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Channel

Дежурный smmщик

@whoisdutytoday

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Stars · Posts · Polls · Citations · Telegram's recommendations · Cite this entry

8,160subscribers

+133 since we began measuring on 5 August 2026

Risers and fallers across the register · movement among entries of 3,162–10,000.

Register entry

Telegram ID-1001101854105
TypeChannel
Username@whoisdutytoday
Created14 July 2017measured — cross-checked against a third-party dataset (ext.tg_channel)
First recorded6 August 2026
Last confirmed live16 September 2026
Measurements held14
Confirmed unchanged1 time, most recently 16 September 2026
On Telegramt.me/whoisdutytoday

Topic

Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 12 September 2026 and assigned it the closest of 31 fixed categories, at 92% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.

Growth

8,0168,1668,0915 August 2026 — 8,027 subscribers6 August 2026 — 8,027 subscribers9 August 2026 — 8,028 subscribers12 August 2026 — 8,023 subscribers15 August 2026 — 8,025 subscribers18 August 2026 — 8,016 subscribers21 August 2026 — 8,017 subscribers25 August 2026 — 8,018 subscribers28 August 2026 — 8,084 subscribers31 August 2026 — 8,113 subscribers4 September 2026 — 8,144 subscribers9 September 2026 — 8,159 subscribers13 September 2026 — 8,166 subscribers16 September 2026 — 8,160 subscribers8,1605 August 202616 September 2026
14 measurements spanning 42 days, net +133. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 7,994–8,189 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
16 Sept 2026, 22:378,160-6
13 Sept 2026, 00:018,166+7
9 Sept 2026, 10:578,159+15
4 Sept 2026, 03:018,144+31
31 Aug 2026, 17:448,113+29
28 Aug 2026, 10:268,084+66
25 Aug 2026, 02:478,018+1
21 Aug 2026, 16:258,017+1
18 Aug 2026, 11:028,016-9
15 Aug 2026, 16:558,025+2
12 Aug 2026, 04:088,023-5
9 Aug 2026, 08:218,028+1
6 Aug 2026, 03:048,027no change
5 Aug 2026, 23:108,027first reading

Engagement

67 posts held, back to 31 July 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 19 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
5.13%
avg views ÷ 8,160 subscribers
Avg views / post
419
12 posts measured
Reaction rate
1.50%
reactions ÷ views · ER floor
Posts in window
12
of 67 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 11 of 12 measured posts that carry a reaction reading, and over those same posts' views.

What these figures were computed from
WindowRolling 30 days · latest post in window 28 August 2026
Posts held67 (31 July 202628 August 2026)
Views total5,025
Reactions total74
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken28 Aug 2026, 18:53 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Video runtime
2m 06s
Average length
25s

Measured directly from 5 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no mark.

Reaction mix

524 reactions across 59 posts, in 8 distinct kinds. The most used accounts for 32.6% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
17132.6%
custom 53979851589828125177814.9%
🔥7614.5%
🤔7514.3%
👍509.54%
custom 5395465095511818594397.44%
🦄183.44%
👾173.24%

Custom emoji. 2 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 65 of the 67 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 582 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 67 most recent posts we hold, published 31 July 2026 to 28 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
5
across the posts below
Posts paid on
5
of 67 we hold a reading for · 7%
Most on one post
1
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @whoisdutytoday. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 67 most recent posts we hold for this entry, published 31 July 2026 to 28 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Recent posts

28 Aug 2026, 16:02 UTC92 viewsread 28 August 2026
Forwarded from @blogfaqPhoto

Это — база 😎 Представляем вам подборку каналов наших прекрасных инфопартнеров: здесь вещают про инфлюенс-маркетинг, делятся своим опытом, мнением в сфере рекламы и не только: ⚪️Юра, не волнуйся! — всё о digital-мире и развитии Telegram-каналов ⚪️Маркетинг и реальность | Подкаст и Александр Дяченко — образовательные подкасты с экспертами по маркетингу, брендингу и PR ⚪️Дежурный smmщик — цифровой радар для контентщ

27 Aug 2026, 15:40 UTC272 views1 reactionsread 28 August 2026
Forwarded from @whoisdutyonlinePhoto

Команда ОК собрала встречу с авторами, где обсудили вовлеченность, работу рекомендательных алгоритмов и развитие платформы. Я, конечно, затесалась в авторы и все подслушала (а я напомню, что в ОК у меня кулинарный блог на 15 тысяч человек): Почему падают реакции, а подписчики не видят публикации? Платформа ушла от классической ленты подписок к рекомендательной системе. Сейчас алгоритмы активно обучаются: они показы

1

27 Aug 2026, 14:01 UTC812 views1 reactionsread 28 August 2026
Photo

📊Медиапотребление аудитории 40+: главные инсайты (Mediascope) 1. Демография и влияние на медиа Люди старше 40 лет составляют 52% населения страны (из них 30% — старше 55 лет). Именно эта группа формирует основную аудиторию медиа: на них приходится в среднем 51% пользователей интернета (на многих крупных ресурсах они абсолютно доминируют) и более 80% телезрителей. При этом аудитория 40+ не монолитна: паттерны поведен

1

27 Aug 2026, 12:45 UTC274 views5 reactionsread 28 August 2026
Forwarded from @whoisdutyonline

Как делать рекламу на 5+ на аудиторию 45+ Варлапова Анастасия, Инсайт Комкон 🛑Аудитория 45+ позитивнее реагирует на семейные сюжеты в рекламе, однако такие ролики привлекают их внимание (показатель заметности) слабее, чем сюжеты, не связанные с семьей. 🛑Прямое упоминание скидок слабо влияет на формирование хорошего впечатления о бренде у старшей группы, хотя сами скидки для них очень важны. Для максимального эффек

5

27 Aug 2026, 12:00 UTC316 views13 reactionsread 28 August 2026
Photo

Сегодня я на традиционной вечеринке ОК 🐈 В этом году формат изменился: не только вечерняя тусовка, но и полноценная дневная деловая программа — PRIME TIME FORUM. Будут говорить о том, как меняется рынок, как трансформируется поведение аудитории и какую роль играют социальные платформы в развитии бизнеса. И, конечно, коллеги поделятся самыми свежими новостями и планами Одноклассников. По традиции — тезисы, fabric /

🔥74🦄2

27 Aug 2026, 07:15 UTC340 views6 reactionsread 28 August 2026
Photo

📝Как эмоции управляют рынком канцелярии Исследование «Читай-города» и агентства LAMPA показало: канцелярия перестала быть просто практичным товаром. Теперь это инструмент мотивации и «недорогая радость». Она помогает компенсировать отказ от крупных трат. При выборе принадлежностей покупатели смотрят в первую очередь на дизайн и эстетику. Цена и долговечность уходят на второй план, а за красивый визуал люди охотно до

2👍1🔥1🤔1custom 53979851589828125171

26 Aug 2026, 16:01 UTC350 views9 reactionsread 28 August 2026

📊 Средний класс блогеров выбирает TikTok, а богачи — Instagram*? В Business Insider вышло исследование платформы CreatorIQ о том, как инфлюенсеры строят свой бизнес. Оказалось, что выбор главной соцсети напрямую зависит от того, сколько блогер зарабатывает. ▪️ TikTok — база для старта и «среднего класса». В целом по рынку 52% авторов контента выбирают именно его для публикации спонсорского контента (против 43% у In

5👍2🤔2

26 Aug 2026, 09:35 UTC≈1,250 views10 reactionsread 28 August 2026
Photo

💬 Wildberries запустила мессенджер WB Chat в режиме бета-тестирования Авторизация в сервисе осуществляется через единый профиль WB ID. Пользователям доступен базовый функционал: личные чаты, создание групп и каналов, обмен медиафайлами, распределение диалогов по папкам, а также встроенная расшифровка голосовых сообщений. Приложение уже доступно для скачивания в Google Play, App Store и RuStore, также работает веб-в

custom 53954650955118185945🦄21👍1🔥1

26 Aug 2026, 05:10 UTC360 views6 reactionsread 28 August 2026

Доброе утро! Рассказываю, о чем пишут российские и зарубежные источники: В России: Комиссии маркетплейсов превысили 40% от стоимости товара; Самозапрет на азартные игры начнет действовать с 1 сентября; Москвичи возвращаются в торговые центры; Звезды 90-х остаются драйвером концертного рынка; Доля пустующих площадей в российских ТЦ выросла до 8%; В Госдуму внесли законопроект о семейном предпринимательстве; Ры

3🤔1custom 53954650955118185941custom 53979851589828125171

25 Aug 2026, 14:55 UTC450 views10 reactionsread 28 August 2026
Photo

Telegram представил обновление к своему 13-летию. Главное: ▪️ Приветственные сообщения: появилось настраиваемое приветствие для новых участников групп и каналов. Показывается только вступившему пользователю, не отвлекая остальных. Поддерживает медиа, форматирование и настраивается напрямую в профиле чата без использования ботов. ▪️ Кнопки в сообщениях: возможность для разработчиков встраивать интерактивные элементы

🔥53👍1👾1

25 Aug 2026, 09:05 UTC273 views7 reactionsread 25 August 2026
Photo

Генри Блоджет, сооснователь Business Insider и свидетель краха доткомов, в своей новой колонке ставит диагноз текущему состоянию ИИ-индустрии: мы наблюдаем одновременно и фундаментальную технологическую революцию, и классический спекулятивный пузырь. С одной стороны, метрики роста беспрецедентны. По данным на середину 2026 года, Anthropic вышел на $65 млрд ARR (годовой регулярной выручки) и показал прибыль, а OpenAI

🤔4👍2custom 53979851589828125171

25 Aug 2026, 04:45 UTC236 views6 reactionsread 25 August 2026

Доброе утро! Рассказываю, о чем пишут российские и зарубежные источники: В России: ГОСТы на детские товары могут стать обязательными; Санкции обошлись российской экономике почти в 3 трлн рублей; Операторы начнут принимать оплату цифровыми рублями; В российских магазинах с 1 сентября появится единый QR-код для оплаты; Путин включил транспортно-логистические комплексы в список объектов критической инфраструктуры;

2🤔2custom 53954650955118185941custom 53979851589828125171

Showing the 12 most recent of 67 posts we hold for @whoisdutytoday. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Polls

The poll we hold for this entry, as Telegram rendered it when we read the post. A poll’s figures keep moving after that, so each one is dated.

4 Aug 2026, 11:30 UTCAnonymous Poll122 voters

Нужен ли «Дежурному сммщику» ребрендинг? Какой вариант вам нравится больше?

  1. Дежурный по диджиталу / Дежурный в digital8%
  2. Дежурный • digital10%
  3. Дежурный по контенту11%
  4. Оставить как есть («Дежурный сммщик»)71%

Shares as published. No per-option vote count is published by Telegram, so none is shown.

Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.

The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.

Read from the 67 most recent posts we hold, published 31 July 2026 to 28 August 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.

Forward network

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 22 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

вай, так можно было?
@tellmevai · 50,044
Telegram ranks this channel #4 of 92 here — alongside 91 others — read 25 August 2026
DNative — блог Ткачука про SMM
@dnative · 81,416
Telegram ranks this channel #25 of 98 here — alongside 97 others — read 18 August 2026
Маркетинг / Диджитал
@marketingj · 22,513
Telegram ranks this channel #34 of 98 here — alongside 97 others — read 20 September 2026
Эрудиция | Digital и бизнес образование
@eruditurl24 · 97,463
Telegram ranks this channel #39 of 86 here — alongside 85 others — read 16 August 2026
Цепляющий контент
@smm_eng · 22,449
Telegram ranks this channel #58 of 96 here — alongside 95 others — read 20 September 2026
Учи.ру для родителей
@uchi_ru_official · 36,143
Telegram ranks this channel #59 of 91 here — alongside 90 others — read 1 September 2026
Текст в тексте
@textvtexte · 22,355
Telegram ranks this channel #62 of 87 here — alongside 86 others — read 21 September 2026
Breaking Trends
@breakingtrends · 32,966
Telegram ranks this channel #68 of 98 here — alongside 97 others — read 4 September 2026
Полезный Парфун
@ParfunA · 21,948
Telegram ranks this channel #76 of 99 here — alongside 98 others — read 22 September 2026
ПроСМИсь
@prosmis · 102,305
Telegram ranks this channel #77 of 96 here — alongside 95 others — read 15 August 2026
Госпаблики – Лучшее
@gospubest · 54,456
Telegram ranks this channel #95 of 97 here — alongside 96 others — read 23 August 2026

This channel appears in 11 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 16 September 2026 — this entry's latest reading, not the date you are reading this.

“Дежурный smmщик” (@whoisdutytoday), 8,160 subscribers as measured 16 September 2026. Telegram Register, tgregister.com/channel/whoisdutytoday.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.