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Channel

Okkam insights

@okkaminsights

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Posts · Posts edited after publishing · Citations · Telegram's recommendations · Cite this entry

14,014subscribers

+612 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 10,000–31,623.

Register entry

Telegram ID-1001306195591
TypeChannel
Username@okkaminsights
DescriptionНа связи Okkam. Здесь про тренды и будущее маркетинга, рекламы, креатива и продаж. Исследования, данные, прогнозы и подтверждения. Для связи: @okkam_connectbot Официальный аккаунт: @okkam_official Про ритейл и еком: @okkam_retail_ecom
Created17 September 2018 — measured — cross-checked against a third-party dataset (ext.tg_channel)
First recorded6 August 2026
Last confirmed live11 November 2026
Measurements held62
Confirmed unchanged1 time, most recently 11 November 2026
On Telegramt.me/okkaminsights

Topic

Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 11 September 2026 and assigned it the closest of 31 fixed categories, at 68% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.

Growth

13,40114,01413,707.56 August 202611 November 2026
62 measurements spanning 97 days, net +612. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 13,309–14,106 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 62
Measured (UTC)SubscribersChange
11 Nov 2026, 10:4014,014+8
9 Nov 2026, 14:0814,006+8
8 Nov 2026, 03:0613,998+1
7 Nov 2026, 02:1013,997+4
6 Nov 2026, 03:0713,993-1
5 Nov 2026, 05:4613,994-5
4 Nov 2026, 06:0013,999-2
3 Nov 2026, 08:5114,001-6
2 Nov 2026, 06:5914,007+1
1 Nov 2026, 05:5814,006-1
31 Oct 2026, 02:5614,007+13
30 Oct 2026, 03:1613,994+6
28 Oct 2026, 23:5113,988+11
28 Oct 2026, 01:4813,977+5
27 Oct 2026, 00:1513,972+4
26 Oct 2026, 03:0613,968-2
25 Oct 2026, 04:0913,970+5
24 Oct 2026, 02:1713,965+5
23 Oct 2026, 00:4013,960+7
22 Oct 2026, 00:0613,953first reading

Engagement

18 posts held, back to 28 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 71 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
10.7%
avg views ÷ 14,014 subscribers
Avg views / post
1,510
6 posts measured
Reaction rate
1.04%
reactions ÷ views · ER floor
Posts in window
6
of 18 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 11 November 2026
Posts held18 (28 July 2026 – 11 November 2026)
Views total9,030
Reactions total94
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken13 Nov 2026, 08:03 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
≈2,290
Videos
≈77
Links
≈930

Lifetime counters from Telegram’s own channel header, read 13 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.

Video runtime
19s
Average length
10s

Measured directly from 2 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.

Reaction mix

335 reactions across 18 posts, in 8 distinct kinds. The most used accounts for 44.8% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
❤15044.8%
🔥5717.0%
custom 53843278158165522484011.9%
⚡319.25%
❤‍🔥236.87%
👍195.67%
custom 5251336335339300919113.28%
👏41.19%

Custom emoji. 2 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 18 of the 18 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 335 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 18 most recent posts we hold, published 28 July 2026 to 11 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Recent posts

Telegram’s own ‘edited’ marker: 0 of 6 posts held from the last 30 days (0%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).

11 Nov 2026, 06:59 UTC≈1,070 views21 reactionsread 13 November 2026
Photo

Как делить медиабюджет между брендами Ситуация: в большом портфеле нужно выделить бренд, который будем продвигать в первую очередь. Обычно для этого собирают таблицу с историческими данными: сравнивают, кто растет, кто падает, какая у каждого бренда доля рынка. Увы, иногда точка роста не видна на ретроданных — например, она прячется в особенностях продукта или аудитории. Вам с этим разбираться некогда: давят годовы…

❤9🔥8❤‍🔥4

9 Nov 2026, 06:02 UTC≈1,380 views13 reactionsread 13 November 2026
Photo

Как россияне оценивают заботу бизнеса о людях 1970 год: «Социальная ответственность бизнеса заключается в увеличении прибыли» — это тезис из доктрины нобелевского лауреата по экономике Милтона Фридмана 2026 год: только 4,1% россиян согласны, что бизнесу достаточно просто выпускать качественные товары по справедливой цене. Теперь от брендов ждут совершенно другой социальной ответственности. Какой именно, описывает B…

❤5👍4🔥4

5 Nov 2026, 08:09 UTC≈1,770 views21 reactionsread 13 November 2026
Photo

Как бренду попасть в рекомендации ИИ в e-com В российском e-com уже 35% покупателей пользуются нейропоиском, а 40% — полностью доверяют ему выбор товара. Практически все крупнейшие площадки либо уже внедрили, либо тестируют AI-ассистентов. Конверсия в заказ из нейрорекомендаций в e-com выше в 2,5 раза, а средний чек — на 30%. Об этом рассказала Ольга Юдина, директор по стратегическому развитию Easy Commerce на конф…

❤9🔥6⚡4👍2

3 Nov 2026, 12:59 UTC≈1,540 views10 reactionsread 10 November 2026
Photo

Долгий, но рабочий способ нарастить диджитал-продажи: опыт MR Group В недвижимости число сделок сократилось примерно на треть. В авто — огромный разрыв между интересом к покупке и готовностью купить. А может ли вообще маркетинг с учетом таких вводных превращать лиды в сделки? Какие стратегии продолжают работать в категориях с высоким чеком? На конференции Okkam «О цене и ценности» Мария Белоконь, генеральны директо…

❤7❤‍🔥2custom 53843278158165522481

2 Nov 2026, 08:59 UTC≈1,410 views15 reactionsread 8 November 2026
Photo

Лучшее время строить доверие к бренду — сейчас Итоги вебинара Okkam Как говорил американский психолог Мортон Дойч, доверие — это возможность разделить ответственность. Положиться на кого-то — способ хотя бы немного снизить сложность жизни. В трудные времена люди склонны проводить ревизию всего, чему они готовы верить, и заново распределять свой «кредит доверия». В такой момент бизнес может стать значимой опорой для…

❤5🔥5⚡4👍1

28 Oct 2026, 06:59 UTC≈1,860 views14 reactionsread 5 November 2026
Photo

С ИИ можно за секунды анализировать рекламу конкурентов. Как это использовать? Два года назад Okkam вместе с «Родной Речью» запустили Prometheus AI — платформу для анализа рекламных коммуникаций. Инструмент собирает данные о креативах, сообщениях, офферах и сюжетах. В этом году Prometheus ускорили, а еще перезапустили бота, который помогает следить за креативами и офферами в основных медиа в любых категориях. Такж…

❤8👍3🔥2⚡1

2 Sept 2026, 07:59 UTC863 views12 reactionsread 2 September 2026
Photo

А вы разбираетесь в покупательской аналитике? Данные ритейлеров — это тысячи метрик, десятки отчетов, сотни гипотез. Сами по себе они не расставляют приоритеты и не подсказывают, какое решение даст рост: что нужно покупателю, как оптимизировать ассортимент и выкладку, как выстроить коммуникацию. Поэтому ролик, который отлично показал себя на ТВ, может не сработать офлайн, где у покупателя рядом с полкой другой фоку…

❤5🔥4custom 53843278158165522482⚡1

31 Aug 2026, 14:59 UTC≈1,310 views13 reactionsread 2 September 2026
Photo

Извините, но в креативе и нон-медиа снова все поменялось Обсудим, что с этим делать, на большой конференции Okkam 30 сентября Как было раньше, помните? Появлялся новый канал или новая технология. Рынок их осваивал, а потом какое-то время жил в новой системе координат. Сейчас мы уже не успеваем привыкать ни к чему: изменения происходят непрерывно, без возможности плавной адаптации. ИИ поменяло и роль креатора, и до…

❤9⚡2custom 53843278158165522482

28 Aug 2026, 10:59 UTC≈1,840 views12 reactionsread 2 September 2026
Video

Сегодня потребитель очень рационален: он чаще выбирает проверенные бренды — доверие остается якорем лояльности. Параллельно усиливается тренд на избирательность трат и поиск лучшей цены. Для бизнеса это означает сложный выбор: нужно одновременно бороться за место на сжимающемся рынке и вкладываться в завтрашнее знание. Как конкурировать за осторожного потребителя, что сегодня влияет на его выбор и во что брендам ин…

❤5🔥5custom 53843278158165522482

26 Aug 2026, 12:59 UTC≈1,940 views30 reactionsread 2 September 2026
Photo

Покупатель в категории beauty теперь ведет себя по-новому. Классическая маркетинговая воронка больше не работает Команда IKS by Okkam проанализировала, как за последние несколько лет изменился путь покупателя в категории. Если коротко, линейная воронка уступила место бесконечной петле, в которой покупка — не финал, а лишь старт нового цикла. Разложили в карточках, что именно изменилось, и объяснили, что это значит…

❤14custom 53843278158165522488⚡4👏4

20 Aug 2026, 11:59 UTC≈2,330 views17 reactionsread 2 September 2026
Photo

Реклама не сработала? Или это только кажется Канал бывает эффективным, даже если выглядит наоборот — иной раз его вклад просто не виден на том уровне анализа, где его искали. Кейс: ритейл-медиа у крупного FMCG-бренда при обычном анализе давал вклад в продажи всего 0,5% — почти незаметно на фоне общей картины. Стоило детализировать модель до конкретных торговых точек — вклад вырос x10 — до 5%, а перераспределение бю…

custom 53843278158165522487⚡5❤3👍2

18 Aug 2026, 14:40 UTC≈1,700 views34 reactionsread 26 August 2026
Photo

Совсем скоро — четвертая Большая конференция Okkam для брендов (мы в предвкушении 🤩) В анонсах обычно пишут про точку сборки лучших умов и традицию раз в год сверять компасы. Мы просто скажем: будет 1800 гостей, 11 сессий, 40+ спикеров. Приходите за нашей Okkam-атмосферой, содержательной аналитикой, инсайтами и теплом человеческого общения. 🎱30 сентября 🎱Новый Арбат, 24 (кинотеатр «Октябрь») ▶️▶️▶️Регистрация от…

❤14custom 53843278158165522488⚡7🔥4custom 52513363353393009191

Showing the 12 most recent of 18 posts we hold for @okkaminsights. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Posts edited after publishing

@okkaminsights edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.

An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.

First edit seen
11 August 2026
Most recent edit
11 August 2026

Forward network

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 11 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

Names

Channels on the register whose handles appear in this channel's posts.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

Data Insight . Цифры E-commerce
@DataInsight · 20,274
Telegram ranks this channel #7 of 97 here — alongside 96 others — read 29 September 2026
Андрей Осокин
@OsokinOsokin · 19,157
Telegram ranks this channel #10 of 100 here — alongside 99 others — read 5 October 2026
Sostav
@sostav · 56,425
Telegram ranks this channel #10 of 98 here — alongside 97 others — read 23 August 2026
AdIndex
@adindex · 31,320
Telegram ranks this channel #11 of 100 here — alongside 99 others — read 7 September 2026
Н — Дэйта Фэктори
@nielsenrussia · 32,533
Telegram ranks this channel #22 of 99 here — alongside 98 others — read 4 September 2026
СберМаркетинг
@sbermarketing · 308,102
Telegram ranks this channel #24 of 96 here — alongside 95 others — read 13 August 2026
FMCG Report
@fmcg_ru · 43,574
Telegram ranks this channel #33 of 97 here — alongside 96 others — read 29 August 2026
Яндекс Реклама
@YANtech · 53,822
Telegram ranks this channel #33 of 99 here — alongside 98 others — read 26 August 2026
Больше джобсов
@morejobs · 84,570
Telegram ranks this channel #34 of 97 here — alongside 96 others — read 18 August 2026
Свободная касса (ритейл & e-com)
@svobodakassa · 31,906
Telegram ranks this channel #36 of 98 here — alongside 97 others — read 6 September 2026
Постмаркетинг
@pstmarketing · 64,018
Telegram ranks this channel #38 of 99 here — alongside 98 others — read 21 August 2026
Полезный Парфун
@ParfunA · 20,644
Telegram ranks this channel #43 of 99 here — alongside 98 others — read 22 September 2026
Околоритейл
@okoloretail · 36,501
Telegram ranks this channel #43 of 99 here — alongside 98 others — read 1 September 2026
Логика молока
@logikamoloka · 30,730
Telegram ranks this channel #46 of 76 here — alongside 75 others — read 5 September 2026
Клиент
@yourtypicalclient · 47,601
Telegram ranks this channel #50 of 96 here — alongside 95 others — read 26 August 2026
Бонни и Слайд
@bonnieandslide · 24,386
Telegram ranks this channel #52 of 99 here — alongside 98 others — read 15 September 2026
ХОТ ДИДЖИТАЛ от Влада Ситникова
@HotDigital · 22,420
Telegram ranks this channel #60 of 99 here — alongside 98 others — read 18 September 2026
Всё о рекламе и маркировке: законы, новости, практика
@adv_system · 29,755
Telegram ranks this channel #60 of 97 here — alongside 96 others — read 7 September 2026
Из коммерса в е-коммерса
@hikollegi · 55,280
Telegram ranks this channel #64 of 100 here — alongside 99 others — read 23 August 2026
Всевидящее Шоко
@vseshoko · 25,756
Telegram ranks this channel #73 of 99 here — alongside 98 others — read 13 September 2026
Синявский считает…
@Sinbrain · 20,091
Telegram ranks this channel #76 of 97 here — alongside 96 others — read 4 October 2026
Маркетинг / Диджитал
@marketingj · 20,777
Telegram ranks this channel #80 of 98 here — alongside 97 others — read 20 September 2026
Акулыч в недвижке | Роман Абдуллин | KROME Group
@roman_abdullin_plus · 36,623
Telegram ranks this channel #80 of 100 here — alongside 99 others — read 31 August 2026
гура́
@creativeee · 59,516
Telegram ranks this channel #81 of 99 here — alongside 98 others — read 21 August 2026

This channel appears in 26 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 11 November 2026 — this entry's latest reading, not the date you are reading this.

“Okkam insights” (@okkaminsights), 14,014 subscribers as measured 11 November 2026. Telegram Register, tgregister.com/channel/okkaminsights.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.