Медиа из креативных индустрий от агентства N:OW. Пишем о проектах, ивентах, трендах и делимся креативными штуками 🚀
#2 ивент агентств в РФ 2025
TOP-5 маркетинговых аг-в РФ
95 фестивальных наград
📩 @itswowornever
#QPKC1
РКН: https://clck.ru/3R6fq5
Created
Between 1 August 2021 and 28 February 2023 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 10 September 2026 and assigned it the closest of 31 fixed categories, at 54% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.
Growth
63 measurements spanning 97 days, net +426. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 21,455–22,144 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 63
Measured (UTC)
Subscribers
Change
12 Nov 2026, 07:39
22,044
+58
10 Nov 2026, 04:06
21,986
-8
8 Nov 2026, 15:16
21,994
-17
7 Nov 2026, 11:48
22,011
+33
6 Nov 2026, 09:37
21,978
-86
5 Nov 2026, 06:30
22,064
+4
4 Nov 2026, 03:28
22,060
+24
3 Nov 2026, 02:50
22,036
+67
2 Nov 2026, 05:08
21,969
-9
1 Nov 2026, 05:51
21,978
+23
31 Oct 2026, 03:29
21,955
-11
30 Oct 2026, 01:37
21,966
+6
29 Oct 2026, 04:50
21,960
+27
28 Oct 2026, 02:51
21,933
+18
27 Oct 2026, 05:10
21,915
+50
26 Oct 2026, 03:59
21,865
+57
25 Oct 2026, 00:31
21,808
-185
23 Oct 2026, 21:59
21,993
+31
22 Oct 2026, 21:44
21,962
+27
21 Oct 2026, 19:17
21,935
first reading
Engagement
87 posts held, back to 1 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 89 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
45.1%
avg views ÷ 22,044 subscribers
Avg views / post
9,950
23 posts measured
Reaction rate
0.957%
reactions ÷ views · ER floor
Posts in window
23
of 87 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 12 November 2026
Posts held
87 (1 August 2026 – 12 November 2026)
Views total
228,880
Reactions total
2,190
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
12 Nov 2026, 15:28 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈7,110
Videos
≈1,640
Links
≈1,010
Lifetime counters from Telegram’s own channel header, read 12 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
9m 14s
Average length
37s
Measured directly from 15 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
8,657 reactions across 87 posts, in 16 distinct kinds. The most used accounts for 29.3% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
2,535
29.3%
🔥
2,457
28.4%
👍
1,502
17.4%
❤🔥
954
11.0%
🥰
470
5.43%
👏
230
2.66%
🤣
144
1.66%
🤩
144
1.66%
😍
117
1.35%
🙏
38
0.439%
custom 5224497187785810495
16
0.185%
👌
16
0.185%
🦄
10
0.116%
💘
8
0.092%
😎
8
0.092%
🤗
8
0.092%
Custom emoji. One row above is a Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The count beside it is Telegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 87 of the 87 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 8,657 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 87 most recent posts we hold, published 1 August 2026 to 12 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
3
across the posts below
Posts paid on
2
of 87 we hold a reading for · 2%
Most on one post
2
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @nowagency. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 87 most recent posts we hold for this entry, published 1 August 2026 to 12 November 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Recent posts
Telegram’s own ‘edited’ marker: 0 of 23 posts held from the last 30 days (0%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).
Учиться видеть формы, а не детали
В ивент-индустрии мы постоянно работаем с визуальными образами — от небольших элементов декора до масштабных пространственных решений. И один из важных навыков здесь — умение упрощать сложное.
Всем привет, на связи Оля — арт-директор N:OW! Сегодня на примере своих скетчей хочу вам показать, как это работает: замечаю на улице интересных прохожих, выделяю характерные черты людей, гип…
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Нам хотелось, чтобы гости вообще забыли, что находятся на корпоративе. Мы отказались от заранее прописанной программы: можно было играть в бадминтон, готовить на гриле, лежать в гамаке или просто болтать с друзьями на траве — каждый сам собирал свой сценарий дня.
Ощущение настоящей дачи складывалось из деталей. Ведущ…
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10 ноября на НРФ’10, главном событии рекламной индустрии года, проект Авито «Любовь, гиря и Авито» признали одним из лучших коммуникационных проектов с социальным влиянием.
В этом году ведущие рекламные фестивали подписали Меморандум АКАР о продвижении традиционных ценностей в рекламе и маркетинге. В рамках инициативы фестивали сами передали на оце…
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За основу взяли идею молла с разными отделами, каждый из которых раскрывал свою сторону бренда. В каждом из них можно было найти занятие по вкусу: кастомизировать аксессуары…
Ищем продюсера в Кыргызстане
Нужен продюсер или агентство для работы над проектом в ноябре–декабре.
Важно, чтобы у вас был опыт в закупках, логистике, производстве мерча и POSM, а ещё знание местного рынка и подрядчиков.
Если готовы подключиться прямо сейчас, пишите в личные сообщения @danilww — расскажем подробности.
Будем благодарны, если перешлёте пост коллегам в Кыргызстане. ⚡️
Давайте заглянем за кулисы Юбилейного благотворительного вечера «Игрушки, которые помогают» — совместный проект фонда «Дети наши», «Союзмультфильма» и Московского театра кукол. 🧸
Куда пойти в ноябре: подборка от команды N:OW
Настало время +-0 за окном, и вся индустрия со скоростью света перебирается в тёплые залы, на форумы, конференции и профессиональные встречи.
В этой подборке вы найдете события для тех, кто работает с рекламой, брендами, PR, медиа и ивентами. Посещайте сами и пересылайте коллегам. 🔜
ИнтерКомм.Конструктор — 10–11 ноября, Бизнес.Техноград на ВДНХ
➖ Конференция о внутренн…
Прямой репортаж из офиса, где наш креативный отдел вместе с клиентом собирает все детали, придумывает и создаёт атмосферу этого вечера.
Будем не только удивлять, но и делать добрые дела 😍
У нас на следующей неделе очень особенное событие! ✨
Вместе с клиентом готовим юбилейный благотворительный вечер «Игрушки, которые помогают» — совместный проект фонда «Дети наши», «Союзмультфильма» и Московского театра кукол.
Вот такая атмосфера #райтнау в офисе!
❤🔥52🔥13🥰12❤5🤩1
Showing the 12 most recent of 87 posts we hold for @nowagency. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@nowagency edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
14 August 2026
Most recent edit
14 August 2026
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 5 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 22 September 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Демидов сейчас @justdemidovit · 45,532 Telegram ranks this channel #1 of 95 here — alongside 94 others — read 6 September 2026
Синявский считает… @Sinbrain · 19,925 Telegram ranks this channel #2 of 97 here — alongside 96 others — read 4 October 2026
Павел Недостоев / дилер впечатлений @pavelnedostoev · 30,208 Telegram ranks this channel #4 of 96 here — alongside 95 others — read 7 September 2026
основы основ ⚡️ @okkk_club · 29,468 Telegram ranks this channel #11 of 59 here — alongside 58 others — read 6 September 2026
Event ru – все про ивенты и эвенты @TheBestOfEventRu · 19,228 Telegram ranks this channel #49 of 97 here — alongside 96 others — read 3 October 2026
ПМТ — Инновации в движении @pmt_multimedia · 2,086 Telegram ranks this channel #50 of 94 here — alongside 93 others — read 29 September 2026
mads media @mads_courses · 25,857 Telegram ranks this channel #71 of 97 here — alongside 96 others — read 13 September 2026
NEW STAR FESTIVALS @newstarcamp · 23,292 Telegram ranks this channel #78 of 80 here — alongside 79 others — read 20 September 2026
This channel appears in 8 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 12 November 2026 — this
entry's latest reading, not the date you are reading this.
“N:OW” (@nowagency), 22,044 subscribers as measured 12 November 2026. Telegram Register, tgregister.com/channel/nowagency.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.