Случайный хайп как бизнес-инструмент Блогер нецензурно обругал продукт, а директор ответил ему в том же духе. Казалось бы, форменный скандал. Но для «Белевской пастилы» это оказалось лучшей рекламой — интерес к бренду взлетел в разы. История показывает, как важно уметь работать с любым вниманием. Компания не стала отмалчиваться, а подхватила волну и теперь старается превратить случайную славу в устойчивую стратегию…

Channel
Богатый сосед
@BigBrains
On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Advertising · Posts · Citations · Telegram's recommendations · Cite this entry
62,636subscribers
-1,681 since we began measuring on 6 August 2026
Risers and fallers across the register · movement among entries of 31,623–100,000.
Register entry
| Telegram ID | -1001149304104 |
|---|---|
| Type | Channel |
| Username | @BigBrains |
| Description | Твой сосед с деньгами 💸 👉 Купить рекламу https://reklama.expert-book.pro/telegram Менеджер @JaMasha 📖 Реклама внутри книги https://expert-book.pro/pp 🥇 Хотите книгу, которая усиливает доверие и приводит клиентов? https://expert-book.pro/ |
| Created | 4 October 2017 — measured — cross-checked against a third-party dataset (ext.tg_channel) |
| First recorded | 6 August 2026 |
| Last confirmed live | 12 November 2026 |
| Measurements held | 64 |
| Confirmed unchanged | 1 time, most recently 12 November 2026 |
| On Telegram | t.me/BigBrains |
Topic
Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 20 August 2026 and assigned it the closest of 31 fixed categories, at 51% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.
Growth
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 12 Nov 2026, 21:07 | 62,636 | -128 |
| 10 Nov 2026, 14:39 | 62,764 | -34 |
| 9 Nov 2026, 01:41 | 62,798 | -52 |
| 7 Nov 2026, 18:10 | 62,850 | -1 |
| 6 Nov 2026, 17:51 | 62,851 | -38 |
| 5 Nov 2026, 18:45 | 62,889 | -21 |
| 4 Nov 2026, 21:26 | 62,910 | -21 |
| 3 Nov 2026, 19:37 | 62,931 | -1 |
| 2 Nov 2026, 16:18 | 62,932 | -73 |
| 1 Nov 2026, 16:36 | 63,005 | -25 |
| 31 Oct 2026, 15:46 | 63,030 | -43 |
| 30 Oct 2026, 13:36 | 63,073 | -24 |
| 29 Oct 2026, 16:59 | 63,097 | -48 |
| 28 Oct 2026, 16:09 | 63,145 | -98 |
| 27 Oct 2026, 18:06 | 63,243 | -63 |
| 26 Oct 2026, 16:30 | 63,306 | -57 |
| 25 Oct 2026, 17:55 | 63,363 | -31 |
| 24 Oct 2026, 20:46 | 63,394 | -48 |
| 23 Oct 2026, 21:28 | 63,442 | -72 |
| 22 Oct 2026, 21:21 | 63,514 | first reading |
Engagement
53 posts held, back to 25 May 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 199 pages of Telegram’s post history, 20 posts per page.
- ERR · 30 days
- 4.03%
- avg views ÷ 62,636 subscribers
- Avg views / post
- 2,520
- 11 posts measured
- Reaction rate
- 0.075%
- reactions ÷ views · ER floor
- Posts in window
- 11
- of 53 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 8 of 11 measured posts that carry a reaction reading, and over those same posts' views.
| Window | Rolling 30 days · latest post in window 11 November 2026 |
|---|---|
| Posts held | 53 (25 May 2026 – 11 November 2026) |
| Views total | 27,760 |
| Reactions total | 16 |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 13 Nov 2026, 09:44 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
- Photos
- ≈113
- Videos
- ≈3
- Links
- ≈1,150
Lifetime counters from Telegram’s own channel header, read 13 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Reaction mix
111 reactions across 38 posts, in 8 distinct kinds. The most used accounts for 83.8% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| ❤ | 93 | 83.8% | |
| 👍 | 6 | 5.41% | |
| 👏 | 4 | 3.60% | |
| 🔥 | 4 | 3.60% | |
| 👎 | 1 | 0.901% | |
| 💩 | 1 | 0.901% | |
| 😢 | 1 | 0.901% | |
| 🤔 | 1 | 0.901% |
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 41 of the 53 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 111 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 53 most recent posts we hold, published 25 May 2026 to 11 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Advertising
- Ad load
- 5.66%
- 3 of 53 posts carry an ad marker
- Regulatory tokens
- 1
- posts carrying an erid · 1 distinct token
- Median views · ads
- 2,570
- over 3 measured posts
- Median views · rest
- 3,310
- over 50 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
| erid | Posts | First seen | Last seen |
|---|---|---|---|
| 2W5zFHw6KBF | 1 | 15 July 2026 | 15 July 2026 |
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 53 most recent posts we hold, published 25 May 2026 to 11 November 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Recent posts
Telegram’s own ‘edited’ marker: 0 of 11 posts held from the last 30 days (0%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).
Пока ты скромничаешь, какой-то идиот занимает твоё место Ты умнее, опытнее, работаешь больше. Только повышение получает тот, кто умеет вовремя открыть рот. Твои идеи присваивают, заслуги не замечают, а начальство считает тебя прекрасным исполнителем. Удобный парень. Можно нагружать и дальше, он ведь не жалуется. «Скромным здесь не место» — моя новая книга о людях, которым надоело оставаться на вторых ролях. Как зая…
Книга без склада и с контролем бюджета Как издать книгу и не превратить её в домашний склад, где каждый вечер спорит с коробками? Разобрали порядок действий: от финальной рукописи и прав до печатного и электронного выпуска, тиража, дистрибуции и бюджета. Показали на примерах, как удержать проект в рамках и не превращать экспертизу в лишний складской расход. Посмотрите пошаговый план издания.
❤2
Как ИИ учится быть лучше Вот представь: ты дал помощнику задание, а он не просто его выполнил, а потом сам сел и подумал: "А как бы я мог это сделать в следующий раз быстрее и качественнее?" Звучит как фантастика, но это уже реальность. Такие самообучающиеся алгоритмы перестают быть просто инструментами. Они превращаются в настоящих партнёров, которые развиваются вместе с твоим бизнесом, находя оптимизации там, где…
Вы не хороший человек. Вы просто всем удобны. Вы всегда помогаете, соглашаетесь, входите в положение и боитесь кого-нибудь разочаровать. Родственники довольны. Начальник счастлив. Друзья знают, кому звонить, когда у них очередная жопа. А вы постепенно превращаетесь в бесплатную службу решения чужих проблем. Самое смешное, что вам ещё и приятно, когда говорят: «Что бы мы без тебя делали?» Хотя правильный вопрос давно…
❤4
Богатый сосед считает не часы, а результат Когда крупные студии советуют не сразу браться за ручную работу, а сначала пробовать нейросети, это не про моду. Это про деньги: быстрее черновики, дешевле тесты, меньше дорогих часов на рутину. Для бизнеса важно, что ценный навык смещается к постановке задач и проверке результата. Обычному человеку тут тоже есть чему поучиться. Не бойся инструмента, бойся остаться там, гд…
❤2
Эзотерикам тоже нужны системные книги Как астрологу или тарологу написать книгу так, чтобы это был не сборник заметок, а внятная и ответственная работа? Для тех, кто готов превратить своё знание в структурированную историю, разобрали метод: от поиска источников и границ обещаний до юридических тонкостей и реальных кейсов. Собрали конкретный порядок действий на каждом этапе. Порядок работы над книгой.
❤2
Богатый сосед работает быстрее команд Знакомо, когда в компании каждый шаг надо согласовывать с десятью людьми? А один человек порой запускает проекты в разы быстрее целых отделов. И дело не в том, что он пашет сутками без сна. Секрет в том, что соло-предприниматель вырезает всю бюрократию. Не надо делать презентации для начальства, ждать бюджет или уговаривать коллег. Решил — сделал. Название не подошло? Поменял з…
❤3
25% годовых в «НФК-Сбережения» Брокер обновил акцию для новых клиентов. При открытии брокерского счёта — 25% годовых на 90 дней. Максимальная сумма участия — 10 млн ₽. Условия действуют для клиентов, заключивших договор с 9 октября 2026 года. Как участвовать: — открыть счёт на странице акции; — пополнить его по СБП, QR-коду или межбанковским переводом со своего счёта; — не позднее 120 дней подать заявление на выпл…
ИИ меняет всё быстрее, чем хочется верить Кажется, что сейчас не самый простой период для рынка. Но правда в том, что это только начало. Скорость, с которой искусственный интеллект переделывает бизнес и профессии, только нарастает. Выпускники-айтишники остро чувствуют этот разрыв между ожиданиями и реальностью. Они готовились к одному, а оказались в совершенно другой игре. Будущее перестало быть линейным и предсказ…
❤2
27,5% годовых: дебютный выпуск облигаций «КМ-Финанс» «КМ-Финанс» — лизинговая компания, работающая со спецтехникой для добывающей отрасли. Среди клиентов — предприятия Сибири и Дальнего Востока в сфере добычи и геологоразведки. Условия выпуска: • ставка 27,5% годовых зафиксирована на первые 13 купонных периодов; • купон выплачивается ежемесячно; • предусмотрена оферта на выкуп облигаций; • выпуск внебиржевой. Высо…
👍1
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Showing the 12 most recent of 53 posts we hold for @BigBrains. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Mentions
Named by 4 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
Names
Channels on the register whose handles appear in this channel's posts.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
@worklis · 67,138#1
@skillget · 79,414#2
@iAmbitious · 125,263#3
@DELO_govorim · 67,708#4
@iznytri · 79,645#5
@profi_kursi_gaidi · 92,868#6
@marketolog_marketing · 80,525#7
@work_finde · 86,503#8
@effective_official · 42,457#9
@kapital_amerika · 28,234#10
@defolt_finansist · 49,190#11
@frilans_rabota_vakansii · 35,729#12
@Kultura_obuchenie · 49,655#13
@Psihologiya_samorazvitie · 49,373#14
@Prodavec_peregovory · 35,524#15
@marketolog_digital · 46,508#16
@Energiya_molodost · 49,887#17
@Razvitie_sila_voli · 20,077#18
@Knizhnaya_polka_marketologa · 34,864#19
@MotivaC · 1,627#20
@communication_department · 40,370#21
@zapwork · 126,941#22
@marketing_s · 5,789#23
@podkasty24 · 187,151#24
@businessmotiv · 1,480#25
@forbes_blog · 3,995#26
@Selfdevelopment_money · 76,153#27
@win_win_str · 8,577#28
@Sad_finansovoi_nezavisimosti · 32,167#29
@moneystory · 5,540#30
@uspehno · 17,475#31
@Motiva · 4,779#32
@kripi · 8,229#33
@readSinceMorning · 47,598#34
@silaknigi · 121,907#35
@finmycle · 2#36
@BestMillioner · 9,106#37
@investborn · 10,277#38
@startup_club24 · 74,789#39
@Cena_uspeha · 57,858#40
@ikyklovod · 68,936#41
@SilaSlov · 117,492#42
@ikniga · 825,145#43
@motionchek · 41,156#44
@SportsBody · 2,149#45
@Pisatel_rasskazy · 88,852#46
@tobesuccessful · 2,994#47
@Perevod_s_bogatogo · 17,388#48
@introvetriym · 714#49
@MarketingPloy · 69,278#50
@kostiaen_tg · 4,367#51
@Karernii_serfer_karera · 31,795#52
@facts2_0 · 32,219#53
@Joga_dlya_nachinayushchih · 17,131#54
@smm_eng · 22,054#55
@kapitalopedia · 20,767#56
@next_time · 3,534#57
@dengi4444 · 23,541#58
@Meditaciya_dlya_nachinayushchih · 17,569#59
@AzbukaFinOsnov · 2,037#60
@znaniya_eto_sila · 5,536#61
@master_businessa · 128,586#62
@adver_best · 21,292#63
@gay_nastyaa_public · 1,649#64
@pirate_crypto · 1,374#65
@financetj · 2,379#66
@zeroton · 24,070#67
@dwestilet · 5,672#68
@dengivezde · 176,104#69
@psy_avt · 7,698#70
@laforzza · 661#71
@samsnimai · 1,059#72
@Elon_Musk_Tesla_Motors · 50,679#73
@R_v_Tashkente · 9,812#74
@xuzhgorod · 1,751#75
@idealhousewife · 10,467#76
@Ali_instructor_ielts · 99#77
@TuzovskayaZinaida · 114 (as read 21 August 2026)#78
@rus_vagabond · 1,314#79
@Mens_kitchen · 7,355#80
@anhedon1 · 128 (as read 21 August 2026)#81
@laz_english · 8,296#82
Read from Telegram’s recommendation API, most recently 21 August 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
@defolt_finansist · 49,190
Telegram ranks this channel #1 of 64 here — alongside 63 others — read 23 August 2026
@worklis · 67,138
Telegram ranks this channel #1 of 62 here — alongside 61 others — read 20 August 2026
@skillget · 79,414
Telegram ranks this channel #1 of 88 here — alongside 87 others — read 18 August 2026
@marketolog_marketing · 80,525
Telegram ranks this channel #1 of 95 here — alongside 94 others — read 18 August 2026
@profi_kursi_gaidi · 92,868
Telegram ranks this channel #1 of 77 here — alongside 76 others — read 16 August 2026
@iAmbitious · 125,263
Telegram ranks this channel #1 of 95 here — alongside 94 others — read 13 August 2026
@DELO_govorim · 67,708
Telegram ranks this channel #2 of 69 here — alongside 68 others — read 20 August 2026
@iznytri · 79,645
Telegram ranks this channel #2 of 85 here — alongside 84 others — read 18 August 2026
@work_finde · 86,503
Telegram ranks this channel #2 of 78 here — alongside 77 others — read 17 August 2026
@kapital_amerika · 28,234
Telegram ranks this channel #3 of 71 here — alongside 70 others — read 6 September 2026
@frilans_rabota_vakansii · 35,729
Telegram ranks this channel #6 of 74 here — alongside 73 others — read 1 September 2026
@Cena_uspeha · 57,858
Telegram ranks this channel #6 of 50 here — alongside 49 others — read 23 August 2026
@effective_official · 42,457
Telegram ranks this channel #7 of 85 here — alongside 84 others — read 28 August 2026
@Psihologiya_samorazvitie · 49,373
Telegram ranks this channel #9 of 82 here — alongside 81 others — read 25 August 2026
@Energiya_molodost · 49,887
Telegram ranks this channel #9 of 83 here — alongside 82 others — read 25 August 2026
@Kultura_obuchenie · 49,655
Telegram ranks this channel #11 of 79 here — alongside 78 others — read 24 August 2026
@marketolog_digital · 46,508
Telegram ranks this channel #12 of 80 here — alongside 79 others — read 26 August 2026
@Prodavec_peregovory · 35,524
Telegram ranks this channel #13 of 88 here — alongside 87 others — read 31 August 2026
@Pisatel_rasskazy · 88,852
Telegram ranks this channel #15 of 69 here — alongside 68 others — read 17 August 2026
@ikyklovod · 68,936
Telegram ranks this channel #17 of 86 here — alongside 85 others — read 20 August 2026
@Razvitie_sila_voli · 20,077
Telegram ranks this channel #19 of 68 here — alongside 67 others — read 27 September 2026
@communication_department · 40,370
Telegram ranks this channel #20 of 74 here — alongside 73 others — read 29 August 2026
@Knizhnaya_polka_marketologa · 34,864
Telegram ranks this channel #21 of 83 here — alongside 82 others — read 2 September 2026
@startup_club24 · 74,789
Telegram ranks this channel #26 of 74 here — alongside 73 others — read 19 August 2026
This channel appears in 30 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 12 November 2026 — this entry's latest reading, not the date you are reading this.
“Богатый сосед” (@BigBrains), 62,636 subscribers as measured 12 November 2026. Telegram Register, tgregister.com/channel/BigBrains.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.