Яндекс Реклама — о том, как реклама работает сегодня.
Новые решения, аналитика рынка и опыт Яндекса — всё, что важно маркетологам и бизнесу.
ВК: https://clck.ru/3SqW5m
Регистрация РКН: https://clck.ru/3SimkC
Created
20 July 2017 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 21 August 2026 and assigned it the closest of 31 fixed categories, at 92% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
35 measurements spanning 50 days, net +1,856. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 48,294–50,814 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 35
Measured (UTC)
Subscribers
Change
25 Sept 2026, 03:21
50,523
+682
18 Sept 2026, 19:20
49,841
+262
16 Sept 2026, 09:36
49,579
+145
14 Sept 2026, 16:36
49,434
+77
13 Sept 2026, 03:18
49,357
+58
11 Sept 2026, 05:39
49,299
+202
8 Sept 2026, 07:57
49,097
+87
5 Sept 2026, 06:02
49,010
+128
3 Sept 2026, 08:58
48,882
+82
2 Sept 2026, 05:46
48,800
+54
1 Sept 2026, 07:26
48,746
+92
31 Aug 2026, 04:04
48,654
+11
30 Aug 2026, 00:28
48,643
+40
29 Aug 2026, 01:38
48,603
-1
28 Aug 2026, 00:37
48,604
+15
27 Aug 2026, 01:58
48,589
-11
26 Aug 2026, 02:57
48,600
-15
25 Aug 2026, 02:45
48,615
-28
23 Aug 2026, 19:48
48,643
-22
22 Aug 2026, 02:25
48,665
first reading
Engagement
24 posts held, back to 25 June 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 106 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
16.6%
avg views ÷ 50,523 subscribers
Avg views / post
8,390
7 posts measured
Reaction rate
0.499%
reactions ÷ views · ER floor
Posts in window
7
of 24 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 25 September 2026
Posts held
24 (25 June 2026 – 25 September 2026)
Views total
58,720
Reactions total
293
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
27 Sept 2026, 06:16 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈3,890
Videos
≈101
Links
≈1,570
Lifetime counters from Telegram’s own channel header, read 27 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
1m 56s
Average length
58s
Measured directly from 2 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
978 reactions across 24 posts, in 9 distinct kinds. The most used accounts for 32.0% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
🔥
313
32.0%
❤
141
14.4%
👍
106
10.8%
custom 5355010635342060462
104
10.6%
👀
97
9.92%
custom 5361905470896383193
92
9.41%
⚡
86
8.79%
custom 5307709030934812694
20
2.04%
custom 5229145609415469011
19
1.94%
Custom emoji. 4 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 24 of the 24 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 978 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 24 most recent posts we hold, published 25 June 2026 to 25 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
📌 Даже любимому бренду не гарантировано место в корзине. Да, речь про Чёрную пятницу.
66% опрошенных проверяют его акции, но в корзину могут попасть и другие: каждый пятый на распродаже покупает марки, которые без скидки не по карману.
Для бизнеса это шанс заинтересовать тех, кто раньше проходил мимо, а что может в этом помочь — ниже.
📌 #Цифры_ПРО Чёрную пятницу
⚡ Обновления, β̶ и новые сценарии для ваших задач
Регулярно рассказываем о новинках в Директе и появившихся возможностях в канале «Яндекс Реклама ПРО». А раз в сезон собираем главное в одном большом дайджесте.
Все летние обновления ↓
Перфоманс-продвижение
⚫Вывели стратегию «Максимум прибыли» из беты
⚫Добавили возможности для работы с ЕПК в приложении Директа
⚫Запустили бесплатный динамический коллтрекингᵝ
⚫Внедрил…
360° внимания, пожалуйста 📌
Создали единый центр управления охватными онлайн- и офлайн-кампаниями в Директе — Панораму.
В одной кампании — Прайм-баннерᵝ, медийное видео, Connected TV, а скоро и цифровая наружная рекламаᵝ.
📌 Что под капотом?
Умный кросс-канальный охват 120+ млн пользователей, сквозная настройка частоты показов, более 600 таргетингов без наценок и прозрачная аналитика — всё в одном инструменте.
За…
📌 REKONFA 2026 — встречаемся 15 октября
Большая конференция Яндекс Рекламы возвращается.
📌📌📌📌📌📌📌📌📌
В этом году вместе с экспертами Яндекса и рынка обсудим, чем живёт digital-реклама: ИИ и персонализацию, технологии и практический опыт бизнеса.
Традиционно программа не ограничится докладами: можно разобрать задачи с продуктовыми командами, обменяться опытом с коллегами и пройти digital-квест.
📌 Москва, ВТБ Арена …
📌📌 Новости с Yandex Ecom Open Air — в одной сводке
На ежегодном летнем фестивале говорим о главных изменениях в ecom — для специалистов, которые уже работают в индустрии или только планируют начать.
Вот что можно сделать уже сегодня:
📌 Присоединиться к закрытому тестированию
Теперь скидочный бюджет можно доверить алгоритмам. С магазина — товары, сумма и максимальная скидка. С алгоритма — персональные предложения …
📌 Yandex Ecom Open Air — как это было
Ежегодная встреча тех, кто развивает ecommerce, завершилась — но мы сохранили главное.
Изучить дискуссии о трендах и технологиях, кейсах и опыте индустрии можно в записи. Сориентироваться по темам поможет программа.
📌 Смотреть запись
📌 — с каждого, кто развивает ecommerce
📚 У школьного сезона своё расписание: #Цифры_про back to school
Больше 40% родителей начинают подготовку за месяц до 1 сентября. Но у каждой категории свой пик спроса, а у их потребителей — свои сценарии покупки.
⚫️После первого звонка покупки не заканчиваются. 71% родителей докупает нужное в течение 1–3 недель после начала учебного года, а 29% — и дольше.
⚫️Что оказывается в корзине? К традиционным форме и канцто…
📌 До Yandex Ecom Open Air — 2 недели
Пять треков и один летний фестиваль для ecommerce. Обсудим, как ИИ меняет путь к покупке, что сегодня двигает продажи и где бизнесу искать новые точки роста.
Мы собрали программу — теперь составьте свою.
📌 По секрету: выступлениями дело не ограничится.
Уже готовим множество подарков для участников офлайна и онлайна, сотни наборов мерча и десятки активностей от Яндекс Рекламы и…
🔥22custom 530770903093481269417👍10❤5⚡3
Showing the 12 most recent of 24 posts we hold for @YANtech. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@YANtech edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
22 August 2026
Most recent edit
22 August 2026
Polls
The 2 polls we hold for this entry, as Telegram rendered them when we read the post. A poll’s figures keep moving after that, so each one is dated.
🔍 Как думаете, что обычно находится на пике поискового интереса в августе?
Подарок для учителя16%
Канцтовары для школы77%
Страховка для детей7%
Shares as published. No per-option vote count is published by Telegram, so none is shown.
Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.
The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.
Read from the 24 most recent posts we hold, published 25 June 2026 to 25 September 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 16 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 26 August 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Яндекс про аналитику @YAN_analytic · 20,959 Telegram ranks this channel #1 of 98 here — alongside 97 others — read 25 September 2026
Яндекс Реклама ПРО @yndx_ed · 56,438 Telegram ranks this channel #1 of 99 here — alongside 98 others — read 23 August 2026
Яндекс для предпринимателей @yandexbusiness · 78,837 Telegram ranks this channel #2 of 97 here — alongside 96 others — read 20 August 2026
Практикум про диджитал-профессии @mrkt_practicum · 25,124 Telegram ranks this channel #3 of 98 here — alongside 97 others — read 14 September 2026
Маркировка и налог на рекламу: главные новости (ЕРИР) @adv_system · 30,080 Telegram ranks this channel #6 of 97 here — alongside 96 others — read 7 September 2026
Клиент @yourtypicalclient · 47,664 Telegram ranks this channel #9 of 96 here — alongside 95 others — read 26 August 2026
Фадеевщина | ffad.ru @ffadru · 26,055 Telegram ranks this channel #15 of 96 here — alongside 95 others — read 23 September 2026
Яндекс @yandex · 606,530 Telegram ranks this channel #16 of 96 here — alongside 95 others — read 9 August 2026
99 франков. Маркетинг @marketolog_marketing · 82,438 Telegram ranks this channel #23 of 95 here — alongside 94 others — read 18 August 2026
Наталья Гриценко про маркетинг и платный трафик @target_nata · 22,055 Telegram ranks this channel #24 of 95 here — alongside 94 others — read 21 September 2026
Excel Everyday @excel_everyday · 52,367 Telegram ranks this channel #27 of 97 here — alongside 96 others — read 24 August 2026
chad @chadgpt_ru · 138,551 Telegram ranks this channel #31 of 94 here — alongside 93 others — read 27 August 2026
Яндекс Практикум @yndx_practicum · 33,979 Telegram ranks this channel #32 of 97 here — alongside 96 others — read 3 September 2026
Авито для бизнеса @avito_b2b · 142,002 Telegram ranks this channel #32 of 82 here — alongside 81 others — read 20 August 2026
AdIndex @adindex · 30,593 Telegram ranks this channel #33 of 100 here — alongside 99 others — read 7 September 2026
Битрикс24 для бизнеса @bitrix24_ru · 29,268 Telegram ranks this channel #38 of 97 here — alongside 96 others — read 8 September 2026
СберМаркетинг @sbermarketing · 199,027 Telegram ranks this channel #39 of 96 here — alongside 95 others — read 13 August 2026
Инструменты маркетолога @profit_maker · 45,831 Telegram ranks this channel #43 of 96 here — alongside 95 others — read 27 August 2026
Корнеев | Первый Маркетинговый @pervmarketing · 135,148 Telegram ranks this channel #45 of 98 here — alongside 97 others — read 13 August 2026
Т-Бизнес секреты: онлайн-продажи, маркетплейсы, ecom @bs_marketplace · 27,012 Telegram ranks this channel #48 of 85 here — alongside 84 others — read 11 September 2026
Телеграм Петроченкова @petrochenkow · 47,331 Telegram ranks this channel #53 of 96 here — alongside 95 others — read 26 August 2026
Саша Чижов @blogsmm · 38,252 Telegram ranks this channel #58 of 97 here — alongside 96 others — read 31 August 2026
Google Таблицы @google_sheets · 60,389 Telegram ranks this channel #68 of 98 here — alongside 97 others — read 22 August 2026
Яндекс 360 @yandex360blog · 45,789 Telegram ranks this channel #71 of 97 here — alongside 96 others — read 27 August 2026
This channel appears in 27 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 25 September 2026 — this
entry's latest reading, not the date you are reading this.
“Яндекс Реклама” (@YANtech), 50,523 subscribers as measured 25 September 2026. Telegram Register, tgregister.com/channel/YANtech.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.