🔥 Топ-5 новостей дня — 12.08.2026 1. Wildberries зафиксировала меры поддержки продавцов по продаже с их склада до конца января 2027 года Маркетплейс продлевает программу поддержки селлеров, работающих со склада Wildberries. Новые меры помогут продавцам оптимизировать затраты на логистику до конца января 2027 года. 2. «Лента»: россияне стали чаще совершать онлайн-покупки ночью Ночной шопинг набирает популярность в Р…

Channel
Retail.ru - пишем о ритейле каждый день
@retail_ru
On this record: Growth · Engagement · What this channel posts · Reactions · Advertising · Posts · Citations · Cite this entry
17,784subscribers
-9 since we began measuring on 5 August 2026
Risers and fallers across the register · movement among entries of 10,000–31,623.
Register entry
| Telegram ID | -1001004546831 |
|---|---|
| Type | Channel |
| Username | @retail_ru |
| Created | 12 October 2015 — measured — cross-checked against a third-party dataset (ext.tg_channel) |
| First recorded | 6 August 2026 |
| Last confirmed live | 13 August 2026 |
| Measurements held | 8 |
| Confirmed unchanged | 1 time, most recently 13 August 2026 |
| On Telegram | t.me/retail_ru |
Growth
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 13 Aug 2026, 01:44 | 17,784 | -7 |
| 12 Aug 2026, 04:34 | 17,791 | -1 |
| 11 Aug 2026, 03:08 | 17,792 | -1 |
| 10 Aug 2026, 00:02 | 17,793 | -3 |
| 8 Aug 2026, 20:52 | 17,796 | -2 |
| 6 Aug 2026, 17:30 | 17,798 | +5 |
| 6 Aug 2026, 02:17 | 17,793 | no change |
| 5 Aug 2026, 22:17 | 17,793 | first reading |
Engagement
114 posts held, back to 4 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 17 pagesof Telegram’s post history, 20 posts per page.
- ERR · 30 days
- 5.72%
- avg views ÷ 17,784 subscribers
- Avg views / post
- 1,020
- 114 posts measured
- Reaction rate
- 0.313%
- reactions ÷ views · ER floor
- Posts in window
- 114
- of 114 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 61 of 114 measured posts that carry a reaction reading, and over those same posts' views.
| Window | Rolling 30 days · latest post in window 12 August 2026 |
|---|---|
| Posts held | 114 (4 August 2026 – 12 August 2026) |
| Views total | 116,015 |
| Reactions total | 210 |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 13 Aug 2026, 00:25 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
- Video runtime
- 38s
- Average length
- 38s
Measured directly from 1 video with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
186 reactions across 46 posts, in 11 distinct kinds. The most used accounts for 31.2% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| 👍 | 58 | 31.2% | |
| ❤ | 38 | 20.4% | |
| 🔥 | 31 | 16.7% | |
| 😁 | 26 | 14.0% | |
| 👏 | 11 | 5.91% | |
| 😱 | 6 | 3.23% | |
| 🤔 | 6 | 3.23% | |
| 👎 | 5 | 2.69% | |
| 💯 | 2 | 1.08% | |
| 🤯 | 2 | 1.08% | |
| 😢 | 1 | 0.538% |
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 61 of the 114 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 210reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 114 most recent posts we hold, published 4 August 2026 to 12 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Advertising
- Ad load
- 1.75%
- 2 of 114 posts carry an ad marker
- Regulatory tokens
- 2
- posts carrying an erid · 1 distinct token
- Median views · ads
- 1,070
- over 2 measured posts
- Median views · rest
- 1,080
- over 112 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor.A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
| erid | Posts | First seen | Last seen |
|---|---|---|---|
| 2W5zFGuTgXB | 2 | 7 August 2026 | 11 August 2026 |
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 114 most recent posts we hold, published 4 August 2026 to 12 August 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Recent posts
Компания Ozon арендовала совокупно 140 тысяч кв. м недвижимости в логопарках «Инсити Радищево» (60 тыс. кв. м) на Ленинградском шоссе и «Никольское-2» (80 тыс. кв. м) в Дмитровском районе Подмосковья. Retail.ru в MAX #retailНовости
Одной из основных причин создания лаборатории было стремление компании «Прогресс» сократить сроки разработки. Для относительно простых категорий, таких как соки и пюре, рецептуры формируются и проверяются в лабораторных условиях без особых сложностей. Но для более технологически сложных продуктов раньше приходилось выходить на промышленное производство и проводить отработки в минимально возможных промышленных объемах…
Перед покупкой 61% россиян осматривают от двух до пяти арбузов, а 9% — более пяти. Ещё 30% берут первый попавшийся. Главным критериями для выбора становятся сладость (77%), стоимость (64%) и внешний вид (51%). Retail.ru в MAX #retailНовости
Оказалось, что продавцы чаще всех опрошенных в своей работе ценят общение с людьми (14%), сборщики заказов — физическую активность (17%), а курьеры — отсутствие микроменеджмента (15%). Retail.ru в MAX #retailНовости
«Продо Омский бекон» на 50% нарастило объем производства свинины в первом полугодии 2026 года по сравнению с аналогичным периодом прошлого года. Retail.ru в MAX #retailНовости
👍1
Чаще всего доставку таким способом заказывали на маршрутах из Москвы в Норильск, Якутск, Южно-Сахалинск, Хабаровск и Владивосток. При этом число отправок из столицы увеличилось на 38%, а в Москву — более чем на 50%. Retail.ru в MAX #retailНовости
По итогам 2025 года средний чек в российской продуктовой рознице показал разнонаправленную динамику. Аналитики Infoline зафиксировали максимальный рост не у дискаунтеров, а в сегментах супермаркетов и магазинов «у дома», где отдельные сети прибавили сразу 15–20%. Retail.ru в MAX #retailНовости
Сеть «М.Видео» проанализировала продажи цифровых фотоаппаратов на российском рынке по итогам первого полугодия 2026 года. За январь—июнь россияне приобрели 219 тыс. цифровых камер, что стало новым историческим максимумом как минимум за последние шесть лет. Retail.ru в MAX #retailНовости
❤2👍1👏1🔥1😱1
В столичном торгово-развлекательном центре «Афимолл Сити» начал работу первый совместный официальный магазин российского разработчика программного обеспечения «Ред Софт» и крупнейшего международного производителя высокотехнологичного цифрового оборудования Passion. Retail.ru в MAX #retailНовости
❤2
В 2025 году средний чек рос во всех форматах магазинов, но неравномерно. Максимальные темпы показали супермаркеты и магазины у дома — на 15–20%, в дискаунтерах — на уровне 8–11%, подсчитали в Infoline. Аналитики компании считают, что в 2025 году дифференциация покупательских миссий стала еще заметнее. Дискаунтеры закрепляются как канал крупной экономичной закупки, а супермаркеты наращивают чек за счёт свежих категори…
❤2👍1🔥1
В Госдуму поступили поправки в действующее законодательство, которые ужесточают правила продажи социально значимых продовольственных товаров. Retail.ru в MAX #retailНовости
Showing the 12 most recent of 114 posts we hold for @retail_ru. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Citation-graph rank
Citation-graph rank — 140,209 of 1,169,250entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
@detmir_pressa · 2,5263 postsАгрегатор: HR, Кадры, Поиск работы
@hr_job_staff · 323 postsАгрегатор: Ритейл, магазины, аптеки
@retail_shops · 853 postsАгрегатор про Ecom, маркетплейсы, интернет-магазины
@digest_mplace_ecom · 3642 postsАгрегатор - HoReCa, eGrocery, общепит
@HoReCa_eGrocery · 352 posts1AK-GROUP
@GROUP_1AK · 9791 postЛЭНД | Холодильное и торговое оборудование
@landgroup_spb · 861 postартём
@motel_next_to_cemetery · 301 postОколоZOO
@okoloZoo · 91 postSkladexpert 🏭 🚚 🚛
@skladexpert · 3,2511 postSustainability job portal
@sustanabilityjobportal · 1,0891 postНаука, Образование, Интернет, Технологии - агрегатор
@tech_inet_telecom · 531 postЗавод «Элементум»
@zavod_elementum · 1761 post
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 1 registered channel — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 13 August 2026 — this entry's latest reading, not the date you are reading this.
“Retail.ru - пишем о ритейле каждый день” (@retail_ru), 17,784 subscribers as measured 13 August 2026. Telegram Register, tgregister.com/channel/retail_ru.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.