Говорим о запуске и развитии продуктов/стартапов, поиске ценности и роста, командах и привлечении инвестиций.
Автор - Андрей Торбичев, партнер фонда Месторождение, партнер стартап-студии Product Games. Вопросы @torbichev_krd
РКН https://clck.ru/3HrFui
Created
7 November 2020 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 10 September 2026 and assigned it the closest of 31 fixed categories, at 81% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
33 measurements spanning 51 days, net -207. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 22,075–22,344 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 33
Measured (UTC)
Subscribers
Change
26 Sept 2026, 14:41
22,106
-23
19 Sept 2026, 17:16
22,129
-13
17 Sept 2026, 03:00
22,142
-4
15 Sept 2026, 06:16
22,146
-5
13 Sept 2026, 16:19
22,151
-20
11 Sept 2026, 23:00
22,171
-11
9 Sept 2026, 14:57
22,182
-19
6 Sept 2026, 04:59
22,201
-8
3 Sept 2026, 23:40
22,209
-3
2 Sept 2026, 15:45
22,212
-7
1 Sept 2026, 16:43
22,219
-5
31 Aug 2026, 19:38
22,224
+1
30 Aug 2026, 16:58
22,223
-5
29 Aug 2026, 13:33
22,228
+11
28 Aug 2026, 11:13
22,217
-9
26 Aug 2026, 08:33
22,226
-6
25 Aug 2026, 05:13
22,232
-6
24 Aug 2026, 02:05
22,238
-8
22 Aug 2026, 09:44
22,246
-5
21 Aug 2026, 00:32
22,251
first reading
Engagement
55 posts held, back to 20 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 60 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
8.30%
avg views ÷ 22,106 subscribers
Avg views / post
1,830
24 posts measured
Reaction rate
1.85%
reactions ÷ views · ER floor
Posts in window
24
of 55 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 27 September 2026
Posts held
55 (20 July 2026 – 27 September 2026)
Views total
44,016
Reactions total
815
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
27 Sept 2026, 15:45 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
183
Videos
8
Links
731
Lifetime counters from Telegram’s own channel header, read 27 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
Reaction mix
2,202 reactions across 55 posts, in 7 distinct kinds. The most used accounts for 36.3% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
👍
800
36.3%
🔥
634
28.8%
❤
581
26.4%
👏
116
5.27%
🤔
60
2.72%
🤯
9
0.409%
😱
2
0.091%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 55 of the 55 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 2,202 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 55 most recent posts we hold, published 20 July 2026 to 27 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
10
across the posts below
Posts paid on
9
of 55 we hold a reading for · 16%
Most on one post
2
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @dindex. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 55 most recent posts we hold for this entry, published 20 July 2026 to 27 September 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Advertising
Ad load
5.45%
3 of 55 posts carry an ad marker
Regulatory tokens
3
posts carrying an erid · 3 distinct tokens
Median views · ads
2,240
over 3 measured posts
Median views · rest
2,210
over 52 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
22W5zFJg5xxZ
1
28 July 2026
28 July 2026
2W5zFHKh5A9
1
17 September 2026
17 September 2026
CQH36pWzJqVKpjsnvfQBE36bEXvL1Jgwj2csYAHydnrnAW
1
24 September 2026
24 September 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 55 most recent posts we hold, published 20 July 2026 to 27 September 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Стерильная кабина
— Клиенты не доходят до оплаты, — пожаловался фаундер
— Много болтаешь на посадке
В 1974 году пилоты Eastern AirLines вели самолет на посадку. И параллельно обсуждали политику и подержанные машины. В итоге пропустили высоту, и самолет врезался в землю в нескольких километрах от полосы. Тогда погибло 72 человека.
После этого ввели правило стерильной кабины: ниже 10 тысяч футов запрещены любые разг…
Бери с вложившихся
— Клиенты не готовы платить
— А ты у тех просишь?
Vinted, площадка для продажи подержанной одежды, ввела комиссию 20% с продавцов. Те начали уходить. «Достать старую кофту, сфоткать, описать, ответить на вопросы, упаковать и еще пятую часть отдать? Да пусть дальше в шкафу валяется», — говорили они.
Тогда стали брать деньги с покупателя. «Ты нашел вещь, хочешь иметь возможность вернуть деньги, ес…
Уволить продукт — оставить ценность
Когда-то мы запустили агрегатор баз отдыха. Через 15 дней поняли, что в туризме нифига не понимаем, зато разбираемся в продвижении. Так появился конструктор сайтов, которым в пике пользовалась треть гостиниц Москвы. Мы не закрыли проект, а использовали свою экспертизу из него в другой области.
Сейчас — непростое время, когда приходится расставаться с частью накопленных ресурсов. …
Продукт не обязан быть большим
— Давайте добавим ещё одну функцию.
— Зачем?
— Чтобы пользователи видели: мы развиваемся.
Так команды путают движение с прогрессом. Каждая новая кнопка усложняет продукт. Каждая ненужная настройка перекладывает работу на клиента.
Пользователю неважно, сколько функций вы добавили. Ему важно, сколько действий вы за него убрали.
Хороший продукт растёт не вширь. Он становится короче.
Грузчика забыли
— Доставка косячит, а отдуваться нам, — пожаловался продакт
— Нет, косячит твой продукт
Нидерландская компания VanMoof отправляла велосипеды в США. Часть доезжала побитой — клиенты писали гневные отзывы и просили возвраты. Пробовали укреплять упаковку, меняли ее и перевозчиков — не помогало.
Тогда на коробке нарисовали телевизор. И повреждений стало на 70-80% меньше.
Картинку телека сделали для гру…
Генератор чужой работы
— С ИИ делаю стратегию за десять минут.
— А кто потом в ней разбирается?
«Посмотри, я тут набросал» — фраза, которой можно незаметно передать коллеге несколько часов работы.
Внутри — двадцать страниц, семь направлений и сорок инициатив. Теперь ему выбирать главное, искать противоречия, выяснять, на что хватит денег. Автор уже молодец. У него всё готово :)
Нейросеть позволяет упаковать непри…
Раздайте блат
— Как сделать, чтобы клиенты приводили друзей?
— Дайте им почувствовать себя людьми со связями.
ИИ-помощник Instinct записывает к врачу, отменяет подписки, заказывает продукты. Попасть можно по приглашению. Обычным пользователям выдали по пять инвайтов, инвестору Шилу Мохноту — больше сотни. По его словам, разобрали за две минуты.
На сайте посетителей отправляли просить доступ у тех, кто уже внутри. …
Контент-заводы
— Теперь мы выпускаем 100 постов в день.
— Соболезную подписчикам
ИИ сделал производство контента почти бесплатным. Поэтому интернет стремительно превращается в склад дешевого словесного говна.
Посты есть — мыслей нет. Ролики есть — смотреть нечего. Экспертов много — верить некому.
Раньше посредственность была дорогой ошибкой. Теперь это дешевая эпидемия.
Вывод прост: пока остальные строят контент-…
Стоит ли 7 раз отмерить — перед тем как резать?
Если вы предприниматель, скорее всего — нет. Потому что вы никогда не узнаете, что отработает на вашем продукте, пока не попробуете. Из-за этого управленцы с ИИ-навыками и получают на 30% больше.
Чистая математика: с нейросетями количество маркетинговых тестов увеличивается в 3,5 раза без дополнительных затрат, отчетность ускоряется минимум вдвое, прогнозы становятся …
Бей туда, где конкурент сильнее
— У них бренд и отдел продаж на тысячу человек. Как мы их победим?
— Заставь использовать против себя.
Стартапы обычно ищут слабое место корпорации. Медленный продукт, плохой сервис, древние технологии. И делают то же самое, только быстрее и дешевле.
Проблема: корпорация просыпается, копирует продукт, снижает цену — и стартап заканчивается.
Умнее атаковать не слабость, а источник е…
Бизнес и потребитель
— Говорят «вау» и пропадают, — пожаловался фаундер
— А ты бы перечитывал смешной анекдот каждый день?
Знакомый навайбкодил аппку, которая превращает человека в средневекового рыцаря. Загрузил фотку — получил доспехи. Пользователи фигачат себя, жен, котов. Отправляют друзьям и больше не возвращаются. Нафига? Уже даже кот в броне.
И это ловушка ИИ-продуктов. В бизнесе повторение — подарок. Кажды…
Бот на зарплате
— Соедините с человеком.
— Я человек.
— Тогда с тем, кто может что-нибудь решить.
На сайте Port возле чата обещают: ответит живой человек. Наличие сотрудника стало фичей :)
Идея клевая, пока не вспоминаешь оператора, который двадцать минут повторяет «таковы правила компании».
Прорываясь к человеку, клиент надеется найти того, кому разрешено сделать исключение. Продлить тестовый период, пока бухгал…
❤22👍14👏3
Showing the 12 most recent of 55 posts we hold for @dindex. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 15 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Марина Вострикова про бизнес и сервис @bizservis · 7,794#98
Read from Telegram’s recommendation API, most recently 21 September 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Тёмная сторона / Темнографика @temno · 79,668 Telegram ranks this channel #5 of 99 here — alongside 98 others — read 18 August 2026
Психология Маркетинга @marketpsy · 174,202 Telegram ranks this channel #16 of 98 here — alongside 97 others — read 12 August 2026
Упал, поднялся — блог Славы Рюмина @ruminblog · 63,983 Telegram ranks this channel #18 of 97 here — alongside 96 others — read 22 August 2026
Витрина стартапов @showstartup · 27,048 Telegram ranks this channel #22 of 90 here — alongside 89 others — read 11 September 2026
Итак, это Панов @itakblet · 25,172 Telegram ranks this channel #23 of 96 here — alongside 95 others — read 15 September 2026
Корытин выкручивает конверсии @nmiacm · 60,309 Telegram ranks this channel #29 of 88 here — alongside 87 others — read 22 August 2026
Стартап дня. Александр Горный. @startupoftheday · 60,633 Telegram ranks this channel #31 of 97 here — alongside 96 others — read 22 August 2026
Вправо Вверх 📈 Михаил Табунов @bossofyourboss · 27,735 Telegram ranks this channel #33 of 95 here — alongside 94 others — read 10 September 2026
Максим Спиридонов @mspiridonov · 67,058 Telegram ranks this channel #36 of 98 here — alongside 97 others — read 21 August 2026
Регулярный менеджмент для руководителей (Евгений Севастьянов) @regularmanagement · 22,896 Telegram ranks this channel #37 of 96 here — alongside 95 others — read 19 September 2026
Дизраптор @disruptors_official · 72,888 Telegram ranks this channel #44 of 97 here — alongside 96 others — read 20 August 2026
Продакты не нужны @betternotworse · 28,526 Telegram ranks this channel #46 of 96 here — alongside 95 others — read 9 September 2026
Гений переговоров | Ольга Грищенко @kotperegovor · 43,649 Telegram ranks this channel #48 of 96 here — alongside 95 others — read 28 August 2026
No Flame No Game @proproduct · 38,759 Telegram ranks this channel #54 of 96 here — alongside 95 others — read 31 August 2026
Ваня Замесин @zamesin · 50,297 Telegram ranks this channel #56 of 97 here — alongside 96 others — read 25 August 2026
Фадеевщина | ffad.ru @ffadru · 26,055 Telegram ranks this channel #59 of 96 here — alongside 95 others — read 23 September 2026
Product Management & AI @ruspm · 25,166 Telegram ranks this channel #68 of 97 here — alongside 96 others — read 14 September 2026
Epic Growth — рост продуктов @epicgrowth · 26,291 Telegram ranks this channel #70 of 97 here — alongside 96 others — read 12 September 2026
GPT/ChatGPT/AI Central Александра Горного @aioftheday · 43,919 Telegram ranks this channel #73 of 97 here — alongside 96 others — read 29 August 2026
Кутергин в огне 🔥 @kutergin_on_fire · 62,116 Telegram ranks this channel #74 of 97 here — alongside 96 others — read 22 August 2026
Black product owner | Тигран Басеян о продакт менеджменте и стартапах @blackproduct · 21,009 Telegram ranks this channel #75 of 93 here — alongside 92 others — read 24 September 2026
Битрикс24 для бизнеса @bitrix24_ru · 29,268 Telegram ranks this channel #75 of 97 here — alongside 96 others — read 8 September 2026
Игорь Кузнецов о темных паттернах @brainshare · 21,960 Telegram ranks this channel #77 of 93 here — alongside 92 others — read 22 September 2026
chad @chadgpt_ru · 138,551 Telegram ranks this channel #77 of 94 here — alongside 93 others — read 27 August 2026
This channel appears in 41 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 26 September 2026 — this
entry's latest reading, not the date you are reading this.
“Индекс дятла” (@dindex), 22,106 subscribers as measured 26 September 2026. Telegram Register, tgregister.com/channel/dindex.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.