Говорим о запуске и развитии продуктов/стартапов, поиске ценности и роста, командах и привлечении инвестиций.
Автор - Андрей Торбичев, партнер фонда Месторождение, партнер стартап-студии Product Games. Вопросы @torbichev_krd
РКН https://clck.ru/3HrFui
Created
7 November 2020 — measured — cross-checked against a third-party dataset (ext.tg_channel)
8 measurements spanning 7 days, net -54. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 22,246–22,322 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)
Subscribers
Change
12 Aug 2026, 15:16
22,259
+4
11 Aug 2026, 13:34
22,255
-7
10 Aug 2026, 14:51
22,262
-13
9 Aug 2026, 12:31
22,275
-16
8 Aug 2026, 08:36
22,291
-9
7 Aug 2026, 08:22
22,300
-5
6 Aug 2026, 10:50
22,305
-8
6 Aug 2026, 02:47
22,313
first reading
Engagement
22 posts held, back to 20 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 17 pagesof Telegram’s post history, 20 posts per page.
ERR · 30 days
8.74%
avg views ÷ 22,259 subscribers
Avg views / post
1,950
22 posts measured
Reaction rate
2.23%
reactions ÷ views · ER floor
Posts in window
22
of 22 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 12 August 2026
Posts held
22 (20 July 2026 – 12 August 2026)
Views total
42,818
Reactions total
953
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
12 Aug 2026, 23:01 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
182
Videos
8
Links
728
Lifetime counters from Telegram’s own channel header, read 12 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
Reaction mix
953 reactions across 22 posts, in 6 distinct kinds. The most used accounts for 39.8% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
👍
379
39.8%
🔥
320
33.6%
❤
220
23.1%
🤔
18
1.89%
👏
13
1.36%
🤯
3
0.315%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 22 of the 22 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 953reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 22 most recent posts we hold, published 20 July 2026 to 12 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
5
across the posts below
Posts paid on
5
of 22 we hold a reading for · 23%
Most on one post
1
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @dindex. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 22 most recent posts we hold for this entry, published 20 July 2026 to 12 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Advertising
Ad load
4.55%
1 of 22 posts carry an ad marker
Regulatory tokens
1
posts carrying an erid · 1 distinct token
Median views · ads
2,010
over 1 measured post
Median views · rest
1,990
over 21 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor.A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
22W5zFJg5xxZ
1
28 July 2026
28 July 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 22 most recent posts we hold, published 20 July 2026 to 12 August 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
10 лет опыта против одного кейса
— У меня 15 лет опыта, а выбрали новичка, — пожаловался продакт
— А ты кейсы его видел?
Мы научились пилить лендинги (спасибо ИИ) и пихаем туда логотипы, образование, бренды, а некоторые — даже хобби. Работает это хреново — у каждого появился красочный уголок тщеславия.
Один маркетолог очень хотел попасть в AirBnB. У него был солидный стаж, крупные бренды и известные люди за плечам…
Антимаркетинг
— У нас копеешный бюджет, — сказал фаундер. — Как потратить?
— Купи историю
В июле наблюдал всплеск сумасшествия. Стартап Gumloop потратил маркетинговый бюджет на уличных музыкантов. Дали трубачам, скрипачам и прочим по $100, чтобы играли около офисов конкурентов, отраслевых конференций и мест скопления ЦА с табличкой бренда. Результат — сотни восторженных комментариев и 20% к продажам.
В тех же мест…
Дети пурпурной линии
— Собрал продукт за неделю, — похвастался фаундер. — Клод говори, что пушка
— А сам-то как думаешь?
В 2009-м у самолета Air France отключился автопилот. Летчикам стало казаться, что машина идет вниз и они три минуты тянули штурвал на себя. Задрали нос и привели к реальном падению.
Таких ситуаций с 90-х было несколько десятков. Выросло поколение пилотов, обучавшихся на тренажерах. Они безупречн…
M&Ms — менеджмент
— Как уследить за всеми? — спросил фаундер стартапа. — В неделю по десять новых сотрудников выходит.
— По быстрым сигналам
Менеджер группы Van Halen требовал, чтобы за кулисами музыкантов ждала тарелка M&Ms без единого коричневого драже. «Звездный выпендреж», — подумал я. Оказалось — хитрый метод управления.
«Если мы видели хоть одну коричневую конфету — проверяли все. Организатор на площадке не …
Индекс дятла
— Что останется человеку, когда ИИ научится писать, кодить и придумывать лучше нас? — спросил сын
— Долбить
Последние 5,5 лет каждый день я писал пост. Большинство — фигня; а некоторые разошлись стотысячными тиражами. Повторить это сейчас сложнее. Из-за ИИ.
Когда начинаешь новое дело — проходишь путь:
1. Вау, первый результат. Сейчас захватим мир
2. Блин, не все так просто
3. Да нихрена я в этом не по…
Порог
— Ты ж конверсию рубишь. Выпендриваешься? — пожурил маркетолог
— Нет, ставлю порог
В феврале я набирал людей на новую программу и написал в объявлении, кого не жду: «просто посмотреть» — иди в Ютуб; «расширить кругозор» — купи билет в музей; «подумаю» — читай Сократа.
Казалось, что добавил трение. Но ведь оно бывает двух сортов:
1. Бюрократическое. Двенадцать поле, ИНН, «менеджер свяжется в течение 3 дней». …
Подскажи, куда идти
— Двадцать встреч, все послали, — пожаловался фаундер
— А ты спросил, куда идти?
Предприниматели слышат «нет» в 4-10 раз чаще, чем «да». И дальше, начинают отрабатывать возражения — почему не подошло, чего не хватает, что добавить...
Так усаживают клиента на скамью подсудимых. И чтобы спрыгнуть, он называет первые попавшиеся, безопасные причины — дорого, вернемся в сентябре и, конечно, подумаю.…
Предложение для своих
Доступ к курсам Академии закрывается. С 15 августа новые пользователи не смогут его получить, но для старых он останется еще на 1 год.
Поэтому собрали лучшие материалы за 6 лет и до 15 августа раздаем их почти даром. Курсы по 35-55 тысяч рублей можно забрать сейчас за 5555:
1. Трекер предпринимателей (базовый). Вход в профессию и лучшие практики для своего бизнеса и частной практики.
2. Трек…
Запрещенные слова
— Что думаете о стратегии?
— Половина — лабуда, — сказал на совете директоров корпорации
Двадцать лет ловлю косые взгляды за живой язык. «Хрень», «фигово», «чуваки», «чертяки» — словечки, которые есть в моей речи. Зато там нет — «инноваций», «оптимизаций», «систем», «хороших/плохих/качественных». А еще нет фразы «на самом деле» — которая бесит до чертиков.
Сейчас развелось разговоров о языке брен…
Задачи переехали. Память — нет
— Переехали в новый таск-трекер, — похвастался фаундер
— Комментарии перевезли?
Фирма «1С-Профиль» жила в Trello. Он ушел из России. Перевезли в новый сервис Kaiten доски, задачи, сроки. А вот тысячи комментов — нет. И это нифига не заработало.
И теперь сотрудники видят статусы задач, но не знают, что «откладываем на март, клиент заморозил бюджет», «этого козла больше не берем, «Иван…
Великолепная пятерка
— Отток через месяц 95%, — пожаловался фаундер ИИ-продукта
— Прекрасно. Осталось узнать, кто оставшиеся пять
За последний год я выпотрошил внутренности десятков AI-проектов. Везде такая фигня: шумный запуск -> куча регистраций -> 5-7% «выживших» на 30-й день. И это не про неудачников — а буквально про всех.
Есть единицы, которые даже при таком удержании растут как ненормальные. Думаете, они по…
Операционный директор — это не просто человек, который разгребает текучку. От него зависит, будет ли компания расти в масштабе и доходе или пополнит статистику закрывшихся бизнесов. Он контролирует буквально всё: бюджеты, выполнение KPI, сотрудников и их задачи.
Чтобы бизнес работал как часы, необходима система и понимание, как выстраивать процессы. Специально для этого Академия Эдюсон выпустила курс «Операционный д…
👍6❤4
Showing the 12 most recent of 22 posts we hold for @dindex. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
Citation-graph rank
Citation-graph rank — 27,497 of 1,151,006entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 14 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Психология Маркетинга @marketpsy · 175,891 Telegram ranks this channel #16 of 98 here — alongside 97 others — read 12 August 2026
This channel appears in 1 seed channel's Telegram-generated recommendation list in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 12 August 2026 — this
entry's latest reading, not the date you are reading this.
“Индекс дятла” (@dindex), 22,259 subscribers as measured 12 August 2026. Telegram Register, tgregister.com/channel/dindex.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.