Telegram RegisterThe public register of Telegram

Channel

ЩЕПЕЛИН | eCommerce | eCompass Capital

@NotBorringPPT

On this record: Growth · Engagement · What this channel posts · Reactions · Posts · Citations · Cite this entry

2,692subscribers

-2 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 1,000–3,162.

Register entry

Telegram ID-1001495106154
TypeChannel
Username@NotBorringPPT
Created1 April 2020measured — cross-checked against a third-party dataset (TGDataset)
First recorded6 August 2026
Last confirmed live12 August 2026
Measurements held5
Confirmed unchanged1 time, most recently 12 August 2026
On Telegramt.me/NotBorringPPT

Growth

2,6922,6962,6946 August 2026 — 2,694 subscribers6 August 2026 — 2,694 subscribers6 August 2026 — 2,693 subscribers9 August 2026 — 2,696 subscribers12 August 2026 — 2,692 subscribers6 August 202612 August 2026
5 measurements spanning 7 days, net -2. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 2,691–2,697 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
12 Aug 2026, 14:152,692-4
9 Aug 2026, 16:212,696+3
6 Aug 2026, 22:032,693-1
6 Aug 2026, 05:192,694no change
6 Aug 2026, 01:302,694first reading

Engagement

20 posts held, back to 5 May 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 2 pagesof Telegram’s post history, 20 posts per page.

ERR · 30 days
30.3%
avg views ÷ 2,692 subscribers
Avg views / post
815
4 posts measured
Reaction rate
1.32%
reactions ÷ views · ER floor
Posts in window
4
of 20 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 7 August 2026
Posts held20 (5 May 20267 August 2026)
Views total3,258
Reactions total43
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken7 Aug 2026, 16:14 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Video runtime
1m 53s
Average length
1m 53s

Measured directly from 1 video with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no mark.

Reaction mix

251 reactions across 16 posts, in 18 distinct kinds. The most used accounts for 32.3% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
🔥8132.3%
👍7529.9%
5220.7%
155.98%
🤣62.39%
😁31.20%
🤔31.20%
🤝31.20%
👌20.797%
😐20.797%
🤡20.797%
🎉10.398%
👀10.398%
👏10.398%
💩10.398%
😢10.398%
🤬10.398%
🤮10.398%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 18 of the 20 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 275reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 20 most recent posts we hold, published 5 May 2026 to 7 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Recent posts

7 Aug 2026, 13:21 UTC369 views4 reactionsread 7 August 2026
Photo

Сегодня снова спустя много лет выступал в Мулен Руж в Яндексе. Старые воспоминания и новые продукты в части Retail media, в котором я живу уже более 5 лет. Вообще вопрос трансформации отношения к рекламному инвентарю / возможностям крупного ритейла — очень сложная штука, с множеством конфликтов внутри. И МВидео один из первых крупных ритейлеров, который переосмысляет свое отношение к своим же рекламным возможностям

3🔥1

30 Jul 2026, 10:41 UTC845 views18 reactionsread 7 August 2026
Photo

Давно я ничего не публиковал в канале, а событий много. И мыслей новых. Наверное, начну с главного, инфраструктуры для eCommerce. Многие подписчики знают, что еще 20 лет назад мой карьерный трек начинался с логистики для eCommerce. В 2003 мы построили первый eCommerce склад под Nespresso на Трех вокзалах. Думаю там было около 3 тыс м2, но тогда казалось это много. Конечно в 2013 году склад Otto Group, на которых

6🔥5👍3🤣2💩1🤮1

30 Jul 2026, 10:41 UTC894 views12 reactionsread 7 August 2026

Вот такие модели сейчас нужны рынку. Если кто уже заехал в один из объектов Почты — расскажите, я с удовольствием приеду посмотрю лично. https://www.pochta.ru/business/seller-plus

👍54👌2🤣1

15 Jul 2026, 11:01 UTC≈1,150 views9 reactionsread 7 August 2026
Photo

В издании «Инк.» вышел большой подробный материал о том, почему мелкие селлеры уходят с крупных маркетплейсов и как меняется модель eCommerce. Для статьи мы дали комментарий от eCompass Capital. Партнер Максим Третьяков рассказал, как меняется поведение игроков на рынке: кто первым покидает маркетплейсы, какие стратегии используют компании, оставаясь на них, и почему площадки постепенно превращаются из места для зар

😁32🔥2👍1🤣1

8 Jul 2026, 11:20 UTC≈1,270 views12 reactionsread 7 August 2026

В Shoppers вышла новая колонка от eCompass Capital. Мой партнер Макс Третьяков рассказывает о том, как маркетплейсы превратились в механизм быстрого отбора брендов. Большинство проектов не выживает, но те, кто находит свой продукт, растут настолько быстро, что заставляют крупных игроков менять стратегию. Именно поэтому классическая модель, когда корпорации создают бренды сами, постепенно уступает место поиску и пок

👍7🔥3👀1🤡1

7 Jul 2026, 14:02 UTC≈1,070 views18 reactionsread 7 August 2026
Forwarded from @MtupdPhoto

Исследование: Число интернет-магазинов в РФ растёт В одном только 2025 прибавилось 46 тысяч магазинов. Это больше, чем за 2023 и 2024 вместе. Приведенные цифры только по домену .ru Прирост ускоряется: 17,6%, 18,1%, 32,2% по годам. Что это, если не признак разворота от маркетплейсов к D2C? Почему так: • Фаза, когда МП готовы были жечь деньги, чтобы перетащить весь рынок к себе, кончается: за 15-минутную доставку,

👍11🔥3😐21🎉1

7 Jul 2026, 14:02 UTC936 views4 reactionsread 7 August 2026

Сегодня в РБК вышел материал на основе нашего исследования в eCompass Capital. Подробности — ниже в посте от Макса Третьякова. Читать полностью в РБК

3🔥1

22 Jun 2026, 11:37 UTC≈1,370 views59 reactionsread 7 August 2026

Хочу поделиться отличной новостью! Акционеры М.Видео избрали мою кандидатуру на новый срок в качестве независимого директора и председателя комитета по стратегии. У нас отличное пополнение в лице трех новых независимых директоров. Опыт необходимый для не самой простой трансформации бизнес модели. https://tass.ru/ekonomika/27837061?utm_source=yxnews&utm_medium=mobile&utm_referrer=https%3A%2F%2Fdzen.ru%2Fnews%2Fsear

🔥36👍146🤝3

15 Jun 2026, 09:54 UTC≈1,440 views6 reactionsread 7 August 2026
Photo

Несмотря на большую разницу во времени, я пока в Азии, мы все же решили провести семинар вместе с Strategy Partners. Поговорить про ecommerce, посмотреть за горизонт. Узнать что сейчас делают крупные экосистемы и на что делают ставки. Приходите - будет полезно!! 17 июня в 11:00 Strategy Partners проведет вебинар на тему: "Российский eCom‑2026: о трансформации эпохи маркетплейсов и форматах развития бизнеса". Росси

42

1 Jun 2026, 16:55 UTC≈1,500 views15 reactionsread 7 August 2026
Photo

CX / Клиентский сервис. Сегодня +1 новая фобия)) Мой текущий оператор сотовой связи Мегафон решил полностью убрать людей из клиентской поддержки. Раньше хороший сервис на первом запросе «оператор» переводил на человека, посредственный на третьем повторении (что реально бесит). Но коллеги пошли дальше и просто отменили человека. Похоже что человеческий клиентский сервис - скоро станет новым УТП и Wow эффектом. А

👍95😢1

29 May 2026, 18:20 UTC≈1,250 viewsread 7 August 2026

С говорил с момента появления, что Smart терминалы - это возможность переноса кредита / BNPL напрямую к клиенту. Дальше будет борьба за POS терминалы и умные кассы в рознице……..

29 May 2026, 18:20 UTC≈1,360 views10 reactionsread 7 August 2026
Forwarded from @banksta

Сбер выводит оплату частями в массовый офлайн-ритейл. Сервис заработал во всех магазинах М.Видео и Эльдорадо — от Калининграда до Владивостока. Покупку можно разделить на платежи за пару секунд прямо на терминале Сбера с использованием любого метода оплаты: картой, NFC, через «Вжух» или оплатой улыбкой. Параллельно сервис уже появился в Zarina, Befree, Love Republic, Sela, Idol и Rendez-Vous. Всего оплата частями без

🔥73

Showing the 12 most recent of 20 posts we hold for @NotBorringPPT. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Citation-graph rank

Citation-graph rank — 970,731 of 1,160,990entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.

Forward network

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 2 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

Names

Channels on the register whose handles appear in this channel's posts.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 12 August 2026 — this entry's latest reading, not the date you are reading this.

“ЩЕПЕЛИН | eCommerce | eCompass Capital” (@NotBorringPPT), 2,692 subscribers as measured 12 August 2026. Telegram Register, tgregister.com/channel/NotBorringPPT.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.