Я Кирилл Макаров, фаундер WebFunnels Club, комьюнити и курс про рост приложений через веб-воронки – https://webfunnels.club
Пишу про маркетинг, веб-воронки и мобайл. Связаться со мной можно в Телеграме @kmakar
Created
22 December 2018 — measured — cross-checked against a third-party dataset (ext.tg_channel)
4 measurements spanning 4 days, net +91. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 5,558–5,677 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)
Subscribers
Change
9 Aug 2026, 23:32
5,663
+87
6 Aug 2026, 13:40
5,576
+4
6 Aug 2026, 03:34
5,572
no change
6 Aug 2026, 03:08
5,572
first reading
Engagement
22 posts held, back to 26 April 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 8 pagesof Telegram’s post history, 20 posts per page.
ERR · 30 days
50.3%
avg views ÷ 5,663 subscribers
Avg views / post
2,850
7 posts measured
Reaction rate
0.998%
reactions ÷ views · ER floor
Posts in window
7
of 22 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 11 August 2026
Posts held
22 (26 April 2026 – 11 August 2026)
Views total
19,930
Reactions total
199
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
12 Aug 2026, 03:59 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
466
Videos
71
Links
438
Lifetime counters from Telegram’s own channel header, read 12 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
Video runtime
4m 54s
Average length
4m 54s
Measured directly from 1 video with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
364 reactions across 14 posts, in 5 distinct kinds. The most used accounts for 31.0% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
👍
113
31.0%
❤
94
25.8%
🔥
80
22.0%
🤯
46
12.6%
😱
31
8.52%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 21 of the 22 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 558reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 22 most recent posts we hold, published 26 April 2026 to 11 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Advertising
Ad load
4.55%
1 of 22 posts carry an ad marker
Regulatory tokens
1
posts carrying an erid · 1 distinct token
Median views · ads
3,090
over 1 measured post
Median views · rest
3,220
over 21 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor.A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
2VtzqvQVX4C
1
27 May 2026
27 May 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 22 most recent posts we hold, published 26 April 2026 to 11 August 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
C 10 по 13 сентября на Кипре пройдет R Founders Camp.
Буду там лично и расскажу, как AI-креативы работают в рекламе.
Четыре дня для фаундеров и C-level, которые строят на глобал.
Польза и отдых в одном месте: бизнес-программа встроена прямо в путешествие по острову.
В бизнес-части:
🟢«Куда смотрят фаундеры» — панельная дискуссия о том, на что делать ставку в ближайшие 2–3 года, с открытым Q&A.
🟢Бизнес-кейсы изнутри …
Раз в месяц делаем опрос настроений в чатике комьюнити Webfunnels Club
В целом показывает, как себя чувствуют рынок веб-воронок, моб приложений, Meta.
– прошлый год – год "Андромеды" в Meta
– декабрь-январь – новогодний Q5
– этот июль – как будто бы оттепель
Каналы, которые я регулярно читаю
У меня в телеграме всё довольно хаотично: подписан на множество каналов, почти ничего не мьючу и порой внезапно проваливаюсь в совершенно рандомный контент.
Но есть каналы, к которым я возвращаюсь регулярно. Делюсь своей подборкой. Cохраняйте и дополняйте в комментариях.
Закупка трафика
Артемий про User Acquisition – @romilead
Web2App: User Acquisition в iOS приложениях – @web2app…
Худший вид фултайм найма это когда тебе ещё и вайбкодить не дают
Я сейчас вайбкожу очень много времени. Не засекал точно, но по часов восемь в день наберется.
Не представляю, как занимался бы этим, если бы у меня была обычная фултайм работа, на которой нужно было бы ходить на созвоны, встречи и делать всё привычными способами.
У нас в команде сейчас 12 человек, и каждый так или иначе постоянно что-то вайбкодит. Уж…
Последние несколько недель вайбкожу одну довольно лютую штуку для анализа рекламы.
Пока ничего похожего на рынке не встречал. В каком-то смысле делаю для себя.
Идея простая: а что, если собрать рекламные креативы конкурентов, разметить их с помощью LLM, разбить на кластеры и найти общие паттерны. Какие концепции, подходы, визуальные приёмы и сообщения используются чаще всего?
Первый прототип собрал на примере menta…
Cейчас нравится смотреть интервью, которые делает Аня из Adapty. Фаундеры и C-level рассказывают про свой опыт скейла в мобайле и веб-воронках.
Вот несколько, которые было интересно посмотреть. Можно послушать в выходные:
– Дима Соломакин из Glam AI рассказывает, как раскачали закупку на веб-воронки в нише фото/видео редакторов до $1.8M/mo (https://youtu.be/j71XqwV9CU8)
– Сергей Токарев из Welmi (AI счетчик калори…
Вчера запустили новый поток по AI-креативам.
Если не успели присоединиться — до вторника еще можно запрыгнуть. Сейчас идет знакомство и первый урок, так что вы еще ничего не пропустили. После этого догнать группу уже будет сложно.
Следующий поток, скорее всего, будет не раньше сентября.
Регистрация по ссылке
Вообще удивительно, с какой скоростью меняется рынок рекламы. Меняются профессии, процессы и инструменты. …
Поподробнее расскажу про челлендж по креативам.
Если реклама не работает, первое, куда я советую смотреть, это креативы.
Для бизнеса, который растет за счет платного трафика, это ключевая компетенция. Ее нельзя отдавать на аутсорс или делать по остаточному принципу.
Первые рекламные креативы я сделал еще в 2013 году. С тех пор несколько раз заново выстраивал процессы производства креативов: в Mobio, GrowFood, Zing …
Научись делать рекламные креативы с помощью AI
Собираю очередной поток челленджа по AI-креативам для тех, кто
• хочет научиться делать рекламные креативы, которые перформят
• понимать, почему одни креативы перформят, а другие нет
• научиться создавать сильные креативы с помощью AI-инструментов
• разобраться в современном AI-стеке для рекламы: ChatGPT Image, Nanobanana, Midjourney, Kling, Flux, Veo, Gemini, Runway, H…
FTC пришла с иском к группе компаний, связанных с Genesis 😱
Очень громкое событие для рынка мобильных подписок и веб-воронок.
17 июня FTC (американский регулятор по защите прав потребителей) объявила о судебном иске против группы компаний и физических лиц, которых связывает с экосистемой Genesis.
В деле фигурируют компании, связанные с продуктами Wisey, Nebula, Lumi, Mad Muscles, Harna, Unimeal и PDF Guru.
Без оц…
Позвали поделиться своим кейсом в веб-воронках на завтрашний вебинар.
Будет интересный набор спикеров.
У каждого 5-7 мин на кейс. Обязательно приходите послушать.
Покажу вообще не тривиальный факт: цена на пейволе = таргетинг.
То, какие у вас цены, определяет ту аудиторию, которую приводят вам рекламные алгоритмы.
Помимо меня с интересными кейсами выступят ребята из Tripleten, Glam, Lovi, Mercanto и Campaignswell
…
🔥8👍4❤3
Showing the 12 most recent of 22 posts we hold for @gamingthetraffic. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Polls
The poll we hold for this entry, as Telegram rendered it when we read the post. A poll’s figures keep moving after that, so each one is dated.
Просто интересно. А насколько эффективно работает канал?
Я кандидат, нашел здесь работу4%
Я кандидат, откликался и ходил на собеседования отсюда5%
Я кандидат, просто смотрю89%
Я работодатель, получал заявки отсюда5%
Я работодатель, нашел здесь сотрудника1%
The shares total 104%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
Percentages only — there are no per-option vote counts here, because Telegram publishes none.The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.
The shares need not add up to 100.Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.
Read from the 22 most recent posts we hold, published 26 April 2026 to 11 August 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.
Citation-graph rank
Citation-graph rank — 19,082 of 1,350,102entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 7 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 9 August 2026 — this
entry's latest reading, not the date you are reading this.
“GamingTheTraffic by Kirill Makarov” (@gamingthetraffic), 5,663 subscribers as measured 9 August 2026. Telegram Register, tgregister.com/channel/gamingthetraffic.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.