Как создать успешный контент? Отвечает Александр Жаров Генеральный директор "Газпром-Медиа Холдинга" на X Национальном рекламном форуме представил ключевые принципы создания успешного контента, основанные на исследовании российского культурного кода. Можно выделить несколько универсальных и вполне рабочих правил: 🥂Понятный герой – не идеальный победитель, а человек "из соседнего двора". Как мы уже писали, точнее вс…

Channel
VODоворOTT
@vodott
On this record: Topic · Growth · Engagement · What this channel posts · Advertising · Posts · Posts edited after publishing · Citations · Telegram's recommendations · Cite this entry
14,577subscribers
-129 since we began measuring on 5 August 2026
Risers and fallers across the register · movement among entries of 10,000–31,623.
Register entry
| Telegram ID | -1001458437724 |
|---|---|
| Type | Channel |
| Username | @vodott |
| Description | Номер заявки в РКН – № 5594417315 Новости рынка VOD и OTT. Находим и разбираем вместе с вами. Все инсайды, вопросы и пожелания пишите в личку: @vod_ovor_ott |
| Created | 23 September 2020 — measured — cross-checked against a third-party dataset (ext.tg_channel) |
| First recorded | 6 August 2026 |
| Last confirmed live | 10 November 2026 |
| Measurements held | 61 |
| Confirmed unchanged | 1 time, most recently 10 November 2026 |
| On Telegram | t.me/vodott |
Topic
Film & TV — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 10 September 2026 and assigned it the closest of 31 fixed categories, at 100% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.
Growth
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 10 Nov 2026, 16:02 | 14,577 | -8 |
| 9 Nov 2026, 02:26 | 14,585 | -1 |
| 7 Nov 2026, 20:41 | 14,586 | +1 |
| 6 Nov 2026, 21:16 | 14,585 | -5 |
| 6 Nov 2026, 00:10 | 14,590 | -6 |
| 5 Nov 2026, 02:48 | 14,596 | -1 |
| 4 Nov 2026, 03:40 | 14,597 | -2 |
| 3 Nov 2026, 00:20 | 14,599 | -7 |
| 1 Nov 2026, 01:19 | 14,606 | -4 |
| 30 Oct 2026, 23:05 | 14,610 | +1 |
| 29 Oct 2026, 22:37 | 14,609 | -1 |
| 28 Oct 2026, 23:10 | 14,610 | +13 |
| 27 Oct 2026, 22:25 | 14,597 | +13 |
| 26 Oct 2026, 19:19 | 14,584 | -5 |
| 25 Oct 2026, 18:29 | 14,589 | -1 |
| 24 Oct 2026, 18:07 | 14,590 | -2 |
| 23 Oct 2026, 14:30 | 14,592 | +1 |
| 21 Oct 2026, 06:08 | 14,591 | -5 |
| 20 Oct 2026, 05:47 | 14,596 | -4 |
| 18 Oct 2026, 12:16 | 14,600 | first reading |
Engagement
116 posts held, back to 29 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 69 pages of Telegram’s post history, 20 posts per page.
- ERR · 30 days
- 12.1%
- avg views ÷ 14,577 subscribers
- Avg views / post
- 1,760
- 26 posts measured
- Reaction rate
- —
- this channel exposes no reaction counts
- Posts in window
- 26
- of 116 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
| Window | Rolling 30 days · latest post in window 10 November 2026 |
|---|---|
| Posts held | 116 (29 July 2026 – 10 November 2026) |
| Views total | 45,831 |
| Reactions total | — |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 11 Nov 2026, 07:13 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
- Photos
- ≈4,210
- Videos
- ≈312
- Links
- ≈6,110
Lifetime counters from Telegram’s own channel header, read 11 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
- Video runtime
- 15m 41s
- Average length
- 1m 26s
Measured directly from 11 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Advertising
- Ad load
- 0.862%
- 1 of 116 posts carry an ad marker
- Regulatory tokens
- 1
- posts carrying an erid · 1 distinct token
- Median views · ads
- 1,650
- over 1 measured post
- Median views · rest
- 1,800
- over 115 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
| erid | Posts | First seen | Last seen |
|---|---|---|---|
| 2W5zFGYvLSM | 1 | 4 November 2026 | 4 November 2026 |
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 116 most recent posts we hold, published 29 July 2026 to 10 November 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Recent posts
Telegram’s own ‘edited’ marker: 4 of 26 posts held from the last 30 days (15.4%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).
Коллеги, разбудите нас через сто лет и спросите, что происходит в России. И мы ответим - проекты Сарика Андреасяна собирают кассу и генерируют просмотры. Как докладывает КИОН, "Красота" стала самым просматриваемым проектом онлайн-кинотеатра этой осенью. Совершенно не удивлены, ведь, несмотря на негодование мэтров и некоторых продюсеров (которых кейс "Жизни по вызову", похоже, ничему не научил), Андреасян и руководст…
Объединение HBO Max и Paramount+ и слабые цифры: Skydance делится первым квартальным отчетом после слияния Так, стало известно, что в 2027 году заработает единая подписка на HBO Max и Paramount+ – первый шаг к слиянию сервисов. В совокупности HBO, HBO Max и Paramount+ насчитывают 203 миллиона подписчиков по всему миру, хотя сюда не входят Discovery+ и другие потоковые сервисы WBD. Начиная с четвертого квартала, Skyd…
Николас Кейдж пытается в антикриз — похоже, его критика Amazon оказалась слишком жесткой Официальное обновление мнения звезды по поводу отмены сериала "Паук-Нуар" подъехало — отныне Николас Кейдж не так уж и сильно расстроен решением Amazon прикрыть непопулярный сериал. Помнится, совсем недавно он грозился отказаться от любого сотрудничества с медиагигантом из-за драконовских мер контроля за контентом. В прошлом гро…
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Коллеги, а вы тоже заметили, что в контент-портфеле START стали чаще появляться серьезные многообещающие драмы? Сначала был мощный "Холод" с Любовью Аксеновой, а сегодня на платформе вышел неофициальный приквел "Слова пацана" – "Айда!" с инфернальным Даниилом Воробьевым. Режиссер Олег Асадулин исследует Казань конца 1970-х, когда в регионе образовалась первая советская ОПГ нового типа "Тяп-Ляп", положившая начало кр…
Бигтехи судятся со штатом Калифорния из-за закона, ограничивающего функции социальных сетей для детей Google, запрещенная в России Meta и TikTok возмущены законом, который запрещает навязывать детям "вызывающие привыкание" функции. Google утверждает, что по сути это означает отключение системы рекомендаций YouTube и функции автовоспроизведения. И Meta, и TikTok вторят – социальные сети предлагают пользователям индив…
Кирилл Алехин – редкий режиссер, работы которого мы не пропускаем. Не потом что он выдает сплошные шедевры, а потому что в его проектах всегда есть искренность, свежий воздух и молодые незамыленные лица, которым веришь – все будет хорошо. Не без сложностей, конечно, но как-то вырулим. Вот и новый сериал, вышедший на CHILL и Wink при поддержке ИРИ, "Многое получается" – как раз об этом. Молодые герои в исполнении деб…
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Showing the 12 most recent of 116 posts we hold for @vodott. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@vodott edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
- First edit seen
- 28 August 2026
- Most recent edit
- 2 September 2026
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
@kino_teatrru · 26,4964 postsПшеницына о международке
@pshenitsyna_kate · 2,1513 posts🔎 Мы и Жо — медиа и журналистика
@themedia · 10,6582 postsКино_Ёж
@Film_hedgehog · 10,2661 postАктерское агентство КИНОАКТЕР.
@TheActorAgency · 591 postЕвгения Германовна
@blondyhontas · 1201 post🎬 Фредди Мокьюментари
@freddymock · 1,4601 postфпрк. снято в регионах
@fundregion · 16,6051 postIvan Baranov (анонимный Telegram-канал)
@ivanbaranovru · 1,5141 postсупер8
@moviehorse · 24,9261 postNatasha Zemskova
@natashazemskova · 1,2591 postОставшиеся
@ostavshiesia · 151 postПродюсерская 8.1
@podcastclub_8_1 · 6281 postкурилка виннимакса
@prilivlink · 8,3661 postПТУ им. Бородина
@ptuborodin · 2451 postСЕРГЕЙ ВАСИЛЬЕВ
@sergvaschannel · 1,0421 posttelegavr
@telegavr · 2,2891 postонли да
@yestodaypro · 1811 postЮлия Сумачева
@yulia_sumacheva · 3,6241 postЗакадровая политэкономика
@zakadrovaya_politeconomika · 1841 post
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 23 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
@korochefest · 6,53912 postsсупер8
@moviehorse · 24,9266 postsРобот мониторит киноиндустрию 🎞
@cinema_robonews · 395 postsЗакулиска
@zakuliska · 36,1774 postsКино-Театр.Ру🎭
@kino_teatrru · 26,4963 postsSkolkovo Leaks
@skolkovoleaks · 15,7543 postsЖизнеУтверждающие кастинги
@castings5kd · 4,1452 postsiGutsal
@igutsal · 12,0082 postsAlperina
@alperina · 12,3571 postBY BARCH
@BradPittBaroque · 1,7141 postкинэсте́тика
@cinestetics · 1,0931 postЖурналистика
@dddjournalism · 131,2391 postТоска по цензуре
@longforcens · 6,3011 postMR: VIDEO
@mediares_video · 1,1571 postМедуза — LIVE
@meduzalive · 1,116,8441 postБольшая маленькая драма
@microdramarus · 591 postNetflix
@Netflix_lnc · 5501 post👩💻 Операционный партнер
@non_public_producer · 2,5421 postРЦИ - Как это по-русски 😘👌
@rusartcenter_backstage · 2141 postСериализм
@serrializm · 7271 postПтица Додо 🦤
@thedodobird · 7781 postКинораспаковка
@unpacking_movies · 1291 postАртём Бакулин | видеомаркетинг, продюсер
@video_producer · 751 post
Names
Channels on the register whose handles appear in this channel's posts.
@korochefest · 6,53912 postschitkaforum
@chitkafest · 222 postsГазпром-Медиа Холдинг
@GPMofficial · 9,1382 postsSTART онлайн-кинотеатр
@start_shows · 87,9822 postsBosfor pictures
@bosforpictures · 2,5371 postDEEP - аниме и не только Монолог Фармацевта 🍕
@DEEP_ruanime · 30,2551 postПул N3
@dimsmirnov175 · 331,0281 postФёдор, Бонд и Чук
@FBChu · 46,2561 postКИНОТВ
@kinotv · 61,7421 postMEDIA RESEARCHES
@mediaresearchesanalytics · 18,0031 postOkko Кино
@okkomovies · 115,2511 postОльга Любимова
@olga_b_lyubimova · 15,4431 postORIGINAL+
@originalfestival · 2,0221 postЯ — RUTUBE
@rutube · 27,9301 postМитрофанова
@s_tristanovna · 3,4531 postinto the streaming-verse
@streamingverse · 9,5521 postTMT Channel
@tmtwave · 25,6531 postМаша и Медиа
@Vaaasha_Masha · 3,4131 postWink
@WinkRussia · 71,2691 post
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
@tmtwave · 25,653
Telegram ranks this channel #1 of 100 here — alongside 99 others — read 7 September 2026
@kino_teatrru · 26,496
Telegram ranks this channel #2 of 98 here — alongside 97 others — read 14 September 2026
@kinometro · 32,914
Telegram ranks this channel #2 of 98 here — alongside 97 others — read 6 September 2026
@telesputnik · 20,098
Telegram ranks this channel #2 of 98 here — alongside 97 others — read 4 September 2026
@filmres · 37,684
Telegram ranks this channel #2 of 97 here — alongside 96 others — read 1 September 2026
@kolobok_start · 19,833
Telegram ranks this channel #4 of 84 here — alongside 83 others — read 19 September 2026
@moviehorse · 24,926
Telegram ranks this channel #4 of 98 here — alongside 97 others — read 13 September 2026
@KingOfYantar · 35,906
Telegram ranks this channel #4 of 98 here — alongside 97 others — read 3 September 2026
@kinopoisk_Industry · 28,544
Telegram ranks this channel #6 of 99 here — alongside 98 others — read 9 September 2026
@zakuliska · 36,177
Telegram ranks this channel #6 of 97 here — alongside 96 others — read 1 September 2026
@kinoprotebya · 41,848
Telegram ranks this channel #6 of 98 here — alongside 97 others — read 31 August 2026
@prosmis · 103,525
Telegram ranks this channel #8 of 96 here — alongside 95 others — read 15 August 2026
@remizorro · 29,914
Telegram ranks this channel #13 of 96 here — alongside 95 others — read 7 September 2026
@kinopoisk_soon · 105,191
Telegram ranks this channel #14 of 98 here — alongside 97 others — read 15 August 2026
@okkomovies · 115,251
Telegram ranks this channel #14 of 93 here — alongside 92 others — read 14 August 2026
@plus_yndx · 244,953
Telegram ranks this channel #16 of 94 here — alongside 93 others — read 10 August 2026
@rutube · 27,930
Telegram ranks this channel #19 of 96 here — alongside 95 others — read 27 September 2026
@kino_business · 27,562
Telegram ranks this channel #20 of 96 here — alongside 95 others — read 9 September 2026
@amediatekatv · 28,550
Telegram ranks this channel #21 of 97 here — alongside 96 others — read 8 September 2026
@kartozz · 124,274
Telegram ranks this channel #21 of 96 here — alongside 95 others — read 13 August 2026
@rkvt_2020 · 34,375
Telegram ranks this channel #22 of 97 here — alongside 96 others — read 1 September 2026
@supervhs · 27,832
Telegram ranks this channel #23 of 97 here — alongside 96 others — read 10 September 2026
@start_shows · 87,982
Telegram ranks this channel #24 of 78 here — alongside 77 others — read 16 August 2026
@good_story_media · 19,750
Telegram ranks this channel #33 of 78 here — alongside 77 others — read 28 September 2026
This channel appears in 36 seed channels' Telegram-generated recommendation lists in total, of which the 24 where it ranks highest are shown above. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 10 November 2026 — this entry's latest reading, not the date you are reading this.
“VODоворOTT” (@vodott), 14,577 subscribers as measured 10 November 2026. Telegram Register, tgregister.com/channel/vodott.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.