RWB Медиа — медиаплатформа, объединяющая данные и возможности рекламы и продвижения на Wildberries, а также инструменты роста знания через охватную рекламу вне дома Russ.
Номер заявки для РКН: №7141818966
Created
Between 1 June 2024 and 30 September 2024 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 11 September 2026 and assigned it the closest of 31 fixed categories, at 55% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.
Growth
62 measurements spanning 97 days, net -337. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 11,051–11,492 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 62
Measured (UTC)
Subscribers
Change
12 Nov 2026, 08:08
11,104
-2
10 Nov 2026, 06:50
11,106
-5
8 Nov 2026, 18:01
11,111
-2
7 Nov 2026, 13:57
11,113
-11
6 Nov 2026, 11:26
11,124
+6
5 Nov 2026, 09:49
11,118
-10
4 Nov 2026, 07:15
11,128
+20
3 Nov 2026, 05:28
11,108
-9
2 Nov 2026, 02:59
11,117
+15
1 Nov 2026, 05:10
11,102
-20
31 Oct 2026, 04:31
11,122
+5
30 Oct 2026, 04:36
11,117
-10
29 Oct 2026, 05:28
11,127
+1
28 Oct 2026, 02:07
11,126
-16
26 Oct 2026, 22:51
11,142
+18
26 Oct 2026, 00:30
11,124
-20
24 Oct 2026, 23:45
11,144
-4
23 Oct 2026, 21:21
11,148
-19
22 Oct 2026, 20:56
11,167
-7
21 Oct 2026, 16:09
11,174
first reading
Engagement
29 posts held, back to 26 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 62 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
12.5%
avg views ÷ 11,104 subscribers
Avg views / post
1,380
18 posts measured
Reaction rate
2.27%
reactions ÷ views · ER floor
Posts in window
18
of 29 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 11 November 2026
Posts held
29 (26 July 2026 – 11 November 2026)
Views total
24,923
Reactions total
565
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
12 Nov 2026, 09:48 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
849
Videos
74
Links
204
Lifetime counters from Telegram’s own channel header, read 12 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
Video runtime
3m 34s
Average length
1m 47s
Measured directly from 2 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
988 reactions across 29 posts, in 17 distinct kinds. The most used accounts for 21.4% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
211
21.4%
👏
159
16.1%
🆒
150
15.2%
👍
138
14.0%
💯
58
5.87%
custom 5323314141769799357
49
4.96%
⚡
47
4.76%
🏆
46
4.66%
🤝
33
3.34%
😎
24
2.43%
🥰
18
1.82%
😍
14
1.42%
🤩
13
1.32%
✍
10
1.01%
😁
9
0.911%
🤗
5
0.506%
😇
4
0.405%
Custom emoji. One row above is a Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The count beside it is Telegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 29 of the 29 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 988 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 29 most recent posts we hold, published 26 July 2026 to 11 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Recent posts
Telegram’s own ‘edited’ marker: 0 of 18 posts held from the last 30 days (0%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).
Бизнес-встреча в Алматы: как продвижение помогает казахстанским брендам 🇰🇿
В Алматы прошла большая бизнес-встреча с участием экспертов RWB Медиа для продавцов Wildberries из Казахстана.
Наши спикеры рассказали, как продвижение помогает локальным брендам находить своих покупателей и какие инструменты для этого необходимо использовать.
➡️ Ставка на внутренний рынок
Руководитель по развитию партнеров платформы…
Готовим товары и настраиваем продвижение под сезон с экспертом RWB Медиа
Разберёмся в настройках продвижения, чтобы привлекать больше покупателей и держать затраты под контролем.
Что вы узнаете:
🟣Как по аналитике поймать начало сезона и вовремя запустить продвижение.
🟣Как подготовиться и выбрать подходящий тип кампании.
🟣Как использовать инструменты WB Продвижения в пик спроса.
🟣Какие форматы WB Медиа и идеи для кр…
Как устроена воронка продаж на Wildberries
В прошлый раз мы рассказывали, где искать статистику и какие метрики оценивать. Сегодня перейдем на следующий уровень: научимся видеть путь покупателя от первого контакта с товаром до заказа.
Это называется воронкой продаж. На Wildberries она состоит из четырех этапов:
Показы ➡️ Клики ➡️ Добавления в корзину ➡️ Заказы
Воронка продаж — это путь, который проходит покупател…
WB Медиа: настраивайте таргетинг рекламы по семейному положению и наличию детей
Теперь в кампаниях типа «Баннер», «Видео» и «Товарный баннер» доступна настройка таргетинга по семейному положению покупателей и наличию у них детей.
🔹 Как работает таргетинг
Данные определяются с помощью алгоритмов анализа покупок. Вы можете настроить рекламу, которая будет направлена на потенциальных покупателей в отношениях и …
С Днем народного единства!
Сегодня мы поздравляем с праздником, который напоминает о важности взаимопонимания и уважения.
В нашей работе мы ежедневно видим, как разные люди и бизнесы находят общий язык и создают что-то новое.
За каждым успешным проектом стоит умение слышать друг друга, договариваться и объединять усилия ради общей цели. И это лучший пример того, что вместе у нас получается делать больше.
RWB Меди…
Октябрь в RWB Медиа: главное за месяц в нашем канале
Октябрь был богат на события: мы рассказывали о новых продуктах, разбирали кейсы и выступали на конференциях.
➡️ Обновления продуктов
🟢 Открыли оплату за клики в рекомендациях для всех товаров.
🟢 Расширили тестирование аукциона второй цены в CPC-кампаниях на все подкатегории товаров.
🟢 Добавили воронку продаж на страницу редактирования кампании WB Продвижен…
Праздник к нам приходит: готовимся к новогоднему сезону заранее
Новый год приходит раньше, чем кажется. На календаре еще октябрь, а продавцы уже готовятся к сезону: чтобы гирлянды и елочные шары встретили покупателя на полках маркетплейсов, готовиться стоит уже сейчас.
В основе этой работы лежат три вещи: спрос, поставки и креативы. Если протестировать их заранее, декабрьский пик принесет максимум выгоды.
➡️ Когда…
WB Продвижение: запускайте кампании с перспективными товарами
На этапе создания кампаний теперь отображаются подборки наиболее перспективных товаров.
Это артикулы, которые выгоднее всего продвигать в данный момент: у них конверсия в заказ выше, чем в среднем по категории.
➡️ Когда появляются подборки
Подборки перспективных товаров отображаются не всегда. Если сейчас их нет, значит, пока не нашлось подходящи…
WB Медиа: проверьте, как покупатели видят ваш баннер
В рекламных кампаниях, относящихся к типам «Баннер», «Видео» и «Товарный баннер», появилась кнопка «Нацелиться на креатив».
Нажмите на нее — и вы увидите, как баннер выглядит на сайте и в приложении Wildberries, а также в рекламной сети RWB Медиа.
➡️ Как проверить креатив
🟢 Из списка кампаний: выберите нужную кампанию, кликните на три точки рядом с ее назва…
💻 Бесплатный эфир для продавцов и менеджеров маркетплейса: WB Медиа × WB Продвижение
Как усилить действующие кампании продвижения с помощью медийных форматов и получать больше от рекламы? На эфире разберём, когда стоит подключать WB Медиа, чтобы расширять охват, привлекать новых покупателей и возвращать тех, кто уже интересовался вашим товаром.
Что ещё вы узнаете:
🟣как использовать поисковые запросы и портрет покуп…
🆒8🏆7🤩5✍3⚡2
Showing the 12 most recent of 29 posts we hold for @Media_RWB. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 4 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 12 November 2026 — this
entry's latest reading, not the date you are reading this.
“RWB Медиа” (@Media_RWB), 11,104 subscribers as measured 12 November 2026. Telegram Register, tgregister.com/channel/Media_RWB.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.