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Channel

Data Insight . Цифры E-commerce

@DataInsight

On this record: Topic · Growth · Engagement · Reactions · Posts · Polls · Citations · Telegram's recommendations · Cite this entry

20,070subscribers

+22 since we began measuring on 5 August 2026

Risers and fallers across the register · movement among entries of 10,000–31,623.

Register entry

Telegram ID-1001053793138
TypeChannel
Username@DataInsight
Created24 July 2016 — measured — cross-checked against a third-party dataset (ext.tg_channel)
First recorded6 August 2026
Last confirmed live26 September 2026
Measurements held34
Confirmed unchanged1 time, most recently 26 September 2026
On Telegramt.me/DataInsight

Topic

Ecommerce storefront — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 10 September 2026 and assigned it the closest of 31 fixed categories, at 67% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.

Growth

20,01620,07220,0445 August 2026 — 20,048 subscribers6 August 2026 — 20,048 subscribers6 August 2026 — 20,046 subscribers7 August 2026 — 20,050 subscribers9 August 2026 — 20,044 subscribers9 August 2026 — 20,045 subscribers10 August 2026 — 20,038 subscribers11 August 2026 — 20,041 subscribers12 August 2026 — 20,038 subscribers13 August 2026 — 20,039 subscribers15 August 2026 — 20,063 subscribers16 August 2026 — 20,065 subscribers17 August 2026 — 20,066 subscribers18 August 2026 — 20,064 subscribers19 August 2026 — 20,061 subscribers20 August 2026 — 20,056 subscribers22 August 2026 — 20,064 subscribers23 August 2026 — 20,065 subscribers25 August 2026 — 20,070 subscribers26 August 2026 — 20,061 subscribers27 August 2026 — 20,048 subscribers29 August 2026 — 20,046 subscribers30 August 2026 — 20,034 subscribers31 August 2026 — 20,027 subscribers1 September 2026 — 20,026 subscribers2 September 2026 — 20,027 subscribers3 September 2026 — 20,026 subscribers6 September 2026 — 20,016 subscribers9 September 2026 — 20,037 subscribers11 September 2026 — 20,028 subscribers13 September 2026 — 20,027 subscribers17 September 2026 — 20,030 subscribers19 September 2026 — 20,072 subscribers26 September 2026 — 20,070 subscribers20,0705 August 202626 September 2026
34 measurements spanning 52 days, net +22. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 20,008–20,080 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 34
Measured (UTC)SubscribersChange
26 Sept 2026, 16:2220,070-2
19 Sept 2026, 16:0220,072+42
17 Sept 2026, 06:1720,030+3
13 Sept 2026, 13:1520,027-1
11 Sept 2026, 20:3720,028-9
9 Sept 2026, 11:1620,037+21
6 Sept 2026, 00:1920,016-10
3 Sept 2026, 21:3920,026-1
2 Sept 2026, 10:0320,027+1
1 Sept 2026, 09:2620,026-1
31 Aug 2026, 07:5420,027-7
30 Aug 2026, 06:5820,034-12
29 Aug 2026, 03:5920,046-2
27 Aug 2026, 06:0320,048-13
26 Aug 2026, 03:4320,061-9
25 Aug 2026, 01:3820,070+5
23 Aug 2026, 15:2720,065+1
22 Aug 2026, 02:2520,064+8
20 Aug 2026, 17:4620,056-5
19 Aug 2026, 19:3620,061first reading

Engagement

83 posts held, back to 28 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 57 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
5.74%
avg views ÷ 20,070 subscribers
Avg views / post
1,150
12 posts measured
Reaction rate
0.507%
reactions ÷ views · ER floor
Posts in window
12
of 83 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 2 September 2026
Posts held83 (28 July 2026 – 2 September 2026)
Views total13,814
Reactions total70
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken3 Sept 2026, 00:57 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

Reaction mix

340 reactions across 68 posts, in 9 distinct kinds. The most used accounts for 36.8% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
👍12536.8%
❤11834.7%
🔥5917.4%
😁102.94%
🤔102.94%
💯92.65%
👏61.76%
🙈20.588%
👀10.294%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 74 of the 83 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 353 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 83 most recent posts we hold, published 28 July 2026 to 2 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Recent posts

2 Sept 2026, 14:02 UTC694 views2 reactionsread 3 September 2026
Photo

Подкасты о ритейле и электронной торговле #подкасты Иван Ситников, основатель DDX о том, как удалось построить масштабируемую модель в индустрии, которую многие считают сложной для развития: с высокими инвестициями, дорогими площадями и постоянной борьбой за удержание клиентов. Бизнес на салфетке 😀 Data Insight в Max | Telegram | VK | Рассылка

👍2

2 Sept 2026, 10:02 UTC814 views1 reactionsread 3 September 2026
Photo

Sensor Tower опубликовала отчёт о рынке медиарекламы розничных сетей за первое полугодие 2026 года. Общий рынок Число показов рекламы в США упало на 17% год к году, до 223 миллиардов за полугодие. Основная причина: снижение показов у Amazon на 16%. Компания всё равно сохраняет 60% рынка. Рост нишевых сетей На фоне общего спада отдельные ритейлеры показали кратный рост. Lowe's увеличил число показов на 151% год к го…

❤1

2 Sept 2026, 07:05 UTC974 views6 reactionsread 3 September 2026
Photo

Встречаемся на HouseHold Expo 8-10 сентября! В программе конференции "Категория 360" будем говорить об использовании аналитики для повышения эффективности маркетинговых стратегий и усиления операционной деятельности. Сергей Беляев Исполнительный директор Data Insight Аналитика в маркетинге, продажах и бизнес-процессах нужна не для отчётов и формального контроля показателей. Её задача — помогать принимать решения: п…

👍4👏1🔥1

1 Sept 2026, 14:04 UTC919 views4 reactionsread 3 September 2026
Video

Какие события в сферах закупок, B2B-маркетплейсов, логистики и IT-технологий стали самыми заметными в этом месяце? Новости про рынок B2B, которые каждый месяц нам помогают собрать наши друзья из Максмарт 🟢 Президент подписал закон об административной ответственности для маркетплейсов — законом устанавливается ответственность для оператора посреднической цифровой платформы за неуведомление партнеров об одностороннем…

👍4

1 Sept 2026, 10:03 UTC993 views8 reactionsread 3 September 2026
Photo

Реклама в "Экосистеме электронной торговли - 2026" Data Insight 2 раза в год выпускает карту «Экосистема электронной торговли»: все сервисные компании рынка, сгруппированные по категориям (логистика, реклама, финтех, IT-инфраструктура, маркетплейсы и др.). Карта выходит в двух форматах: электронном и печатном. Печатная версия будет в каждом конференц-пакете на ключевом мероприятии рынка e-commerce - «Электронная т…

❤3🔥3👍2

1 Sept 2026, 07:01 UTC≈1,060 views9 reactionsread 3 September 2026
Photo

Ваши клиенты не одинаковые. Как "среднее" прячет от вас реальность За общими цифрами часто скрываются 3-4 совсем разные группы клиентов с разными потребностями. Показываем в карточка, как сегментация через опрос помогает точнее настраивать маркетинг и продукт. Если чувствуете, что аудитория неоднородна, но пока не понимаете, на какие группы она делится, опишите ситуацию, поможем построить сегментацию и портреты гру…

❤3👍3🔥3

31 Aug 2026, 14:12 UTC≈1,160 views8 reactionsread 3 September 2026
Photo

📦 Склады превращаются в интеллектуальные fulfilment-центры #кейсывритейле В e-commerce скорость доставки зависит не только от курьера. На результат влияют прогноз спроса, размещение запасов, комплектация заказа, доступность товаров и способность склада быстро перестраиваться под пики нагрузки. Поэтому ритейлеры инвестируют в роботов, автоматизированные системы хранения, AI-прогнозирование, роботизированный picking и…

👍3🔥3❤2

31 Aug 2026, 10:04 UTC≈1,250 views2 reactionsread 3 September 2026
Photo

Data Insight запускает новое ежегодное исследование «Тренды российского рынка ритейла и онлайн-торговли». Это большой осенний аналитический продукт о том, какие изменения прямо сейчас определяют развитие российского ритейла, e-commerce, маркетплейсов, брендов, логистики, финтеха, retail media, AI, потребительского поведения и регулирования. Это парный продукт к нашему весеннему отчету по интернет-торговле. Весной м…

👍2

31 Aug 2026, 07:02 UTC≈1,290 views6 reactionsread 3 September 2026
Photo

Четыре архитектуры агентной коммерции Развитие агентной коммерции пойдет не по одному пути, а сразу по четырем моделям. Они могут существовать параллельно и конкурировать за одного и того же покупателя. GenAI Commerce, это открытая модель, где генеративный ИИ работает с множеством продавцов через стандартные интеграции и напрямую оформляет заказ в диалоге. Такая модель с равным доступом продавцов имеет шанс стать м…

🔥4❤1👍1

28 Aug 2026, 14:03 UTC≈1,620 views13 reactionsread 3 September 2026
Photo

Федор Вирин, партнер Data Insight о будущем логистики для ритейла Склады гражданской инфраструктуры такого размера, как сегодня использует крупный сетевой ритейл (десятки тысяч квадратных метров) невозможно защитить от атак: они огромные, стоят в чистом поле, хорошо видны на спутниковых снимках, часто еще и с логотипами компаний и подсвеченные. Для того, чтобы продолжать работать ритейлерам необходимо перестраивать …

👍7❤6

28 Aug 2026, 10:04 UTC≈1,570 views8 reactionsread 3 September 2026
Photo

В июне количество онлайн-заказов в аптеках снизилось до 25,5 млн, на 6,8% меньше, чем в мае. Это минимальный показатель с начала года. При этом годовая динамика остается положительной: число заказов в июне на 20% выше, чем годом ранее. Снижение наблюдается второй месяц подряд. В мае количество заказов сократилось на 4,7%, а среднесуточное число заказов снизилось на 8%. В июне снижение продолжилось, но в годовом выра…

❤3👍3🔥2

28 Aug 2026, 07:02 UTC≈1,470 views3 reactionsread 3 September 2026
Photo

Что такое исследование для пиара и чем оно отличается от обычного маркетингового Часто, когда мы предлагаем клиенту исследование для продвижения, слышим: «У нас уже есть исследования рынка, мы их заказывали для стратегии». И это правда — но обычно это разные продукты, которые решают разные задачи. Маркетинговое исследование для внутреннего использования делается для команды. Оно отвечает на вопросы, которые нужны д…

👍2❤1

Showing the 12 most recent of 83 posts we hold for @DataInsight. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Polls

The 2 polls we hold for this entry, as Telegram rendered them when we read the post. A poll’s figures keep moving after that, so each one is dated.

25 Aug 2026, 10:04 UTCAnonymous Poll240 voters

Ежегодный опрос читателей канала Data Insight Укажите направление деятельности вашей компании

  1. Интернет-магазин, omni-channel магазин21%
  2. Оффлайновый магазин или сеть10%
  3. Производитель или бренд33%
  4. Маркетплейс25%
  5. Сервисная компания или агентство19%
  6. Инвестиционный фонд2%
  7. СМИ3%
  8. B2B ecommerce19%
  9. Свой ответ в комментариях5%

The shares total 137%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

25 Aug 2026, 10:04 UTCAnonymous Poll383 voters

Какую должность вы занимаете

  1. Руководитель отдела или подразделения38%
  2. Менеджер26%
  3. Директор/Управляющий/Топ-менеджер26%
  4. Владелец/Совладелец/Партнер компании10%
  5. Частный предприниматель/Селлер7%
  6. Свой ответ в комментариях3%

The shares total 110%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.

The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.

Read from the 83 most recent posts we hold, published 28 July 2026 to 2 September 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.

Forward network

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 10 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

Names

Channels on the register whose handles appear in this channel's posts.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

Нильсен
@nielsenrussia · 33,655
Telegram ranks this channel #2 of 99 here — alongside 98 others — read 4 September 2026
ЕБИТДА
@ebitdaebitda · 33,460
Telegram ranks this channel #8 of 98 here — alongside 97 others — read 4 September 2026
Ozon HQ
@ozonhq · 29,397
Telegram ranks this channel #10 of 88 here — alongside 87 others — read 9 September 2026
Свободная касса (ритейл & e-com)
@svobodakassa · 31,622
Telegram ranks this channel #12 of 98 here — alongside 97 others — read 6 September 2026
СДЭК
@cdeknews · 48,883
Telegram ranks this channel #17 of 45 here — alongside 44 others — read 26 September 2026
MPGO
@mpgo_ru · 81,388
Telegram ranks this channel #17 of 77 here — alongside 76 others — read 18 August 2026
Shopper’s
@newspotreb · 26,868
Telegram ranks this channel #18 of 98 here — alongside 97 others — read 11 September 2026
Fashion retail
@retailfashion · 22,458
Telegram ranks this channel #23 of 95 here — alongside 94 others — read 20 September 2026
Экспертосфера
@expertosphere · 29,871
Telegram ranks this channel #25 of 99 here — alongside 98 others — read 8 September 2026
MPSTATS
@analyticsmpstats · 21,381
Telegram ranks this channel #27 of 79 here — alongside 78 others — read 23 September 2026
Из коммерса в е-коммерса
@hikollegi · 56,161
Telegram ranks this channel #42 of 100 here — alongside 99 others — read 23 August 2026
FMCG Report
@fmcg_ru · 42,998
Telegram ranks this channel #46 of 97 here — alongside 96 others — read 29 August 2026
Business Incognita
@businessincognita · 23,379
Telegram ranks this channel #48 of 98 here — alongside 97 others — read 18 September 2026
Ozon и партнёры ПВЗ
@ozonapvz · 67,264
Telegram ranks this channel #50 of 72 here — alongside 71 others — read 20 August 2026
Ozon Marketplace
@ozonmarketplace · 109,901
Telegram ranks this channel #58 of 81 here — alongside 80 others — read 15 August 2026
Т-Бизнес секреты: онлайн-продажи, маркетплейсы, ecom
@bs_marketplace · 27,012
Telegram ranks this channel #59 of 85 here — alongside 84 others — read 11 September 2026
#Фудтех
@foodtechonline · 21,183
Telegram ranks this channel #64 of 97 here — alongside 96 others — read 24 September 2026
Николай Хлебинский
@nikolay_khl · 21,916
Telegram ranks this channel #64 of 96 here — alongside 95 others — read 22 September 2026
Околоритейл
@okoloretail · 36,851
Telegram ranks this channel #71 of 99 here — alongside 98 others — read 1 September 2026
Wildberries News
@wildberriesofficialcustomer · 48,446
Telegram ranks this channel #71 of 81 here — alongside 80 others — read 26 August 2026

This channel appears in 20 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 26 September 2026 — this entry's latest reading, not the date you are reading this.

“Data Insight . Цифры E-commerce” (@DataInsight), 20,070 subscribers as measured 26 September 2026. Telegram Register, tgregister.com/channel/DataInsight.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.