Медиа из креативных индустрий от агентства N:OW. Пишем о проектах, ивентах, трендах и делимся креативными штуками 🚀
#2 ивент агентств в РФ 2025
TOP-5 маркетинговых аг-в РФ
95 фестивальных наград
📩 @itswowornever
#QPKC1
РКН: https://clck.ru/3R6fq5
Created
Between 1 August 2021 and 31 January 2023— estimated from Telegram’s id allocation, not measured. How this range is calculated.
8 measurements spanning 7 days, net +90. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 21,600–21,722 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)
Subscribers
Change
13 Aug 2026, 10:36
21,708
+16
12 Aug 2026, 08:02
21,692
-4
11 Aug 2026, 09:07
21,696
+43
10 Aug 2026, 07:30
21,653
+26
9 Aug 2026, 07:54
21,627
+13
8 Aug 2026, 10:30
21,614
-10
7 Aug 2026, 06:53
21,624
+6
6 Aug 2026, 20:18
21,618
first reading
Engagement
15 posts held, back to 1 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 19 pagesof Telegram’s post history, 20 posts per page.
ERR · 30 days
46.2%
avg views ÷ 21,708 subscribers
Avg views / post
10,000
15 posts measured
Reaction rate
1.03%
reactions ÷ views · ER floor
Posts in window
15
of 15 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 13 August 2026
Posts held
15 (1 August 2026 – 13 August 2026)
Views total
150,430
Reactions total
1,555
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
14 Aug 2026, 05:35 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈6,730
Videos
≈1,610
Links
≈943
Lifetime counters from Telegram’s own channel header, read 14 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
2m 50s
Average length
57s
Measured directly from 3 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
1,555 reactions across 15 posts, in 14 distinct kinds. The most used accounts for 38.1% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
593
38.1%
🔥
547
35.2%
👍
158
10.2%
❤🔥
103
6.62%
🥰
78
5.02%
👏
44
2.83%
😍
16
1.03%
🤩
6
0.386%
🙏
3
0.193%
💘
2
0.129%
🦄
2
0.129%
👌
1
0.064%
😎
1
0.064%
🤗
1
0.064%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 15 of the 15 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 1,555reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 15 most recent posts we hold, published 1 August 2026 to 13 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
1
across the posts below
Posts paid on
1
of 15 we hold a reading for · 7%
Most on one post
1
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @nowagency. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 15 most recent posts we hold for this entry, published 1 August 2026 to 13 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Сколько стоит минута темноты? 🌑
Как вам такой вопрос?
Игорь Демидов (CEO & Co-Founder) решил посчитать экономику солнечного затмения и выяснил, что 110 секунд темноты могут принести экономике страны 347,6 млн евро.
Ещё цены на жильё в городах на пути затмения выросли в несколько раз, поиски жилья на Airbnb подскочили на 830%, а сама Испания уже рассматривает будущие затмения как полноценный туристический продукт.
…
Moncler буквально распустил щупальца! 🐙
На Milan Design Week 2026 Moncler превратил 10 Corso Como в часть своей летней кампании Puffy Summer, в которой фирменная «пухлость» Moncler получила совсем другое прочтение.
В кампании появились надувные скульптуры осьминога, кита, лобстера, морского конька, краба и фламинго.
Мы фактически видим то, что мы видим — фасад и внутреннее пространство обвил огромный надувной осьм…
Кто где? ⤵️
Мы на ВДЛК — Выставке достижений локального кода от Сообщества изионистов.
Это большая встреча Жени Давыдова о брендах, людях и идеях, которые уже сегодня формируют наш культурный код и будущее рынка.
Посмотрите, сколько гостей из креативного кластера нашли время в среду вечером, чтобы прийти на событие, понетворкать, послушать классных спикеров и обменяться опытом.
Шлем вам кружок. А Женю благодарим …
Фестивальное лето ещё не все! ✨
Да, лето постепенно улетучивается от нас, но в его закромах осталось ещё немало событий, которые можно успеть посетить.
Собрали фестивали Москвы и области от джаза в исторической усадьбе и большого гриль-феста до забегов, садовых инсталляций и самодельных летательных аппаратов.
Выбирайте те, что вам по душе:
Музыка
«Под небом Гнесинки» — до 16 августа, усадьба Апраксиных-Бутурлины…
Как привезти NBA прямо во двор? #кейс_недели
AT&T запустил Dunk Bus в рамках работы с NBA на сезон 2025/26. Мобильная активация отправилась по городам США, чтобы привезти баскетбол прямо в локальные сообщества.
Автобус побывал в Майами, Лос-Анджелесе, Далласе, Чикаго и Оклахома-Сити и дал возможность гостям площадки стать частью баскетбольной культуры: забросить мяч в механизированное кольцо для данков, встретитьс…
Остановитесь на минутку. Тут красиво!
Иногда полезно оглянуться назад, хотя бы для того, чтобы самим удивиться: «Подождите… это мы тоже успели сделать?»
Собрали несколько проектов, которыми особенно хочется поделиться еще раз. Все разные, но каждый по-своему любимый. Листайте, вдохновляйтесь и заглядывайте внутрь каждого кейса:
Премия HR-бренд hh ru «В главных ролях»
🔴Идея и концепция юбилейной премии
🔴Эстетика и…
Какого цвета мероприятия мировых брендов? ✨
Если посмотреть на зарубежные проекты последних лет, можно заметить интересную тенденцию. Бренды все реже выбирают яркие акцентные цвета и все чаще работают со сложными природными оттенками.
Вот какие палитры встречаются чаще всего:
〰️Mocha Mousse (мокко, теплый шоколадный) — цвет 2025 года по версии Pantone. Добавляет пространству тепла и хорошо сочетается с деревом, ль…
Новосибирск, спасибо! Это было мощно ⚡️
Про концепцию проекта рассказали, любимые фишки показали — теперь хочется просто сохранить этот день в нашей летописи.
За один день «Локальный код» в Новосибирске собрал более 1800 предпринимателей, основателей компаний и экспертов, став еще одной важной остановкой большой экспедиции Т-Бизнеса по России.
Если пропустили предыдущие посты:
🟡Концепция фестиваля в Новосибирске
…
Вкусный кейтеринг давно стал базой. 🍕
Когда-то задачей кейтеринга было просто вкусно накормить гостей, но увы! Сегодня этого уже недостаточно.
Важно поддержать концепцию события, соблюсти единую эстетику, сделать подачу частью сценария всего ивента и при этом удивить аудиторию с большой насмотренностью. #кейс_недели
Именно поэтому еда — это еще одна точка контакта с гостем, и через взаимодействие с ней можно не то…
Самое время поднимать лапки вверх! 🐾
Посмотрели мы на погоду, на дату в календаре и поняли, что новые августовские заставки будут именно такими — заряжающими на беззаботность, шоколадный загар и коктейли у бассейна.
Ставьте на телефон, как напоминание о том, как провести финальный летний! (В комментариях — заставки в самом хорошем качестве).
Автор: Тхань, серия заставок «Беззаботное лето».
#креативныйотдел
Showing the 12 most recent of 15 posts we hold for @nowagency. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
Posts edited after publishing
@nowagency edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
14 August 2026
Most recent edit
14 August 2026
Citation-graph rank
Citation-graph rank — 245,058 of 1,189,255entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 2 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 13 August 2026 — this
entry's latest reading, not the date you are reading this.
“N:OW” (@nowagency), 21,708 subscribers as measured 13 August 2026. Telegram Register, tgregister.com/channel/nowagency.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.