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Channel

Фарммаркетинг без побочек

@shchukin_marketing

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Stars · Posts · Citations · Cite this entry

2,237subscribers

+7 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 1,000–3,162.

Register entry

Telegram ID-1001907228486
TypeChannel
Username@shchukin_marketing
CreatedBetween 1 April 2023 and 31 October 2023 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded6 August 2026
Last confirmed live18 September 2026
Measurements held14
Confirmed unchanged1 time, most recently 18 September 2026
On Telegramt.me/shchukin_marketing

Topic

Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 16 September 2026 and assigned it the closest of 31 fixed categories, at 43% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.

Growth

2,2232,2372,2306 August 2026 — 2,230 subscribers6 August 2026 — 2,230 subscribers7 August 2026 — 2,228 subscribers10 August 2026 — 2,224 subscribers13 August 2026 — 2,223 subscribers17 August 2026 — 2,225 subscribers20 August 2026 — 2,230 subscribers23 August 2026 — 2,231 subscribers26 August 2026 — 2,229 subscribers29 August 2026 — 2,233 subscribers4 September 2026 — 2,235 subscribers9 September 2026 — 2,237 subscribers13 September 2026 — 2,234 subscribers18 September 2026 — 2,237 subscribers6 August 202618 September 2026
14 measurements spanning 43 days, net +7. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 2,221–2,239 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
18 Sept 2026, 09:182,237+3
13 Sept 2026, 16:392,234-3
9 Sept 2026, 16:182,237+2
4 Sept 2026, 12:582,235+2
29 Aug 2026, 13:072,233+4
26 Aug 2026, 10:462,229-2
23 Aug 2026, 21:272,231+1
20 Aug 2026, 02:222,230+5
17 Aug 2026, 12:352,225+2
13 Aug 2026, 23:382,223-1
10 Aug 2026, 10:162,224-4
7 Aug 2026, 04:262,228-2
6 Aug 2026, 06:032,230no change
6 Aug 2026, 05:182,230first reading

Engagement

17 posts held, back to 15 April 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 3 pages of Telegram’s post history, 20 posts per page.

Nothing published in the last 30 days. ERR and ER are rolling 30-day measures, so there is nothing to compute — we hold 17 posts for this entry, the most recent from 7 August 2026. An engagement rate over an empty window would be a number about nothing.

What this channel posts

Video runtime
45s
Average length
45s

Measured directly from 1 video with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no mark.

Reaction mix

368 reactions across 17 posts, in 10 distinct kinds. The most used accounts for 19.3% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
7119.3%
😁6918.8%
👍6818.5%
🔥5615.2%
custom 53708567410869609484813.0%
custom 5370947515220761242308.15%
🎉195.16%
🤬41.09%
💊20.543%
😱10.272%

Custom emoji. 2 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 17 of the 17 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 368 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 17 most recent posts we hold, published 15 April 2026 to 7 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
7
across the posts below
Posts paid on
7
of 17 we hold a reading for · 41%
Most on one post
1
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @shchukin_marketing. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 17 most recent posts we hold for this entry, published 15 April 2026 to 7 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Recent posts

7 Aug 2026, 05:14 UTC294 views16 reactions1 Starread 7 August 2026
Photo

✌ Все ушли в отпуск – а вы? Маркетинг в фарме, как я много раз писал – очень цикличный. Полугодовые встречи, квартальные планы, ежемесячные репорты. В марте, сентябре и декабре – грузим сети, чтобы выполнить план. В январе и августе – цикловые встречи. И далее по кругу. ▪️“Лето – низкий сезон для продвижения”, “все врачи в отпуске”, “а пациенты на дачах”. Я какое-то время тоже жил с подобным искажением (наряду с те

👍8🔥8

27 Jul 2026, 10:01 UTC589 views19 reactions1 Starread 7 August 2026
Photo

💉Коварная фарма легализовала допинг, или… ▪️Enhanced Games - первый в истории турнир, где спортсменам не просто разрешили допинг, а фактически обязывают его использовать. Дебют прошел в Лас-Вегасе 21-24 мая 2026 года, и это не разовая акция - организаторы планируют проводить игры ежегодно. ▪️Идея простая. Раз топовые атлеты и так используют запрещенные вещества, но делают это подпольно и без медицинского контроля,

custom 537094751522076124212custom 53708567410869609487

23 Jul 2026, 14:59 UTC729 views18 reactionsread 7 August 2026
Photo

🤪 Как глиптиды рынок драйвят? ▪️В Фармвестнике вышла обзорная статья про то, как новый рынок глутидов влияет на всю отрасль. ▪️Если раньше в фокусе были заголовки Vademecum, то теперь коллеги в профильных чатах начали разбирать обложки журнала. Вы знаете как я люблю всякие отсылки и скрытые смыслы. ➡️ Все обсуждают, кто и почему сидит за столом, а мне больше интересны следующие вопросы: ◽️Почему Анатолию Тенцеру

😁12🔥5👍1

4 Jul 2026, 11:04 UTC≈1,070 views17 reactionsread 7 August 2026
Photo

Это угораздило же совпасть Дню Независимости США с Днем рождения автора @digital_in_pharma. Еруслан, всегда удивляешь своей работоспособностью, активностью и любознательностью. Пусть в новом году подписчики подписываются, рекламодатели рекламируются, подкасты подкастятся, хорошие книги дарятся хорошим людям, ну и далее по списку. С днем рождения! Ps. Если вы еще не прошли опрос по зарплатам в фарме от @digital_in_

🎉11👍42

2 Jul 2026, 16:54 UTC979 views21 reactionsread 7 August 2026
Photo

Немного ситуативочки Make love ❤️

19🔥1😁1

30 Jun 2026, 11:56 UTC983 views12 reactionsread 7 August 2026
Photo

🏦 Дивергенция на рынке Занимательная аналитика по рынку от DSM. Зубные щетки -6.2%, при этом зубные пасты +6,2%. Мужчины знают, что зубной щеткой можно пользоваться годами, если нет женщины, которая решит этот вопрос. На мой взгляд, пример иллюстрирует ценовую чувствительность. Паста нужна сейчас, щетка может подождать. Сигнал про состояние экономики и потребителя. Растут private label торговых сетей, а также про

👍8😁31

26 Jun 2026, 13:25 UTC≈1,100 views17 reactions1 Starread 7 August 2026

🚗 Как тебе такое, Илон Маск? «Перевод корпоративного автопарка «АстраЗенека» на электромобили – это реальный способ сократить карбоновый след компании без какого-либо урона бизнес-процессам.» Ирина Гущина, руководитель отдела по внешним коммуникациям, ссылка. Ох, сколько я слышал негатива от сотрудников AZ, что зимой ездить на «электричке» невозможно. А что теперь? Пока стоим за 95м или хотя бы 92м, они делают пл

🔥8😁8custom 53708567410869609481

22 Jun 2026, 06:35 UTC≈1,240 views30 reactionsread 7 August 2026
Photo

🤣 Спешка нужна при ловле блох АО Биохимик (aka Промомед) получило принудительную лицензию на флураланер (aka Бравекто). Вместе с этим, MSD Animal Health, начало официальный поставки оригинального препарата. Правда, не все SKU и не во все сети. Патент, который должен был действовать до марта 2030, суд попросил подвинуться за 1% роялти. Несмотря на то, что официально препарат не завозился уже несколько лет, это не

😁168🔥4💊2

9 Jun 2026, 13:13 UTC≈1,190 views36 reactions1 Starread 7 August 2026
Video

🥖 80-90% докладов на конференциях в фарме выглядят именно так. Но иногда попадаются бриллианты. Поделитесь с коллегами, какие конференции, спикеры, темы вам понравились за последнее время. Куда ходили? Куда не пойдете? ⚠️Организаторы конференций - можете бесплатно прорекламировать конференцию, но только если уместитесь в 140 символов. 💬 Маркетинг без побочек

😁256🔥5

28 May 2026, 09:41 UTC≈1,490 views16 reactions1 Starread 7 August 2026
File

Вчерашняя презентация Ипсос по итогам 1Q2026 HC, Prindex, Promo Маркетинг без побочек

10👍3🔥3

27 May 2026, 09:39 UTC≈1,230 views11 reactions1 Starread 7 August 2026
Photo

⚾️ Соперники выходят на бейсбольное поле. Питчер разминается, готовясь к броску. Кэтчер сосредоточенно смотрит на питчера. Беттор отбрасывает лишние мысли, только фокус, только удар в голове. Мяч быстро ударяется о биту и летит высоко. Что же это? Home run? Oh, my gosh. 😤 Нет, теперь это лапта, а мяч отбитый "в свечу" должна поймать защищающаяся команда (orginator) или осалить соперника нападающей команды (local)

👍42🔥2🎉1😁1😱1

26 May 2026, 06:18 UTC≈1,140 views34 reactionsread 7 August 2026

Фармацевтический тролль на салфетке прикинул, что Novo Nordisk может получать около 1 миллиарда (в самой крепкой валюте) за то, что ушел с рынка семаглутидов суд обязал выдать простую лицензию российскому производителю. Без инвестиций в филдфорс, RWE, аптечные сети, eCom. Эх, теперь заживут. Что выберешь? 😈 Зарплата 500k и 24/7 в Outlook 😇 Получать 100к и не работать 💬 Маркетинг без побочек

custom 537085674108696094818custom 5370947515220761242151

Showing the 12 most recent of 17 posts we hold for @shchukin_marketing. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.

Mentions

Named by 1 registered channel — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

Named by

Channels on the register whose posts name this channel's handle.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 18 September 2026 — this entry's latest reading, not the date you are reading this.

“Фарммаркетинг без побочек” (@shchukin_marketing), 2,237 subscribers as measured 18 September 2026. Telegram Register, tgregister.com/channel/shchukin_marketing.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.