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Channel

Digital in Pharma 💊

@digital_in_pharma

On this record: Growth · Engagement · What this channel posts · Reactions · Advertising · Posts · Posts edited after publishing · Citations · Cite this entry

7,062subscribers

-13 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 3,162–10,000.

Register entry

Telegram ID-1001364758119
TypeChannel
Username@digital_in_pharma
Created7 February 2021measured — cross-checked against a third-party dataset (ext.tg_channel)
First recorded6 August 2026
Last confirmed live16 August 2026
Measurements held6
Confirmed unchanged1 time, most recently 16 August 2026
On Telegramt.me/digital_in_pharma

Growth

7,0607,0787,0696 August 2026 — 7,075 subscribers6 August 2026 — 7,075 subscribers6 August 2026 — 7,078 subscribers9 August 2026 — 7,068 subscribers13 August 2026 — 7,060 subscribers16 August 2026 — 7,062 subscribers7,0626 August 202616 August 2026
6 measurements spanning 10 days, net -13. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 7,057–7,081 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
16 Aug 2026, 16:177,062+2
13 Aug 2026, 01:027,060-8
9 Aug 2026, 23:427,068-10
6 Aug 2026, 17:207,078+3
6 Aug 2026, 05:307,075no change
6 Aug 2026, 05:227,075first reading

Engagement

26 posts held, back to 19 July 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 10 pagesof Telegram’s post history, 20 posts per page.

ERR · 30 days
12.5%
avg views ÷ 7,062 subscribers
Avg views / post
884
26 posts measured
Reaction rate
3.42%
reactions ÷ views · ER floor
Posts in window
26
of 26 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 11 August 2026
Posts held26 (19 July 202611 August 2026)
Views total22,978
Reactions total786
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken12 Aug 2026, 02:26 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Video runtime
3m 07s
Average length
47s

Measured directly from 4 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no mark.

Reaction mix

721 reactions across 24 posts, in 20 distinct kinds. The most used accounts for 36.3% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
26236.3%
👍16723.2%
🔥15521.5%
custom 5312227100307002786628.60%
294.02%
👌81.11%
🥰70.971%
🤓60.832%
💊50.693%
👏40.555%
💘30.416%
custom 531216417044617936020.277%
❤‍🔥20.277%
💯20.277%
🤡20.277%
👀10.139%
👾10.139%
💩10.139%
😁10.139%
🙉10.139%

Custom emoji. 2 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them areTelegram’s.

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 26 of the 26 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 786reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 26 most recent posts we hold, published 19 July 2026 to 11 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Advertising

Ad load
3.85%
1 of 26 posts carry an ad marker
Regulatory tokens
1
posts carrying an erid · 1 distinct token
Median views · ads
794
over 1 measured post
Median views · rest
863
over 25 measured posts

An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.

This is a floor, and it can only ever be a floor.A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.

Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.

Advertising tokens recorded on this entry
eridPostsFirst seenLast seen
2W5zFHdD6vm14 August 20264 August 2026

A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.

Measured over the 26 most recent posts we hold, published 19 July 2026 to 11 August 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.

Recent posts

11 Aug 2026, 06:11 UTC342 views18 reactionsread 12 August 2026
Photo

Деловые мероприятия — часть маркетинговой стратегии: они должны усиливать лояльность и вовлеченность участников и приносить компании измеримый результат. Команда SMARTMICE создала бесплатный материал, который поможет снять часть операционной нагрузки и пройти подготовку по понятному плану. Внутри: — 21 формат деловых мероприятий для разных целей — от обучения команды до выезда на конференцию. — Пошаговый чек-лист о

75👍3🔥2custom 53122271003070027861

10 Aug 2026, 09:07 UTC≈1,050 views34 reactionsread 12 August 2026
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⚡️От реагента до рекламы. Выпуск №5 В гостях Павел Лисовский, ведущий эксперт-экономист фармрынка, консультант по увеличению прибыльности аптечных сетей и фармпроизводителей, кандидат экономических наук. Поговорили о пути: как из мечты о медицине получилась экономика, почему в фармвузе органической химии оказалось меньше, чем хотелось, и как устроена его модель работы с клиентами — оплата от прироста, а не фикс. Од

13🔥7👍6👏2custom 53121641704461793602custom 53122271003070027862💘1🥰1

9 Aug 2026, 09:57 UTC497 views23 reactionsread 12 August 2026

🎬 Фильм недели — «Профессия: Сценарист» (Першин, Золотарев, Грацевич) Мостик от вчерашней «Илиады» ощутимо короче. В видео обсуждают основы сценарного мастерства и в какой-то момент выходят на Аристотеля. Того самого, который в «Поэтике» разобрал Гомера на принципы, которыми сценаристы пользуются до сих пор. Почти три тысячи лет прошло, а структура та же. Мысль первая. Интуиция в сценаристике — не дар, а наработк

9custom 53122271003070027867🔥5👍1🤓1

8 Aug 2026, 09:10 UTC525 views31 reactionsread 12 August 2026

📕🏛 Книга недели — «Илиада» (Гомер, перевод Гнедича) Купил ее где-то год назад в Петербурге в Подписных изданиях. Вдохновленный всем этим культурным наследием вокруг, привез домой, открыл, офигел, закрыл. Забыл на год... Недавно открыл снова. Прочитал несколько страниц и понял, что в лоб это читать невозможно. Пошел в LLM выяснять, как вообще подходить к этому снаряду 😄 И узнал много интересного: что у меня версия

15👍6🔥5custom 53122271003070027863👏1💯1

7 Aug 2026, 07:37 UTC≈1,090 views28 reactionsread 12 August 2026
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⏳ Last сall: опрос про зарплаты в фарме закрывается 11 августа 743 ответа. Спасибо каждому, кто принял участие и поддержал ❤️ Один из самых интересных разрезов года — про AI. По сырым данным те, кто не пользуется нейросетями, получают втрое меньше тех, кто пользуется: медиана 75 тыс. против 225 тыс. Но как только смотришь на состав, картина рассыпается на два слоя. Первый: разрыв во многом объясняется не навыком

13👍7🔥6😁1custom 53122271003070027861

6 Aug 2026, 07:01 UTC658 views24 reactionsread 12 August 2026
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Сделайте каждую встречу с врачами и дистрибьюторами поводом лучше запомнить ваш продукт Ищите подходящую идею для яркого и результативного бизнес-события в бесплатном каталоге с 20 концепциями деловых мероприятий от онлайн-сервиса SMARTMICE. Внутри — 118 страниц полезного контента: — форматы для презентации продуктов, встреч с клиентами и партнерами и событий для команды; — цель, аудитория и наполнение каждой конце

11👍75custom 53122271003070027861

5 Aug 2026, 09:28 UTC689 views25 reactionsread 12 August 2026
Photo

📊 Telegram Ads: чем закончился эксперимент Пару недель назад проводил что-то вроде воркшопа, из которого получилось три видео: как я на ходу собираю кампании и креативы через LLM. Дошли руки подвести итоги 🙌 Коротко: часть гипотез рабочие, в первую очередь буст подкастов, конечно же. Подписчики обошлись дешевле 2€ — для меня это ок-порог. Все, что ниже, считаю нормальным результатом. К тому же с учетом того, что эт

👍10🔥65custom 53122271003070027864

4 Aug 2026, 06:09 UTC794 views30 reactionsread 12 August 2026
Advertisementerid 2W5zFHdD6vm

Российский фарм-ритейл ощутимо впереди мирового. Разбираем на примере кейса Недавно писали подкаст с Павлом Лисовским. Много обсуждали аптечную розницу, и Павел обозначил тезис, с которым сложно не согласиться: российская аптечная сеть по бизнес- и IT-зрелости ощутимо впереди общемирового рынка. Мы привыкли слышать это про финтех. Российский банкинг реально живет лет на десять впереди западного. Сам пользовался нес

11👍7custom 53122271003070027867👾1💊1💯1🥰1🙉1

3 Aug 2026, 08:28 UTC688 views24 reactionsread 12 August 2026
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Июль — сезон отпусков, но подкасты и книги не ждут Месяц оказался ожидаемо тихим с точки зрения отраслевых событий и новостей. Зато для меня лично стал одним из самых продуктивных с точки зрения тестирования новых форматов, а еще монетизации: за месяц сделал среднюю квартальную выручку. И даже успел на неделю в отпуск выскочить. А теперь к постам 👇 1. Книга недели: «Стратегия личности» — 1,5К/32 😬 Приятно, когда к

👍115🔥4custom 53122271003070027864

2 Aug 2026, 11:59 UTC632 views28 reactionsread 12 August 2026

📕 Книга недели — «Север, которого не было. Мечты фантастов и реальные планы» (Дмитрий Ермолаев) Когда-то давно я рекламировал издательство «Паулсен». Оно небольшое, но очень ламповое и издает книги преимущественно про Север и Арктику. Тираж этой книги, к примеру, — всего тысяча экземпляров. Так вот... когда я поехал на свой диджитал детокс на Север, решил прикупить что-нибудь из их новинок и взять с собой в дорогу,

13custom 53122271003070027867👍6🤓2

1 Aug 2026, 11:01 UTC667 views28 reactionsread 12 August 2026
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📽️ Фильм недели — кино, в котором мы живем Обычно в этой рубрике мы разбираем конкретное кино, документалки, а то и просто классные ролики с YouTube и прочий научпоп. Но сегодня хочется отойти от привычного спешного формата и поговорить о сюжете, в котором мы все оказались. На повестке — приятные воспоминания 💭 Главным сценарием выступает история развития информационного пространства. Ретроспектива смены форматов

14👍9custom 53122271003070027864👀1

31 Jul 2026, 10:05 UTC≈2,080 views64 reactionsread 12 August 2026
Video

Форматы аптек, к которым вы привыкли, доживают последние годы Так считает Павел Лисовский и в новом выпуске «От реагента до рекламы» объясняет, почему. Пятнадцать лет рынок рос не за счет покупателя. Сначала платили дистрибьюторам. Потом сети сказали «мы сами» и ставки поехали с 3% куда-то далеко вверх. Потом пришли СТМ и дали взрывную доходность. Каждая технология работала. Пока не упиралась в потолок. Сейчас по

🔥42👍87❤‍🔥2💘2👌1💩1🤡1

Showing the 12 most recent of 26 posts we hold for @digital_in_pharma. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Posts edited after publishing

@digital_in_pharma edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.

An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.

First edit seen
8 August 2026
Most recent edit
12 August 2026

Citation-graph rank

Citation-graph rank — 50,036 of 1,481,243entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.

Forward network

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 11 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 16 August 2026 — this entry's latest reading, not the date you are reading this.

“Digital in Pharma 💊” (@digital_in_pharma), 7,062 subscribers as measured 16 August 2026. Telegram Register, tgregister.com/channel/digital_in_pharma.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.