Channel
@brand_horse
On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Stars · Posts · Posts edited after publishing · Citations · Telegram's recommendations · Cite this entry
134,677subscribers
+1,154 since we began measuring on 6 August 2026
Risers and fallers across the register · movement among entries of 100,000–316,228.
| Telegram ID | -1001822259061 |
|---|---|
| Type | Channel |
| Username | @brand_horse |
| Created | 1 February 2023 — measured — cross-checked against a third-party dataset (ext.tg_channel) |
| First recorded | 6 August 2026 |
| Last confirmed live | 16 August 2026 |
| Measurements held | 11 |
| Confirmed unchanged | 1 time, most recently 16 August 2026 |
| On Telegram | t.me/brand_horse |
Memes & entertainment — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 9 August 2026 and assigned it the closest of 31 fixed categories, at 72% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 16 Aug 2026, 21:55 | 134,677 | +310 |
| 15 Aug 2026, 12:37 | 134,367 | +101 |
| 14 Aug 2026, 00:45 | 134,266 | +111 |
| 12 Aug 2026, 21:55 | 134,155 | +130 |
| 11 Aug 2026, 21:23 | 134,025 | +126 |
| 10 Aug 2026, 21:06 | 133,899 | +90 |
| 9 Aug 2026, 19:41 | 133,809 | +46 |
| 8 Aug 2026, 21:12 | 133,763 | +101 |
| 7 Aug 2026, 23:59 | 133,662 | +111 |
| 6 Aug 2026, 21:28 | 133,551 | +28 |
| 6 Aug 2026, 09:45 | 133,523 | first reading |
68 posts held, back to 4 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 25 pagesof Telegram’s post history, 20 posts per page.
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
| Window | Rolling 30 days · latest post in window 16 August 2026 |
|---|---|
| Posts held | 68 (4 August 2026 – 16 August 2026) |
| Views total | 1,090,120 |
| Reactions total | 16,717 |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 16 Aug 2026, 19:27 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
Measured directly from 31 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
16,717 reactions across 68 posts, in 61 distinct kinds. The most used accounts for 9.91% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| 🤯 | 1,657 | 9.91% | |
| 😁 | 1,531 | 9.16% | |
| 🤔 | 1,138 | 6.81% | |
| 🤣 | 1,130 | 6.76% | |
| 🤩 | 576 | 3.45% | |
| ❤ | 559 | 3.34% | |
| 😢 | 526 | 3.15% | |
| 👏 | 521 | 3.12% | |
| 🤨 | 476 | 2.85% | |
| 🤓 | 446 | 2.67% | |
| 💊 | 428 | 2.56% | |
| 😐 | 380 | 2.27% | |
| 🥴 | 338 | 2.02% | |
| 🔥 | 328 | 1.96% | |
| 🥰 | 327 | 1.96% | |
| 👾 | 323 | 1.93% | |
| 🙊 | 311 | 1.86% | |
| 🎉 | 289 | 1.73% | |
| 🤬 | 271 | 1.62% | |
| 🙉 | 262 | 1.57% | |
| 41 further kinds | 4,900 | 29.3% |
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 68 of the 68 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 16,717reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 68 most recent posts we hold, published 4 August 2026 to 16 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @brand_horse. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 68 most recent posts we hold for this entry, published 4 August 2026 to 16 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Pixar оживили легендарную лампу из заставки — аксессуар для дома полностью повторяет дизайн культового персонажа, но светить не умеет. Всё из-за реального светильника Luxo ASA: по закону студия не может выпускать мерч с таким же функционалом. Из плюсов — лампа реагирует на прикосновения: прыгает и издаёт те самые звуки из заставки Pixar.
🤯68🤩20👏14🔥1
В США семейная пара больше 10 лет ведёт маленький почтовый бизнес, который держится на одном пушистом сотруднике. Такому почтальону и задержку посылки простить можно.
❤95🥰36👏13😁13
Сммщик Vizit по-своему предлагает отметить Медовый спас:
🤪63💘33❤24😘7
Девушка наглядно продемонстрировала, как на самом деле выглядит выгорание, использовав для этого только цветок в горшке и стакан воды. Выгоревшие согласно кивают.
❤72🤯59😢21🤔8
Эксперт по продажам поделился скриптами, которые отобьют возражение «слишком дорого». Пробуем, коллеги.
😁135👏52💯35🤔15
Высокоранговый доширак с чёрной икрой запустит московский гастропаб. Заведение пока не открыли, но шефы уже спойлерят будущие хиты из меню. Похмельный люкс?
🤯107🙈67🔥45🕊44
Селлеры WB больше не видят, где лежит их товар — маркетплейс скрыл инфу из отчетов по хабам. Таким образом платформа решила «обеспечить дополнительную безопасность объектов».
🤔107😱32😢15🤨10
Девушка испекла пиццу со Смешариками, которая сразу завирусилась в сети. Вы знаете, что приготовить на этих выходных.
😁117😍40🔥21🤩9
Marvel выпустили второй трейлер «Мстители: Судный день». Премьера состоится уже 18 декабря.
🤯81🤩22🔥20❤16
Эйчар решила проверить внимательность кандидатов и в конце вакансии оставила пасхалку. Рынок труда 2026 не перестает удивлять.
🤯139🤣45👏32🤔23
Яндекс Цветы отметились классной рекламой! В ролике бренд рассказал о сильных чувствах, которые мы не привыкли показывать. Получилась история про то, что самая большая сила — не бояться говорить о своих чувствах. Для первого ролика бренда это, кажется, довольно сильное заявление
❤150🔥44👏23😁1
Xiaomi полностью повторили дизайн Apple и выпустили Liqud Glass в новой версии HyperOS 4.0. Правда, на копирование «жидкого стекла» у компании ушел почти год.
😐128🤣34🤨33⚡4
Showing the 12 most recent of 68 posts we hold for @brand_horse. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
@brand_horse edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
Citation-graph rank — 114,493 of 1,481,243entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Named by 4 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Telegram’s own answer, not this register’s.When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 13 August 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
This channel appears in 1 seed channel's Telegram-generated recommendation list in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 16 August 2026 — this entry's latest reading, not the date you are reading this.
“Бренды на коне” (@brand_horse), 134,677 subscribers as measured 16 August 2026. Telegram Register, tgregister.com/channel/brand_horse.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.