Channel
@thesaltmagazine
On this record: Topic · Growth · Engagement · What this channel posts · Stars · Advertising · Posts · Posts edited after publishing · Citations · Telegram's recommendations · Cite this entry
146,099subscribers
-20 since we began measuring on 6 August 2026
Risers and fallers across the register · movement among entries of 100,000–316,228.
| Telegram ID | -1001138708425 |
|---|---|
| Type | Channel |
| Username | @thesaltmagazine |
| Description | Самый яркий канал о еде Реклама: @MarketingSol Вопросы и сотрудничество: @AlisaBrooks РКН: https://clck.ru/3RBMKy |
| Created | 9 October 2017 — measured — cross-checked against a third-party dataset (ext.tg_channel) |
| First recorded | 6 August 2026 |
| Last confirmed live | 17 September 2026 |
| Measurements held | 34 |
| Confirmed unchanged | 1 time, most recently 17 September 2026 |
| On Telegram | t.me/thesaltmagazine |
Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 9 August 2026 and assigned it the closest of 31 fixed categories, at 89% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 17 Sept 2026, 03:38 | 146,099 | -14 |
| 15 Sept 2026, 02:20 | 146,113 | +763 |
| 13 Sept 2026, 13:41 | 145,350 | -763 |
| 11 Sept 2026, 19:42 | 146,113 | -36 |
| 9 Sept 2026, 11:15 | 146,149 | +34 |
| 6 Sept 2026, 03:58 | 146,115 | +378 |
| 3 Sept 2026, 21:37 | 145,737 | -286 |
| 2 Sept 2026, 12:45 | 146,023 | +236 |
| 1 Sept 2026, 12:44 | 145,787 | -74 |
| 31 Aug 2026, 13:35 | 145,861 | -296 |
| 30 Aug 2026, 15:08 | 146,157 | -101 |
| 29 Aug 2026, 16:54 | 146,258 | +566 |
| 28 Aug 2026, 19:53 | 145,692 | -448 |
| 27 Aug 2026, 21:12 | 146,140 | +500 |
| 26 Aug 2026, 22:49 | 145,640 | -352 |
| 25 Aug 2026, 22:06 | 145,992 | +33 |
| 25 Aug 2026, 00:41 | 145,959 | -126 |
| 23 Aug 2026, 11:16 | 146,085 | +11 |
| 22 Aug 2026, 01:37 | 146,074 | -28 |
| 20 Aug 2026, 22:17 | 146,102 | first reading |
198 posts held, back to 3 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 99 pages of Telegram’s post history, 20 posts per page.
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
| Window | Rolling 30 days · latest post in window 23 September 2026 |
|---|---|
| Posts held | 198 (3 August 2026 – 23 September 2026) |
| Views total | 3,581,220 |
| Reactions total | — |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 23 Sept 2026, 08:22 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
Lifetime counters from Telegram’s own channel header, read 23 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Measured directly from 5 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @thesaltmagazine. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 198 most recent posts we hold for this entry, published 3 August 2026 to 23 September 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
| erid | Posts | First seen | Last seen |
|---|---|---|---|
| 2VtzqvpFdt8 | 1 | 12 September 2026 | 12 September 2026 |
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 198 most recent posts we hold, published 3 August 2026 to 23 September 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Съездил на выходных в Сергиев Посад. Там, в Лавре, и без того хороший сергиевопосадский квас разливают из бочки: и он прекрасен. Тот самый советский квас из детских воспоминаний. 🧂 @thesaltmagazine
А еще сегодня – всемирный день хоббитов. Поэтому рекомендую накрыть ужин, который был в первую встречу гномов и Гендальфа с Бильбо, с которой все, собственно, и началось: • Кексы • Сконы с маслом • Ежевичный джем • Яблочный пирог • Пирог со свининой • Сыр • Пироги с сухофруктами • Салат • Вареные яйца • Холодная курица • Маринованные огурчики • Чай • Эль и портер • Кофе • Сухарик для Бильбо • И красное вино для Генд…
Если приехали в Ташкент на погостить, конечно, вам за глаза хватит «Карасарайского лагмана» и иже с ним, но если вдруг у вас долгая командировка, знакомая еда точно может понадобиться. И она есть тут – в Ташкенте, где с зимы работает «Горыныч». В меню и знаменитый хлеб на монастырской закваске, и неаполитанская пицца, и все хиты: котлета «Горыныч» и борщ с брискетом и копченой грушей, например. Но есть и местные шту…
Спецпоказ «Тони» в DFF 25 сентября, в 19:30 Плох тот сэндвич, который не мечтает, чтобы его называли любимым сэндвичем Бурдена: вот как этот, с гигантскими ломтями мортаделлы. А еще кайпиринья, «один из лучших коктейлей в мире, очень утилитарный напиток для любого времени суток и любого случая» (Это Бурден правда говорил про кайпиринью в сериале Parts Unknown) 🍀 В общем, бутер и коктейль – спец меню для спецпоказа в…
В комментарии к прошлому посту пришел Ариил и написал, что самая трушная испанская еда – в Cavina. А в испанском он точно знает толк. Cavina – идеальное место для вечера в формате «давайте по бокалу вина и чего-нибудь к нему»: в меню хамон, крокеты, морепродукты, а по четвергам готовят паэлью. 🗺 Cavina Мансуровский переулок, 10с2 +74956404484 cavinabar.ru 🧂 @thesaltmagazine
В продолжение темы – несколько местечек с испанской (и португальской) едой: Padron Один из лучших не только в пиренейской кухне, но и в мясной вообще (стейки тут отменные). Есть и отдельный португальский барный зал, где, например, наливают фирменную жинжинью. El Pimpi Здесь собрали блюда из разных уголков страны — от Андалусии до Каталонии. Можно попробовать всякое. El Asador Старорежимный ресторан-сидрерия (сидр,…
«Тони» есть у каталонцев дома – вчера на каталонском телевидении вышел Gènesi — сериал о Ферране Адриа и легендарном El Bulli. Он расскажет, как шеф прошел путь от молодого повара до шефа и вместе с командой развивал кухню легендарного ресторанаi. 💗А мы будем ждать ноябрь, когда сериал выйдет на Netflix. Хотя может удастся и раньше глянуть. 🧂 @thesaltmagazine
Posted without readable text
Сообщают, что 24 сентября в Москве пройдет ресторанная премия «Плавно». Это прямо настоящее торжество тяжелого и ультратяжелого люкса: в номинантах есть, например, «Палаццо Дукале» и «Марио», а в одной из номинаций друг с другом состязаются сразу два La Maree по разным адресам. Есть отдельно подборка грузинских и кавказских (среди которых все сплошь азербайджанские) ресторанов – меня там заинтересовал «Князь Багратио…
Холынские огурцы Удивительный продукт из деревни Холынья в низовьях реки Мсты, под Новгородом. Огурцы там солят так: 1️⃣Спелые огурцы плотно укладывают в дубовую бочку, перекладывая укропом, хреном, чесноком и смородиновыми (или вишневыми) листьями. Заливают рассолом на родниковой воде. 2️⃣Осенью бочку опускают на дно одной из местных речушек (оцените названия: Холынка, Гриб и Хомутуж!), закрепляя под водой и держ…
Мороженое в La Bottega Siciliana (да, если кто не знал, там можно зайти и взять рожок с собой) по-прежнему потрясающее. Взял отличное фисташковое и супер-отличное шоколадное. Шарик, правда, стоит 400₽, но каждый размером с персик. Я второй доесть не смог. 🗺 La Bottega Siciliana Охотный Ряд, 2 «Модный Сезон», 1 этаж +74956600383 🧂 @thesaltmagazine
#соль_блюдодня Пельмени с мраморной говядиной и соусом качо э пепе в «Машеньке» Равиоли в соусе качо э пепе – это классика, хинкали, сделанные таким же манером – почти классика, а у Игоря Гришечкина в «Машеньке» уже, получается, третья итерация этого блюда. Я пельмени всегда и везде готов, а тут шеф-сомелье Елена Капанелли к ним наливает бокал красного «Усадьба Маркотх», чтобы перечные ноты в сорте сира подчеркивал…
Showing the 12 most recent of 198 posts we hold for @thesaltmagazine. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
@thesaltmagazine edited 6 posts after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Republishes
Channels on the register whose posts this channel has forwarded.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Named by 39 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it. The 24 listed below are the most frequent namers; the rest are counted above but not each listed.
Named by
Channels on the register whose posts name this channel's handle.
Names
Channels on the register whose handles appear in this channel's posts.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 13 August 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
This channel appears in 40 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 17 September 2026 — this entry's latest reading, not the date you are reading this.
“Журнал Соль” (@thesaltmagazine), 146,099 subscribers as measured 17 September 2026. Telegram Register, tgregister.com/channel/thesaltmagazine.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.