Соцсети часто смешивают две разные задачи. Одна — заставить людей говорить и участвовать. Другая — оставить бренд в памяти надолго. Если ждать от одного формата и того, и другого сразу, получается спринт без финиша. WARC в отчёте The Pace Principle 2.0 разобрал 210 кейсов из Юго-Восточной Азии, Большого Китая и Индии. Там соцсети и креаторы уже давно не «дополнение к медиаплану», а основная среда. Вывод простой: ста…

Channel
Cossa
@cossaru
On this record: Growth · Engagement · What this channel posts · Reactions · Advertising · Posts · Citations · Cite this entry
10,090subscribers
-20 since we began measuring on 5 August 2026
Risers and fallers across the register · movement among entries of 10,000–31,623.
Register entry
| Telegram ID | -1001009236720 |
|---|---|
| Type | Channel |
| Username | @cossaru |
| Description | Cossa.ru — медиа про интернет-маркетинг и цифровые трансформации бизнеса Есть идеи? Напишите нам: 42@cossa.ru — авторские колонки и кейсы news@cossa.ru — новости и пресс-релизы sales@cossa.ru — реклама Регистрация в перечне РКН: https://clck.ru/3GG32D |
| Created | 6 November 2015 — measured — cross-checked against a third-party dataset (ext.tg_channel) |
| First recorded | 6 August 2026 |
| Last confirmed live | 13 August 2026 |
| Measurements held | 8 |
| Confirmed unchanged | 2 times, most recently 13 August 2026 |
| On Telegram | t.me/cossaru |
Growth
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 12 Aug 2026, 00:53 | 10,090 | -6 |
| 11 Aug 2026, 03:21 | 10,096 | -4 |
| 10 Aug 2026, 02:17 | 10,100 | -2 |
| 9 Aug 2026, 02:31 | 10,102 | -6 |
| 8 Aug 2026, 01:46 | 10,108 | +1 |
| 7 Aug 2026, 00:27 | 10,107 | -3 |
| 6 Aug 2026, 02:48 | 10,110 | no change |
| 5 Aug 2026, 22:17 | 10,110 | first reading |
Engagement
50 posts held, back to 3 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 16 pagesof Telegram’s post history, 20 posts per page.
- ERR · 30 days
- 3.26%
- avg views ÷ 10,090 subscribers
- Avg views / post
- 329
- 50 posts measured
- Reaction rate
- 0.887%
- reactions ÷ views · ER floor
- Posts in window
- 50
- of 50 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 33 of 50 measured posts that carry a reaction reading, and over those same posts' views.
| Window | Rolling 30 days · latest post in window 12 August 2026 |
|---|---|
| Posts held | 50 (3 August 2026 – 12 August 2026) |
| Views total | 16,456 |
| Reactions total | 97 |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 13 Aug 2026, 05:24 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
- Photos
- ≈11,900
- Videos
- ≈279
- Links
- ≈17,500
Lifetime counters from Telegram’s own channel header, read 13 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Reaction mix
66 reactions across 26 posts, in 6 distinct kinds. The most used accounts for 33.3% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| ❤ | 22 | 33.3% | |
| 👍 | 22 | 33.3% | |
| 🔥 | 13 | 19.7% | |
| 🤔 | 6 | 9.09% | |
| 👻 | 2 | 3.03% | |
| 🤣 | 1 | 1.52% |
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 33 of the 50 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 97reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 50 most recent posts we hold, published 3 August 2026 to 12 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Advertising
- Ad load
- 2.00%
- 1 of 50 posts carry an ad marker
- Regulatory tokens
- 1
- posts carrying an erid · 1 distinct token
- Median views · ads
- 292
- over 1 measured post
- Median views · rest
- 330
- over 49 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor.A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
| erid | Posts | First seen | Last seen |
|---|---|---|---|
| CQH36pWzJqVGW65xzXvSc6rCuBkDnCNECYe4bEdtnDExq9 | 1 | 12 August 2026 | 12 August 2026 |
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 50 most recent posts we hold, published 3 August 2026 to 12 August 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Recent posts
Гиперперсонализация, заимствование из других отраслей и русский культурный код: топ трендов российского маркетинга. В России начался сезон вручения маркетинговых премий, за результатами которых рынок следит с любопытством не столько для того, чтобы узнать, кто выиграл, сколько для отслеживания лучших практик в отрасли. Любовь Смертина, директор по маркетингу «МТС Линк», рассказала о самых заметных трендах года по и…
Меня зовут Павел Злобин, я руковожу маркетинговыми командами в IT-Agency. Чтобы сократить время на подготовку аналитики и сделать её полезнее для клиентов и команды, я автоматизировал эту задачу с помощью ИИ. Теперь нейросеть собирает дашборды, которые объединяют данные из рекламных систем и CRM, помогают быстрее находить закономерности и сокращают время на подготовку отчётов. В этой статье покажу, как за несколько…
Как устранить эффект «брендовой слепоты» и усилить позиции бренда? 20 августа в 14:00 вебинар Ingate Group Алёна Шумова, продакт-менеджер направлений SEO, GEO и AEO расскажет о том, как вернуть бренд в поле зрения ИИ. Узнать подробнее о вебинаре и зарегистрироваться.
❤1👍1🔥1
Денежные переводы в Армению без комиссии! • на карты любых банков • с моментальным зачислением • от любой суммы • удобное мобильное приложение Скачать 💚 Реклама. ООО «УПТ». ИНН: 9703011965. ERID: CQH36pWzJqVGW65xzXvSc6rCuBkDnCNECYe4bEdtnDExq9
❤2
Клиентский опыт как инфраструктура доверия: новое исследование от Медиалогии IM. Ещё несколько лет назад индустрия говорила языком лозунгов: «Клиент для нас на первом месте», «Мы измеряем NPS», «Мы слышим голос клиента». В 2026 году эти заявления столкнулись с проверкой на прочность: экономика сжимается, штат не растёт, а объём обращений увеличивается вместе с базой клиентов. В таких условиях на первый план выходит …
👍2❤1🔥1
К 2030 году ИИ-агенты повлияют на 3,35 трлн долларов потребительских трат — втрое больше, чем прогноз на 2026 (944 млрд). Но интереснее не сумма, а куда уйдёт делегирование выбора. Исследование WARC и PHD оценивает долю таких покупок в 3,8% мировых расходов домохозяйств к 2030 году против 1,3% в 2026-м. Агенты — системы, которые понимают цель человека, планируют шаги и доводят задачу почти без его участия: поиск, с…
🔥3🤔3
PDF-прайсы убивали продажи: как сеть городских курортов подняла конверсию в 6 раз. PDF-расписания — это апофеоз бессилия. Трафик уходит, потому что людям лень скачивать файл, а разработчики говорят «это сложно встроить в интерфейс». В крупных сетях со сложным продуктом (термы, фитнес, медицина) это популярная причина низкой конверсии. Разбираемся в причинах вместе с командой Alto, ставим диагноз и лечим правильно.
❤2
13 нишевых маркетплейсов для российских продавцов: ассортимент, тарифы и подключение. Полностью заменять Wildberries, Ozon, Авито или собственный сайт такой площадкой необязательно. На ней можно разместить часть каталога, проверить спрос или найти покупателей, до которых сложно дотянуться на универсальных маркетплейсах. В обзоре коллеги из PromoPult собрали 13 площадок, доступных российским продавцам. Расскажем, ка…
Ассоциированные конверсии: почему нельзя резать каналы по last click. Путь покупателя перестал быть линейным. Клиент читает обзор на Промостраницах, отвлекается на баннер в UrbanAds во время ожидания такси, сравнивает цены на Wildberries и Ozon, а сделку закрывает через брендовый поиск в Яндекс Директе или на Авито. Last click режет рекламные каналы, которые формируют спрос, а не закрывают сделку. Разбираем архитек…
В рекламе недвижимости много фасадов, светлых кухонь, ключей, коробок и семей, которые уже счастливо переехали. Почти не видно другого: десятков открытых вкладок, споров о районе, сомнений насчёт цены, страха пропустить скрытый риск и пауз, после которых поиск приходится начинать заново. Получается парадокс. Реклама чаще показывает момент, когда решение уже принято, хотя сервис недвижимости нужен человеку значительн…
Запуск лицензирования стейблкоинов в Гонконге: новый этап развития финтех-индустрии. Запуск лицензирования стейблкоинов в Гонконге стал значимым шагом в формировании регулируемого рынка цифровых активов в Азии. Новый правовой режим, созданный на основании Постановления о стейблкоинах (Stablecoins Ordinance, Cap. 656), официально вступил в силу 1 августа 2025 года и передал контроль за выпуском регулируемых стейблкои…
Showing the 12 most recent of 50 posts we hold for @cossaru. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Citation-graph rank
Citation-graph rank — 31,516 of 1,160,990entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
@kommunicacia · 2422 postsDemis Group
@demisgroup · 5,1381 postАлександра Дорофеева | Бизнес в онлайн
@ed_growth · 4,1941 postGramAds: Telegram Ad Network | Реклама в ботах
@gramadsnet · 7,0761 postSocial stars массовые коммуникации и технологии
@petrenchuk · 2451 postPM Digital
@pmdigital · 281 post
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 15 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
@dzenopulse · 9,48118 postsДайджесты: Трафик и Конверсии
@digest_kolyas · 977 postsWin2Win Digest
@Win2Win_Digest · 726 postsПавезло маркетинг
@pavezlo05 · 8733 postsКобозев Петр | AdMind: реклама и технологии
@PKobozev · 1513 postsОлег Копылов | про AI, контент и маркетинг
@aikopylov · 4,2821 postAimasters.Me ◽️
@aimastersme · 6,3791 postBeautyMedMarketing
@bmm_agency · 451 postТёма Логинов | шеф КОМРЕДЫ
@loginovkomreda · 1,0411 postPIMKIN
@mpmkn · 1651 postМаркетинг нового времени – Oblako.ai
@oblako_ai · 1911 postПахота — карьера в digital
@pahotadigital · 2,0341 postRuward
@ruward_ru · 6681 postКоляс Грибов | Трафик и Конверсии
@thekolyas_tg · 1,2841 postв ТОП и оффтоп | Таня про SEO и процессы
@top_offtop · 881 post
Names
Channels on the register whose handles appear in this channel's posts.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 12 August 2026 — this entry's latest reading, not the date you are reading this.
“Cossa” (@cossaru), 10,090 subscribers as measured 12 August 2026. Telegram Register, tgregister.com/channel/cossaru.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.