Главные новости потребительского рынка — про ритейл, e-commerce, агросектор и др.
Связаться с редакцией:
👤 @potrebnewspotreb
Сайт https://shoppers.media
Регистрация РКН – https://clck.ru/3FoJwM
Проект «Магнит
Created
14 March 2021 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 10 September 2026 and assigned it the closest of 31 fixed categories, at 89% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
34 measurements spanning 50 days, net +31. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 26,814–26,875 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 34
Measured (UTC)
Subscribers
Change
25 Sept 2026, 18:17
26,868
+26
19 Sept 2026, 04:01
26,842
+16
16 Sept 2026, 16:19
26,826
+5
14 Sept 2026, 20:17
26,821
-8
13 Sept 2026, 07:38
26,829
-12
11 Sept 2026, 10:20
26,841
+6
8 Sept 2026, 15:02
26,835
-3
5 Sept 2026, 08:59
26,838
+2
3 Sept 2026, 14:41
26,836
+6
2 Sept 2026, 05:52
26,830
-2
1 Sept 2026, 05:09
26,832
-4
31 Aug 2026, 05:37
26,836
-3
30 Aug 2026, 04:28
26,839
-3
29 Aug 2026, 01:03
26,842
+1
28 Aug 2026, 04:28
26,841
+4
27 Aug 2026, 04:27
26,837
+2
26 Aug 2026, 05:53
26,835
-2
25 Aug 2026, 05:35
26,837
-4
24 Aug 2026, 06:25
26,841
+2
22 Aug 2026, 16:08
26,839
first reading
Engagement
219 posts held, back to 3 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 66 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
5.47%
avg views ÷ 26,868 subscribers
Avg views / post
1,470
79 posts measured
Reaction rate
0.671%
reactions ÷ views · ER floor
Posts in window
79
of 219 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 78 of 79 measured posts that carry a reaction reading, and over those same posts' views.
What these figures were computed from
Window
Rolling 30 days · latest post in window 28 September 2026
Posts held
219 (3 August 2026 – 28 September 2026)
Views total
116,051
Reactions total
769
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
29 Sept 2026, 01:52 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈2,770
Videos
≈76
Links
≈9,620
Lifetime counters from Telegram’s own channel header, read 29 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
7m 21s
Average length
1m 14s
Measured directly from 6 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
2,060 reactions across 210 posts, in 12 distinct kinds. The most used accounts for 18.6% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
😁
384
18.6%
👍
316
15.3%
🔥
307
14.9%
❤
288
14.0%
💊
208
10.1%
💔
156
7.57%
🤔
121
5.87%
🌚
87
4.22%
👏
64
3.11%
🤪
56
2.72%
💯
42
2.04%
🍾
31
1.50%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 213 of the 219 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 2,060 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 219 most recent posts we hold, published 3 August 2026 to 28 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
1
across the posts below
Posts paid on
1
of 219 we hold a reading for · 0.5%
Most on one post
1
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @newspotreb. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 219 most recent posts we hold for this entry, published 3 August 2026 to 28 September 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
🫒 В прошлом году оливковое масло подешевело после ценовых шоков 2023—2024 гг. Прогноз на новый сезон тоже неплохой. Тон в ценах задают большие бренды — в зависимости от урожая в главных регионах: Италии, Греции, Испании, Турции.
🫒 Крупные производители всегда воспроизводят знакомый потребителю вкус и аромат масла, невзирая на погодные условия и какими уродились оливки. Стабильность достигается, если смешивать масло …
Ozon ввел возможность оплачивать заказы наличными через свои банкоматы
Речь идет о заказах стоимостью до 15 000 руб. Перед получением товара в ПВЗ покупателю нужно выбрать на экране банкомата «Озон банка» опцию «Оплатить заказ», отсканировать шрихкод из приложения и внести необходимую сумму. Быть клиентом банка не обязательно.
Опция не распространяется на цифровые и зарубежные товары, а также на постоплату. В марке…
⚡Российские активы немецкой торговой сети Metro перешли во временное управление компании «УК Торг РУС». Соответствующий указ подписал президент России Владимир Путин.
АО «УК Торг РУС» зарегистрировали 8 сентября 2026 г. в Москве. Владельцем компании является Толай Йоханнес Мария. Он также занимает должность гендиректора «Metro Россия».
Пресс-служба российского подразделения Metro сообщила, что решение связано с нео…
В Pims назначили нового директора по маркетингу
Им стала Надежда Божкова, которая ранее занимала аналогичную должность в сети магазинов украшений Viva la Vika и бренде одежды Choux. До этого она была бренд-лидом ритейлера 12 Storeez.
Летом прошлого года Pims попал в скандал, опубликовав ролики, в которых женщина и мужчина подвергались грубому обыску. Пользователи соцсетей обвинили компанию в пропаганде насилия. Чер…
❗«М.Видео» повысит комиссии для селлеров маркетплейса на схемах FBO и FBS с 1 октября.
Комиссия за продажу смартфонов вырастет с 7% до 12%, ноутбуков, компьютеров и планшетов — с 10% до 19,5%, холодильников и бытовой техники — с 13% до 23%.
Для товаров для красоты комиссия увеличится с 19,5% до 29,5%, автозапчастей — с 19–20,5% до 29–30,5%, детских игрушек — с 20,5% до 30,5%. При этом повышение не затронет одежду, …
❗️В России ввели мораторий на проверки пострадавших от БПЛА объектов
Плановые проверки отменяются с 28 сентября, мера будет действовать год — до 1 октября 2027 г. Мораторий распространяется на объекты, которые понесли ущерб с 1 января 2026 г.
Внеплановые проверки сохраняются только в отдельных случаях. Они могут быть проведены, в частности, при угрозе безопасности государства или по требованию прокуратуры, президен…
Крупный производитель готовой еды Mr. Food открыл в Москве первый собственный магазин под брендом Creative Kitchen, узнал Shopper’s. Он находится в жилом комплексе «Зиларт».
🥣 Площадь магазина — 50 кв. м, в ассортименте — более 200 видов продукции. Это готовые блюда, авторские напитки, смузи, кофе, выпечка, домашняя консервация. Есть несколько столиков для посетителей.
Компания называет проект шоу-румом, в котором …
Импортные БАДы могут подорожать на 10-15% из-за повышения пошлины
Правительство опубликовало постановление, которым ввело пошлину в 35% на БАДы из «недружественных» стран. Исключением стали лишь Венгрия и Словакия, мера вступает в силу 2 октября.
Под определение продукции из «недружественных» стран попадают многие топовые марки, включая Solgar, «Бак-Сет» и «Детримакс», отмечают опрошенные «Коммерсантом» эксперты. П…
🧛♀️ У поклонников саги «Сумерки» начался сезон «hoa hoa hoa» — так в соцсетях называют мемный мотив саундтрека к первому фильму. В России стартовал повторный прокат картины, покажут все пять фильмов, первый вышел 17 сентября.
Фанаты штурмуют кинотеатры и скупают мерч. На Wildberries в сентябре продажи тематических товаров выросли на 215% год к году, а на Ozon за первые две недели месяца — в 5,5 раза. На «Авито» в а…
🍟 Американские фастфуд-сети потратили миллионы долларов на цифровые киоски и возможность заказа через приложение, а в результате обнаружили спрос на сервис с «человеческим лицом». Многие клиенты по-прежнему предпочитают, чтобы их обслуживали по старинке — на кассе — и делали это с радушием, пишет The Street Journal (WSJ).
McDonald’s был одним из первых, кто инвестировал в диджитализацию обслуживания. А сейчас компан…
🧑🌾 Интернет-магазин фермерских продуктов «Ешь деревенское» приостановил работу. Об этом говорится в уведомлении на сайте проекта.
«Ешь деревенское» сотрудничало с 289 производителями из Тверской, Ярославской, Липецкой и Московской областей, Краснодарского края и нескольких теплых стран. Компания занималась контролем качества и доставкой заказов.
К сентябрю 2026 г. к компании накопилось около 40 исков и 13 исполнит…
💔5🌚1🤔1
Showing the 12 most recent of 219 posts we hold for @newspotreb. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@newspotreb edited 5 posts after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
24 August 2026
Most recent edit
29 September 2026
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 14 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Свободная касса (ритейл & e-com) @svobodakassa · 31,622#1
Read from Telegram’s recommendation API, most recently 11 September 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
#Фудтех @foodtechonline · 21,183 Telegram ranks this channel #6 of 97 here — alongside 96 others — read 24 September 2026
Свободная касса (ритейл & e-com) @svobodakassa · 31,622 Telegram ranks this channel #7 of 98 here — alongside 97 others — read 6 September 2026
Околоритейл @okoloretail · 36,851 Telegram ranks this channel #9 of 99 here — alongside 98 others — read 1 September 2026
Data Insight . Цифры E-commerce @DataInsight · 20,070 Telegram ranks this channel #19 of 97 here — alongside 96 others — read 29 September 2026
Fashion retail @retailfashion · 22,536 Telegram ranks this channel #19 of 95 here — alongside 94 others — read 20 September 2026
Из коммерса в е-коммерса @hikollegi · 56,161 Telegram ranks this channel #20 of 100 here — alongside 99 others — read 23 August 2026
FMCG Report @fmcg_ru · 43,144 Telegram ranks this channel #27 of 97 here — alongside 96 others — read 29 August 2026
Нильсен @nielsenrussia · 33,655 Telegram ranks this channel #40 of 99 here — alongside 98 others — read 4 September 2026
Честный ЗНАК breaking news @crptbreaking · 29,547 Telegram ranks this channel #57 of 69 here — alongside 68 others — read 26 September 2026
ЕБИТДА @ebitdaebitda · 33,460 Telegram ranks this channel #60 of 98 here — alongside 97 others — read 4 September 2026
Ozon HQ @ozonhq · 29,397 Telegram ranks this channel #68 of 88 here — alongside 87 others — read 9 September 2026
OFD24 | ККТ, Маркировка, ЕГАИС, Меркурий, Честный ЗНАК, ДМДК, СБП, ЦТО, ОФД, 1С @ofd24 · 20,772 Telegram ranks this channel #71 of 87 here — alongside 86 others — read 26 September 2026
This channel appears in 12 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 25 September 2026 — this
entry's latest reading, not the date you are reading this.
“Shopper’s” (@newspotreb), 26,868 subscribers as measured 25 September 2026. Telegram Register, tgregister.com/channel/newspotreb.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.