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Channel

Сломай и сделай нормально

@mikheenkovnews

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Stars · Advertising · Posts · Posts recorded as deleted · Citations · Telegram's recommendations · Cite this entry

8,093subscribers

-86 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 3,162–10,000.

Register entry

Telegram ID-1001424181684
TypeChannel
Username@mikheenkovnews
DescriptionКанал основателя digital-агентства Nimax. Рассказываю о развитии компании и делюсь опытом. Консультирую коллег по цеху, помогаю клиентам найти решения: http://mikheenkov.ru Реклама на канале и консультации: @mikheenkov
Created28 May 2019 — measured — cross-checked against a third-party dataset (ext.tg_channel)
First recorded6 August 2026
Last confirmed live7 November 2026
Measurements held25
Confirmed unchanged1 time, most recently 7 November 2026
On Telegramt.me/mikheenkovnews

Topic

Technology — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 12 September 2026 and assigned it the closest of 31 fixed categories, at 82% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.

Growth

8,0808,1798,129.56 August 2026 — 8,179 subscribers6 August 2026 — 8,179 subscribers10 August 2026 — 8,171 subscribers13 August 2026 — 8,156 subscribers16 August 2026 — 8,146 subscribers19 August 2026 — 8,141 subscribers23 August 2026 — 8,166 subscribers25 August 2026 — 8,160 subscribers28 August 2026 — 8,155 subscribers31 August 2026 — 8,144 subscribers3 September 2026 — 8,132 subscribers8 September 2026 — 8,105 subscribers12 September 2026 — 8,104 subscribers16 September 2026 — 8,080 subscribers25 September 2026 — 8,103 subscribers4 October 2026 — 8,157 subscribers11 October 2026 — 8,144 subscribers14 October 2026 — 8,122 subscribers17 October 2026 — 8,112 subscribers20 October 2026 — 8,110 subscribers25 October 2026 — 8,118 subscribers28 October 2026 — 8,105 subscribers1 November 2026 — 8,102 subscribers4 November 2026 — 8,101 subscribers7 November 2026 — 8,093 subscribers8,0936 August 20267 November 2026
25 measurements spanning 93 days, net -86. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 8,065–8,194 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 25
Measured (UTC)SubscribersChange
7 Nov 2026, 01:088,093-8
4 Nov 2026, 10:318,101-1
1 Nov 2026, 03:268,102-3
28 Oct 2026, 22:558,105-13
25 Oct 2026, 23:148,118+8
20 Oct 2026, 11:588,110-2
17 Oct 2026, 13:118,112-10
14 Oct 2026, 20:318,122-22
11 Oct 2026, 16:568,144-13
4 Oct 2026, 23:358,157+54
25 Sept 2026, 18:018,103+23
16 Sept 2026, 18:558,080-24
12 Sept 2026, 15:018,104-1
8 Sept 2026, 07:398,105-27
3 Sept 2026, 00:428,132-12
31 Aug 2026, 08:548,144-11
28 Aug 2026, 14:338,155-5
25 Aug 2026, 22:148,160-6
23 Aug 2026, 04:578,166+25
19 Aug 2026, 12:558,141first reading

Engagement

68 posts held, back to 7 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 34 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
9.33%
avg views ÷ 8,093 subscribers
Avg views / post
755
27 posts measured
Reaction rate
1.71%
reactions ÷ views · ER floor
Posts in window
27
of 68 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 7 November 2026
Posts held68 (7 July 2026 – 7 November 2026)
Views total20,398
Reactions total349
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken9 Nov 2026, 00:58 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
585
Videos
52
Links
698

Lifetime counters from Telegram’s own channel header, read 9 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.

Video runtime
37s
Average length
19s

Measured directly from 2 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.

Reaction mix

789 reactions across 66 posts, in 10 distinct kinds. The most used accounts for 39.8% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
❤31439.8%
🔥18122.9%
👍14218.0%
😁637.98%
👎344.31%
👏162.03%
🎉141.77%
😢101.27%
🤔101.27%
😱50.634%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 67 of the 68 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 789 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 68 most recent posts we hold, published 7 July 2026 to 7 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
1
across the posts below
Posts paid on
1
of 68 we hold a reading for · 1%
Most on one post
1
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @mikheenkovnews. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 68 most recent posts we hold for this entry, published 7 July 2026 to 7 November 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Advertising

Ad load
8.82%
6 of 68 posts carry an ad marker
Regulatory tokens
6
posts carrying an erid · 6 distinct tokens
Median views · ads
722
over 6 measured posts
Median views · rest
783
over 62 measured posts

An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.

This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.

Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. They are printed side by side with the count behind each rather than as a ratio: an ad and an ordinary post are not otherwise matched — for topic, for length, for hour of day — so the gap between them is a description of two groups and not the effect of one being an ad.

Advertising tokens recorded on this entry
eridPostsFirst seenLast seen
2VtzqubcpF5117 August 202617 August 2026
2VtzqugrRXc13 November 20263 November 2026
2VtzqwEEzZ813 August 20263 August 2026
2Vtzqwmd42X111 August 202611 August 2026
2VtzqxT9dRf130 October 202630 October 2026
2W5zFHKZEJv129 October 202629 October 2026

A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.

Measured over the 68 most recent posts we hold, published 7 July 2026 to 7 November 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.

Recent posts

Telegram’s own ‘edited’ marker: 15 of 27 posts held from the last 30 days (55.6%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).

7 Nov 2026, 12:57 UTC451 views18 reactionsread 9 November 2026

Вся правда про вайб-кодинг ПО для бизнеса Я уже несколько дней бомблюсь с реакций программистов на то, что компании и люди самостоятельно вайб-кодят себе всевозможные проекты. От простейших сайтов, до автоматизации. Кто будет ревьювать этот код? Вас взломают, AI снесёт базу! А как же какая-то там уязвимость в ядре Linux? Вы не делаете бэкапы… И всё в таком духе. Общая идея такая: без программистов это не работает и…

❤11👍6👎1

Signed Nikita Mikheenkov

6 Nov 2026, 11:35 UTC516 views5 reactionsread 9 November 2026

Нельзя работать с одним клиентом! Вы наверняка слышали, что digital-агентства — это очень устойчивый бизнес. Агентство можно как угодно масштабировать, адаптировать под ситуацию. Оно выживет! Но всё-таки есть способы грохнуть и этот бизнес. И самый популярный из них — это работать только на одного или нескольких крупных клиентов. Рано или поздно кто-то из них уйдёт, и это обрушит экономику. Компании с диверсифицир…

👍3❤2

Signed Nikita Mikheenkov

6 Nov 2026, 06:41 UTC528 views0 reactionsread 9 November 2026
Photo

Карта перформанс-маркетинга: площадки, сервисы, инструменты Вы наверняка видели наши плакаты про маркетинг? Возможно, они даже висят у вас в офисе. Так вот, мы сделали новый плакат, в котором собрали карту перфоманс-маркетинга — наглядный путеводитель по рекламным площадкам и сервисам, доступным в России. С ней проще разобраться в структуре рынка, доступных возможностях, найти новые точки роста и посмотреть на при…

Signed Nikita Mikheenkov

5 Nov 2026, 09:43 UTC501 views5 reactionsread 9 November 2026
Photo

Бесплатный мастер-класс по вайб-кодингу! Ребята, еще один дружеский анонс полезного и бесплатного сегодня! Мастер-класс по продвинутому вайб-кодингу от Нейроцеха — лучшего (на мой взгляд) сообщества по AI-технологиям. Уже сегодня (5 ноября) пройдет бесплатный мастер-класс по продвинутому (!) вайб-кодингу. Преподавателем будет Егор Соколов (@neiroset_ne_vinovata) — продакт и бывший директор по продукту в Сбере. Сам…

❤3🔥2

Signed Nikita Mikheenkov

5 Nov 2026, 07:07 UTC475 views3 reactionsread 9 November 2026
Photo

Web Summit вместе с R-Founders Дружеский анонс для всех, кто сейчас пакует вещи и выдвигается на Web Summit в Лиссабон! Сообщество русскоязычных фаундеров R-Founders организует целую серию сайд-эвентов, в которых вы можете поучастовать: — 🌹 Вечеринка R-Founders, 11.11 в стиле The Godfather MAAT Cafe & Kitchen 19:30–00:00 Фаундеры, C-level и инвесторы, которые приехали на Web Summit. Встречаем старых знакомых, з…

🔥2❤1

Signed Nikita Mikheenkov

4 Nov 2026, 08:20 UTC523 views13 reactionsread 9 November 2026
Forwarded from @nimax_agencyPhoto

Знакомьтесь, Альбина 💜 Создали ИИ-персонажа для приложения, которое помогает хранить общие фотографии с близкими. У Альбины есть свой характер, история и семья, а у бренда — узнаваемая героиня, которая сделает коммуникацию в соцсетях живее и увлекательнее. Хотите создать лицо для своего бренда? Оставляйте заявку в нашем tg-боте @NimaxAgencyBot.

❤5😢3🤔2🎉1👎1🔥1

Signed Nikita Mikheenkov

4 Nov 2026, 08:20 UTC513 views1 reactionsread 9 November 2026

AI-персонажи в маркетинге Это не пост про замещение людей AI-персонажами! Потому что использовать реальных людей в маркетинге на самом деле очень дорого, и только крупные компании могли себе это позволить. Это про доступную возможность применить образы людей в рекламе, хотя бы сгенерированные. У нас в Nimax персонажи используются уже второй год, и вот самые распространённые кейсы: 1. Самое базовое: сгенерированные…

🔥1

Signed Nikita Mikheenkov

3 Nov 2026, 08:36 UTC568 views1 reactionsread 9 November 2026
Advertisementerid 2VtzqugrRXcPhoto

📈 Бесплатный гайд Яндекс Практикума по AI Adoption в компании Компании покупают подписки на ИИ-сервисы, проводят обучение, запускают пилоты. А через пару месяцев выясняется, что инструментами пользуются единицы. Гайд Яндекс Практикума поможет пройти путь от покупки лицензий до системного внедрения ИИ. С ним вы: ✅Определите, на каком этапе AI Adoption вы находитесь сейчас ✅Разберётесь, как снять страхи и сопротивле…

👍1

Signed Nikita Mikheenkov

3 Nov 2026, 06:17 UTC572 views3 reactionsread 9 November 2026

Как обучать команду AI, когда там всё меняется? На всех мероприятиях я собираю интересные вопросы из зала или из чата. И вот ещё один такой вопрос: «Как обучать команду AI-технологиям, когда всё быстро меняется и знания устаревают за недели? Вы целенаправленно обучаете команду или просто рекомендуете им что-то изучить?» Вопрос очень правильный, потому что традиционные формы обучения действительно не имеют смысла д…

🎉2👍1

Signed Nikita Mikheenkov

2 Nov 2026, 07:12 UTC657 views9 reactionsread 9 November 2026

Вырастет ли стоимость AI-подписок? Довольно популярный тезис AI-луддитов: «сейчас вас всех подсаживают на дешёвые подписки, а потом поднимут стоимость в разы, и в этот момент у вас всё сломается и придётся снова нанимать сотрудников». Это очень примитивный тезис, который люди просто распространяют, не думая. Потому что если подумать, получается совсем другая картина. Cтоимость подписок остаётся неизменной. А с учё…

👍4❤3🎉1🔥1

Signed Nikita Mikheenkov

30 Oct 2026, 08:54 UTC740 views2 reactionsread 9 November 2026
Advertisementerid 2VtzqxT9dRfPhoto

Сегодня рекламодатели одновременно работают с десятками площадок, и значительная часть бюджета уходит не на рекламу, а на комиссии и не самые оптимальные настройки. Рассказываю, как можно экономить до 37% на рекламе без потери качества. ▪️ В click.ru можно получать до 22% возврата от рекламных расходов на Яндекс Директ, VK Рекламу и другие рекламные системы. ▪️ Еще и экономить до 15% бюджета с бесплатной защитой от …

❤1👎1

Signed Nikita Mikheenkov

30 Oct 2026, 08:03 UTC712 views3 reactionsread 9 November 2026

Ремоут и онлайн против командировки ) Вчера делали мероприятие Nimax для наших клиентов в Москве. Чуть позже расскажу про это подробнее, когда будут фотки. Катались на «Сапсане», гуляли по городу, ходили по кафешкам с коллегами. И это было прекрасно! Я очень люблю такие путешествия с бизнес-миссиями. Провести встречу с клиентами, выступить на конференции, послушать конференцию и так далее. Давным-давно, ещё до па…

❤2🔥1

Signed Nikita Mikheenkov

Showing the 12 most recent of 68 posts we hold for @mikheenkovnews. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Posts recorded as deleted after publishing

We recorded 1 post on @mikheenkovnews as deleted — posts this register held that were missing from the channel’s public page on two separate reads, taken from different network addresses at least an hour apart.

A deletion is not wrongdoing. This register can see that a post it held is no longer on the channel’s public page, and when — not why. Expired ad placements, reposts, rotating links and corrections all look the same. This is a count of recorded detections, not an exact total: it misses deletions we could not see, because only a post we held and later re-read inside the page can be seen to go, and it may include a small number of wrong records. How this is measured.

First seen missing
18 August 2026
Most recent seen missing
18 August 2026
Median time before seen missing
20 days
Seen missing in the last 30 days
0

Forward network

Republished by

Channels on the register that have forwarded this channel's posts into their own feed.

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 3 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

Всевидящее Шоко
@vseshoko · 25,774
Telegram ranks this channel #4 of 99 here — alongside 98 others — read 13 September 2026
Digital-галера
@dgalera · 19,447
Telegram ranks this channel #9 of 98 here — alongside 97 others — read 4 October 2026
Николай Хлебинский
@nikolay_khl · 23,628
Telegram ranks this channel #17 of 96 here — alongside 95 others — read 22 September 2026
Телеграмма от Максима Юрина
@yumaks · 42,931
Telegram ranks this channel #19 of 99 here — alongside 98 others — read 29 August 2026
Регулярный менеджмент для руководителей (Евгений Севастьянов)
@regularmanagement · 22,734
Telegram ranks this channel #28 of 96 here — alongside 95 others — read 19 September 2026
Русский ИТ бизнес
@bezsmuzi · 33,505
Telegram ranks this channel #38 of 99 here — alongside 98 others — read 5 September 2026
Андрей Осокин
@OsokinOsokin · 19,105
Telegram ranks this channel #63 of 100 here — alongside 99 others — read 5 October 2026
Я — РУКОВОДИТЕЛЬ
@iRukovoditel · 30,936
Telegram ranks this channel #66 of 98 here — alongside 97 others — read 6 September 2026
Mikhail Tokovinin
@mtokovinin · 108,991
Telegram ranks this channel #89 of 97 here — alongside 96 others — read 15 August 2026

This channel appears in 9 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 7 November 2026 — this entry's latest reading, not the date you are reading this.

“Сломай и сделай нормально” (@mikheenkovnews), 8,093 subscribers as measured 7 November 2026. Telegram Register, tgregister.com/channel/mikheenkovnews.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.