Группа компаний Russ (входит в RWB) — крупнейший российский оператор, соединяющий бренды и их аудиторию при помощи всех форматов рекламы вне дома.
👀 Суммарный охват рекламных конструкций компаний Группы — более 88 млн человек в месяц.
Created
12 August 2022 — measured — cross-checked against a third-party dataset (ext.tg_channel)
3 measurements spanning 4 days, net +8. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 6,223–6,233 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)
Subscribers
Change
10 Aug 2026, 08:11
6,232
+3
7 Aug 2026, 02:35
6,229
+5
6 Aug 2026, 07:06
6,224
first reading
Engagement
9 posts held, back to 29 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 9 pagesof Telegram’s post history, 20 posts per page.
ERR · 30 days
21.8%
avg views ÷ 6,232 subscribers
Avg views / post
1,360
9 posts measured
Reaction rate
2.49%
reactions ÷ views · ER floor
Posts in window
9
of 9 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 11 August 2026
Posts held
9 (29 July 2026 – 11 August 2026)
Views total
12,222
Reactions total
304
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
12 Aug 2026, 03:24 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈2,960
Videos
≈298
Links
≈919
Lifetime counters from Telegram’s own channel header, read 12 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Reaction mix
275 reactions across 8 posts, in 14 distinct kinds. The most used accounts for 23.3% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
custom 5321320602634594135
64
23.3%
❤
61
22.2%
👍
50
18.2%
💯
24
8.73%
👏
23
8.36%
👌
17
6.18%
🤩
10
3.64%
🥰
8
2.91%
🏆
6
2.18%
⚡
4
1.45%
🤝
3
1.09%
😍
2
0.727%
🙏
2
0.727%
🤗
1
0.364%
Custom emoji. One row above is a Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The count beside it isTelegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 9 of the 9 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 304reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 9 most recent posts we hold, published 29 July 2026 to 11 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
«Московский чекап» на экранах Russ: забота о здоровье в ритме города
В Москве продолжается проект «Московский чекап», который помогает жителям комплексно оценить состояние организма и получить персональные рекомендации для сохранения здоровья и активного долголетия.
🖼️ До конца сентября информацию о проекте можно увидеть на цифровых экранах Russ по всей Москве. Кампания реализуется при поддержке RWB Здоровье, чтобы…
Крышные установки Russ: теперь от Москвы до Владивостока
Группа Russ расширила географию проектов крышных рекламных установок в ответ на растущий спрос со стороны крупного бизнеса.
Формат масштабирован на города-миллионники и крупные деловые центры России, помогая брендам закреплять статус лидеров за пределами столицы.
➡️ Четыре новых проекта уже реализованы во Владивостоке, Новосибирске, Красноярске и Омске.
…
Потолок как рекламное пространство: новый продукт Russ в метро Санкт-Петербурга
В петербургском метро запущен новый продукт Группы Russ — потолочное брендирование поездов. Первым проектом стала кампания «ВкусВилла», креативы которой заняли потолочное пространство целого состава.
🚇 Над головами пассажиров развернулись девять сюжетов о составе продуктов питания — от витаминов до натуральных красителей и происхождения…
10-секундные ролики в наружной рекламе лучше удерживают внимание аудитории
Russ вместе с агентством SenseMachine провела исследование эффективности хронометража цифровой рекламы вне дома. Для оценки использовали технологию отслеживания взгляда — веб-айтрекинг.
Результаты показали: 10-секундный хронометраж обеспечивает почти двукратный рост внимания аудитории по сравнению с 5-секундными роликами.
💡 Как проходило ис…
Самые большие экраны столицы: «Пятиминутки» теперь и на суперформатах
Продукт Russ «Пятиминутки» вышел на новый уровень. К билбордам, суперсайтам, ситиформатам и ситибордам добавились суперформаты — сверхкрупные экраны, издалека заметные на улицах города.
🖼️ Теперь продукт доступен на пяти московских суперформатах.
➡️ Это один из крупнейших экранов в Европе, расположенный на здании Международного центра самбо, а т…
Маршруты: поезда, вокзалы и миллионы пассажиров
Железная дорога остается главной транспортной артерией страны. И сегодня в рубрике «Маршруты» показываем, как инвентарь Russ сопровождает пассажира на всем пути: от входа в здание вокзала до прибытия в пункт назначения.
🚇 Сеть Russ на железнодорожном транспорте представлена более чем в 175 городах и охватывает все этапы поездки: вокзалы, платформы, а также подвижные с…
Июль подошел к концу. Собрали главные события месяца Группы Russ в нашем дайджесте.
🔹 Поддержали народный онлайн-флешмоб #корзинавб на цифровых экранах Russ более чем в 50 крупнейших городах по всей России и разместили портреты обычных продавцов Wildberries.
➡️ Региональное развитие
🔵 Начали монтаж второй очереди цифровых ситиформатов на остановках в Перми.
🔵 Обновили афишные тумбы в Новосибирске, сохранив их ист…
#корзинавб: Портреты предпринимателей Wildberries на экранах Russ
Кампания #корзинавб вышла на новый уровень. Стартовав с онлайн-флешмоба в поддержку продавцов и призыва поддержать предпринимателей заказом, она стала более личной: на экранах Russ по всей стране появились портреты предпринимателей, чьи бренды сейчас как никогда нуждаются в поддержке.
Креативы с портретами продавцов Wildberries можно увидеть на уличн…
📢 «Локальный Бренд Бум»: как выделиться в нужной локации
После запуска инструмента в Московской области число городов, где доступен «Локальный Бренд Бум», достигло восемнадцати.
Интерес к «Локальному Бренд Буму» со стороны рекламодателей растет. Мы видим, что продукт востребован в разных регионах, и планируем расширять его географию.
Ключевую информацию о продукте, механику, преимущества и условия размещения собра…
Showing the 9 most recent of 9 posts we hold for @Russ_Outdoor. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Citation-graph rank
Citation-graph rank — 79,752 of 1,084,084entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 7 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cross-platform identity — Wikidata
A Wikidata item names this Telegram handle as belonging to the entity it describes. This is Wikidata’s claim, not a verification made by this register — nobody here confirmed that the account is genuinely operated by the entity named. Wikidata content is CC0; every fact below is dated to when it was read from Wikidata, not to when the association was first made there.
This handle named by sources this register does not control and did not measure — each shown exactly as found, attributed by name, dated to when it was read.
Wikipedia
One Wikipedia article names this handle in its article text, found by searching for a t.me link inside the article source. A citation is a notability signal, not a verification: nobody here confirmed the cited post is genuine or still says what the article quotes. Article text is CC BY-SA 4.0, Wikipedia contributors; snippets below are short excerpts.
Russ(ru.wikipedia.org) “…наружной рекламы. В июле 2023 года Russ завершил{{Cite web|url=https://t.me/Russ_Outdoor/965|title=ГК Russ завершила покупку Gallery|lang=ru|author=…” read 9 August 2026
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 10 August 2026 — this
entry's latest reading, not the date you are reading this.
“Russ” (@Russ_Outdoor), 6,232 subscribers as measured 10 August 2026. Telegram Register, tgregister.com/channel/Russ_Outdoor.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.
