Telegram RegisterThe public register of Telegram

Channel

ONY

@onyagency

On this record: Growth · Engagement · Reactions · Stars · Posts · Posts edited after publishing · Citations · Cite this entry

7,447subscribers

+108 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 3,162–10,000.

Register entry

Telegram ID-1001605957818
TypeChannel
Username@onyagency
CreatedBetween 1 November 2021 and 30 April 2023— estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded6 August 2026
Last confirmed live13 August 2026
Measurements held4
Confirmed unchanged1 time, most recently 13 August 2026
On Telegramt.me/onyagency

Growth

7,3397,4477,3936 August 2026 — 7,339 subscribers6 August 2026 — 7,428 subscribers9 August 2026 — 7,437 subscribers13 August 2026 — 7,447 subscribers6 August 202613 August 2026
4 measurements spanning 7 days, net +108. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 7,323–7,463 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
13 Aug 2026, 01:077,447+10
9 Aug 2026, 19:027,437+9
6 Aug 2026, 19:307,428+89
6 Aug 2026, 05:377,339first reading

Engagement

13 posts held, back to 6 July 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 11 pagesof Telegram’s post history, 20 posts per page.

ERR · 30 days
27.6%
avg views ÷ 7,447 subscribers
Avg views / post
2,060
10 posts measured
Reaction rate
1.75%
reactions ÷ views · ER floor
Posts in window
10
of 13 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 11 August 2026
Posts held13 (6 July 202611 August 2026)
Views total20,556
Reactions total359
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken12 Aug 2026, 17:28 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

Reaction mix

359 reactions across 10 posts, in 12 distinct kinds. The most used accounts for 32.0% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
11532.0%
🔥8523.7%
5515.3%
❤‍🔥318.64%
🎉174.74%
👍164.46%
🤩164.46%
👏92.51%
🥰82.23%
👎30.836%
👀20.557%
🤔20.557%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 13 of the 13 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 478reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 13 most recent posts we hold, published 6 July 2026 to 11 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
1
across the posts below
Posts paid on
1
of 13 we hold a reading for · 8%
Most on one post
1
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @onyagency. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 13 most recent posts we hold for this entry, published 6 July 2026 to 11 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Recent posts

11 Aug 2026, 15:15 UTC622 views25 reactionsread 12 August 2026
Forwarded from @adcr_awardsPhoto

Хороший дизайн — это забота 🖤 Десять лет в танцевальной индустрии научили Сергея Бреуса чувствовать визуальную культуру раньше, чем он решил стать дизайнером. Сегодня Сергей — старший цифровой дизайнер ONY. В нашей рубрике «5 вопросов дизайнеру» он рассказывает, почему референсов недостаточно для хорошей идеи, как найти систему в хаосе мыслей и зачем дизайнеру сначала отвечать на вопрос «почему именно так?». ➡️ Н

12🤩6🥰52

10 Aug 2026, 12:00 UTC924 views36 reactions1 Starread 12 August 2026

Продолжаем рассказывать о наших экспертах на СРЕДЕ 🖤 Богдан Чернышов, диджитал арт-директор ONY, — в составе цифрового жюри при поддержке агентств Only и Red Collar. Попросили Богдана рассказать, что помогает диджитал-кейсам выделяться среди конкурентов, и поделиться своими ожиданиями от работ: «Конечно, больше всего интересны компании и продукты, которые не боятся экспериментировать и делать не так, как принято.

16🔥104🎉3👏3

6 Aug 2026, 14:40 UTC≈1,500 views22 reactionsread 12 August 2026
Photo

С какими проблемами сегментации сталкиваются даже руководители маркетинга в крупных компаниях? Мы поговорили с 14 лидерами маркетинговых команд из Dodo Brands, «100балльного репетитора», Enline, Profitbase и других, чтобы разобраться, почему сегментация часто не даёт ожидаемого результата. Оказалось, что сложность редко в самом исследовании. Гораздо чаще — в том, как сегменты используют в маркетинге, продукте и еже

75🔥4❤‍🔥2👍1👎1🤔1🤩1

4 Aug 2026, 14:00 UTC≈5,570 views34 reactionsread 12 August 2026
Photo

Как не превратить ИТ-экосистему в набор одинаковых продуктов Новые продукты, сервисы и направления появляются быстрее, чем пересматривается бренд-архитектура. В результате бренды начинают пересекаться, конкурировать друг с другом и размывать ценность всей экосистемы. Особенно заметно это в ИТ, где многие говорят о себе одинаковыми словами, а пользователи всё чаще ищут решения через нейросети, а не поисковые системы

🔥225🤩4❤‍🔥21

31 Jul 2026, 13:04 UTC≈1,830 views22 reactionsread 12 August 2026

Помните, мы взяли золото Silver Mercury за ребрендинг X5? По этому случаю Тамара Кириченко, руководитель направления «Архитектура брендов», дала интервью фестивалю и рассказала, как наша команда пересобирала бренд национального масштаба: от обновления визуального языка до создания системы, которая помогает большому бизнесу говорить единым голосом. Для нас такие проекты — одни из самых интересных: когда задача не пр

🔥95👍5🎉2❤‍🔥1

30 Jul 2026, 07:40 UTC≈1,780 views58 reactionsread 12 August 2026

Саша Бородин, диджитал арт-директор ONY — в новом выпуске подкаста Яндекса «Давай покрутим» 🖤 Вместе с коллегами из индустрии обсудили, где сегодня лучше строить карьеру дизайнеру: в агентстве, корпорации или на фрилансе. О плюсах и ограничениях каждого пути и личном опыте гостей — по ссылке 🔗

2113🔥11🎉5🤩3🥰3❤‍🔥1👍1

29 Jul 2026, 10:00 UTC≈1,740 views54 reactionsread 12 August 2026

Увидимся на фестивале нового дизайна СРЕДА В этом году Таня Лебедева, арт-директор ONY, будет оценивать проекты в составе дизайн-жюри. Рады возможности одними из первых увидеть сильнейшие проекты этого сезона 🖤 Подать заявку можно до 14 октября.

❤‍🔥2511🔥9🎉4👏3👀1🤔1

24 Jul 2026, 14:35 UTC≈2,050 views23 reactionsread 10 August 2026

Вы потратили бюджет на привлечение клиента. Он выбрал ваш товар. Открыл корзину. И ушёл До 43% пользователей отказываются от покупки просто потому, что изначально не планировали ничего покупать. Но среди реальных барьеров есть и те, на которые бренд может повлиять: 18% клиентов уходят из-за долгого или сложного оформления, 15% — из-за ошибок на сайте, а ещё 10% — из-за отсутствия удобного способа оплаты. Вместе с C

👍9🔥543👎2

22 Jul 2026, 12:10 UTC≈2,170 views58 reactionsread 10 August 2026
Photo

Провели ребрендинг, а клиенты этого не заметили? Само по себе обновление бренда не меняет его восприятие. Чтобы новая идея закрепилась в сознании аудитории и начала работать на задачи бизнеса, она должна последовательно проявляться во всём опыте взаимодействия с брендом — в продукте, клиентском сервисе, коммуникации… Вместе с Дарией Клюс, бренд-стратегом ONY, разбираем 6 причин, почему между обновлением бренда и ег

3013🔥9🎉2👏2👀1🤩1

16 Jul 2026, 15:50 UTC≈2,370 views27 reactionsread 10 August 2026
Photo

Почему пользователи не доходят до покупки? Конверсия складывается из десятков решений на каждом этапе пути клиента: от первого контакта с брендом до оплаты. Любой разрыв в этом сценарии — потеря. Барьер, который мешает покупателю завершить сделку. Вместе с CloudPayments мы проанализировали, на каких этапах взаимодействия с брендом чаще всего возникают такие проблемы. Мы собрали типичные ошибки, примеры и рекомендац

99🔥6🎉1👏1🤩1

13 Jul 2026, 15:10 UTC≈2,100 views22 reactionsread 6 August 2026
Photo

ONY — спикеры Fashion Dive 🖤 16 июля руководитель отдела исследований Виктор Буто выступит на большой летней конференции для специалистов индустрии моды и красоты @fashiondive_ru Поговорим о том, почему сегментация целевой аудитории часто остаётся презентацией на диске, а не рабочим инструментом бизнеса, и покажем, как это исправить. А закрепим выступление «домашним заданием», которое поможет применить подход на пр

8 Jul 2026, 09:05 UTC≈2,730 views63 reactionsread 6 August 2026
Video

Новая айдентика и сайт Бастиона Компания — признанный эксперт в сфере информационной безопасности. Но её прежняя коммуникация выглядела нагружено и сложно: много текста, минимум визуала и высокий пород входа мешали быстро разобраться в услугах. В основе новой системы метафора бастиона как цифровой крепости. Отсюда — графический паттерн в виде импульса данных: внутренняя сеть, где элементы связаны, передают информац

Showing the 12 most recent of 13 posts we hold for @onyagency. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.

Posts edited after publishing

@onyagency edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.

An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.

First edit seen
12 August 2026
Most recent edit
12 August 2026

Citation-graph rank

Citation-graph rank — 195,840 of 1,345,403entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.

Forward network

Republishes

Channels on the register whose posts this channel has forwarded.

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 4 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 13 August 2026 — this entry's latest reading, not the date you are reading this.

“ONY” (@onyagency), 7,447 subscribers as measured 13 August 2026. Telegram Register, tgregister.com/channel/onyagency.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.