История и поп-культура понятным языком
ЧТИВО в MAX https://max.ru/Chtvmag
Сайт https://chtv.ru
Связь с редакцией: @chtvmagbot
Реклама: @manie_titova
По вопросам дистрибуции: @anya_gorbacheva
Регистрация в перечне РКН: https://knd.gov.ru/license?id=
Created
9 July 2024 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 9 August 2026 and assigned it the closest of 31 fixed categories, at 61% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
9 measurements spanning 6 days, net -86. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 130,384–130,513 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)
Subscribers
Change
12 Aug 2026, 10:27
130,399
-34
11 Aug 2026, 11:32
130,433
-17
10 Aug 2026, 08:12
130,450
-13
9 Aug 2026, 10:05
130,463
-1
8 Aug 2026, 07:53
130,464
-31
7 Aug 2026, 08:00
130,495
-3
6 Aug 2026, 09:50
130,498
+13
6 Aug 2026, 01:31
130,485
no change
6 Aug 2026, 00:55
130,485
first reading
Engagement
52 posts held, back to 3 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 17 pagesof Telegram’s post history, 20 posts per page.
ERR · 30 days
13.2%
avg views ÷ 130,399 subscribers
Avg views / post
17,200
52 posts measured
Reaction rate
1.01%
reactions ÷ views · ER floor
Posts in window
52
of 52 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 12 August 2026
Posts held
52 (3 August 2026 – 12 August 2026)
Views total
893,260
Reactions total
9,010
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
12 Aug 2026, 18:17 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈7,430
Videos
≈618
Links
≈1,750
Lifetime counters from Telegram’s own channel header, read 12 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
2m 56s
Average length
35s
Measured directly from 5 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
7,630 reactions across 44 posts, in 10 distinct kinds. The most used accounts for 42.7% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
3,255
42.7%
🔥
1,336
17.5%
😁
893
11.7%
👏
672
8.81%
🤣
493
6.46%
🤔
398
5.22%
🤯
352
4.61%
💔
117
1.53%
😐
63
0.826%
😭
51
0.668%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 52 of the 52 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 9,010reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 52 most recent posts we hold, published 3 August 2026 to 12 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Advertising
Ad load
1.92%
1 of 52 posts carry an ad marker
Regulatory tokens
1
posts carrying an erid · 1 distinct token
Median views · ads
11,300
over 1 measured post
Median views · rest
11,500
over 51 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor.A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
2W5zFHvoCc9
1
6 August 2026
6 August 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 52 most recent posts we hold, published 3 August 2026 to 12 August 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Как жила последняя великая княгиня Российской империи
Княгиня Ольга Александровна была младшей дочерью Александра III и Марии Федоровны, любимой сестрой Николая II. Детей в семье воспитывали строго: они спали на походных кроватях, рано вставали и привыкали к простой еде. Сама Ольга куда больше придворных приемов любила верховую езду, прогулки и особенно рисование.
В 1901 году 19-летнюю княжну выдали замуж за принца…
Друзья! Представляем нового героя зоны «История поп-культуры» на ЧТИВО ФЕСТЕ, которую мы делаем совместно с Яндекс 360.
Артист, продюсер, трубадур молодой сцены, прославившийся романтичными балладами, объяснит, как делать популярную музыку в 2026 году.
И на каких артистов прошлого чаще всего оглядываются нынешние кумиры (особенно когда вы этого не замечаете).
Билеты — на нашем сайте.
Обратите внимание: для входа…
Хотелось бы не вылезать из постели неделю и все время есть и спать, и читать газеты, и пить виски с содовой, и немного любви, и повторять все сначала как бесконечную буддийскую молитву.
Эрнест Хемингуэй, из письма к Максвеллу Перкинсу, 1938 год
На ЧТИВО ФЕСТЕ, который прогремит совсем скоро, 29 августа, развернется сцена «Вдохновение» при поддержке ОТП Банка. Там выступят наши и, уверены, ваши любимые музыканты.
Чтобы скрасить томительное ожидание, мы вместе с ОТП Банком пригласили четырех артистов на крышу отеля «Novotel Adagio Ibis Москва Киевская» и сняли лайв-версии их знаковых песен. Вот, например, модные инди-рокеры — группа «Диктофон» — поют «Любопы…
Кто такая стерва?
Изначально в древнерусском языке это слово не имело никакого отношения к человеческому характеру, а означало буквально «падаль», «труп околевшего животного» или «гниющее мясо». От этого же корня произошло и слово «стервятник» — птица, питающаяся мертвечиной.
Значение трансформировалось постепенно. Сначала «стервой» в сердцах называли подлых людей, метафорически сравнивая их гнилое нутро с разлагаю…
У Кристофера Нолана, помимо Джонатана, есть брат Мэтью. И он — убийца.
По крайней мере, ФБР считает, что Мэтью Нолан причастен к смерти бухгалтера Роберта Коэна в Коста-Рике по заказу мультимиллионера Боба Бреску из Флориды.
В 1990-х Мэтью занимался бизнесом по скупке, реставрации и перепродаже домов в Чикаго. За часть проведенных сделок он получал чеки из Коста-Рики, которые обналичивал в США. Говорят, эта мошенни…
Друзья! Новый герой зоны «История поп-культуры» на ЧТИВО ФЕСТЕ — Клим Козинский.
Модный режиссер, сняв «Первый номер» по сценарию Сергея Минаева и Дмитрия Минаева, замахнулся на произведения братьев Стругацких. Кажется, успешно: масштабный сериал «Полдень» с Матвеевым, Колокольниковым и Ярмольником — самая ожидаемая и обсуждаемая премьера года.
Сергей Минаев пообщается с Климом о съемках «Полдня» и не только.
Биле…
Друзья!
Делимся лайнапом ЧТИВО ФЕСТА.
Всего через две недели мы встретимся с вами, чтобы проводить это стремительное лето под любимую музыку и крутые истории.
Билеты еще остались на нашем сайте.
29 августа в Москве на «Хлебозаводе» пройдет второй «Чтиво Фест». На двух сценах будут музыка, разговоры с героями и другие перформансы и активности.
Среди участников — Максим Матвеев, Найк Борзов, Feduk, Uma2rman, «Отпетые мошенники», «Бонд с кнопкой» и другие. Организаторы также обещают секретного гостя.
Больше новостей — в Daily News | VK ✨🎉
Ужасающий эксперимент Милгрэма
После Второй мировой войны многие нацисты утверждали, что, убивая миллионы людей, просто исполняли приказы. Среди тех, кто не верил таким оправданиям, был молодой американский психолог Стэнли Милгрэм. И он решил провести эксперимент.
Однако сразу в Германию он не поехал: перед этим решил проверить методологию у себя на родине, в Америке. Собрав с улицы обычных людей и дав им определен…
Как появился императорский автопром?
Первое время автомобили в Российской империи, как и во всем мире, оставались уделом богатых энтузиастов. Стоили они дорого, примерно как средних размеров дача, а ездить на них было сложно.
Особенно в России с ее огромными расстояниями и легендарно плохими дорогами. Кстати, плохие они были по достаточно парадоксальной причине. Всю вторую половину XIX века в стране активно развива…
❤66🔥26👏15😭1
Showing the 12 most recent of 52 posts we hold for @chtvmag. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@chtvmag edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
12 August 2026
Most recent edit
12 August 2026
Citation-graph rank
Citation-graph rank — 571 of 1,151,006entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 19 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Сергей Минаев @minaevlife · 319,478 Telegram ranks this channel #22 of 94 here — alongside 93 others — read 10 August 2026
Это Файб @etofaib · 203,324 Telegram ranks this channel #87 of 93 here — alongside 92 others — read 11 August 2026
This channel appears in 2 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 12 August 2026 — this
entry's latest reading, not the date you are reading this.
“ЧТИВО” (@chtvmag), 130,399 subscribers as measured 12 August 2026. Telegram Register, tgregister.com/channel/chtvmag.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.
