Channel
@thesaltmagazine
On this record: Topic · Growth · Engagement · What this channel posts · Stars · Advertising · Posts · Posts edited after publishing · Citations · Telegram's recommendations · Cite this entry
147,935subscribers
+1,816 since we began measuring on 6 August 2026
Risers and fallers across the register · movement among entries of 100,000–316,228.
| Telegram ID | -1001138708425 |
|---|---|
| Type | Channel |
| Username | @thesaltmagazine |
| Created | 9 October 2017 — measured — cross-checked against a third-party dataset (ext.tg_channel) |
| First recorded | 6 August 2026 |
| Last confirmed live | 7 November 2026 |
| Measurements held | 62 |
| Confirmed unchanged | 1 time, most recently 7 November 2026 |
| On Telegram | t.me/thesaltmagazine |
Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 9 August 2026 and assigned it the closest of 31 fixed categories, at 89% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 7 Nov 2026, 05:31 | 147,935 | -54 |
| 6 Nov 2026, 07:56 | 147,989 | +2,282 |
| 5 Nov 2026, 06:46 | 145,707 | -131 |
| 4 Nov 2026, 03:19 | 145,838 | -638 |
| 3 Nov 2026, 02:39 | 146,476 | -598 |
| 2 Nov 2026, 05:56 | 147,074 | +1,508 |
| 1 Nov 2026, 02:20 | 145,566 | +992 |
| 31 Oct 2026, 03:06 | 144,574 | -2,555 |
| 30 Oct 2026, 00:06 | 147,129 | +2,416 |
| 29 Oct 2026, 02:58 | 144,713 | -607 |
| 28 Oct 2026, 03:17 | 145,320 | -609 |
| 27 Oct 2026, 00:16 | 145,929 | -326 |
| 26 Oct 2026, 00:05 | 146,255 | +1,128 |
| 24 Oct 2026, 21:31 | 145,127 | +126 |
| 23 Oct 2026, 20:59 | 145,001 | -323 |
| 22 Oct 2026, 23:16 | 145,324 | +1,211 |
| 21 Oct 2026, 20:35 | 144,113 | -128 |
| 20 Oct 2026, 16:29 | 144,241 | -87 |
| 19 Oct 2026, 18:28 | 144,328 | +78 |
| 18 Oct 2026, 16:15 | 144,250 | first reading |
392 posts held, back to 3 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 188 pages of Telegram’s post history, 20 posts per page.
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 7 of 131 measured posts that carry a reaction reading, and over those same posts' views.
| Window | Rolling 30 days · latest post in window 6 November 2026 |
|---|---|
| Posts held | 392 (3 August 2026 – 6 November 2026) |
| Views total | 3,614,500 |
| Reactions total | 0 |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 7 Nov 2026, 03:25 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
Measured directly from 10 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @thesaltmagazine. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 392 most recent posts we hold for this entry, published 3 August 2026 to 6 November 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. They are printed side by side with the count behind each rather than as a ratio: an ad and an ordinary post are not otherwise matched — for topic, for length, for hour of day — so the gap between them is a description of two groups and not the effect of one being an ad.
| erid | Posts | First seen | Last seen |
|---|---|---|---|
| 2VtzqvpFdt8 | 1 | 12 September 2026 | 12 September 2026 |
| 2VtzqxEBZfB | 1 | 27 October 2026 | 27 October 2026 |
| 2W5zFJ2wd4d | 1 | 26 September 2026 | 26 September 2026 |
| 2W5zFJ4GaAm | 1 | 22 October 2026 | 22 October 2026 |
| 2W5zFJjMKzr | 1 | 28 October 2026 | 28 October 2026 |
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 392 most recent posts we hold, published 3 August 2026 to 6 November 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Telegram’s own ‘edited’ marker: 26 of 131 posts held from the last 30 days (19.8%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).
#соль_планынавыходные Пепперони рамен и новгородский медовик 7 ноября С 17:00 Tilda начинает отмечать свое девятилетие. В течение вечера гостей ждет специальный коктейль и меню из избранных позиций, а также музыкальная программа и праздничный торт. В 19:00 в «Ино М2» за барную стойку встанут Иван Марков — бренд-шеф отеля The Carlton Moscow и ресторана O2 Restaurant, Антон Тихий — бренд-шеф гастробистро «Мультикул…
Меню в поддержку борьбы с инсультом в Niki Игорь Зорин, видный петербургский шеф, который сам перенес инсульт, и здешний шеф Павел Татарников придумали два блюда – тартар с картофельным кремом и говяжью грудинку с полбой. 10% от продаж этих блюд пойдут в фонд борьбы с инсультом ОРБИ. Игорь сам – подопечный фонда, восстанавливается и возвращается к любимой работе с его помощью. Постараюсь сам как можно скорее зайти в…
Shumbola Сходил вчера на открытие нового узбекско-персидского проекта Глена Баллиса. Во-первых, выглядит он так, будто ресторан Bruno придумали и построили где-нибудь в Андижане (это, само собой, комплимент). Вот что попробовал: Хумус, бабагануш и им подобные – совершенно не узбекские и не персидские закуски, которые в таких ресторанах всегда бывают почему-то (но классные и затейливые). Гриль – его много и разного…
Каких мест с едой не хватает лично мне: Хорошего места с хорошими бубликами (на бейглы я уже давно готов махнуть рукой); Чайной, в которой чай на стол подают в самоваре (настоящем, на углях); Шашлычной с крошечными малайзийскими шашлычками с арахисовым соусом); Мейхане на турецкий манер, чтобы катали по залу поднос с крошечными закусками и вино разливали); Места, где бы готовили настояший кюр – калмыцкое блюдо, запе…
Born Новый мясной ресторан воронежского шефа Евгения Матусевича со товарищи. Локальность максимальная: воронежская говядина (ну это понятно), местная свинина и здешние сыры, молодые и выдержанные, даже угли – из фруктовых деревьев воронежских садов (фрукты, надо полагать, предварительно с деревьев сняли и тоже в ресторан привезли). 🗺️️️️️️ Born Воронеж, Пушкинская, 4а +79204070990 born.rest 👍 @thesaltmagazinesouth
Четверговая соль № 14 Кенийская тростниковая соль Мужчины кенийского племени Букусу выходят из деревни на рассвете, и очень аккуратно, чтобы не потревожить змей и крокодилов, собирают тростник мучуа, растущий по берегам реки Нзоя. Выбирают только самые взрослые, подсохшие стебли, которые набрали из земли достаточно соли. Стебли приносят в деревню, высушивают, сжигают. Пепел прессуют и пропускают через него, как чер…
Сначала подумал, что можно австралийскому шефу выдать российское гражданство и квартиру рядом с Сигалом. Потом подумал, что что-то тут по логике не сходится. А еще потом подумал – а когда это несхождение чего-то хоть кого-то останавливало? 🧂 @thesaltmagazine
Много рассказываю вам о том, как люблю готовить (и советами делюсь), но, с рождением дочки, конечно, частенько не до этого прекрасного хобби. Поэтому заказ готовой еды входит в мою жизнь, с помощью доставки из Азбуки вкуса. И вот сегодня решил заказать ужин – прямо по дороге домой, как раз к своему возвращению. Прошелся по хитам, которые я всегда беру: малосольные огурцы (на них еще скидка частенько бывает!), борщ,…
The World's 50 Best Restaurants 2026 В ночи объявили очередной список 50 лучших. Во-первых и в-главных, конечно – Asador Etxebarri добрался-таки до заслуженного первого места (к которому шел лет 10 минимум). Огонь, гриль и барбекю рулят – непреложный факт, не требующий подтверждения (но вот в очередной раз подтвержденный). В десятке – Gaggan в Бангкоке (№2), Alchemist в Копенгагене (№3), Quintonil в Мехико (№4), Di…
#соль_рецепт Яичница со стружкой халлуми Кусок сыра халлуми 2 яйца 3-4 ломтика ветчины или бекона 50 г сулугуни 1 ст.л. сливочного масла Черный перец, зелень Растопите в сковородке сливочное масло и натрите в него халлуми тонкими лентами, чтобы ровным слоем покрыл сковородку. Сверху положите ветчину, прошутто, бекон и подождите, пока халлуми начнет подрумяниваться. Разбейте яйца, поперчите и накройте сковородку кр…
Тот случай, когда не грех вспомнить, что слова «эспрессо» и «экспресс» – действительно родственники: совместный проект легендарных гоночных машин Porsche и легендарных кофейных машин La Marzocco. 🧂 @thesaltmagazine
Чайная среда № 220 Урянхайский чай Читаю сейчас книгу «Звери, люди, боги», про гражданскую войну в Сибири, Тибете и Монголии, включая приключения великого и ужасного барона Унгерна. Книга – чистейший вестерн, точнее, истерн, легкое интересное чтиво. Суровому походно-кочевому военному быту в книге уделяется много внимания. В том числе, тому факту, насколько важный здесь продукт – чай. Все герои путешествуют с большим…
Showing the 12 most recent of 392 posts we hold for @thesaltmagazine. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
@thesaltmagazine edited 11 posts after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Republishes
Channels on the register whose posts this channel has forwarded.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Named by 40 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it. The 23 listed below are the most frequent namers; the rest are counted above but not each listed.
Named by
Channels on the register whose posts name this channel's handle.
Names
Channels on the register whose handles appear in this channel's posts.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 13 August 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
This channel appears in 49 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 7 November 2026 — this entry's latest reading, not the date you are reading this.
“Журнал Соль” (@thesaltmagazine), 147,935 subscribers as measured 7 November 2026. Telegram Register, tgregister.com/channel/thesaltmagazine.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.