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Channel

Маркетинг и реальность | Подкаст и Александр Дяченко

@marketingaudio

On this record: Growth · Engagement · Reactions · Posts · Citations · Cite this entry

1,381subscribers

+36 since we began measuring on 7 August 2026

Risers and fallers across the register · movement among entries of 1,000–3,162.

Register entry

Telegram ID-1001477747267
TypeChannel
Username@marketingaudio
Created8 May 2021measured — cross-checked against a third-party dataset (ext.tg_channel)
First recorded7 August 2026
Last confirmed live17 August 2026
Measurements held6
Confirmed unchanged1 time, most recently 17 August 2026
On Telegramt.me/marketingaudio

Growth

1,3451,3811,3637 August 2026 — 1,345 subscribers7 August 2026 — 1,345 subscribers8 August 2026 — 1,373 subscribers11 August 2026 — 1,376 subscribers14 August 2026 — 1,377 subscribers17 August 2026 — 1,381 subscribers7 August 202617 August 2026
6 measurements spanning 10 days, net +36. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 1,340–1,386 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
17 Aug 2026, 16:151,381+4
14 Aug 2026, 18:051,377+1
11 Aug 2026, 08:071,376+3
8 Aug 2026, 02:111,373+28
7 Aug 2026, 05:311,345no change
7 Aug 2026, 05:221,345first reading

Engagement

18 posts held, back to 6 July 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 pageof Telegram’s post history, 20 posts per page.

ERR · 30 days
7.92%
avg views ÷ 1,381 subscribers
Avg views / post
109
6 posts measured
Reaction rate
6.10%
reactions ÷ views · ER floor
Posts in window
6
of 18 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 5 August 2026
Posts held18 (6 July 20265 August 2026)
Views total656
Reactions total40
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken7 Aug 2026, 05:31 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

Reaction mix

131 reactions across 18 posts, in 12 distinct kinds. The most used accounts for 37.4% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
🔥4937.4%
4030.5%
👍2015.3%
🥰64.58%
😢32.29%
custom 540694796975054264621.53%
❤‍🔥21.53%
🎉21.53%
👏21.53%
💯21.53%
🕊21.53%
custom 542930017355983262010.763%

Custom emoji. 2 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them areTelegram’s.

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 18 of the 18 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 131reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 18 most recent posts we hold, published 6 July 2026 to 5 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Recent posts

5 Aug 2026, 13:38 UTC39 views4 reactionsread 7 August 2026
Video

🎙 Бренд-архетип Опекуна (Caregiver) и его 5 вариаций. Как стать заботливым брендом? | Подкаст «Маркетинг и реальность» Заботливый бренд - это как? Что именно подчеркнуть в коммуникации и позиционировании, чтобы ваши клиенты доверяли вам? Авторский взгляд на теорию 12 бренд-архетипов Кэрол Пирсон и Маргарет Марк и её применение в позиционировании на российском рекламном рынке. Ваш проводник в мире бренд-коммуникаций

🔥21custom 54069479697505426461

1 Aug 2026, 12:26 UTC91 views8 reactionsread 7 August 2026
Photo

Пришел подарочный бокс от издательства «Бомбора» 😊 Приятно! Внутри: 👍 Книга Дмитрия и Валерии Ильяненковых «Управление проектами по методу P3 express». 👍 Прикольные наклейки и карточки с полезными советами по менеджменту. 👍 Специальный пластилин-антистресс для рук. Книгу я постараюсь прочитать в течение месяца и конечно же сделаю на неё обзор. Сама тема менеджмента для меня интересна, так как я не проходил по ней

🔥42🥰2

29 Jul 2026, 07:56 UTC119 views6 reactionsread 7 August 2026
Photo

Виктор Дашкевич «Друзья из Пенише» из цикла приключений Графа Аверина. Я уже ранее рассказывал, что это один из моих любимых детективных романов на стыке фантастики и Царской России. На этот раз у автора вышло короткое произведение про отпуск главных героев. 😊 Мёд для моих ушей вновь слышать любимых персонажей (с которыми мы пережили ранее множество приключений) в исполнении гениального Александра Клюквина! В особ

👍2💯21👏1

27 Jul 2026, 07:34 UTC131 views7 reactionsread 7 August 2026

Posted without readable text

😢32👍1custom 54293001735598326201

21 Jul 2026, 06:51 UTC149 views9 reactionsread 7 August 2026

Подкаст, консалтинг и мастер-классы, спикерство и поиск нового проекта на развитие комплексных бренд-коммуникаций (закинь своему HR). Последние дни были супер-насыщенны кучей событий, но пора плавно возвращаться в рабочий ритм. Из малоприятного, обломился проект, куда меня приглашали на роль креативного директора отвечать за весь контент от бренда. Очень странно, когда после пары этапов собеседований и фразы "вы на

🔥6👍2🥰1

18 Jul 2026, 12:38 UTC166 views34 reactionsread 7 August 2026
Photo

У нас родился сын - Феликс Александрович ❤️ Спасибо самой лучшей в мире жене за эту прелесть!

21🔥10🕊2🎉1

16 Jul 2026, 08:06 UTC143 views7 reactionsread 7 August 2026
Photo

Получил вот такой красивый членский билет от Союза «Торгово-промышленной палаты Краснодарского края» 🎩🤝

🔥3👍21🥰1

14 Jul 2026, 16:00 UTC140 views4 reactionsread 7 August 2026

Могут ли образы многодетных семей в рекламе повлиять на демографию? Сегодня с этим вопросом меня вновь пригласили на прямой эфир радио Москва FM. Сам материал ещё не успел выйти, но и без него на сайте обнаружил аж 11 материалов с моими прежними комментариями. Приятно! 😊 О том, как развивать личный бренд и профиль эксперта для СМИ я уже неоднократно рассказывал в подкасте, да и у меня на консультациях этому учу. Чт

👍31

14 Jul 2026, 10:41 UTC122 views3 reactionsread 7 August 2026
Video

Этап 2 - Позиционирование. Зачем использовать теорию 12 бренд-архетипов - https://telegram.me/marketingaudio/2222

1👍1🔥1

14 Jul 2026, 08:47 UTC116 views4 reactionsread 7 August 2026
Photo

Сегодня наш подкаст вновь на 1 месте в категории "маркетинг" в России в Apple-подкастах! ^_^

🔥21👍1

Showing the 12 most recent of 18 posts we hold for @marketingaudio. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Mentions

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 17 August 2026 — this entry's latest reading, not the date you are reading this.

“Маркетинг и реальность | Подкаст и Александр Дяченко” (@marketingaudio), 1,381 subscribers as measured 17 August 2026. Telegram Register, tgregister.com/channel/marketingaudio.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.