Интересное про Ozon и e-commerce.
Для запросов СМИ: @Ozon_PRteam_bot
Вопросы, предложения и восторги пишите @Ozon_HQ_bot — он все передаст
Для покупателей: @ozonru
Для продавцов: @ozonmarketplace
Регистрация в перечне РКН: https://ozon.ru/t/89rxdVL
Created
3 September 2020 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Ecommerce storefront — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 10 September 2026 and assigned it the closest of 31 fixed categories, at 61% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
36 measurements spanning 51 days, net +6,918. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 21,440–30,435 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 36
Measured (UTC)
Subscribers
Change
26 Sept 2026, 01:20
29,397
+226
19 Sept 2026, 04:38
29,171
+122
16 Sept 2026, 21:18
29,049
+186
14 Sept 2026, 23:42
28,863
+29
13 Sept 2026, 12:20
28,834
+53
11 Sept 2026, 19:55
28,781
+195
9 Sept 2026, 08:15
28,586
+43
6 Sept 2026, 03:38
28,543
+28
3 Sept 2026, 23:41
28,515
+101
2 Sept 2026, 12:14
28,414
+56
1 Sept 2026, 14:26
28,358
+136
31 Aug 2026, 16:44
28,222
+293
30 Aug 2026, 17:38
27,929
+243
29 Aug 2026, 20:11
27,686
+421
28 Aug 2026, 20:15
27,265
+170
27 Aug 2026, 21:24
27,095
+397
26 Aug 2026, 23:13
26,698
+134
26 Aug 2026, 01:22
26,564
+391
24 Aug 2026, 23:45
26,173
+2,162
23 Aug 2026, 12:23
24,011
first reading
Engagement
62 posts held, back to 14 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 74 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
31.0%
avg views ÷ 29,397 subscribers
Avg views / post
9,110
24 posts measured
Reaction rate
1.19%
reactions ÷ views · ER floor
Posts in window
24
of 62 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 28 September 2026
Posts held
62 (14 July 2026 – 28 September 2026)
Views total
218,550
Reactions total
2,596
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
28 Sept 2026, 22:12 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
910
Videos
95
Links
621
Lifetime counters from Telegram’s own channel header, read 28 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
Video runtime
3m 59s
Average length
34s
Measured directly from 7 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
7,640 reactions across 62 posts, in 17 distinct kinds. The most used accounts for 41.7% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
3,184
41.7%
🙏
1,650
21.6%
😱
1,099
14.4%
🔥
551
7.21%
👍
482
6.31%
🤔
148
1.94%
🙉
136
1.78%
😁
126
1.65%
👏
59
0.772%
🎉
50
0.654%
🤩
45
0.589%
🦄
32
0.419%
🤝
26
0.34%
🏆
18
0.236%
✍
16
0.209%
💯
10
0.131%
👌
8
0.105%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 62 of the 62 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 7,640 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 62 most recent posts we hold, published 14 July 2026 to 28 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Проверка пройдена! Оплата наличными разблокирована 🔓
Добавили новый способ оплаты на Ozon для тех, кому привычнее и удобнее использовать наличные. Рассказываем, как это работает:
1️⃣ Клиент оформляет заказ на Ozon, а в способах оплаты выбирает «наличными».
2️⃣ Затем он ищет любой банкомат Ozon Банка — их более 1400 в 170 городах и населённых пунктах — и на его экране выбирает «оплатить заказ». Сканирует штрихкод и…
❤️ Собрали все меры поддержки от Ozon на одной странице
Понимаем, как важно сейчас иметь всю актуальную информацию под рукой. Чтобы предпринимателям, партнёрам и сотрудникам было проще ориентироваться в доступной помощи, запустили отдельную страницу. Там собрано всё, что мы делаем прямо сейчас для продавцов, владельцев ПВЗ, водителей, сотрудников и исполнителей.
Будем пополнять этот список по мере готовности новых …
Сегодня День туризма — хороший повод вдохновиться на новые путешествия!
Включайте видео и попробуйте угадать локации из подборки 👀
Даём подсказку: это регионы, где этой осенью случился настоящий туристический бум — бронирования отелей там взлетели почти в 3,5 раза.
Открывать новые места с нашим Ozon Travel уже привыкли несколько миллионов путешественников — с помощью сервиса они покупают билеты и бронируют жильё.
…
UPD. Упростили условия бонусных выплат для fashion-продавцов
С 5 октября и до конца года продавцы одежды, обуви и части аксессуаров смогут получать денежный бонус: выплаты, которые, по сути, покрывают 100% расходов на страхование.
Прислушались к отзывам предпринимателей и сократили число условий для получения выплат: больше не просим устанавливать объявленную стоимость fashion-товаров на 5% ниже суммы возмещения.
…
Как в аэропорту распознать любителя покупок на Ozon?
У него маленький чемодан!
Провели исследование и выяснили:
🔴77% путешественников оформляют заказы и забирают в местном ПВЗ во время путешествий, почти 60% делают по 2–3 заказа за отпуск.
🔴Каждый третий принципиально не берёт с собой вещи, которые при необходимости можно купить и забрать в ПВЗ.
🔴Для 38% опрошенных наличие точки рядом с отелем или пляжем заметно сни…
🪙 Расширяем программу поддержки для продавцов
Еще в августе перестали брать плату за размещение товаров в пострадавших логистических комплексах, снизили тарифы за продажу, улучшили условия по модели FBS и запустили другие меры поддержки продавцов. Двигаемся дальше.
Многие предприниматели продолжают отгружать товары в наши логистические комплексы. Для них:
🔵Увеличили срок бесплатного размещения товаров в логистическ…
🎁 Дарим 15 наборов мерча Ozon в нашем MAX!
Начнём неделю приятно! Разыгрываем 15 наборов нашего яркого фирменного мерча для хорошего настроения. Победителям достанутся шоперы, блокноты, кепки-докерки и брелки.
Подписывайтесь на канал Ozon HQ в MAX, нажимайте «Участвую» под постом — 28 сентября в 12:00 мск объявим победителей в этом же канале. Свяжемся с каждым и отправим призы.
➡️ Участвовать в розыгрыше
«Ингосстрах» завершил первую волну выплат: продавцы Ozon получили 8,2 млрд рублей
Первую часть возмещения получили предприниматели, чьи товары имели активный полис на момент происшествий в Чапаевске (Самарская область), Энеме (республика Адыгея) и Махачкале (республика Дагестан).
Выплаты начались 15 сентября. В первый транш выплат вошло 50 тысяч продавцов, на следующий день их получили еще порядка 40 тысяч предприн…
Запустили платформу для поиска и аренды логистических объектов
На sklad.ozon.ru арендодатели и застройщики могут предложить нам свои складские помещения от 5 000 кв. м в аренду или построить новые по нашему ТЗ — а мы возьмём помещения в долгосрочную аренду.
Зачем платформа нужна партнёрам:
🔵 посмотреть, в каких городах мы ищем объекты прямо сейчас, и предложить свои услуги;
🔵 предложить свой объект в любом другом …
«Ингосстрах» перечислил первые выплаты 50 тысячам продавцов Ozon
15 сентября продавцы Ozon начали получать первые выплаты от нашего партнёра СПАО «Ингосстрах» за товары, повреждённые или утраченные в результате происшествий на логистических объектах в Чапаевске (Самарская область), Энеме (республика Адыгея) и Махачкале (республика Дагестан).
Вчера страховая отправила деньги 50 тысячам продавцов, до конца недели пер…
Showing the 12 most recent of 62 posts we hold for @ozonhq. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@ozonhq edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
25 September 2026
Most recent edit
25 September 2026
Polls
The poll we hold for this entry, as Telegram rendered it when we read the post. A poll’s figures keep moving after that, so each one is dated.
🪙А ещё у нас для вас новая викторина! Как думаете, сколько рублей из каждой сотни сейчас тратят россияне в онлайне?
каждые 75 ₽ из 10045%
каждые 12 ₽ из 1008%
каждые 23 ₽ из 10047%
Shares as published. No per-option vote count is published by Telegram, so none is shown.
Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.
The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.
Read from the 62 most recent posts we hold, published 14 July 2026 to 28 September 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 70 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it. The 24 listed below are the most frequent namers; the rest are counted above but not each listed.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 9 September 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Ozon и партнёры ПВЗ @ozonapvz · 67,264 Telegram ranks this channel #3 of 72 here — alongside 71 others — read 20 August 2026
Ozon Team @ozonteam · 22,918 Telegram ranks this channel #4 of 89 here — alongside 88 others — read 19 September 2026
Ozon Универ ПВЗ @apvzozonlearning · 93,352 Telegram ranks this channel #4 of 63 here — alongside 62 others — read 21 August 2026
Ozon Marketplace @ozonmarketplace · 109,901 Telegram ranks this channel #8 of 81 here — alongside 80 others — read 15 August 2026
Ozon Реклама @ozon_adv · 22,713 Telegram ranks this channel #30 of 72 here — alongside 71 others — read 20 September 2026
Ozon Tech @ozon_tech · 29,768 Telegram ranks this channel #33 of 98 here — alongside 97 others — read 8 September 2026
Data Insight . Цифры E-commerce @DataInsight · 20,070 Telegram ranks this channel #34 of 97 here — alongside 96 others — read 29 September 2026
WB ПВЗ Новости. Менеджеры @wbpvzlearning · 98,230 Telegram ranks this channel #41 of 57 here — alongside 56 others — read 16 August 2026
Владислав Бакальчук @WBakalchuk · 47,669 Telegram ranks this channel #57 of 89 here — alongside 88 others — read 26 August 2026
Wildberries News @wildberriesofficialcustomer · 48,446 Telegram ranks this channel #66 of 81 here — alongside 80 others — read 26 August 2026
This channel appears in 10 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cross-platform identity — Wikidata
A Wikidata item names this Telegram handle as belonging to the entity it describes. This is Wikidata’s claim, not a verification made by this register — nobody here confirmed that the account is genuinely operated by the entity named. Wikidata content is CC0; every fact below is dated to when it was read from Wikidata, not to when the association was first made there.
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 26 September 2026 — this
entry's latest reading, not the date you are reading this.
“Ozon HQ” (@ozonhq), 29,397 subscribers as measured 26 September 2026. Telegram Register, tgregister.com/channel/ozonhq.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.