Channel
@sncmag
On this record: Topic · Growth · Engagement · What this channel posts · Advertising · Posts · Citations · Telegram's recommendations · Cross-platform identity · Cite this entry
301,837subscribers
-277 since we began measuring on 5 August 2026
Risers and fallers across the register · movement among entries of 100,000–316,228.
| Telegram ID | -1001100118939 |
|---|---|
| Type | Channel |
| Username | @sncmag |
| Description | Больше, чем глянцевое зазеркалье. По рекламе @Cherenkova7 по всему остальному @immasterpiece Мы в MAX https://max.ru/sncmag https://knd.gov.ru/license?id=67402a489d804a279bd52f8d®istryType=bloggersPermission |
| Created | 2 October 2017 — measured — cross-checked against a third-party dataset (ext.tg_channel) |
| First recorded | 6 August 2026 |
| Last confirmed live | 12 August 2026 |
| Measurements held | 9 |
| Confirmed unchanged | 1 time, most recently 12 August 2026 |
| On Telegram | t.me/sncmag |
Film & TV — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 8 August 2026 and assigned it the closest of 31 fixed categories, at 62% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 12 Aug 2026, 14:44 | 301,837 | -18 |
| 11 Aug 2026, 16:02 | 301,855 | -70 |
| 10 Aug 2026, 15:28 | 301,925 | -2 |
| 9 Aug 2026, 18:26 | 301,927 | -4 |
| 8 Aug 2026, 16:02 | 301,931 | -94 |
| 7 Aug 2026, 12:38 | 302,025 | -84 |
| 6 Aug 2026, 10:41 | 302,109 | -5 |
| 6 Aug 2026, 00:54 | 302,114 | no change |
| 5 Aug 2026, 22:22 | 302,114 | first reading |
98 posts held, back to 4 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 17 pagesof Telegram’s post history, 20 posts per page.
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
| Window | Rolling 30 days · latest post in window 12 August 2026 |
|---|---|
| Posts held | 98 (4 August 2026 – 12 August 2026) |
| Views total | 2,793,790 |
| Reactions total | — |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 12 Aug 2026, 17:51 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
Lifetime counters from Telegram’s own channel header, read 12 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Measured directly from 8 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor.A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
| erid | Posts | First seen | Last seen |
|---|---|---|---|
| 2W5zFHJ7gaD | 1 | 12 August 2026 | 12 August 2026 |
| 2W5zFHkSxxy | 1 | 6 August 2026 | 6 August 2026 |
| 2W5zFHkTJSu | 1 | 5 August 2026 | 5 August 2026 |
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 98 most recent posts we hold, published 4 August 2026 to 12 August 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Разгадка нашлась – помните плакаты «Кто такой Paolo Conte» по всему городу? Оказалось, это тизер: бренд, который многие носили еще в нулевых, вернулся, причем полностью переосмысленным. Акцент делают на трендовых моделях, максимально удобной посадке и качестве исполнения. Кроме обуви есть еще сумки, ремни и перчатки, бренд уже продается в Familia.
Ресторанопад продолжается. «Академия», 25 лет проработавшая в Камергерском переулке, прощается с нами. А стены этого заведения видели театральные сцены драматичнее чем в соседнем МХТ им Чехова! В общем, жаль…
Идеальное комбо среды смотрит на админа на пресейле в КМ20 и не оставляет шансов на отступление. И это ведь Пош буквально «только спросить» зашла
Алессандра Амбросио выходит замуж. Супермодель обручилась с австралийским ювелиром Баком Палмером. Помолвочное кольцо пока не показала, но Daily Mail пишут, что его созданием жених занимался собственноручно. Скрины из запрещенной экстремистской сети.
#культурнаяСтоляр недавно провела любопытнейшую субботу в Переделкине и теперь плотно следит за программой литературного места силы и вот обнаружила кое-что, зачем туда стоит вернуться или съездить, если вы еще не были. Дом Творчества подготовил здоровенную программу о неформальной культуре 1970-х годов. Делают его совместно с Новой Голландией и фестивалем Сергея Довлатова. Лучшие исследователи будут разбираться, как…
Если кто забыл, Игорь Альбин прославился на посту вице-губернатора Северной столицы великой историей про бакланов, которые повредили крышу стадиона «Зенит-Арена».
Вчера в Екатеринбурге на фиолетовом ламборджини влетел в дом наследник миллиардера Игоря Алтушкина, два человека пострадали, элитное авто - в гармошку. Сегодня сын бывшего вице-губернатора Игоря Альбина нанес знакомому семь ножевых с предсказуемо летальным исходом. Золотая, во всех смыслах, молодежь.
Пхахахахаха, оказывается, Героиня все эти годы, с момента появления Антона Зацепина на Фабрике звезд, жила дезининформацией о его родстве с великим композитором! И в общем, в это легко было поверить, учитывая, что Павел Артемьев из первого сезона этого же шоу, настоящий внук великого Эдуарда Артемьева ☺️ Век живи — век учись! Спасибо, девочки ❤️
Потому что такой же внучок, как Прохор Шаляпин - потомок Федора Шаляпина)
Инстасамка никуда не уезжает - а мы уже мысленно помахали вслед. Приемы Sunlight переживут даже ядерную войну и тараканов.
Пионер паназиатской кухни в Москве Baan Thai на Кутузовском, казалось, все переживет, но не 2026 год
Бывших адвокатов Саши Митрошиной посадили на 4 года. Ольгу Гольцеву и Алису Волхову взяли под стражу в зале суда по делу о мошенничестве на 41 млн рублей. С Гольцевой взыскали 21,5 млн рублей, с Волховой — 20,1 млн рублей. Женщины убедили блогершу передать им деньги якобы «на взятки чиновникам» и «защиту от налоговой». В итоге адвокаты не решили ни один вопрос, а просто присвоили 41 миллион себе. На допросах они по…
Showing the 12 most recent of 98 posts we hold for @sncmag. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Citation-graph rank — 314 of 1,151,006entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Republishes
Channels on the register whose posts this channel has forwarded.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Named by 109 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it. The 24 listed below are the most frequent namers; the rest are counted above but not each listed.
Named by
Channels on the register whose posts name this channel's handle.
Names
Channels on the register whose handles appear in this channel's posts.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Telegram’s own answer, not this register’s.When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 10 August 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
This channel appears in 201 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
A Wikidata item names this Telegram handle as belonging to the entity it describes. This is Wikidata’s claim, not a verification made by this register — nobody here confirmed that the account is genuinely operated by the entity named. Wikidata content is CC0; every fact below is dated to when it was read from Wikidata, not to when the association was first made there.
| Label | No label recorded on this Wikidata item |
|---|---|
| YouTube | UCCotI_0MHzJw7UbVg9w6phg |
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 12 August 2026 — this entry's latest reading, not the date you are reading this.
“Антиглянец” (@sncmag), 301,837 subscribers as measured 12 August 2026. Telegram Register, tgregister.com/channel/sncmag.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.