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Channel

ХОТ ДИДЖИТАЛ от Влада Ситникова

@HotDigital

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Stars · Advertising · Posts · Citations · Telegram's recommendations · Cite this entry

23,395subscribers

-812 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 10,000–31,623.

Register entry

Telegram ID-1001119412255
TypeChannel
Username@HotDigital
DescriptionСамые горячие кейсы мирового digital-маркетинга и инноваций, на которые мы ориентируемся сами и вам желаем: hot-digital.ru Персональный креативный помощник @bespoke_ai_creative_bot Ваши новости в ленте: @vladsitnikov #4776860484
Created31 August 2017 — measured — cross-checked against a third-party dataset (ext.tg_channel)
First recorded6 August 2026
Last confirmed live25 September 2026
Measurements held35
Confirmed unchanged1 time, most recently 25 September 2026
On Telegramt.me/HotDigital

Topic

Gaming — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 10 September 2026 and assigned it the closest of 31 fixed categories, at 81% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.

Growth

23,39524,20723,8016 August 2026 — 24,207 subscribers6 August 2026 — 24,207 subscribers7 August 2026 — 24,194 subscribers8 August 2026 — 24,189 subscribers9 August 2026 — 24,175 subscribers10 August 2026 — 24,162 subscribers11 August 2026 — 24,147 subscribers12 August 2026 — 24,135 subscribers13 August 2026 — 24,129 subscribers14 August 2026 — 24,110 subscribers16 August 2026 — 24,057 subscribers17 August 2026 — 24,034 subscribers18 August 2026 — 24,036 subscribers19 August 2026 — 24,028 subscribers20 August 2026 — 24,015 subscribers21 August 2026 — 24,011 subscribers22 August 2026 — 23,996 subscribers24 August 2026 — 23,978 subscribers25 August 2026 — 23,962 subscribers26 August 2026 — 23,949 subscribers27 August 2026 — 23,934 subscribers28 August 2026 — 23,922 subscribers29 August 2026 — 23,905 subscribers30 August 2026 — 23,891 subscribers31 August 2026 — 23,861 subscribers1 September 2026 — 23,847 subscribers2 September 2026 — 23,835 subscribers3 September 2026 — 23,819 subscribers6 September 2026 — 23,783 subscribers9 September 2026 — 23,665 subscribers11 September 2026 — 23,626 subscribers13 September 2026 — 23,599 subscribers15 September 2026 — 23,578 subscribers17 September 2026 — 23,545 subscribers25 September 2026 — 23,395 subscribers6 August 202625 September 2026
35 measurements spanning 50 days, net -812. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 23,273–24,329 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 35
Measured (UTC)SubscribersChange
25 Sept 2026, 08:3723,395-150
17 Sept 2026, 05:5923,545-33
15 Sept 2026, 08:1923,578-21
13 Sept 2026, 19:0223,599-27
11 Sept 2026, 21:5723,626-39
9 Sept 2026, 11:1823,665-118
6 Sept 2026, 01:0123,783-36
3 Sept 2026, 21:1523,819-16
2 Sept 2026, 10:5623,835-12
1 Sept 2026, 11:1623,847-14
31 Aug 2026, 13:4323,861-30
30 Aug 2026, 10:3723,891-14
29 Aug 2026, 07:3423,905-17
28 Aug 2026, 06:1123,922-12
27 Aug 2026, 07:3523,934-15
26 Aug 2026, 07:1623,949-13
25 Aug 2026, 07:1623,962-16
24 Aug 2026, 07:5523,978-18
22 Aug 2026, 17:4423,996-15
21 Aug 2026, 08:2524,011first reading

Engagement

175 posts held, back to 2 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 59 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
1.82%
avg views ÷ 23,395 subscribers
Avg views / post
425
45 posts measured
Reaction rate
0.894%
reactions ÷ views · ER floor
Posts in window
45
of 175 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 26 September 2026
Posts held175 (2 August 2026 – 26 September 2026)
Views total19,136
Reactions total171
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken27 Sept 2026, 01:00 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
≈3,150
Videos
≈4,780
Links
≈9,530

Lifetime counters from Telegram’s own channel header, read 27 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.

Video runtime
2h 25m
Average length
1m 24s

Measured directly from 103 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.

Reaction mix

609 reactions across 138 posts, in 15 distinct kinds. The most used accounts for 35.0% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
❤21335.0%
🔥9315.3%
👍7913.0%
🤩498.05%
custom 5294261999432134055365.91%
🦄325.25%
😁254.11%
🤔172.79%
👎152.46%
👾142.30%
🎉121.97%
👏111.81%
😱91.48%
💔20.328%
😢20.328%

Custom emoji. One row above is a Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The count beside it is Telegram’s.

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 171 of the 175 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 620 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 175 most recent posts we hold, published 2 August 2026 to 26 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
271
across the posts below
Posts paid on
153
of 175 we hold a reading for · 87%
Most on one post
11
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @HotDigital. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 175 most recent posts we hold for this entry, published 2 August 2026 to 26 September 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Advertising

Ad load
1.14%
2 of 175 posts carry an ad marker
Regulatory tokens
0
none — marked by hashtag only
Median views · ads
429
over 2 measured posts
Median views · rest
487
over 173 measured posts

An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.

This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.

Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.

Measured over the 175 most recent posts we hold, published 2 August 2026 to 26 September 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.

Recent posts

26 Sept 2026, 11:22 UTC194 views0 reactions1 Starread 27 September 2026
Photo

Big Picture Festival by Grape провел на G8 серию паблик-токов о том, как ИИ меняет рекламное производство. Участники обсудили гибридный продакшн, ценность живой съемки и крафта и новые роли агентств, брендов и in-house-команд. Главный вывод — вопрос уже не в выборе между ИИ и съемкой, а в том, как грамотно собрать их в один процесс и распределить ответственность #creativity #AI @HotDigital

26 Sept 2026, 09:32 UTC216 views2 reactions3 Starsread 27 September 2026

(продолжение) Так появляется надежда для рынка рекламы, брендинга и нас с вами (возможно, мы все-таки сохраним свою работу). Оболочка станет синтетической и будет меняться хоть каждую неделю, тут спорить не с чем. Но пока человек остается покупателем, то есть существом, которое осуществляет выбор и через этот акт утверждает себя, бренд как система распознавания продукта никуда не денется. Изменится предмет распознав…

❤2

26 Sept 2026, 09:29 UTC190 views0 reactions1 Starread 27 September 2026
Photo

СИНТЕТИЧЕСКИЕ БРЕНДЫ Начну с цифр. По опросу Mastercard, вышедшему в сентябре, треть подростков доверяет рекомендации ИИ больше, чем совету друга, а каждый четвертый готов отдать ИИ-ассистенту и выбор, и покупку. Среди их родителей таких почти вдвое меньше. У взрослых друзья пока держатся, но и здесь видны изменения: ИИ уже стал источником недавних покупок для 17% людей (все это рынок США), обогнав рекомендации друз…

25 Sept 2026, 13:29 UTC348 views2 reactions2 Starsread 27 September 2026
Video

Мексиканский пивной бренд Cerveza Victoria и Wieden+Kennedy выпустили к Día de los Muertos кампанию A ti, ¿quién te espera? — четырехминутный 2D-фильм о связи человека и собаки, собранный из более чем 2500 нарисованных вручную кадров. Анимацию вдохновили мексиканский мурализм и образ ксолоитцкуинтли — собаки, которая, согласно традиции, сопровождает души в загробном мире #pet #thebestof @HotDigital

🔥1😢1

25 Sept 2026, 11:36 UTC400 views0 reactions1 Starread 27 September 2026
Video

Команда NFL Buffalo Bills и агентство Mosaic запустили Cross Border Completion, буквально соединив американских и канадских фанатов пасом через границу у Ниагарского водопада. Бывший квотербек Райан Фицпатрик с американской стороны перебросил мяч примерно на 50 ярдов бывшему ресиверу Стиви Джонсону на канадской #sport #creativity @HotDigital

25 Sept 2026, 09:31 UTC430 views0 reactions1 Starread 27 September 2026

Сырный бренд The Laughing Cow впервые за более чем 100 лет убрал улыбку со своей знаменитой красной коровы в кампании The Not Laughing Cow. На лимитированных упаковках маскот появился с серьезным лицом, а причину внезапной грусти бренд пока скрывает #brand #fun https://www.thenotlaughingcow.com/ @HotDigital

25 Sept 2026, 06:09 UTC451 views2 reactions1 Starread 27 September 2026
Video

3. Финская сеть гипермаркетов K-Citymarket запустила ИИ-сервис Style to Taste (Maku Match), который по фотографии анализирует стиль пользователя и превращает в подборку рецептов. Рецепты сразу связываются с продуктами из ассортимента сети #AI @HotDigital #morningart

❤2

25 Sept 2026, 06:08 UTC395 views2 reactions1 Starread 27 September 2026
Video

2. Телеком-бренд Orange и агентства Publicis Conseil и HAMLET отправили героиню новой кампании на Луну, где вместо научных экспериментов она танцует. Связь Orange должна работать везде #tech @HotDigital

👍2

25 Sept 2026, 06:07 UTC365 views0 reactions1 Starread 27 September 2026
Photo

Сегодня на завтрак мы соберем динозавра, станцуем на Луне и попробуем на вкус свой образ: 1. McDonald’s подхватил пользовательский тренд с динозаврами из наггетсов и картошки фри и выпустил официальную инструкцию по их сборке. Играть с едой теперь можно #food @HotDigital

24 Sept 2026, 13:29 UTC422 views4 reactions1 Starread 27 September 2026
Photo

Apple Music запустила кампанию вокруг выступления Bad Bunny на Super Bowl Halftime Show, сделав его пуэрто-риканские корни и испанский язык центральной частью коммуникации. Язык может быть разным, но танцуют все одинаково #music #thebestof @HotDigital

❤2🔥2

24 Sept 2026, 11:33 UTC489 views5 reactions1 Starread 27 September 2026
Video

Hershey’s India и TBWA\Lintas запустили кампанию о маленьких радостях посреди большого жизненного хаоса. В ролике день героя становится все хуже с каждой минутой, пока его не спасает шоколад #food #social @HotDigital

🔥3🤩1custom 52942619994321340551

24 Sept 2026, 09:34 UTC465 views2 reactions1 Starread 27 September 2026
Video

McDonald’s и Leo UK второй год подряд запускают кампанию в стиле голливудского ограбления, где сотрудники похищают популярные блюда из меню разных стран и привозят их в Великобританию и Ирландию. Девять позиций из восьми стран выбрали по реакции аудитории в соцсетях — от немецкого бургера до китайского сычуаньского соуса #food #fun @HotDigital

💔1😁1

Showing the 12 most recent of 175 posts we hold for @HotDigital. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.

Forward network

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 15 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Channels Telegram recommends alongside this one

Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.

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A-Teams | Карьера
@huggabletalents · 129,804
#72
TrendWatching
@trendwatching24 · 1,432,720
#73
FERMA
@farm_harder · 1,430
#74
Кто тут Лена?
@ktotutlena · 1,066
#75
Digital Шкаф
@digitalshkaf · 7,964
#76
Больше джобсов
@morejobs · 83,804
#77
«Карьера» The Blueprint
@theblueprintcareer · 141,233
#78
БП онлайн
@bponline · 111,120
#79
SM only news
@settersmedia_news · 15,694
#80
мы Ailove, а вы?
@ailovechemistry · 1,304
#81
Русская наружка
@amedia_outdoor · 3,541
#82
ENDY
@endybrand · 8,468
#83
Trend Surfers: маркетинг новой волны
@trend_surf · 1,042
#84
украла авокадо с фотостоков
@mavacado · 42,712
#85
Эксплойт
@exploitex · 2,048,279
#86
Дудь
@yurydud · 862,341
#87
Ты в тренде или уходи
@trendsetter · 1,432,849
#88
СберМаркетинг
@sbermarketing · 199,027
#89
ок, согласовано
@notypicmarketing · 362,102
#90
The Blueprint
@theblueprintru · 96,067
#91
Лучшие вакансии
@vacanciesbest · 161,817
#92
seen
@haveuseen · 10,105
#93
SLAVA
@slavaspeaking · 1,683
#94
Субботин про спонсорство
@yurysubbotinchannel · 16,094
#95
Это Канны!
@CannesandLions · 3,710
#96
ÖMANKÖ
@omanko · 113,987
#97
Кинопоиск | Фильмы и сериалы
@kinopoisk · 804,634
#98
Дизайн-снайпер
@designsniper · 28,081
#99

Read from Telegram’s recommendation API, most recently 18 September 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

Рекламщик от Бога
@Digitalmrktng · 21,465
Telegram ranks this channel #11 of 97 here — alongside 96 others — read 23 September 2026
гура́
@creativeee · 61,237
Telegram ranks this channel #15 of 99 here — alongside 98 others — read 21 August 2026
WOW Реклама | Маркетинг
@wowadvertise · 28,421
Telegram ranks this channel #23 of 94 here — alongside 93 others — read 9 September 2026
Sostav
@sostav · 56,078
Telegram ranks this channel #23 of 98 here — alongside 97 others — read 23 August 2026
Связь Вишневского
@pokamojno · 24,171
Telegram ranks this channel #33 of 98 here — alongside 97 others — read 16 September 2026
Й ЖУРНАЛ
@yota_art · 28,339
Telegram ranks this channel #34 of 68 here — alongside 67 others — read 9 September 2026
Маркетинг / Диджитал
@marketingj · 22,513
Telegram ranks this channel #36 of 98 here — alongside 97 others — read 20 September 2026
Маркетинговый ход
@MarketingPloy · 69,863
Telegram ranks this channel #41 of 98 here — alongside 97 others — read 20 August 2026
mads media
@mads_courses · 26,050
Telegram ranks this channel #43 of 97 here — alongside 96 others — read 13 September 2026
AdIndex
@adindex · 30,593
Telegram ranks this channel #43 of 100 here — alongside 99 others — read 7 September 2026
Креативный Маркетинг
@AdPoster · 21,243
Telegram ranks this channel #48 of 96 here — alongside 95 others — read 24 September 2026
Партизанский Маркетинг
@GuerrillaMarketing · 104,791
Telegram ranks this channel #53 of 97 here — alongside 96 others — read 15 August 2026
Что вы мне рекламируете?
@honestmarketing · 31,177
Telegram ranks this channel #56 of 94 here — alongside 93 others — read 7 September 2026
СберМаркетинг
@sbermarketing · 199,027
Telegram ranks this channel #60 of 96 here — alongside 95 others — read 13 August 2026
Павел Недостоев / дилер впечатлений
@pavelnedostoev · 30,273
Telegram ranks this channel #63 of 96 here — alongside 95 others — read 7 September 2026
N:OW
@nowagency · 21,745
Telegram ranks this channel #80 of 97 here — alongside 96 others — read 22 September 2026
Цепляющий контент
@smm_eng · 22,392
Telegram ranks this channel #94 of 96 here — alongside 95 others — read 20 September 2026
Полезный Парфун
@ParfunA · 21,948
Telegram ranks this channel #97 of 99 here — alongside 98 others — read 22 September 2026

This channel appears in 18 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 25 September 2026 — this entry's latest reading, not the date you are reading this.

“ХОТ ДИДЖИТАЛ от Влада Ситникова” (@HotDigital), 23,395 subscribers as measured 25 September 2026. Telegram Register, tgregister.com/channel/HotDigital.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.