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Telegram profile photo for Cossa

Channel

Cossa

@cossaru

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Advertising · Posts · Posts edited after publishing · Citations · Telegram's recommendations · Cite this entry

10,013subscribers

-97 since we began measuring on 5 August 2026

Risers and fallers across the register · movement among entries of 10,000–31,623.

Register entry

Telegram ID-1001009236720
TypeChannel
Username@cossaru
DescriptionCossa.ru — медиа про интернет-маркетинг и цифровые трансформации бизнеса Есть идеи? Напишите нам: [email protected] — авторские колонки и кейсы [email protected] — новости и пресс-релизы [email protected] — реклама Регистрация в перечне РКН: https://clck.ru/3GG32D
Created6 November 2015 — measured — cross-checked against a third-party dataset (ext.tg_channel)
First recorded6 August 2026
Last confirmed live10 November 2026
Measurements held54
Confirmed unchanged3 times, most recently 10 November 2026
On Telegramt.me/cossaru

Topic

Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 11 September 2026 and assigned it the closest of 31 fixed categories, at 93% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.

Growth

10,00010,11010,0555 August 2026 — 10,110 subscribers6 August 2026 — 10,110 subscribers7 August 2026 — 10,107 subscribers8 August 2026 — 10,108 subscribers9 August 2026 — 10,102 subscribers10 August 2026 — 10,100 subscribers11 August 2026 — 10,096 subscribers12 August 2026 — 10,090 subscribers14 August 2026 — 10,087 subscribers16 August 2026 — 10,077 subscribers17 August 2026 — 10,076 subscribers18 August 2026 — 10,078 subscribers19 August 2026 — 10,071 subscribers20 August 2026 — 10,068 subscribers21 August 2026 — 10,066 subscribers24 August 2026 — 10,070 subscribers26 August 2026 — 10,068 subscribers27 August 2026 — 10,069 subscribers28 August 2026 — 10,067 subscribers1 September 2026 — 10,065 subscribers2 September 2026 — 10,069 subscribers4 September 2026 — 10,064 subscribers6 September 2026 — 10,056 subscribers9 September 2026 — 10,050 subscribers12 September 2026 — 10,047 subscribers13 September 2026 — 10,043 subscribers15 September 2026 — 10,033 subscribers17 September 2026 — 10,029 subscribers27 September 2026 — 10,026 subscribers4 October 2026 — 10,017 subscribers9 October 2026 — 10,019 subscribers13 October 2026 — 10,011 subscribers14 October 2026 — 10,016 subscribers15 October 2026 — 10,013 subscribers17 October 2026 — 10,010 subscribers18 October 2026 — 10,012 subscribers19 October 2026 — 10,014 subscribers20 October 2026 — 10,012 subscribers21 October 2026 — 10,015 subscribers22 October 2026 — 10,017 subscribers23 October 2026 — 10,019 subscribers24 October 2026 — 10,017 subscribers25 October 2026 — 10,023 subscribers26 October 2026 — 10,021 subscribers27 October 2026 — 10,015 subscribers28 October 2026 — 10,006 subscribers30 October 2026 — 10,001 subscribers31 October 2026 — 10,000 subscribers2 November 2026 — 10,007 subscribers3 November 2026 — 10,004 subscribers4 November 2026 — 10,003 subscribers5 November 2026 — 10,001 subscribers6 November 2026 — 10,006 subscribers7 November 2026 — 10,013 subscribers10,0135 August 20267 November 2026
54 measurements spanning 93 days, net -97. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 9,984–10,127 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 54
Measured (UTC)SubscribersChange
7 Nov 2026, 07:3910,013+7
6 Nov 2026, 05:4710,006+5
5 Nov 2026, 08:2610,001-2
4 Nov 2026, 05:1710,003-1
3 Nov 2026, 04:2610,004-3
2 Nov 2026, 00:4910,007+7
31 Oct 2026, 22:5610,000-1
30 Oct 2026, 20:0810,001-5
28 Oct 2026, 23:1910,006-9
27 Oct 2026, 21:0610,015-6
26 Oct 2026, 19:1810,021-2
25 Oct 2026, 19:3010,023+6
24 Oct 2026, 17:0510,017-2
23 Oct 2026, 19:4610,019+2
22 Oct 2026, 23:0610,017+2
21 Oct 2026, 18:2110,015+3
20 Oct 2026, 16:0810,012-2
19 Oct 2026, 14:3510,014+2
18 Oct 2026, 17:5810,012+2
17 Oct 2026, 21:0810,010first reading

Engagement

171 posts held, back to 3 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 54 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
3.57%
avg views ÷ 10,013 subscribers
Avg views / post
358
53 posts measured
Reaction rate
1.18%
reactions ÷ views · ER floor
Posts in window
53
of 171 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 37 of 53 measured posts that carry a reaction reading, and over those same posts' views.

What these figures were computed from
WindowRolling 30 days · latest post in window 11 November 2026
Posts held171 (3 August 2026 – 11 November 2026)
Views total18,963
Reactions total164
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken11 Nov 2026, 10:47 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
≈12,300
Videos
≈303
Links
≈17,900

Lifetime counters from Telegram’s own channel header, read 11 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.

Video runtime
1m 38s
Average length
25s

Measured directly from 4 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.

Reaction mix

349 reactions across 102 posts, in 8 distinct kinds. The most used accounts for 35.0% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
❤12235.0%
👍9226.4%
🔥8424.1%
🤔195.44%
🤣174.87%
👎61.72%
👻51.43%
😡41.15%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 115 of the 171 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 380 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 171 most recent posts we hold, published 3 August 2026 to 11 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Advertising

Ad load
1.75%
3 of 171 posts carry an ad marker
Regulatory tokens
3
posts carrying an erid · 3 distinct tokens
Median views · ads
314
over 3 measured posts
Median views · rest
345
over 168 measured posts

An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.

This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.

Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.

Advertising tokens recorded on this entry
eridPostsFirst seenLast seen
2SDnjdG3DjS16 November 20266 November 2026
2SDnjeFfKxX124 August 202624 August 2026
CQH36pWzJqVGW65xzXvSc6rCuBkDnCNECYe4bEdtnDExq9112 August 202612 August 2026

A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.

Measured over the 171 most recent posts we hold, published 3 August 2026 to 11 November 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.

Recent posts

Telegram’s own ‘edited’ marker: 6 of 53 posts held from the last 30 days (11.3%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).

11 Nov 2026, 10:36 UTC73 viewsread 11 November 2026
Photo

Как работает автотаргетинг в Яндекс Директе? Автотаргетинг в Яндекс Директе автоматически выбирает поисковые запросы для показа рекламы. Благодаря ему можно запустить кампанию без полного списка ключевых фраз и привлечь людей, чьи запросы рекламодатель не предусмотрел. Для подбора система изучает объявление и страницу сайта, на которую оно ведёт, а затем сравнивает предложение с запросом человека. Технология исполь…

11 Nov 2026, 09:08 UTC175 viewsread 11 November 2026
Photo

Сахарки, квесты и призы: как устроен блогерский Traffic Jam 2026. Пока вебмастера соревнуются в рейтинге за денежные призы, блогеры участвуют в собственной гонке. В рамках нового сезона Traffic Jam платформа Rafinad (входит в Kokoc Group) запустила отдельный конкурс для авторов контента. Он продлится до 31 января 2027 года, а его призовой фонд составляет 3 000 000 рублей. Разбираем механику, правила маркировки и то…

11 Nov 2026, 07:52 UTC195 viewsread 11 November 2026
Photo

Чёрная пятница в честь Дня рождения PromoPult — до 50 000 рублей на баланс! Платформе PromoPult исполняется 18 лет. В честь этого коллеги запускают Чёрную пятницу. Присоединяйтесь раньше, чтобы получить больше бонусов.

10 Nov 2026, 16:39 UTC251 viewsread 11 November 2026
Photo

В Media Reactions 2026 Kantar опросил около 23 тысяч потребителей в 33 рынках и 800 старших маркетологов. ➡️ Рекламу принимают мягче. Негатив к объявлениям снизился с 20% до 17%. У восприимчивой аудитории кампания бьёт примерно в семь раз сильнее. И ещё: 43% эффекта кампаний уже дают каналы в связке — до 2014 это было 18%. Фрагментация пугает, но вместе каналы работают заметно лучше, чем раньше. Пока люди спокойне…

10 Nov 2026, 15:31 UTC249 viewsread 11 November 2026
Photo

Что касается рекламного контента, родители детей до трёх лет выделяют несколько ключевых элементов, которые привлекают их внимание. С появлением ребёнка в семье перестраивается повседневный быт, меняются привычки и приоритеты, в том числе покупательские. «X5 Медиа» вместе с аналитиками Х5 изучили особенности поведения семей с маленькими детьми и разобрались в нюансах родительского опыта, которые не всегда очевидны с…

10 Nov 2026, 13:33 UTC270 viewsread 11 November 2026
Photo

🟪 81% участников рынка считают ИИ перспективным направлением AdTech. Искусственный интеллект и автоматизация бизнес-процессов остаются главными направлениями развития рекламных технологий — их перспективными называют 81% и 76% участников рынка соответственно. Результаты четвёртой волны исследования российского рынка AdTech 2026 от АКАР и АЦ РИР: 🌟 83% компаний используют технологии управления размещением рекламы. 🌟…

10 Nov 2026, 10:26 UTC246 views2 reactionsread 11 November 2026
Photo

Ноябрьская рекламная гонка Rafinad: две волны, один марафон. Платформа Rafinad (входит в Kokoc Group) запускает масштабную акцию для блогеров и вебмастеров — ноябрьскую рекламную гонку. Это не просто серия интеграций, а двухволновой марафон, приуроченный к главным распродажам года: 11.11 и Black Friday. Главная проблема стандартных рекламных кампаний в том, что обычные интеграции теряются в общем потоке. Блогеры отк…

❤1👍1

10 Nov 2026, 10:03 UTC301 views4 reactionsread 11 November 2026
Photo

Больше не сорят деньгами: почему россияне снижают потребление и как бизнесу раскачать спрос. В середине года на фоне замедления инфляции Банк России снизил ключевую ставку до 14,0%. Однако вопреки ожиданиям восстановление покупательского спроса не произошло. По прогнозам экспертов, в отдельных секторах он даже снизится на 20–30% по сравнению с 2024 годом. Несмотря на замедление потребительской активности, компании …

👍2🔥2

10 Nov 2026, 09:00 UTC319 views3 reactionsread 11 November 2026
Photo

Охваты — это часто просто иллюзия. Новые и актуальные способы продвижения соцсетей в новом 2027 году. В 2026 году алгоритмы ожесточились, конкуренция выросла и SMM стал не просто красивыми картинками, а сложным конструктором из форматов, автоматизации и глубокой аналитики. В материале — шесть рабочих инструментов, которые помогут вашему контенту набирать охваты и удерживать внимание. Рассказываем, что работает.

👍2❤1

9 Nov 2026, 16:16 UTC334 views4 reactionsread 11 November 2026
Photo

Цифровой мир снова вырос. А интереснее не «сколько пользователей», а куда ушло внимание — и через сколько каналов человек теперь доходит до бренда. В Digital 2027 от We Are Social и Meltwater на DataReportal уже 6,15 млрд людей в интернете и 5,81 млрд аккаунтов в соцсетях. Соцсети по-прежнему почти у всех онлайн-взрослых, а времени там больше: в среднем 19 часов 18 минут в неделю — плюс 42 минуты к прошлому году. —…

❤4

9 Nov 2026, 11:42 UTC354 viewsread 11 November 2026
Photo

2 месяца → 240 статей → органика x10. Кейс ИИ-контента для образовательного проекта. «100-балльный репетитор» — платформа, на которой помогают готовиться к ЕГЭ и ОГЭ. По итогам 2025-го у компании было 2347 воспитанников-стобалльников. Среди конкурентов это первая строчка по результативности. Всего прошли обучение на платформе и успешно сдали экзамены более 300 000 человек. Сравнение пяти нейромоделей по конструктив…

Showing the 12 most recent of 171 posts we hold for @cossaru. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Posts edited after publishing

@cossaru edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.

An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.

First edit seen
5 November 2026
Most recent edit
5 November 2026

Forward network

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 16 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

AdIndex
@adindex · 31,282
Telegram ranks this channel #21 of 100 here — alongside 99 others — read 7 September 2026
Sostav
@sostav · 56,462
Telegram ranks this channel #24 of 98 here — alongside 97 others — read 23 August 2026
Маркировка и налог на рекламу: главные новости (ЕРИР)
@adv_system · 29,768
Telegram ranks this channel #34 of 97 here — alongside 96 others — read 7 September 2026
Инк.
@incrussiamedia · 25,097
Telegram ranks this channel #35 of 98 here — alongside 97 others — read 17 September 2026
Яндекс Реклама
@YANtech · 53,874
Telegram ranks this channel #35 of 99 here — alongside 98 others — read 26 August 2026
Маркетинг / Диджитал
@marketingj · 20,783
Telegram ranks this channel #42 of 98 here — alongside 97 others — read 20 September 2026
Практикум про диджитал-профессии
@mrkt_practicum · 25,311
Telegram ranks this channel #51 of 98 here — alongside 97 others — read 14 September 2026
В школе этому не учат | Бизнес & Digital
@delaumoney · 53,316
Telegram ranks this channel #52 of 86 here — alongside 85 others — read 24 August 2026
По ходу разберёмся
@pohodu_media · 27,908
Telegram ranks this channel #54 of 98 here — alongside 97 others — read 9 September 2026
Нетология
@netology_ru · 26,720
Telegram ranks this channel #81 of 96 here — alongside 95 others — read 10 September 2026
Креативный Маркетинг
@AdPoster · 20,871
Telegram ranks this channel #83 of 96 here — alongside 95 others — read 24 September 2026
Рекламщик от Бога
@Digitalmrktng · 20,055
Telegram ranks this channel #87 of 97 here — alongside 96 others — read 23 September 2026

This channel appears in 12 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 7 November 2026 — this entry's latest reading, not the date you are reading this.

“Cossa” (@cossaru), 10,013 subscribers as measured 7 November 2026. Telegram Register, tgregister.com/channel/cossaru.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.