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Channel

Андрей Осокин

@OsokinOsokin

On this record: Growth · Engagement · What this channel posts · Reactions · Stars · Advertising · Posts · Polls · Citations · Telegram's recommendations · Cite this entry

18,497subscribers

+44 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 10,000–31,623.

Register entry

Telegram ID-1001802242022
TypeChannel
Username@OsokinOsokin
DescriptionРуковожу маркетингом в «Детском мире». За плечами — 16+ лет в продажах и 10+ лет в топ-менеджменте крупных корпораций Пишу про секреты эффективного менеджмента, управления командой, а еще маркетинг Менеджер: @alter_nika https://clck.ru/3PMAzR
CreatedBetween 1 October 2022 and 30 September 2023— estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded6 August 2026
Last confirmed live19 August 2026
Measurements held13
Confirmed unchanged1 time, most recently 19 August 2026
On Telegramt.me/OsokinOsokin

Growth

18,43718,50418,470.56 August 2026 — 18,453 subscribers6 August 2026 — 18,475 subscribers7 August 2026 — 18,481 subscribers8 August 2026 — 18,453 subscribers10 August 2026 — 18,446 subscribers11 August 2026 — 18,437 subscribers12 August 2026 — 18,453 subscribers13 August 2026 — 18,465 subscribers15 August 2026 — 18,471 subscribers16 August 2026 — 18,481 subscribers17 August 2026 — 18,504 subscribers18 August 2026 — 18,502 subscribers19 August 2026 — 18,497 subscribers18,4976 August 202619 August 2026
13 measurements spanning 13 days, net +44. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 18,427–18,514 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
19 Aug 2026, 15:1518,497-5
18 Aug 2026, 17:2218,502-2
17 Aug 2026, 20:4718,504+23
16 Aug 2026, 18:1918,481+10
15 Aug 2026, 02:0318,471+6
13 Aug 2026, 17:3718,465+12
12 Aug 2026, 18:0318,453+16
11 Aug 2026, 19:1318,437-9
10 Aug 2026, 17:4118,446-7
8 Aug 2026, 17:4318,453-28
7 Aug 2026, 17:0118,481+6
6 Aug 2026, 15:1318,475+22
6 Aug 2026, 03:3618,453first reading

Engagement

24 posts held, back to 11 July 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 32 pagesof Telegram’s post history, 20 posts per page.

ERR · 30 days
33.0%
avg views ÷ 18,497 subscribers
Avg views / post
6,110
17 posts measured
Reaction rate
0.675%
reactions ÷ views · ER floor
Posts in window
17
of 24 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 18 August 2026
Posts held24 (11 July 202618 August 2026)
Views total103,890
Reactions total701
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken20 Aug 2026, 06:04 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
375
Videos
26
Links
394

Lifetime counters from Telegram’s own channel header, read 20 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.

Reaction mix

1,153 reactions across 23 posts, in 15 distinct kinds. The most used accounts for 31.5% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
👍36331.5%
34329.7%
🔥34329.7%
👏231.99%
211.82%
💯171.47%
141.21%
🤔110.954%
🎉50.434%
👌40.347%
🙏30.26%
😁20.173%
😭20.173%
😍10.087%
😢10.087%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 24 of the 24 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 1,167reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 24 most recent posts we hold, published 11 July 2026 to 18 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
4
across the posts below
Posts paid on
3
of 24 we hold a reading for · 13%
Most on one post
2
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @OsokinOsokin. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 24 most recent posts we hold for this entry, published 11 July 2026 to 18 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Advertising

Ad load
4.17%
1 of 24 posts carry an ad marker
Regulatory tokens
1
posts carrying an erid · 1 distinct token
Median views · ads
5,610
over 1 measured post
Median views · rest
5,860
over 23 measured posts

An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.

This is a floor, and it can only ever be a floor.A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.

Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.

Advertising tokens recorded on this entry
eridPostsFirst seenLast seen
2W5zFJPiR6R113 August 202613 August 2026

A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.

Measured over the 24 most recent posts we hold, published 11 July 2026 to 18 August 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.

Recent posts

18 Aug 2026, 13:56 UTC≈4,460 views23 reactionsread 20 August 2026
Photo

Как понять, сработает ли чужой опыт у вас Я люблю разбирать маркетинговые кейсы. Но обычно компании упаковывают их в красивую презентацию: показывают внушительные результаты и график с уверенной стрелкой вверх. А ведь гораздо интереснее другое — что происходило «до». Какие варианты рассматривали, что сразу отбросили, на какие метрики смотрели, с какими ограничениями столкнулись. Mindbox («Майндбокс») до 20 августа

9🔥65👍1😍1🙏1

18 Aug 2026, 12:37 UTC≈4,410 views16 reactionsread 20 August 2026

Дайджест: приемы, которые работают покруче акций Как вы уже знаете, я затеял большую игру, она пройдет осенью. Последние пару недель исследовали с вами тему «незаметного», но работающего маркетинга. Собрал мини-подборку постов об этом: Форма, цвет, размер и материал: психология или маркетинговый трюк? Ты то, что ты ешь. А что ты будешь есть — решат маркетологи Как супермаркеты разговаривают с подсознанием покупат

9👏3🔥31

13 Aug 2026, 14:51 UTC≈5,610 views26 reactionsread 20 August 2026
Advertisementerid 2W5zFJPiR6R

🍋🍋🍋🍋🍋🍋🍋🍋 Самый классный бизнес держится на энтузиазме его создателей Процессы, качество продукции, команда — это все тоже важно. Но ничего этого не было бы без идеи и людей, которые поверили в нее на старте и вложили душу в реализацию. «Эппл», «Гугл», «Дисней», «Амазон» буквально возникли в гараже — первое время все работало только на каком-то запале. Я на своем опыте знаю, как легко бывает этот запал растерять, с

🔥117👍4😭2👏1😢1

12 Aug 2026, 14:47 UTC≈7,080 views42 reactionsread 20 August 2026
Photo

Вы замечали, что злодеи в мультиках часто треугольные? Все потому, что мы приписываем визуалу — формам, цветам, размерам — какие-то дополнительные свойства. Например, треугольник — что-то вызывающее и опасное, круг — доброе и дружелюбное. И пользуются этим не только художники-мультипликаторы, но и маркетологи на пару с дизайнерами. Формы — это территория UI и логотипов. Например, «квадратные» Windows и Lego трансли

19🔥11💯7👍3🙏2

11 Aug 2026, 14:44 UTC≈9,730 views27 reactionsread 20 August 2026
Photo

Ты то, что ты ешь. А что ты будешь есть — решат маркетологи Примерно год назад к нам в подкаст «На вырост» приходил эндокринолог Роман Терушкин. Обсуждали ЗОЖ и все, что с ним связано. А недавно мы со Степаном сами посетили подкаст Романа с ответным визитом и обсудили то, как этому самому ЗОЖу мешает… маркетинг еды. На повестке: • Эволюция отношения к еде — и маркетинга еды — от 80-х до наших дней. • Тренды в пита

12🔥7👏5👌3

7 Aug 2026, 14:43 UTC≈6,630 views24 reactionsread 20 August 2026
Photo

Подкаст: если хочешь разбогатеть, придумай, как разбогатеть твоим клиентам Twitch — это платформа, где люди в прямом эфире часами смотрят, как другие играют в игры. На первый взгляд, задумка на любителя. Но механика интересная. Стримеры сами создают контент, собирают аудиторию и зарабатывают на ней. А Twitch богатеет вместе с ними: чем успешнее стример, тем успешнее платформа. Почему людям вообще интересно наблюда

8👏8🔥8

6 Aug 2026, 16:13 UTC≈6,820 views29 reactions2 Starsread 20 August 2026
Photo

Хороший маркетинг дарит людям эмоции Паша Осовцов в недавнем выпуске подкаста «На вырост» сказал правильную вещь: культовость бренда — это пазл. Он собирается из продукта и эмоций вокруг него. Причем бывает, что эмоции срабатывают, даже когда продукт тебе не нравится. Паша привел в пример Golden Goose — бренд кроссовок, который он ну просто ненавидит, но пройти мимо их магазина все равно не может. Потому что это от

👍1410🔥4👌1

5 Aug 2026, 11:37 UTC≈5,290 views39 reactionsread 20 August 2026
Photo

Почему люди до сих пор ведутся на фразу «осталось только 3 билета»? Вася планирует отдых. Заходит на сайт агрегатора авиабилетов, а там на нужный ему рейс «остались последние 3 билета». Он быстренько покупает их себе, жене и дочке и идет искать отель. «25 человек уже забронировали этот номер сегодня». Значит, надо брать. Осталось только купить чемодан. И — о чудо — на самый симпатичный вариант акция, минус 30%. И т

🔥1912👍8

4 Aug 2026, 10:01 UTC≈5,750 views18 reactionsread 20 August 2026
Photo

Предлагаю вам переключиться и немного отдохнуть ☕️ Помните, в журналах «Мурзилка» были головоломки-лабиринты? Предлагаю вам прогуляться по «супермаркету» и найти хлебобулочный островок. 👉 По пути соберите слово-подсказку из 7 букв. Оно связано с одним незаметным, но рабочим маркетинговым приемом. Пишите слово в комментариях. А саму механику я разберу в следующем посте.

👍95🔥4

4 Aug 2026, 08:45 UTC≈5,840 views42 reactionsread 20 August 2026
Photo

🥖 Хлеб почти всегда лежит на другом конце супермаркета, хотя это самый ходовой товар. Логично было бы положить его у входа — взял и ушел. Но фигушки. Причина первая: раз вы дошли до конца зала, назад пойдете уже мимо всего остального ассортимента. Почему бы на него не посмотреть? Причина вторая тоньше и работает даже круче. Запах свежего хлеба пробуждает аппетит. Вы заходите, голод просыпается. И дальше чувство гол

26🔥13🤔3

3 Aug 2026, 08:31 UTC≈5,900 views117 reactionsread 20 August 2026
Photo

Маркетинг — это игра. Пора проверить, насколько хорошо вы в нее играете Побеждают, как правило, самые изобретательные. Потому что задача грамотного маркетинга — не только всеми правдами и неправдами заставить людей покупать больше. Бренды строят большие стратегии, которые им помогают формировать репутацию и узнаваемость, а иногда и выходить из сложных ситуаций. Примеры таких глобальных маркетинговых историй — идуща

50🔥36👍244😁2🎉1

30 Jul 2026, 14:58 UTC≈5,480 views36 reactionsread 20 August 2026
Photo

Как сделать так, чтобы люди продвигали бренд бесплатно? Это получается у Лего или топовых автобрендов вроде БМВ или Ауди. Люди снимают тиктоки, холиварят в комментариях — в общем, генерируют бесконечные упоминания бренда. Просто так, по собственной инициативе. Бренд не тратит на это ни единого евроцента. Привлекательно звучит? Конечно. А как этого добиться? Нужен классный продукт. Если продукт недотягивает, комьюн

19👍9🔥7🤔1

Showing the 12 most recent of 24 posts we hold for @OsokinOsokin. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.

Polls

The poll we hold for this entry, as Telegram rendered it when we read the post. A poll’s figures keep moving after that, so each one is dated.

15 Jul 2026, 12:27 UTCAnonymous Poll326 voters

Как думаете, почему падел так выстрелил?

  1. Это реально классный спорт9%
  2. Завирусился в соцсетях46%
  3. В него проще войти, чем в теннис67%
  4. Напишу в комментариях2%

The shares total 124%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

Percentages only — there are no per-option vote counts here, because Telegram publishes none.The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.

The shares need not add up to 100.Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.

Read from the 24 most recent posts we hold, published 11 July 2026 to 18 August 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.

Citation-graph rank

Citation-graph rank — 361,127 of 1,566,395entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.

Forward network

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 8 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

Names

Channels on the register whose handles appear in this channel's posts.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

Без aspera
@bezaspera · 71,943
Telegram ranks this channel #63 of 98 here — alongside 97 others — read 20 August 2026

This channel appears in 1 seed channel's Telegram-generated recommendation list in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 19 August 2026 — this entry's latest reading, not the date you are reading this.

“Андрей Осокин” (@OsokinOsokin), 18,497 subscribers as measured 19 August 2026. Telegram Register, tgregister.com/channel/OsokinOsokin.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.