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Channel

Цена красоты

@tsenakrasoty

On this record: Growth · Engagement · What this channel posts · Reactions · Advertising · Posts · Citations · Cite this entry

23,211subscribers

+2 since we began measuring on 5 August 2026

Risers and fallers across the register · movement among entries of 10,000–31,623.

Register entry

Telegram ID-1001305577140
TypeChannel
Username@tsenakrasoty
DescriptionО тех, кто создаёт рынок бьюти-товаров и услуг в России. Без прикрас 💅 ИД НОМ idnom.ru Сотрудничество @id_nom Связь с редакцией @beauty_nom MAX https://max.ru/tsenakrasoty Регистрация в РКН: https://clck.ru/3FAYF9
Created17 November 2020measured — cross-checked against a third-party dataset (ext.tg_channel)
First recorded6 August 2026
Last confirmed live16 August 2026
Measurements held11
Confirmed unchanged1 time, most recently 16 August 2026
On Telegramt.me/tsenakrasoty

Growth

23,19823,21123,204.55 August 2026 — 23,209 subscribers6 August 2026 — 23,209 subscribers7 August 2026 — 23,211 subscribers8 August 2026 — 23,208 subscribers9 August 2026 — 23,206 subscribers10 August 2026 — 23,204 subscribers11 August 2026 — 23,198 subscribers12 August 2026 — 23,199 subscribers13 August 2026 — 23,208 subscribers14 August 2026 — 23,207 subscribers16 August 2026 — 23,211 subscribers5 August 202616 August 2026
11 measurements spanning 11 days, net +2. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 23,196–23,213 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
16 Aug 2026, 16:1723,211+4
14 Aug 2026, 22:4523,207-1
13 Aug 2026, 11:1823,208+9
12 Aug 2026, 08:5423,199+1
11 Aug 2026, 08:0223,198-6
10 Aug 2026, 04:3323,204-2
9 Aug 2026, 03:5123,206-2
8 Aug 2026, 01:1723,208-3
7 Aug 2026, 00:0623,211+2
6 Aug 2026, 02:0323,209no change
5 Aug 2026, 22:2223,209first reading

Engagement

38 posts held, back to 3 August 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 24 pagesof Telegram’s post history, 20 posts per page.

ERR · 30 days
18.7%
avg views ÷ 23,211 subscribers
Avg views / post
4,340
38 posts measured
Reaction rate
1.37%
reactions ÷ views · ER floor
Posts in window
38
of 38 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 16 August 2026
Posts held38 (3 August 202616 August 2026)
Views total164,740
Reactions total2,258
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken16 Aug 2026, 18:00 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
5,700
Videos
1,010
Links
4,390

Lifetime counters from Telegram’s own channel header, read 16 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.

Video runtime
1m 05s
Average length
16s

Measured directly from 4 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no mark.

Reaction mix

1,790 reactions across 30 posts, in 23 distinct kinds. The most used accounts for 24.1% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
43124.1%
27215.2%
🔥18610.4%
🤯18210.2%
1156.42%
💯824.58%
🎉713.97%
🤔593.30%
👍563.13%
👀543.02%
🤓522.91%
🗿402.23%
😢341.90%
🤬281.56%
🙏241.34%
😁221.23%
🫡201.12%
👏170.95%
🤩140.782%
😱120.67%
3 further kinds191.06%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 38 of the 38 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 2,258reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 38 most recent posts we hold, published 3 August 2026 to 16 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Advertising

Ad load
5.26%
2 of 38 posts carry an ad marker
Regulatory tokens
1
posts carrying an erid · 1 distinct token
Median views · ads
4,340
over 2 measured posts
Median views · rest
4,370
over 36 measured posts

An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.

This is a floor, and it can only ever be a floor.A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.

Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.

Advertising tokens recorded on this entry
eridPostsFirst seenLast seen
2SDnjbrfe3d112 August 202612 August 2026

A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.

Measured over the 38 most recent posts we hold, published 3 August 2026 to 16 August 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.

Recent posts

16 Aug 2026, 11:30 UTC≈2,590 views41 reactionsread 16 August 2026
Photo

Это #бьютидайджест, в котором собраны все ключевые события прошедшей недели, чтобы вы точно ничего не пропустили: ▶️ФНС начала ликвидацию бьюти-бренда Карины Кросс. ООО "Кара Кросс Косметикс" работает с 2019 года, а продаёт косметику – с 2021-го, однако три года назад проект утонул в убытках и перестал развиваться основателями. В июне налоговая приняла решение об исключении компании из реестра юридических лиц. ▶️Це

229🤓7🤝2🔥1

15 Aug 2026, 11:32 UTC≈3,770 views48 reactionsread 16 August 2026
Photo

Экспериментальные пептиды – растущий, но неконтролируемый рынок. США – крупнейший мировой рынок пептидов, и спрос на эти соединения уже перерос возможности системы контролировать отрасль. Кроме того, индустрию опекает бизнес. Ниже – рейтинг самых упоминаемых в поисковых системах и соцсетях пептидов. Всем из них присущи интригующие обещания, и единицам – полновесная доказательная база. 🟣GHK-Cu, он же трипептид меди

27🔥7🤓65👀1🗿1🤔1

14 Aug 2026, 15:05 UTC≈4,050 views50 reactionsread 16 August 2026
Photo

Кеннет Бенаим Кэмпбелл – новый генеральный директор Oriflame. Глобальный бренд объявил о назначении Кэмпбелла генеральным директором – на этой позиции топ-менеджер сменил Анну Мальмхак, возглавлявшую компанию три года. Согласно пресс-релизу, новый СЕО приступил к обязанностям немедленно. В портфолио Кэмпбелла – 30 лет международного управленческого опыта, 27 из которых топ-менеджер проработал в L'Oréal, руководя пр

31🔥95🤓3👏1😁1

14 Aug 2026, 12:03 UTC≈4,000 views38 reactionsread 16 August 2026
Photo

Рынок красоты и здоровья Казахстана: сразу две новости. ▶️По данным Бюро национальной статистики Казахстана, за прошедший год объём бьюти-услуг, оказанных населению, составил 127,3 млрд тенге, то есть примерно 22,6 млрд рублей. Наибольшую долю генерируют парикмахерские услуги – 67,5 млрд тенге / 12,1 млрд руб. (+5,3%), прочие услуги салонов красоты – 52,3 млрд тенге / 9,37 млрд руб. и нейл-услуги – 7,5 млрд тенге /

248🙏3👀1🤓1🤯1

14 Aug 2026, 09:02 UTC≈4,840 views53 reactionsread 16 August 2026

▶️VOIS будет развивать собственную фулфилмент-сеть. На фоне разрушения и смутных перспектив логистики Wildberries, бренд, на сто процентов зависящий от маркетплейсов, экстренно выстраивает автономную логистическую цепочку. Сооснователь компании Ислам Гедиев опубликовал пост о том, что VOIS ищет фулфилмент-партнёров по всей России. Компания намерена собрать распределительную сеть из локальных складов, которые будут

🤔2910👀7🫡3👍21🤯1

14 Aug 2026, 06:01 UTC≈4,360 views78 reactionsread 16 August 2026
Photo

Бренд K18 кошмарит Нью-Йорк огромным волосяным шаром. Американский hair-бренд выпустил на улицы города шар из человеческих волос диаметром 3,5 метра. Цель кампании – привлечь внимание населения к проблеме выпадения волос, а заодно и к новой сыворотке K18, позиционирующейся как продукт для долголетия волос. Бренд рассказывает, что на изготовление шара ушло несколько месяцев. В его производстве использовались старые

🤯4416🔥10🗿3😱32

13 Aug 2026, 15:02 UTC≈5,110 views91 reactionsread 16 August 2026
Photo

"Золотое Яблоко" формирует команду для запуска магазинов в Китае. Судя по опубликованным вакансиям, бьюти-ритейлер готов к полномасштабному освоению китайского рынка. Во-первых, компания ищет менеджера направления строительства международных объектов. Роль предполагает администрирование и курирование строительства в Китае, встречи с подрядчиками и полное деловое сопровождение процесса из штаб-квартиры компании в Ека

🔥5114115👀3🗿3🫡2👍1

13 Aug 2026, 12:02 UTC≈4,560 views55 reactionsread 16 August 2026
Photo

Готовы доверять, но не знают, чему. Как поколение альфа говорит о красоте. Аналитики Barefaced Media проанализировали более тысячи обсуждений на Reddit, чтобы понять, в каком ключе говорит о бьюти самая молодая аудитория этого рынка. Выделили главное: ▶️Доминирующая тема – акне и высыпания, она поднимается в четверти всех обсуждений. Также подростков по-прежнему привлекают рутины и готовые схемы ухода. В топ-5 тем

36🙏1071👀1

13 Aug 2026, 09:04 UTC≈4,280 views48 reactionsread 16 August 2026
Photo

Сегодня посмотрим, как российским игрокам удаётся соединять декоративные и уходовые свойства косметики, на примере бренда Annbeauty от визажиста Анны Карташовой. Совместно с экспертами Кафедры технологии химико-фармацевтических и косметических средств (ТХФ и КС) РХТУ им. Менделеева мы разобрали #составкрасоты ухаживающего консилера Your Face Easy Tune от Annbeauty. Цена продукта – 3 900 руб. за упаковку 3,5 г. Бренд

309🤩6👀1👍1🔥1

13 Aug 2026, 06:01 UTC≈4,030 views47 reactionsread 16 August 2026
Photo

Коллаборации бьюти-брендов и ресторанов всё ещё хорошо воспринимаются аудиторией (исследование "Анкетолога"): Несмотря на то что за последние пять лет гастрономические бьюти-партнёрства стали для рынка обыденными, 76% женщин выражают готовность участвовать в таких коллаборациях. ▶️Чаще всего о подобных акциях потребители узнают в соцсетях (52%), через рекламу в интернете (42%), в заведении или магазине бренда (31%)

24🔥11👍91🫡1😁1

12 Aug 2026, 15:04 UTC≈4,540 views83 reactionsread 16 August 2026
Video

Азиатские стандарты красоты породили монстра – гель для увеличения нижнего века. На этой неделе в глобальных соцсетях завирусился японский бренд с весьма нестандартным флагманом. Компания разработала продукт, делающий азиатские глаза более "европейскими" за счёт видимого нижнего века. Состав найти не удалось, но на видео в соцсетях нижнее веко краснеет, а глаза слезятся, поэтому предположим, что в составе – раздраж

🤯51👀128🗿7🤬2😢2🔥1

12 Aug 2026, 12:02 UTC≈4,370 views65 reactionsread 16 August 2026
Photo

Как россиянки выбирают салон и почему оставляют хорошие отзывы (исследование "Авито Услуги"): ▶️Ключевые драйверы выбора заведения и мастера – удобный и близкий путь до места получения услуги (47%), рекомендации знакомых (32%) и положительные отзывы в интернете (31%). Также важны грамотное и вежливое общение мастера в процессе записи (29%) и возможность записаться онлайн (28%). ▶️На положительный отзыв о месте влия

3912🙏11👀2💯1

Showing the 12 most recent of 38 posts we hold for @tsenakrasoty. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Citation-graph rank

Citation-graph rank — 20,522 of 1,481,243entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.

Forward network

Republishes

Channels on the register whose posts this channel has forwarded.

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 15 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

Names

Channels on the register whose handles appear in this channel's posts.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 16 August 2026 — this entry's latest reading, not the date you are reading this.

“Цена красоты” (@tsenakrasoty), 23,211 subscribers as measured 16 August 2026. Telegram Register, tgregister.com/channel/tsenakrasoty.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.