Провалы брендов, истории с маркетплейсов и (не)много любви к Райану Гослингу.
Высокоранговый канал про диджитал.
Предложка: @ryanrunbot
Реклама: @denmins
Канал включён в перечень РКН: https://rkn.link/X3N
Created
16 April 2020 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Memes & entertainment — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 8 August 2026 and assigned it the closest of 31 fixed categories, at 66% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
33 measurements spanning 42 days, net +125,444. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 861,126–1,109,809 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 33
Measured (UTC)
Subscribers
Change
17 Sept 2026, 22:37
1,015,264
-221
15 Sept 2026, 17:57
1,015,485
-22,741
14 Sept 2026, 00:17
1,038,226
-20,910
12 Sept 2026, 05:42
1,059,136
-14,109
10 Sept 2026, 02:56
1,073,245
-6,838
6 Sept 2026, 22:21
1,080,083
+5,628
4 Sept 2026, 09:17
1,074,455
-2,361
2 Sept 2026, 23:54
1,076,816
-3,264
1 Sept 2026, 20:27
1,080,080
-1,035
31 Aug 2026, 22:15
1,081,115
+3,032
31 Aug 2026, 00:48
1,078,083
+5,414
30 Aug 2026, 01:48
1,072,669
+8,911
29 Aug 2026, 04:37
1,063,758
-76
28 Aug 2026, 03:05
1,063,834
+7,133
27 Aug 2026, 00:47
1,056,701
+15,814
26 Aug 2026, 04:04
1,040,887
+11,386
25 Aug 2026, 04:33
1,029,501
+1,621
24 Aug 2026, 01:13
1,027,880
+10,747
22 Aug 2026, 08:56
1,017,133
+3,580
20 Aug 2026, 21:04
1,013,553
first reading
Engagement
604 posts held, back to 5 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 107 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
1.92%
avg views ÷ 1,015,264 subscribers
Avg views / post
19,500
356 posts measured
Reaction rate
0.991%
reactions ÷ views · ER floor
Posts in window
356
of 604 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 26 September 2026
Posts held
604 (5 August 2026 – 26 September 2026)
Views total
6,945,890
Reactions total
68,843
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
26 Sept 2026, 19:51 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈13,500
Videos
≈3,370
Links
≈688
Lifetime counters from Telegram’s own channel header, read 26 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
1h 02m
Average length
27s
Measured directly from 140 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
View velocity
How fast this channel’s own posts pick up views, from re-reading them repeatedly in the hours and days after they were published rather than the single reading most entries on this register get. Coverage is early and only a small minority of channels hold it at all — a gap in this section means the post has not been re-read again yet, not that nothing happened.
Computed from 247 of this channel’s own posts over the last 30 days: across 230 of this channel’s own posts with a clear reading, a typical one reaches half of its last-observed view count within 5.2 hours of being posted; a typical post has already reached 27.3% of its 24-hour view count within the first hour, and 68.5% within the first six; the median 24-hour reach across those posts is 15,450 views — 1.49% of this channel’s own subscriber count (90th percentile 21,100).
8 most recently posted, with a view-velocity reading
2.3 hoursprovisional — final view count still climbing
Curve is every standard checkpoint we hold a reading for (+1h, +3h, +6h, +12h, +24h, +48h, +7d after posting) — measured where a real reading landed close enough to that age, interpolated where it did not but readings on both sides let one be worked out between them. Nothing is ever extrapolated past the last real reading. Latest reading is the newest view and reaction count we hold for the post, side by side, so a gap between how views and reactions moved is visible without following it into the Observations section above. 24h reach is that one checkpoint on its own, labelled the same way. Half of last-observed views is the age at which a post’s view count crossed half of the highest figure we have read for it so far — an upper bound when the very first reading was already past half (we cannot see the actual crossing), and biased low while the post is still climbing, since “half of final” is dividing by a number that has not finished growing yet. Both caveats are printed inline wherever they apply, never silently dropped.
Reaction mix
120,332 reactions across 604 posts, in 7 distinct kinds. The most used accounts for 34.8% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
🤣
41,822
34.8%
❤
41,616
34.6%
🗿
17,549
14.6%
👍
9,216
7.66%
🔥
7,545
6.27%
custom 5215680070898722896
1,402
1.17%
custom 5217678398922469966
1,182
0.982%
Custom emoji. 2 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 604 of the 604 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 120,332 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 604 most recent posts we hold, published 5 August 2026 to 26 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Advertising
Ad load
0.497%
3 of 604 posts carry an ad marker
Regulatory tokens
3
posts carrying an erid · 3 distinct tokens
Median views · ads
14,500
over 3 measured posts
Median views · rest
18,900
over 601 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
2SDnjd79JaF
1
20 August 2026
20 August 2026
2VtzqvZYVEC
1
14 September 2026
14 September 2026
2W5zFGurC1o
1
14 August 2026
14 August 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 604 most recent posts we hold, published 5 August 2026 to 26 September 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Самый подробный гайд по сыру и вину выкатили в сеть — эксперты показали, как сочетать более 20 сортов сыра с вином по всем правилам гастрономии.
Главное: чем нежнее сыр, тем легче вино вы должны пить, а с выдержанными сырами нужны структурные и глубокие напитки.
Вот пары:
• Буррата — Франчакорта
• Моцарелла — Альбариньо
• Бюш-де-Шевр — молодой Шенен Блан
• Валансе — Карриканте или Ркацители на осадке
• Гауда — Шар…
Платеж в Китай завис не из-за санкций, а опечатки в SWIFT-коде при подписании договора — знакомая история для тех, кто пробовал разбираться с трансграничными переводами самостоятельно.
По данным А7, до 40% операций при самостоятельных расчетах задерживаются именно из-за ошибок в документах: данные контракта не совпадают с инвойсом, наименование получателя расходится с договором, опечатки в номере счета. Об этом на X…
Готовим мексиканское пиво дома — рецепт Мичелады, который не только пьянит, но и бодрит, хайпит в сети. Некоторые гении даже употребляют ее от похмелья: напиток достаточно острый, поэтому позволяет «ожить».
Готовим на раз-два: нужно смешать томатный сок, рассол от оливок, соль, табаско, паприку и черный перец — дальше во всю жижу добавляем светлое пиво в пропорции 1:1.
Лучший коктейль на субботу.
Лучший контент с фестивалей получается сам собой. Во время выступления ВИА «Мужчины» на сцене Яндекс Еды на New Star Weekend девушка из зала держала плакат с просьбой сыграть любимую песню — и музыканты сыграли.
Задача бренда — создать пространство, где можно свободно следовать своим желаниям. Остальное люди сделали сами.
Два дня ЗАВТРАКОВ во «Вкусно — и точке» стартовали. Сегодня и завтра в Москве можно будет заказывать омлеты, сырники, хашбрауны, маффины с яйцом и сосисочное меню хоть до ночи!
Акция действует вот по таким адресам:
• М. «Автозаводская» — ул. Мастеркова, д. 6
• М. «Лубянка» — ул. Мясницкая, д. 14/2, стр. 1
• М. «Беляево» — ул. Миклухо-Маклая, д. 18, корп. 3
• М. «Планерная» — ул. Планерная, д. 12
• М. «Шоссе Энтузиа…
Москва вовсю готовится к СберПрайм Московскому Марафону. Участники регаются, забирают стартер-паки, записывают пожелания близким и показывают, что им досталось перед забегом.
Внутри — куча полезностей, в том числе подарки от Zielinski & Rozen. Марафон стартует уже 26 и 27 сентября.
Бегуны, поспешите.
⚡️ Концерт Канье в Питере ТОЧНО ВСЁ — агентство Access Opera.
Американский источник сообщил, что концерт официально отменен, а за возвратом нужно обращаться к Say Agency.
F
🤣199❤27🗿21👍16
Showing the 12 most recent of 604 posts we hold for @ryanrun. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@ryanrun edited 4 posts after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
27 August 2026
Most recent edit
21 September 2026
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 7 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Channels Telegram recommends alongside this one
Telegram’s own answer, not this register’s. When this register asks Telegram’s API what is similar to this channel, this is the list it returns, in the exact order Telegram returns it — never re-sorted by subscribers or by anything else this register measures. The relationship, and the order, are Telegram’s; we record them and date them, and make no claim of our own about which of these channels actually resemble this one.
Read from Telegram’s recommendation API, most recently 8 August 2026. Telegram holds a list like this for a small and growing share of the register — how this is measured, and why most channel pages show nothing here.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Креатив на сдачу @creoch · 90,017 Telegram ranks this channel #1 of 91 here — alongside 90 others — read 17 August 2026
Е-коммерс @kommerc · 238,022 Telegram ranks this channel #3 of 81 here — alongside 80 others — read 11 August 2026
Доставим вчера @dostavim · 27,157 Telegram ranks this channel #4 of 81 here — alongside 80 others — read 11 September 2026
Кухня ритейла @retail_kitchen · 66,226 Telegram ranks this channel #5 of 92 here — alongside 91 others — read 21 August 2026
украла авокадо с фотостоков @mavacado · 42,712 Telegram ranks this channel #11 of 95 here — alongside 94 others — read 28 August 2026
уволено @avansanebudet · 67,618 Telegram ranks this channel #11 of 86 here — alongside 85 others — read 20 August 2026
Беспощадный ритейл @b_retail · 140,429 Telegram ranks this channel #11 of 89 here — alongside 88 others — read 13 August 2026
Сосисочная @sosicka · 162,767 Telegram ranks this channel #11 of 93 here — alongside 92 others — read 12 August 2026
Я другое заказывал @russian_ecom · 83,465 Telegram ranks this channel #15 of 92 here — alongside 91 others — read 18 August 2026
мы вам перезвоним @ca11_you · 141,538 Telegram ranks this channel #15 of 91 here — alongside 90 others — read 13 August 2026
Игорь, начинайте работу @oplata_skoro_budet · 460,873 Telegram ranks this channel #15 of 91 here — alongside 90 others — read 10 August 2026
Ритейл заказывали? @retailife · 84,138 Telegram ranks this channel #17 of 70 here — alongside 69 others — read 11 September 2026
Кухня Маркетплейсов @vsedlyamp · 56,583 Telegram ranks this channel #18 of 83 here — alongside 82 others — read 23 August 2026
Бывшие 🎭 @buvchiy · 40,020 Telegram ranks this channel #22 of 72 here — alongside 71 others — read 30 August 2026
Клиент всегда прав @klientvsprav · 1,063,862 Telegram ranks this channel #26 of 91 here — alongside 90 others — read 8 August 2026
продай мне эту ручку @sell_me · 41,075 Telegram ranks this channel #27 of 94 here — alongside 93 others — read 29 August 2026
Застыди и хвастайся @hvastayi · 83,075 Telegram ranks this channel #27 of 76 here — alongside 75 others — read 18 August 2026
Будни Маркетплейсов @mp_week · 20,881 Telegram ranks this channel #31 of 46 here — alongside 45 others — read 25 September 2026
бабские записки ✨ @girl_notess · 26,257 Telegram ranks this channel #31 of 68 here — alongside 67 others — read 12 September 2026
Саморазвитие и котики @samorazvitie_kotiki · 24,323 Telegram ranks this channel #44 of 80 here — alongside 79 others — read 16 September 2026
prostyazikom @prostyazikom · 4 Telegram ranks this channel #58 of 74 here — alongside 73 others — read 31 August 2026
Твиттерок @twitter_ok · 68,020 Telegram ranks this channel #59 of 82 here — alongside 81 others — read 20 August 2026
Рязань * Новости * Важное @Ryazan_vajnoe · 26,169 Telegram ranks this channel #63 of 78 here — alongside 77 others — read 13 September 2026
ПДД @pdd_for_all · 125,547 Telegram ranks this channel #64 of 82 here — alongside 81 others — read 13 August 2026
This channel appears in 27 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Domains linked from posts
3 domains this channel’s own posts have linked to, measured by scanning the post bodies themselves — not the channel’s description, which is the separate Declared links section below when this entry has one. Appearing here is not a claim about who runs the linked site or why the channel linked to it; an advertisement, a news citation and a malicious link all leave the same kind of row.
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 17 September 2026 — this
entry's latest reading, not the date you are reading this.
“Бегущий по рынку” (@ryanrun), 1,015,264 subscribers as measured 17 September 2026. Telegram Register, tgregister.com/channel/ryanrun.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.
