Число новых проектов к IV кварталу 2026 года может вырасти на 40–50% выше среднемесячного уровня, ожидают в INFOLine. Опережающими темпами при этом растут SaaS-платформы вроде «Яндекс KIT», позволяющие запускать магазин без штата разработчиков. Эксперты утверждают, что рынок постепенно переходит от бурного роста к зрелой модели. Зрелая стратегия для бизнеса сейчас — диверсификация: маркетплейс, собственный сайт, при…

Channel
Русский ритейл и бизнес
@retailrus
On this record: Topic · Growth · Engagement · What this channel posts · Advertising · Posts · Polls · Citations · Telegram's recommendations · Cite this entry
293,568subscribers
+855 since we began measuring on 6 August 2026
Risers and fallers across the register · movement among entries of 100,000–316,228.
Register entry
| Telegram ID | -1001211876896 |
|---|---|
| Type | Channel |
| Username | @retailrus |
| Created | 22 November 2017 — measured — cross-checked against a third-party dataset (ext.tg_channel) |
| First recorded | 6 August 2026 |
| Last confirmed live | 12 August 2026 |
| Measurements held | 9 |
| Confirmed unchanged | 1 time, most recently 12 August 2026 |
| On Telegram | t.me/retailrus |
Topic
Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 8 August 2026 and assigned it the closest of 31 fixed categories, at 92% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 12 Aug 2026, 20:27 | 293,568 | +105 |
| 11 Aug 2026, 23:42 | 293,463 | -19 |
| 10 Aug 2026, 21:21 | 293,482 | +75 |
| 9 Aug 2026, 23:34 | 293,407 | -37 |
| 8 Aug 2026, 23:02 | 293,444 | +28 |
| 7 Aug 2026, 19:17 | 293,416 | +317 |
| 6 Aug 2026, 15:55 | 293,099 | +386 |
| 6 Aug 2026, 02:00 | 292,713 | no change |
| 6 Aug 2026, 01:52 | 292,713 | first reading |
Engagement
118 posts held, back to 5 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 17 pagesof Telegram’s post history, 20 posts per page.
- ERR · 30 days
- 5.11%
- avg views ÷ 293,568 subscribers
- Avg views / post
- 15,000
- 118 posts measured
- Reaction rate
- —
- this channel exposes no reaction counts
- Posts in window
- 118
- of 118 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
| Window | Rolling 30 days · latest post in window 12 August 2026 |
|---|---|
| Posts held | 118 (5 August 2026 – 12 August 2026) |
| Views total | 1,770,391 |
| Reactions total | — |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 12 Aug 2026, 17:51 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
- Video runtime
- 11m 32s
- Average length
- 31s
Measured directly from 22 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Advertising
- Ad load
- 1.69%
- 2 of 118 posts carry an ad marker
- Regulatory tokens
- 2
- posts carrying an erid · 2 distinct tokens
- Median views · ads
- 12,600
- over 2 measured posts
- Median views · rest
- 14,400
- over 116 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor.A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
| erid | Posts | First seen | Last seen |
|---|---|---|---|
| 2VtzqucqTA2 | 1 | 5 August 2026 | 5 August 2026 |
| 2W5zFHX44Q9 | 1 | 11 August 2026 | 11 August 2026 |
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 118 most recent posts we hold, published 5 August 2026 to 12 August 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Recent posts
Сотрудница СДЭКа показала, как правильно уходить на обед. @retailrus
Смеси для коктейлей завезли в Fix Price. В линейке — Мохито, Секс на пляже, Голубая лагуна и Негрони. Достаточно добавить крепкий алкоголь, и коктейль готов. Цена — 349 рублей. @retailrus
Wildberries удалили из App Store в США. Приложение больше нельзя скачать в американском магазине. В других странах, включая Россию, оно по-прежнему доступно. @retailrus
Красота стала главным карьерным инструментом в 2026 году, показало исследование. Красивым сотрудникам платят в разы больше — разрыв в зарплате с менее привлекательными коллегами может достигать 200 тысяч рублей, следует из статистики. Среди тысяч идеальных резюме реальное предложение получают лишь те, кто красив. Психологи называют это «премией за привлекательность». Красивыми сегодня обязаны быть все — и офисники, …
Получили ли вы для своего сайта российский сертификат безопасности?
- Да, уже получили8%
- Пока только изучаем вопрос18%
- Нет, пока не планируем55%
- Не знали, что это может быть актуально27%
The shares total 108%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
Офисный сотрудник показал типичный рабочий чат с коллегой. @retailrus
Пожилой мужчина ругался с женой по телефону так громко, что другие пассажиры решили подсмотреть в его экран. Увидев, как записана супруга, они многое поняли. @retailrus
На B2B-витрине Ozon появится возможность получать единый комплект документов от маркетплейса. Сейчас, оформляя заказ с разными товарами от нескольких продавцов, клиент получает столько же комплектов документов — от каждого поставщика отдельно. Но после запуска обновления на этапе оплаты можно будет выбрать единого контрагента. Нововведение упростит документооборот и избавит от необходимости согласовывать каждого нов…
Москвичу с зарплатой 50 тысяч нужно работать всего 84 года, чтобы купить квартиру. При доходе в 100 тысяч рублей срок сокращается до 41 года, подсчитали эксперты. С окладом в 150 тысяч достаточно 27 лет. @retailrus
Киндер-сюрпризы по 47 рублей продают в «Пятёрочке». Акцию заметили в московских магазинах. Клиенты выносят сладости целыми коробками. @retailrus
В Питере появился DJ-массаж. Клиент сам выбирает трек-лист — например, шансон или Гуфа, а специалист мнёт тело под ритм. Стоит услуга от 3700 рублей. @retailrus
Showing the 12 most recent of 118 posts we hold for @retailrus. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Polls
The poll we hold for this entry, as Telegram rendered it when we read the post. A poll’s figures keep moving after that, so each one is dated.
Получили ли вы для своего сайта российский сертификат безопасности?
- Да, уже получили8%
- Пока только изучаем вопрос18%
- Нет, пока не планируем55%
- Не знали, что это может быть актуально27%
The shares total 108%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
Percentages only — there are no per-option vote counts here, because Telegram publishes none.The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.
The shares need not add up to 100.Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.
Read from the 118 most recent posts we hold, published 5 August 2026 to 12 August 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.
Citation-graph rank
Citation-graph rank — 5,163 of 1,151,006entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Forward network
Republishes
Channels on the register whose posts this channel has forwarded.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 101 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it. The 24 listed below are the most frequent namers; the rest are counted above but not each listed.
Named by
Channels on the register whose posts name this channel's handle.
@magic_m0ney · 18016 postsЕ-Магия
@e_magic · 14,6148 postsАндрей: Про маркетплейс Wildberries, OZON и не только
@andrey_pro_business · 26,2444 postsМаргинштерн
@marginstern · 94 postsСлежуЗа - Экономика
@slezhuza_ekonomika · 9,4864 postsBEERLINE 465
@beerline465 · 1653 postsПроверено лично
@checkedmoscow · 22,6303 postsЕБИТДА
@ebitdaebitda · 33,2413 postsВергасов +
@gvergasov · 1,7273 postsПрограммирование для гуманитариев
@it_human · 6,3733 postsПоступашки - ШАД, Стажировки и Магистратура
@postypashki_old · 43,4603 postsresearch4youu
@Research4youu · 6053 postsНутрициология с Аидой: цинизм и биохимия
@aida_antiage · 2152 postsBullshitjob
@bullshitjob · 422 postsДневник Бунака
@bunaksu · 5582 postsМосковский городовой
@MosGorod · 9102 postsНефтепродукы
@nefteprodukti · 1962 postsРынок на ладони 📲
@place48 · 562 postsРозыгрыши и Конкурсы | PrizeHunt
@prizeHuntChannel · 4,7212 postsНикита Клинов (Qubba)
@qubba · 8,9732 postsTaxiNews
@taxinewz · 72 postsПотом куплю
@ya_b_kypil · 102 postsЖаба душит
@zhaba_dushit · 5262 postsБез Обид
@bezobidolyaryadom · 8151 post
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s.When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
@trends · 1,114,868#1
@techmedia · 1,352,710#2
@exploitex · 2,057,246#3
@moscowach · 4,225,732#4
@collegi · 140,068#5
@bankrollo · 450,998#6
@trendsetter · 1,312,175#7
@boomers_TV · 162,616#8
@costperlead · 110,810#9
@mash · 3,112,068#10
@trendwatching24 · 1,473,361#11
@kollegi · 157,287#12
@banki_oil · 554,453#13
@kudamsk24 · 232,927#14
@remedia · 732,645#15
@provod · 1,450,300#16
@notypicmarketing · 353,758#17
@technomotel · 2,606,130#18
@sale_caviar · 193,079#19
@lider · 157,148#20
@pravdadirty · 1,373,675#21
@ejdailyru · 644,396#22
@naebnet · 2,194,148#23
@shot_shot · 1,261,290#24
@novosti_efir · 4,033,927#25
@klientvsprav · 1,083,531#26
@marzaganoff · 75,695#27
@investingcorp · 250,641#28
@cubemark · 61,414#29
@petrovtel · 529,143#30
@creative · 135,057#31
@bankoffo · 207,056#32
@Romancev768 · 758,072#33
@wylsared · 1,096,087#34
@malepeg · 566,438#35
@whackdoor · 1,654,052#36
@rozetked · 667,596#37
@biggeekru · 575,858#38
@moscowplus · 1,209,469#39
@mosjournal · 397,511#40
@bbbreaking · 1,972,542#41
@bugnotfeature · 852,053#42
@mosguru · 3,146,089#43
@d_code · 381,029#44
@bazabazon · 1,543,278#45
@dvachannel · 938,558#46
@codecamp · 183,094#47
@moscowmap · 2,723,573#48
@banksta · 437,556#49
@rbtshki · 207,592#50
@rhymestg · 1,413,480#51
@moscow · 2,740,789#52
@trendach · 1,496,271#53
@varlamov_news · 1,052,405#54
@neuraldvig · 301,235#55
@ostorozhno_novosti · 1,609,168#56
@moskva_only · 1,264,485#57
@ru2ch · 638,608#58
@rhymesrim · 302,992#59
@meduzalive · 1,114,880#60
@bloodysx · 1,151,837#61
@bardachko · 567,567#62
@nmshhub · 709,399#63
@ateobreaking · 646,333#64
@cbpub · 637,809#65
@why4ch · 1,063,362#66
@rbc_news · 901,569#67
@lentachold · 382,623#68
@pekagame · 1,101,545#69
@readovkanews · 2,014,818#70
@kontext_channel · 830,460#71
@moscowmi · 391,441#72
@concertzaal · 840,211#73
@luka_ebkov · 429,384#74
@jolybells · 359,983#75
@temalebedev · 972,194#76
@bugfeature · 593,848#77
@gazetaru · 202,670#78
@asupersharij · 1,655,013#79
@msk_live · 1,823,709#80
@sncmag · 301,837#81
@forbesrussia · 235,056#82
@media1337 · 1,186,864#83
@mudak · 539,588#84
@dvizhitall · 520,609#85
@litvintm · 1,592,014#86
@mosnews · 2,462,078#87
@nsmag · 193,936#88
@ekaterina_mizulina · 925,251#89
@yurasumy · 2,682,871#90
@cryptowallet_news_cis · 1,154,498#91
Read from Telegram’s recommendation API, most recently 10 August 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
@techmedia · 1,352,710
Telegram ranks this channel #6 of 91 here — alongside 90 others — read 8 August 2026
@banki_oil · 554,453
Telegram ranks this channel #8 of 91 here — alongside 90 others — read 9 August 2026
@bankrollo · 450,998
Telegram ranks this channel #10 of 95 here — alongside 94 others — read 10 August 2026
@boomers_TV · 162,616
Telegram ranks this channel #11 of 95 here — alongside 94 others — read 12 August 2026
@kudamsk24 · 232,927
Telegram ranks this channel #11 of 91 here — alongside 90 others — read 11 August 2026
@trends · 1,114,868
Telegram ranks this channel #11 of 93 here — alongside 92 others — read 8 August 2026
@provod · 1,450,300
Telegram ranks this channel #12 of 91 here — alongside 90 others — read 8 August 2026
@kollegi · 157,287
Telegram ranks this channel #14 of 90 here — alongside 89 others — read 12 August 2026
@trendsetter · 1,312,175
Telegram ranks this channel #14 of 93 here — alongside 92 others — read 8 August 2026
@Romancev768 · 758,072
Telegram ranks this channel #16 of 91 here — alongside 90 others — read 8 August 2026
@remedia · 732,645
Telegram ranks this channel #17 of 91 here — alongside 90 others — read 8 August 2026
@trendwatching24 · 1,473,361
Telegram ranks this channel #20 of 80 here — alongside 79 others — read 8 August 2026
@notypicmarketing · 353,758
Telegram ranks this channel #23 of 95 here — alongside 94 others — read 10 August 2026
@biggeekru · 575,858
Telegram ranks this channel #24 of 92 here — alongside 91 others — read 8 August 2026
@bankoffo · 207,056
Telegram ranks this channel #25 of 94 here — alongside 93 others — read 11 August 2026
@malepeg · 566,438
Telegram ranks this channel #28 of 94 here — alongside 93 others — read 9 August 2026
@technomotel · 2,606,130
Telegram ranks this channel #28 of 91 here — alongside 90 others — read 7 August 2026
@exploitex · 2,057,246
Telegram ranks this channel #31 of 93 here — alongside 92 others — read 7 August 2026
@sberbusiness · 246,742
Telegram ranks this channel #32 of 87 here — alongside 86 others — read 11 August 2026
@dvizhitall · 520,609
Telegram ranks this channel #32 of 63 here — alongside 62 others — read 9 August 2026
@lifegoodd1 · 167,161
Telegram ranks this channel #34 of 62 here — alongside 61 others — read 12 August 2026
@investingcorp · 250,641
Telegram ranks this channel #35 of 93 here — alongside 92 others — read 10 August 2026
@bussideas · 224,480
Telegram ranks this channel #36 of 91 here — alongside 90 others — read 11 August 2026
@mosjournal · 397,511
Telegram ranks this channel #37 of 91 here — alongside 90 others — read 10 August 2026
This channel appears in 46 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 12 August 2026 — this entry's latest reading, not the date you are reading this.
“Русский ритейл и бизнес” (@retailrus), 293,568 subscribers as measured 12 August 2026. Telegram Register, tgregister.com/channel/retailrus.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.