Ecommerce storefront — a classification, not a measurement. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
34 measurements spanning 50 days, net -4,874. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 55,108–67,615 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 34
Measured (UTC)
Subscribers
Change
25 Sept 2026, 12:16
61,298
+834
19 Sept 2026, 01:19
60,464
+3,913
16 Sept 2026, 13:57
56,551
-177
14 Sept 2026, 19:56
56,728
-258
13 Sept 2026, 08:40
56,986
-224
11 Sept 2026, 12:00
57,210
-703
8 Sept 2026, 17:16
57,913
-1,316
5 Sept 2026, 09:39
59,229
-247
3 Sept 2026, 11:40
59,476
-162
2 Sept 2026, 04:13
59,638
-1,950
1 Sept 2026, 03:09
61,588
-149
30 Aug 2026, 23:43
61,737
-92
29 Aug 2026, 23:13
61,829
-117
28 Aug 2026, 22:34
61,946
-161
27 Aug 2026, 19:07
62,107
-93
26 Aug 2026, 18:12
62,200
-81
25 Aug 2026, 15:43
62,281
-158
24 Aug 2026, 13:05
62,439
-351
22 Aug 2026, 17:17
62,790
-205
21 Aug 2026, 08:06
62,995
first reading
Engagement
161 posts held, back to 4 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 106 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
1.00%
avg views ÷ 61,298 subscribers
Avg views / post
614
86 posts measured
Reaction rate
5.93%
reactions ÷ views · ER floor
Posts in window
86
of 161 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 84 of 86 measured posts that carry a reaction reading, and over those same posts' views.
What these figures were computed from
Window
Rolling 30 days · latest post in window 25 September 2026
Posts held
161 (4 August 2026 – 25 September 2026)
Views total
52,775
Reactions total
3,074
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
27 Sept 2026, 16:12 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈4,830
Videos
≈317
Links
≈686
Lifetime counters from Telegram’s own channel header, read 27 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
4m 56s
Average length
23s
Measured directly from 13 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
4,324 reactions across 153 posts, in 9 distinct kinds. The most used accounts for 40.4% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
custom 5278646640805192371
1,745
40.4%
❤🔥
990
22.9%
🔥
702
16.2%
👏
250
5.78%
😁
194
4.49%
💅
175
4.05%
🥰
117
2.71%
👍
107
2.47%
🤔
44
1.02%
Custom emoji. One row above is a Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The count beside it is Telegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 159 of the 161 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 4,434 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 161 most recent posts we hold, published 4 August 2026 to 25 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Предлагаем ещё раз изучить тех, кто успел забежать на вечер Studio Slow @studioslow x Ultima Яндекс Маркет и Ultima Яндекс Go, — светская хроника сама себя не напишет.
Сегодня в объективе наших папарацци: Марк Эйдельштейн, Лиза Барашик, Олег Горчанин, Карина Истомина и Фёдор Смолов, SODA LUV, Слава Копейкин, Катя Клэп, Эльдар Джарахов и другие друзья бренда.
Тех, кто не успел, не осуждаем: наверстать упущенное можн…
Ann Demeulemeester — то самое название бренда, в произношении которого легко провалить модный экзамен.
Попросили гостей произнести его вслух и посмотрели, что из этого вышло. А вы бы прошли наш тест с первого раза?
Ищите коллекции Ann Demeulemeester в Studio Slow на Ultima Яндекс Маркете.
Показ, которого не было, всё-таки случился — по крайней мере, если судить по образам гостей.
Рассматриваем, что надели звёзды и друзья Ultima и Studio Slow @studioslow на открытие нового пространства концепт-стора в Москве: много чёрного, авангарда, сложных силуэтов и вещей, которые хочется рассматривать в деталях.
Studio Slow @studioslow вместе с Ultima Яндекс Маркетом и Ultima Яндекс Go отмечает открытие нового концепт-стора в центре Москвы. Три этажа на Пятницкой объединили корнеры Ann Demeulemeester и Siniy Vsadnik, мультибрендовое пространство и экспозицию «Показ, которого не было».
Прямо сейчас гости становятся частью модного мира в зоне Ultima Яндекс Маркета: гигантские кулисы спускаются с крыши здания, а проекция с сил…
Показ MM6 Maison Margiela понравился хотя бы потому, что его хочется разглядывать. Деконструкция во всей красе: рубашки становятся платьями, брюки — мини-юбками, привычные вещи смещаются и собираются заново.
Особенно смотрим вниз! В коллекции — обувь из кожаных перчаток с пятью пальцами и коллаборация с Havaianas: вьетнамки разделили на отдельные пальцы, а в другой версии собрали платформу сразу из шести подошв. Есл…
Красиво сидеть в офисе — вот чему учит новая коллекция Jil Sander SS27 Симоне Беллотти. Строгость здесь намеренно «ломается»: жакеты собираются на талии, пропорции искажаются, а привычные серые костюмы встречаются с розовым, голубым и жёлтым.
В редакции есть поклонники классического стиля, поэтому такое сочетание фактур, цвета и хорошего тейлоринга нам очень нравится. Уверены, что без хорошего костюма во взрослой жи…
Если хотя бы один человек в редакции обожает рэп, а остальные — моду, то где-то на пересечении получаются…
Миучча Прада и Раф Симонс, которые читают рэп!
Каждую осень улицы заполняют бежевые тренчи — универсальная база, к которой легко возвращаться из сезона в сезон.
Но Редакция Ultima Яндекс Маркета уверена: даже классические вещи можно по-новому обыграть, добавив в образ трендовые акценты. О своём подходе к стилю рассказала специальный бьюти-редактор Сафия Манцерева.
Анималистичные принты — безусловный хит сезона осень-зима 2026/2027. Они были заметны на многих по…
Заходит как-то в бар Анна Винтур, Демна и Алессандро Микеле…
Вчера все трое сверили графики и встретились на Vogue World в Милане. Кажется, начало лучшего модного анекдота уже есть.
Гленн Мартенс триумфально покидает Diesel: весенне-летняя коллекция 2027 стала последней за шесть лет его работы в бренде.
По мере развития шоу одежды на моделях становилось всё меньше, зато деним никуда не делся. Сам бренд описывает показ как праздник свободы, уверенности и жизни по собственным правилам.
К слову, во время показа модели страстно целовались друг с другом в красном неоне. Провокационно, сексуально и …
custom 527864664080519237158👍17👏12
Showing the 12 most recent of 161 posts we hold for @Ultima_Market. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Polls
The 2 polls we hold for this entry, as Telegram rendered them when we read the post. A poll’s figures keep moving after that, so each one is dated.
Фрукты, потому что отпуск в сентябре никто не отменял41%
The shares total 106%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
Shares as published. No per-option vote count is published by Telegram, so none is shown.
Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.
The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.
Read from the 161 most recent posts we hold, published 4 August 2026 to 25 September 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 4 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Handles this channel named that no longer answer
Dead references
1
handles named in this channel’s posts, vacant today
Evidenced gone
0
we ourselves saw one of these resolve, at some point
Never seen alive
1
vacant every time we have ever looked
@Ultima_Market named 1 handle that resolve to nothing today. That is a fact about the reference, not necessarily a fact about the handle’s history — see the two groups below.
Most of these may never have existed as a live channel at all. A handle a channel names can be a typo, an aspirational name nobody registered, or a channel that was already gone before this one ever mentioned it. Unless a row below is marked evidenced, all we know is that it references a handle that is not a live channel today — not that anything “died”. How this is measured.
Never seen alive
References a handle that is not a live channel — we have no record it ever was one.
@mashaspartak named in 1 post, 19 August 2026 – 19 August 2026
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 25 September 2026 — this
entry's latest reading, not the date you are reading this.
“Редакция Ultima Яндекс Маркета” (@Ultima_Market), 61,298 subscribers as measured 25 September 2026. Telegram Register, tgregister.com/channel/Ultima_Market.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.