Авторський канал про digital-маркетинг та комунікації в Україні. Вакансії в сфері digital.
👉 Умови та ціни розміщення реклами та вакансій https://bit.ly/3Zja7CM
Авторка/співпраця: @alenadenga
Created
29 February 2016 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Job listings — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 10 September 2026 and assigned it the closest of 31 fixed categories, at 56% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
33 measurements spanning 43 days, net +1. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 24,020–24,124 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 33
Measured (UTC)
Subscribers
Change
18 Sept 2026, 05:18
24,061
+4
15 Sept 2026, 21:55
24,057
+11
14 Sept 2026, 04:39
24,046
+5
12 Sept 2026, 15:55
24,041
+9
10 Sept 2026, 13:39
24,032
-62
7 Sept 2026, 11:58
24,094
-5
4 Sept 2026, 12:41
24,099
+17
3 Sept 2026, 00:16
24,082
-1
2 Sept 2026, 00:24
24,083
-6
31 Aug 2026, 23:18
24,089
-4
30 Aug 2026, 20:34
24,093
-1
29 Aug 2026, 21:08
24,094
+6
28 Aug 2026, 21:14
24,088
+13
27 Aug 2026, 17:48
24,075
+7
26 Aug 2026, 21:04
24,068
+7
25 Aug 2026, 21:23
24,061
-3
25 Aug 2026, 00:47
24,064
-23
23 Aug 2026, 11:53
24,087
-12
21 Aug 2026, 23:58
24,099
+4
20 Aug 2026, 21:44
24,095
first reading
Engagement
73 posts held, back to 30 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 60 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
10.0%
avg views ÷ 24,061 subscribers
Avg views / post
2,410
27 posts measured
Reaction rate
1.10%
reactions ÷ views · ER floor
Posts in window
27
of 73 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 26 of 27 measured posts that carry a reaction reading, and over those same posts' views.
What these figures were computed from
Window
Rolling 30 days · latest post in window 25 September 2026
Posts held
73 (30 July 2026 – 25 September 2026)
Views total
65,084
Reactions total
685
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
27 Sept 2026, 12:48 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈1,440
Videos
≈135
Links
≈3,270
Lifetime counters from Telegram’s own channel header, read 27 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
6m 27s
Average length
48s
Measured directly from 8 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
2,360 reactions across 70 posts, in 11 distinct kinds. The most used accounts for 54.6% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
1,289
54.6%
😁
324
13.7%
🔥
176
7.46%
😢
167
7.08%
👍
133
5.64%
🤯
114
4.83%
🤔
95
4.03%
👏
27
1.14%
🦄
17
0.72%
🙏
10
0.424%
😱
8
0.339%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 72 of the 73 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 2,372 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 73 most recent posts we hold, published 30 July 2026 to 25 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
4
across the posts below
Posts paid on
2
of 73 we hold a reading for · 3%
Most on one post
3
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @digital_masons. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 73 most recent posts we hold for this entry, published 30 July 2026 to 25 September 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Advertising
Ad load
32.9%
24 of 73 posts carry an ad marker
Regulatory tokens
0
none — marked by hashtag only
Median views · ads
2,900
over 24 measured posts
Median views · rest
2,930
over 49 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. They are printed side by side with the count behind each rather than as a ratio: an ad and an ordinary post are not otherwise matched — for topic, for length, for hour of day — so the gap between them is a description of two groups and not the effect of one being an ad.
Measured over the 73 most recent posts we hold, published 30 July 2026 to 25 September 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Як перетворити авто (і не тільки) на рекламні майданчики? Про майбутнє реклами — у подкасті про стратегічне мислення «У чому виклик?»
Сьогодні рекламою на білбордах складно здивувати. Бренди постійно шукають нові формати, щоб привернути увагу аудиторії та запам'ятатися.
Інший шлях — вийти туди, де людина вже є: у її щоденні поїздки. Саме це пропонує Uklon Ads — медіаплатформа, яка вбудовує бренди в маршрут користув…
Шалом, масони!
Раз на рік я залітаю сюди з постом про свій ДН, бо це гарний привід поклянчити донати на військо. Бо все, що я хочу на свій день народження – це суверенна і незалежна Україна (і трішечки розвалу російської федерації).
Традиційно збираю для БФ "Гуркіт", цього разу на ремонтну майстерню для НРК, які є незамінними у війську (підвоз бк, провізії, евакуація поранених).
Тож привітання можна закинути сюди …
🔹 Зберігайте собі практичний посібник з розбудови партнерств
Прям знахідка для всіх, хто працює з комунікаціями.
Постаралась над гайдом команда проєкту «Щедрий вівторок» від Zagoriy Foundation. Вони проаналізували досвід 50+ українських компаній і запакували в практичний посібник про те, як бізнесу, громадському сектору та державі працювати разом
Що всередині:
◾️ які моделі партнерств існують і як обрати свою;
◾️…
3 000+ вакансій в оборонному секторі за квартал. І водночас кандидати тижнями чекають на відповідь після відправленого резюме.
28 вересня Beetroot Academy проводить відкритий Q&A про найм у Defence Tech з тими, хто займається ним щодня:
→ Марта Хрипʼяк, Recruitment & HR Consulting Lead у Lobby X
→ Олександра Тостановська, HR Director у Dwarf
90 хвилин розмови про те, на що дивляться в резюме, чому можуть не відпові…
🔥 Запропонуйте свої послуги або знайдіть виконавця під цим постом
Раз в кілька місяців знайомимось і шукаємо клієнтів в масонській спільноті.
Під цим постом можна сміливо розповісти про себе, якщо ви фрілансер, приватний спеціаліст чи шукаєте цікаві завдання у маркетингу та діджиталі. А також якщо вам просто зараз потрібні надійні руки на проект чи разову задачу.
Як це зробити:
Коротко напишіть у коментарях, чим з…
🔹 Ловіть крутецький великий кейсбук брендів в соціальних мережах
Комітет SMM IAB Україна зробив Casebook SMM 2025–2026 з конкретними прикладами, цифрами та висновками, все як ми любимо.
Ходіть гортати 70 слайдів про реалізації компаній в соціальних мережах від OLX Україна, ROSHEN, ROZETKA, «Будинок Іграшок», VARUS, «Верес» та інших відомих брендів.
#кейс
🔥 Digital masons
Запускаєте рекламу, але ліди не доходять до покупки? 📉
Діджитал-маркетинг — не окремі кампанії у Meta чи Google, а система, де кожен канал працює на спільний результат. Навчіться бачити картину цілою та трансформуйте ваш досвід у комплексну систему — на курсі «Digital Marketing» від Laba
🎯 За 14 занять зберете власний toolbox digital-маркетолога:
➔ побудуєте власну digital-стратегію під цілі бізнесу
➔ навчитеся пл…
🔹Кейс: навчання в стилі TikTok
Замість боротися з вже сталими звичками ЦА до думскролінгу, Cтартап ScrollEd знайшов цікаве розв'язання проблеми кліпової уваги. Сервіс перепаковує нудні лонгріди, PDF-гайди чи академічні матеріали в формати звичні для соцмереж – відео або текстовий контент. Навіть механіку гортання як в стрічці повторили.
Чи буде на практиці така подача інформації ефективнішою за традиційні способи н…
🔍 Моніторинг показав згадку про бренд. А що робити далі?
Побачити, що про вас написали, — це лише початок. Бо 100 згадок можуть виявитися звичайним шумом, а одна — сигналом, який уже потребує реакції.
Minos від Molfar Intelligence моніторить інфополе, оцінює знайдені сигнали за рівнем ризику і дає рекомендації, що робити далі.
З Minos можна:
• 🔎 Моніторити бренд, конкурентів і ринок
у медіа, соцмережах та комента…
🔹 23% українців купують в онлайні щотижня
Такі результати дослідження Mastercard. З роширеними інсайтами можна ознайомитися за посиланням, а я скину пару цікавих для інтернет-маркетингу цифр:
◾️ Кожен четвертий українець має регулярні автосписання за онлайн-сервіси (стримінги, клауд-сховища, музику та ШІ-платформи).
◾️ Частка оплат післяплатою при онлайн-замовленнях упала до 29% (для порівняння: у 2023 році було …
GEPUR запустив AI-примірку одягу у власному застосунку
Український fashion-бренд GEPUR інтегрував у мобільний застосунок віртуальну примірочну на базі штучного інтелекту. Бренд цілить у головний бар'єр онлайн-шопінгу одягу — страх помилитися з посадкою по фігурі, через який користувачки закривають кошик.
В умовах України, де похід у ТРЦ часто переривають тривоги, а в багатьох містах взагалі немає фізичних магазинів…
🔹 Партнерські публікації отримують у 5 разів більше шерів та репостів, ніж стандартні пости бренду
Щоправда, такий показник справедливий для ніш рітейлу та ecommerce, але й в інших нішах результат колаб стабільно вище за власний контент.
Головний інсайт: хто саме публікує допис.
Найбільший відносний приріст взаємодій показують невеликі профілі (категорія XS — до 10k фоловерів): партнерські пости дають їм до 5x біл…
🙏10👍4😁1😢1
Showing the 12 most recent of 73 posts we hold for @digital_masons. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
Posts edited after publishing
@digital_masons edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
8 August 2026
Most recent edit
8 August 2026
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 5 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 17 September 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
ZAICHENKO TEAM 🇺🇦🇪🇺 Вакансії @zaichenkoteam · 22,961 Telegram ranks this channel #4 of 83 here — alongside 82 others — read 19 September 2026
Happy Monday @happymonday · 42,968 Telegram ranks this channel #4 of 87 here — alongside 86 others — read 29 August 2026
goodjob @findyourgoodjob · 43,830 Telegram ranks this channel #5 of 85 here — alongside 84 others — read 28 August 2026
Крезюме Вакансії @cresume · 51,637 Telegram ranks this channel #5 of 91 here — alongside 90 others — read 25 August 2026
Маркетинг UA @marketing_ukr · 100,214 Telegram ranks this channel #6 of 87 here — alongside 86 others — read 25 August 2026
Lobby X @lobbyx · 29,748 Telegram ranks this channel #7 of 84 here — alongside 83 others — read 8 September 2026
ТЕД | Саморозвиток @TEDinfos · 24,592 Telegram ranks this channel #8 of 78 here — alongside 77 others — read 15 September 2026
GENIUS.SPACE @genius_space · 353,947 Telegram ranks this channel #8 of 90 here — alongside 89 others — read 25 August 2026
JOB for Ukrainians @jobforukrainians · 45,076 Telegram ranks this channel #10 of 86 here — alongside 85 others — read 27 August 2026
Почни Щось! @startsomethingnow · 42,724 Telegram ranks this channel #11 of 81 here — alongside 80 others — read 29 August 2026
Базу збирає вакансії @bazuwork · 21,096 Telegram ranks this channel #12 of 82 here — alongside 81 others — read 24 September 2026
є контакт @jecontact · 30,782 Telegram ranks this channel #12 of 86 here — alongside 85 others — read 6 September 2026
Kukurudza SMM @Kukurudza_blog · 30,630 Telegram ranks this channel #16 of 77 here — alongside 76 others — read 7 September 2026
MyCheapTrip – подорожі @mycheaptrip_ua · 32,473 Telegram ranks this channel #19 of 67 here — alongside 66 others — read 5 September 2026
Український Бізнесмен @ukr_businessman · 44,642 Telegram ranks this channel #22 of 83 here — alongside 82 others — read 28 August 2026
Артем Бородатюк @artemborodatiuk · 26,272 Telegram ranks this channel #24 of 73 here — alongside 72 others — read 14 September 2026
dovkola @dovkola · 87,498 Telegram ranks this channel #24 of 88 here — alongside 87 others — read 25 August 2026
Англійська для кар'єри @zapas_slvEN · 34,091 Telegram ranks this channel #35 of 83 here — alongside 82 others — read 16 September 2026
CATWORK | Віддалена робота | Вакансії та стажування @top_vacansii · 25,437 Telegram ranks this channel #37 of 92 here — alongside 91 others — read 14 September 2026
ALPI Creators @creaitors_ua · 25,176 Telegram ranks this channel #39 of 77 here — alongside 76 others — read 14 September 2026
БюджеТріп @budgetrip · 26,001 Telegram ranks this channel #42 of 77 here — alongside 76 others — read 13 September 2026
YanTours✈️ @yan_tours · 29,762 Telegram ranks this channel #45 of 70 here — alongside 69 others — read 8 September 2026
Гранти та можливості @grants_here · 21,271 Telegram ranks this channel #46 of 87 here — alongside 86 others — read 24 September 2026
A-Play | Вакансії по всій Україні | Робота в Україні @aplaywork · 26,525 Telegram ranks this channel #53 of 93 here — alongside 92 others — read 12 September 2026
This channel appears in 34 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 18 September 2026 — this
entry's latest reading, not the date you are reading this.
“Digital masons” (@digital_masons), 24,061 subscribers as measured 18 September 2026. Telegram Register, tgregister.com/channel/digital_masons.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.