Это — база 😎 Представляем вам подборку каналов наших прекрасных инфопартнеров: здесь вещают про инфлюенс-маркетинг, делятся своим опытом, мнением в сфере рекламы и не только: ⚪️Юра, не волнуйся! — всё о digital-мире и развитии Telegram-каналов ⚪️Маркетинг и реальность | Подкаст и Александр Дяченко — образовательные подкасты с экспертами по маркетингу, брендингу и PR ⚪️Дежурный smmщик — цифровой радар для контентщ…

Channel
Дежурный smmщик
@whoisdutytoday
On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Stars · Posts · Polls · Citations · Telegram's recommendations · Cite this entry
8,160subscribers
+133 since we began measuring on 5 August 2026
Risers and fallers across the register · movement among entries of 3,162–10,000.
Register entry
| Telegram ID | -1001101854105 |
|---|---|
| Type | Channel |
| Username | @whoisdutytoday |
| Created | 14 July 2017 — measured — cross-checked against a third-party dataset (ext.tg_channel) |
| First recorded | 6 August 2026 |
| Last confirmed live | 16 September 2026 |
| Measurements held | 14 |
| Confirmed unchanged | 1 time, most recently 16 September 2026 |
| On Telegram | t.me/whoisdutytoday |
Topic
Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 12 September 2026 and assigned it the closest of 31 fixed categories, at 92% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 16 Sept 2026, 22:37 | 8,160 | -6 |
| 13 Sept 2026, 00:01 | 8,166 | +7 |
| 9 Sept 2026, 10:57 | 8,159 | +15 |
| 4 Sept 2026, 03:01 | 8,144 | +31 |
| 31 Aug 2026, 17:44 | 8,113 | +29 |
| 28 Aug 2026, 10:26 | 8,084 | +66 |
| 25 Aug 2026, 02:47 | 8,018 | +1 |
| 21 Aug 2026, 16:25 | 8,017 | +1 |
| 18 Aug 2026, 11:02 | 8,016 | -9 |
| 15 Aug 2026, 16:55 | 8,025 | +2 |
| 12 Aug 2026, 04:08 | 8,023 | -5 |
| 9 Aug 2026, 08:21 | 8,028 | +1 |
| 6 Aug 2026, 03:04 | 8,027 | no change |
| 5 Aug 2026, 23:10 | 8,027 | first reading |
Engagement
67 posts held, back to 31 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 19 pages of Telegram’s post history, 20 posts per page.
- ERR · 30 days
- 5.13%
- avg views ÷ 8,160 subscribers
- Avg views / post
- 419
- 12 posts measured
- Reaction rate
- 1.50%
- reactions ÷ views · ER floor
- Posts in window
- 12
- of 67 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 11 of 12 measured posts that carry a reaction reading, and over those same posts' views.
| Window | Rolling 30 days · latest post in window 28 August 2026 |
|---|---|
| Posts held | 67 (31 July 2026 – 28 August 2026) |
| Views total | 5,025 |
| Reactions total | 74 |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 28 Aug 2026, 18:53 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
- Video runtime
- 2m 06s
- Average length
- 25s
Measured directly from 5 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
524 reactions across 59 posts, in 8 distinct kinds. The most used accounts for 32.6% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| ❤ | 171 | 32.6% | |
| custom 5397985158982812517 | 78 | 14.9% | |
| 🔥 | 76 | 14.5% | |
| 🤔 | 75 | 14.3% | |
| 👍 | 50 | 9.54% | |
| custom 5395465095511818594 | 39 | 7.44% | |
| 🦄 | 18 | 3.44% | |
| 👾 | 17 | 3.24% |
Custom emoji. 2 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 65 of the 67 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 582 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 67 most recent posts we hold, published 31 July 2026 to 28 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
- Stars received
- 5
- across the posts below
- Posts paid on
- 5
- of 67 we hold a reading for · 7%
- Most on one post
- 1
- single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @whoisdutytoday. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 67 most recent posts we hold for this entry, published 31 July 2026 to 28 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Recent posts
Команда ОК собрала встречу с авторами, где обсудили вовлеченность, работу рекомендательных алгоритмов и развитие платформы. Я, конечно, затесалась в авторы и все подслушала (а я напомню, что в ОК у меня кулинарный блог на 15 тысяч человек): Почему падают реакции, а подписчики не видят публикации? Платформа ушла от классической ленты подписок к рекомендательной системе. Сейчас алгоритмы активно обучаются: они показы…
❤1
📊Медиапотребление аудитории 40+: главные инсайты (Mediascope) 1. Демография и влияние на медиа Люди старше 40 лет составляют 52% населения страны (из них 30% — старше 55 лет). Именно эта группа формирует основную аудиторию медиа: на них приходится в среднем 51% пользователей интернета (на многих крупных ресурсах они абсолютно доминируют) и более 80% телезрителей. При этом аудитория 40+ не монолитна: паттерны поведен…
❤1
Как делать рекламу на 5+ на аудиторию 45+ Варлапова Анастасия, Инсайт Комкон 🛑Аудитория 45+ позитивнее реагирует на семейные сюжеты в рекламе, однако такие ролики привлекают их внимание (показатель заметности) слабее, чем сюжеты, не связанные с семьей. 🛑Прямое упоминание скидок слабо влияет на формирование хорошего впечатления о бренде у старшей группы, хотя сами скидки для них очень важны. Для максимального эффек…
❤5
Сегодня я на традиционной вечеринке ОК 🐈 В этом году формат изменился: не только вечерняя тусовка, но и полноценная дневная деловая программа — PRIME TIME FORUM. Будут говорить о том, как меняется рынок, как трансформируется поведение аудитории и какую роль играют социальные платформы в развитии бизнеса. И, конечно, коллеги поделятся самыми свежими новостями и планами Одноклассников. По традиции — тезисы, fabric /…
🔥7❤4🦄2
📝Как эмоции управляют рынком канцелярии Исследование «Читай-города» и агентства LAMPA показало: канцелярия перестала быть просто практичным товаром. Теперь это инструмент мотивации и «недорогая радость». Она помогает компенсировать отказ от крупных трат. При выборе принадлежностей покупатели смотрят в первую очередь на дизайн и эстетику. Цена и долговечность уходят на второй план, а за красивый визуал люди охотно до…
❤2👍1🔥1🤔1custom 53979851589828125171
📊 Средний класс блогеров выбирает TikTok, а богачи — Instagram*? В Business Insider вышло исследование платформы CreatorIQ о том, как инфлюенсеры строят свой бизнес. Оказалось, что выбор главной соцсети напрямую зависит от того, сколько блогер зарабатывает. ▪️ TikTok — база для старта и «среднего класса». В целом по рынку 52% авторов контента выбирают именно его для публикации спонсорского контента (против 43% у In…
❤5👍2🤔2
💬 Wildberries запустила мессенджер WB Chat в режиме бета-тестирования Авторизация в сервисе осуществляется через единый профиль WB ID. Пользователям доступен базовый функционал: личные чаты, создание групп и каналов, обмен медиафайлами, распределение диалогов по папкам, а также встроенная расшифровка голосовых сообщений. Приложение уже доступно для скачивания в Google Play, App Store и RuStore, также работает веб-в…
custom 53954650955118185945🦄2❤1👍1🔥1
Доброе утро! Рассказываю, о чем пишут российские и зарубежные источники: В России: Комиссии маркетплейсов превысили 40% от стоимости товара; Самозапрет на азартные игры начнет действовать с 1 сентября; Москвичи возвращаются в торговые центры; Звезды 90-х остаются драйвером концертного рынка; Доля пустующих площадей в российских ТЦ выросла до 8%; В Госдуму внесли законопроект о семейном предпринимательстве; Ры…
❤3🤔1custom 53954650955118185941custom 53979851589828125171
Telegram представил обновление к своему 13-летию. Главное: ▪️ Приветственные сообщения: появилось настраиваемое приветствие для новых участников групп и каналов. Показывается только вступившему пользователю, не отвлекая остальных. Поддерживает медиа, форматирование и настраивается напрямую в профиле чата без использования ботов. ▪️ Кнопки в сообщениях: возможность для разработчиков встраивать интерактивные элементы…
🔥5❤3👍1👾1
Генри Блоджет, сооснователь Business Insider и свидетель краха доткомов, в своей новой колонке ставит диагноз текущему состоянию ИИ-индустрии: мы наблюдаем одновременно и фундаментальную технологическую революцию, и классический спекулятивный пузырь. С одной стороны, метрики роста беспрецедентны. По данным на середину 2026 года, Anthropic вышел на $65 млрд ARR (годовой регулярной выручки) и показал прибыль, а OpenAI…
🤔4👍2custom 53979851589828125171
Доброе утро! Рассказываю, о чем пишут российские и зарубежные источники: В России: ГОСТы на детские товары могут стать обязательными; Санкции обошлись российской экономике почти в 3 трлн рублей; Операторы начнут принимать оплату цифровыми рублями; В российских магазинах с 1 сентября появится единый QR-код для оплаты; Путин включил транспортно-логистические комплексы в список объектов критической инфраструктуры;…
❤2🤔2custom 53954650955118185941custom 53979851589828125171
Showing the 12 most recent of 67 posts we hold for @whoisdutytoday. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Polls
The poll we hold for this entry, as Telegram rendered it when we read the post. A poll’s figures keep moving after that, so each one is dated.
Нужен ли «Дежурному сммщику» ребрендинг? Какой вариант вам нравится больше?
- Дежурный по диджиталу / Дежурный в digital8%
- Дежурный • digital10%
- Дежурный по контенту11%
- Оставить как есть («Дежурный сммщик»)71%
Shares as published. No per-option vote count is published by Telegram, so none is shown.
Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.
The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.
Read from the 67 most recent posts we hold, published 31 July 2026 to 28 August 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
@TheBusinessNews · 462 postsЧай с Бергемотом
@bergemot · 952 postsBrandgenetika👌
@brandgenetika · 42 postsPodpischikiinsta
@podpischikiinsta · 42 posts🔎 Мы и Жо — медиа и журналистика
@themedia · 10,7932 postsДежурный по эфиру
@whoisdutyonline · 1,0452 postsИз другого кармана
@Izkarmana · 31 postММУльтимедиа
@MMUltimediaaa · 631 postРИЧРЕЙТ | Главная SMM-конференция России
@Rich_rate · 1561 postЭто не рЕкЛаМа
@heycontentik · 1091 postИванова знает то, что клево
@ivanovaknows · 1,8091 postМаша • онлайн
@mariasnegova · 961 postDasha PRO Marketing
@pro_target_pro · 3321 postprod by алинадотзин
@prod_alinadotzin · 361 postКороткое чтение
@shortread · 81 post
Republishes
Channels on the register whose posts this channel has forwarded.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 22 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
@podpischikiinsta · 43 postsЧай с Бергемотом
@bergemot · 952 postsСоцсети для госслужащих
@gossocial · 4,4652 postsБизнес Идея. Как открыть свой бизнес.
@TheBusinessNews · 462 postsДежурный по эфиру
@whoisdutyonline · 1,0452 postsБизнес-модели и всё такое
@aktoclient · 2941 postПолезный Алейник
@aleynikpolza · 2071 postCitrus Academy
@citrus_academy · 2191 postЖурналистика
@dddjournalism · 131,0331 postЕ-экономика
@e_economics · 1711 postФедоров ворчит 👾
@fedorov_vorchit · 571 postЭто не рЕкЛаМа
@heycontentik · 1091 postФестиваль "Интермузей-2020"
@intermuseumfestival · 1271 postMakarov Media Lab💡
@ivanmakarovlab · 1,8671 postИз другого кармана
@Izkarmana · 31 postМаша • онлайн
@mariasnegova · 961 postСмени пароль!
@podcast_smeni_parol · 4581 postПриём Маркетолога
@priem_marketologa · 191 postprod by алинадотзин
@prod_alinadotzin · 361 postШәп пиар, иптәшләр🤝
@shepPR · 6741 postSocialjet | digital marketing
@socialjet · 7921 post🔎 Мы и Жо — медиа и журналистика
@themedia · 10,7931 post
Names
Channels on the register whose handles appear in this channel's posts.
@whoisdutyonline · 1,04535 postsБАЗАР ТУТ РАЗВЕЛИ
@ecom_ads · 10,5401 postКермен про стильный пиар
@kermenstyle · 3,3111 postКоммерсантъ
@kommersant · 294,0271 postМаркетинг и реальность | Подкаст и Александр Дяченко
@marketingaudio · 1,3671 postЗаписки из опенспейса
@openspace_notes · 2,3241 postOzon HQ
@ozonhq · 29,1711 postКиберЯР
@prbyyar · 20,5991 post#prmsk
@prmsk_channel · 2,9601 postРекламная индустрия России | РИР
@rusadmarketchannel · 7,5811 postСобрано в саду
@sobranovsadu_official · 7,7041 postТАСС
@tass_agency · 567,5681 postcrow talks
@tgcrowtalks · 12,2871 postTMT Channel
@tmtwave · 29,4981 postЮра, не волнуйся!
@uravseok · 15,5811 post
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
@tellmevai · 50,044
Telegram ranks this channel #4 of 92 here — alongside 91 others — read 25 August 2026
@dnative · 81,416
Telegram ranks this channel #25 of 98 here — alongside 97 others — read 18 August 2026
@marketingj · 22,513
Telegram ranks this channel #34 of 98 here — alongside 97 others — read 20 September 2026
@eruditurl24 · 97,463
Telegram ranks this channel #39 of 86 here — alongside 85 others — read 16 August 2026
@smm_eng · 22,449
Telegram ranks this channel #58 of 96 here — alongside 95 others — read 20 September 2026
@uchi_ru_official · 36,143
Telegram ranks this channel #59 of 91 here — alongside 90 others — read 1 September 2026
@textvtexte · 22,355
Telegram ranks this channel #62 of 87 here — alongside 86 others — read 21 September 2026
@breakingtrends · 32,966
Telegram ranks this channel #68 of 98 here — alongside 97 others — read 4 September 2026
@ParfunA · 21,948
Telegram ranks this channel #76 of 99 here — alongside 98 others — read 22 September 2026
@prosmis · 102,305
Telegram ranks this channel #77 of 96 here — alongside 95 others — read 15 August 2026
@gospubest · 54,456
Telegram ranks this channel #95 of 97 here — alongside 96 others — read 23 August 2026
This channel appears in 11 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 16 September 2026 — this entry's latest reading, not the date you are reading this.
“Дежурный smmщик” (@whoisdutytoday), 8,160 subscribers as measured 16 September 2026. Telegram Register, tgregister.com/channel/whoisdutytoday.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.