read 13 August 2026
how to wow @howtowow · 20,670 Telegram ranks this channel #64 of 93 here — alongside 92 others — read 26 September 2026
Dnative Job 150k+ @dnative_job100 · 25,845 Telegram ranks this channel #65 of 97 here — alongside 96 others — read 13 September 2026
mediajobs | вакансии @mediajobs_ru · 30,110 Telegram ranks this channel #65 of 96 here — alongside 95 others — read 7 September 2026
DUAL 🔗 КЛИК — вакансии & развитие карьеры @cliquejobs · 20,691 Telegram ranks this channel #70 of 96 here — alongside 95 others — read 26 September 2026
Яндекс нанимает | Вакансии для PM @ya_jobs_pm · 29,939 Telegram ranks this channel #71 of 98 here — alongside 97 others — read 8 September 2026
🎯 marketing jobs — вакансии для маркетологов @marketing_jobs · 60,727 Telegram ranks this channel #71 of 98 here — alongside 97 others — read 22 August 2026
Эйч Вакансии @hcareers_jobs · 40,472 Telegram ranks this channel #73 of 98 here — alongside 97 others — read 30 August 2026
МИР КРЕАТОРОВ | Вакансии @mirkreatorovjob · 70,233 Telegram ranks this channel #75 of 96 here — alongside 95 others — read 20 August 2026
Работа в медиа @dddwork · 106,205 Telegram ranks this channel #75 of 97 here — alongside 96 others — read 15 August 2026
This channel appears in 32 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 25 September 2026 — this
entry's latest reading, not the date you are reading this.
“Есть контакт?” (@estcontact), 28,821 subscribers as measured 25 September 2026. Telegram Register, tgregister.com/channel/estcontact.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.