Станислав Хрусталёв
• Пишу о Customer Experience
• Собираю лучшие CX практики
• Оцениваю клиентские пути
hardclient.com
По всем вопросам:
@stan_khrustalev
Канал в реестре РКН:
clck.ru/3Eq6rt
Created
16 November 2021 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Technology — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 10 September 2026 and assigned it the closest of 31 fixed categories, at 94% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
31 measurements spanning 50 days, net +127. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 22,744–22,923 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 31
Measured (UTC)
Subscribers
Change
25 Sept 2026, 04:37
22,892
-10
14 Sept 2026, 16:21
22,902
+9
12 Sept 2026, 23:18
22,893
-3
11 Sept 2026, 02:15
22,896
-3
8 Sept 2026, 04:22
22,899
+16
4 Sept 2026, 20:56
22,883
+11
2 Sept 2026, 03:46
22,872
+11
1 Sept 2026, 05:25
22,861
-6
31 Aug 2026, 02:53
22,867
+11
30 Aug 2026, 01:54
22,856
-1
29 Aug 2026, 05:08
22,857
+2
28 Aug 2026, 07:56
22,855
+10
27 Aug 2026, 05:08
22,845
+5
25 Aug 2026, 07:28
22,840
+2
24 Aug 2026, 07:03
22,838
-6
22 Aug 2026, 12:52
22,844
+1
21 Aug 2026, 04:54
22,843
-5
20 Aug 2026, 05:35
22,848
-1
19 Aug 2026, 05:57
22,849
+4
18 Aug 2026, 06:31
22,845
first reading
Engagement
38 posts held, back to 24 April 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 62 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
29.7%
avg views ÷ 22,892 subscribers
Avg views / post
6,810
13 posts measured
Reaction rate
2.09%
reactions ÷ views · ER floor
Posts in window
13
of 38 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 25 September 2026
Posts held
38 (24 April 2026 – 25 September 2026)
Views total
88,500
Reactions total
1,848
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
27 Sept 2026, 15:18 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
178
Videos
4
Links
178
Lifetime counters from Telegram’s own channel header, read 27 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
Video runtime
1m 24s
Average length
28s
Measured directly from 3 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
5,612 reactions across 38 posts, in 39 distinct kinds. The most used accounts for 30.9% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
1,735
30.9%
🔥
1,594
28.4%
💩
791
14.1%
👍
623
11.1%
😁
145
2.58%
✍
140
2.49%
🥴
117
2.08%
❤🔥
86
1.53%
🤝
51
0.909%
👏
45
0.802%
👌
34
0.606%
👎
34
0.606%
💯
30
0.535%
🆒
29
0.517%
🤔
25
0.445%
🍾
18
0.321%
🫡
17
0.303%
🤬
15
0.267%
🥰
12
0.214%
🌚
11
0.196%
19 further kinds
60
1.07%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 38 of the 38 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 5,612 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 38 most recent posts we hold, published 24 April 2026 to 25 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
1
across the posts below
Posts paid on
1
of 38 we hold a reading for · 3%
Most on one post
1
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @hardclient. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 38 most recent posts we hold for this entry, published 24 April 2026 to 25 September 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Advertising
Ad load
5.26%
2 of 38 posts carry an ad marker
Regulatory tokens
2
posts carrying an erid · 2 distinct tokens
Median views · ads
5,430
over 2 measured posts
Median views · rest
8,630
over 36 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
2W5zFG3cgob
1
13 August 2026
13 August 2026
2W5zFGDY6iD
1
22 September 2026
22 September 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 38 most recent posts we hold, published 24 April 2026 to 25 September 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Сегодня поделюсь одной простой идеей для e-com, которую я пока почему-то нигде не встречал
Замечали, что почти во всех iOS-аппах при вводе адреса такие поля, как квартира, подъезд, этаж и домофон, по умолчанию открывают обычную буквенную клавиатуру?
Логика понятна: разработчики перестраховываются, ведь изредка адрес содержит буквы (например, квартира И-214). Но стандартный нумпад в iOS не даёт переключиться на букв…
Последние несколько лет у меня, как, думаю, и у многих, выдались непростыми. И стресс как будто получил постоянную прописку внутри. Сначала это были эпизодические периоды, когда «побеспокоишься и успокоишься». Но это ощущение только усиливалось, и вот ты уже начинаешь стрессовать и переживать постоянно, по поводу всего. Причем этим состоянием со временем стало трудно управлять.
Но некоторое время назад у меня случил…
⠀
476 • Объединяем отзывы
У новых товаров есть риск столкнуться с проблемой курицы и яйца: отзывов нет или мало – товар не покупают – отзывов не прибавляется.
Что делать? Поскрести по сусекам. Особенно если приложение – не единственный канал продаж.
Так, 😊 РИВ ГОШ объединяет отзывы, которые собирает внутри своего e-com контура, с теми, что получает после продаж на 😊 OZON.
Такой ход позволяет создать нужное социал…
Ранжирование не работает, а Кано даёт только общую картину?
Думаю, многие из нас сталкивались с такой проблемой: спрашиваешь у респондентов, какие фичи они хотели бы видеть в продукте – а они тебе отвечают: «Все. И желательно сразу»🫠
В итоге отчет превращается во «всё очень важно», а модель Кано показывает лишь категории фичи, но не даёт точной математической ценности атрибута
Коллеги из ФОКУЗ решили эту проблему,…
⠀
475 • Снимаем мерки
В fashion-сегменте e-com'а очень важно, насколько правильно выбран размер: если с размером клиент не угадал, мы получаем не только лишние затраты на логистику, но и риск, что он не перезакажет товар.
В 😊 Lamoda к этому вопросу относятся серьезно, поэтому не только анализируют размеры ваших предыдущих покупок и сравнивают с размерной сеткой бренда, но и дополнительно просят снять с себя мерки.
…
⠀
474 • Старость – не в радость
Если после заказа на маркетплейсе вы решили помочь другим принять решение о покупке сделали очень детальный отзыв с фото, видео, хорошим описанием, и он стал популярным, что может пойти не так?
А то, что со временем селлер может сменить поставщика, просадить качество товара, удешевить упаковку и наделать еще много чего, с чем вы не сталкивались в то время.
При этом другие клиенты, в…
Недавно словил себя на мысли о том, что отношения между компанией и клиентом часто очень похожи на отношения между людьми: сервисы долго за нами ухаживают, влюбляют, требуют встречаться чаще, грустят, когда мы долго не на связи, ревнуют, когда заглядываем к конкурентам, а иногда позволяют себе такие пируэты, что «подаем на развод»
Ребята из MAGNIT OMNI, помимо развития е-кома и омниканальности, запустили еще и шоу «…
⠀
473 • Не стой в очередях
Все мы ценим свое время (* но это лишь мое предположение🌚), и чем меньше его тратится впустую, тем лучше.
В том числе это касается очередей и заторов: магазины, пробки, популярные рестораны со 100% посадкой ... и ПВЗ.
Поэтому, когда мы отправляемся за ожидающим нас заказом в пункт выдачи 😊 Wildberries, можно сразу посмотреть его загрузку, чтобы не угодить в час пик и не потратить лишние …
⠀
472 • Долой долгостой!
Несмотря на то, что во всех маркетплейсах есть избранное, многие пользователи всё равно исправно сохраняют товары именно в корзину.
И такая привычка часто становится причиной неудобства. Ведь чтобы что-то купить в моменте, приходится убирать из заказа все товары, которые вы отложили на будущее.
Поэтому 😊 OZON, заботясь о покупателе (впрочем как и о выручке), убирает товары, добавленные в к…
Внимание продактам, аналитикам, дизайнерам и всем сочувствующим
Осень обещает быть нескучной🍁 В Т-Банке решили, что довольно с нас с вами унылых продуктовых конференций и поменяли правила игры.
Продукты 24 × ffdd2d – конференция, которая ломает привычный формат:
💬Интерактивные доклады
Вы сможете внести свой вклад в выступление спикеров и обсудить то, с чем обычно остаетесь один-на-один после созвонов.
🎙Стендап от…
Ну что, яблочники, берём iPhone 18 Pro (❤️) или «бургундия» [понятно для тех, кто сейчас смотрит презу Apple] из глаз потекла (💩)?
UPD: Ещё один вариант: куплю iPhone Duo (🗿)
P.S. Хороший день сегодня. Потому что жена не попросит новый 📱
⠀
471 • Выгоднее, чем на WB!
В конце мая я писал об интересном решении: как участники рынка fashion, если товар закончился на их складах, но остался на складах маркетплейсов, подсвечивают этот факт, чтобы не упустить выручку.
Однако сейчас можно встретить и зеркальный подход.
Комиссии у маркетплейсов немалые, поэтому что часто делают селлеры? Зашивают комиссию в стоимость товара на маркетплейсе – никому не хочется…
❤82🔥38👍23✍13❤🔥7😁3🆒1
Signed Stan Khrustalev
Showing the 12 most recent of 38 posts we hold for @hardclient. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 6 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 19 September 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
UX Horn 🌀 @uxhorn · 21,480 Telegram ranks this channel #13 of 98 here — alongside 97 others — read 23 September 2026
Игорь Кузнецов о темных паттернах @brainshare · 21,960 Telegram ranks this channel #30 of 93 here — alongside 92 others — read 22 September 2026
Дизайнер, привет @jun_hi · 23,435 Telegram ranks this channel #40 of 96 here — alongside 95 others — read 18 September 2026
Менеджер от боженьки @pm_god · 25,165 Telegram ranks this channel #45 of 98 here — alongside 97 others — read 14 September 2026
Нормально делай, нормально будет / Саша Клименко @normalno_delaj · 21,670 Telegram ranks this channel #49 of 96 here — alongside 95 others — read 22 September 2026
Дайджест продуктового дизайна @pdigest · 49,453 Telegram ranks this channel #58 of 97 here — alongside 96 others — read 25 August 2026
Black product owner | Тигран Басеян о продакт менеджменте и стартапах @blackproduct · 21,009 Telegram ranks this channel #61 of 93 here — alongside 92 others — read 24 September 2026
Продукторий Владимира Меркушева @vladimir_merkushev · 21,974 Telegram ranks this channel #62 of 96 here — alongside 95 others — read 21 September 2026
Фичизм @fichism · 25,378 Telegram ranks this channel #62 of 96 here — alongside 95 others — read 14 September 2026
UX Notes @uxnotes · 23,715 Telegram ranks this channel #63 of 97 here — alongside 96 others — read 17 September 2026
Адовый UX @uxfromhell · 50,316 Telegram ranks this channel #64 of 95 here — alongside 94 others — read 25 August 2026
ProductDo: практика продакта @productdo · 24,122 Telegram ranks this channel #76 of 97 here — alongside 96 others — read 17 September 2026
Оди @awdee · 33,522 Telegram ranks this channel #77 of 97 here — alongside 96 others — read 4 September 2026
This channel appears in 13 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 25 September 2026 — this
entry's latest reading, not the date you are reading this.
“Hard Client” (@hardclient), 22,892 subscribers as measured 25 September 2026. Telegram Register, tgregister.com/channel/hardclient.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.