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Channel

Наружная реклама России / Секреты наружки

@allbillboards

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Stars · Posts · Posts edited after publishing · Citations · Telegram's recommendations · Cite this entry

7,924subscribers

-1 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 3,162–10,000.

Register entry

Telegram ID-1001427045246
TypeChannel
Username@allbillboards
Created8 August 2020 — measured — cross-checked against a third-party dataset (ext.tg_channel)
First recorded6 August 2026
Last confirmed live27 September 2026
Measurements held15
Confirmed unchanged1 time, most recently 27 September 2026
On Telegramt.me/allbillboards

Topic

Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 12 September 2026 and assigned it the closest of 31 fixed categories, at 80% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.

Growth

7,9217,9337,9276 August 2026 — 7,925 subscribers6 August 2026 — 7,930 subscribers10 August 2026 — 7,926 subscribers12 August 2026 — 7,930 subscribers16 August 2026 — 7,927 subscribers19 August 2026 — 7,929 subscribers22 August 2026 — 7,931 subscribers25 August 2026 — 7,933 subscribers29 August 2026 — 7,928 subscribers1 September 2026 — 7,924 subscribers4 September 2026 — 7,922 subscribers10 September 2026 — 7,921 subscribers13 September 2026 — 7,922 subscribers18 September 2026 — 7,928 subscribers27 September 2026 — 7,924 subscribers7,9246 August 202627 September 2026
15 measurements spanning 52 days, net -1. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 7,919–7,935 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
27 Sept 2026, 03:187,924-4
18 Sept 2026, 06:177,928+6
13 Sept 2026, 21:427,922+1
10 Sept 2026, 01:397,921-1
4 Sept 2026, 19:197,922-2
1 Sept 2026, 09:447,924-4
29 Aug 2026, 03:387,928-5
25 Aug 2026, 18:457,933+2
22 Aug 2026, 09:487,931+2
19 Aug 2026, 03:247,929+2
16 Aug 2026, 02:277,927-3
12 Aug 2026, 21:567,930+4
10 Aug 2026, 02:117,926-4
6 Aug 2026, 22:207,930+5
6 Aug 2026, 07:047,925first reading

Engagement

50 posts held, back to 28 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 19 pages of Telegram’s post history, 20 posts per page.

Nothing published in the last 30 days. ERR and ER are rolling 30-day measures, so there is nothing to compute — we hold 50 posts for this entry, the most recent from 27 August 2026. An engagement rate over an empty window would be a number about nothing.

What this channel posts

Video runtime
1m 09s
Average length
14s

Measured directly from 5 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.

Reaction mix

1,085 reactions across 44 posts, in 14 distinct kinds. The most used accounts for 29.4% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
🔥31929.4%
😁19618.1%
👍19518.0%
❤12211.2%
👏817.47%
💯696.36%
🤬454.15%
👎252.30%
👀80.737%
🗿70.645%
😢60.553%
🤔60.553%
⚡30.276%
🤝30.276%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 44 of the 50 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 1,085 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 50 most recent posts we hold, published 28 July 2026 to 27 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
3
across the posts below
Posts paid on
3
of 50 we hold a reading for · 6%
Most on one post
1
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @allbillboards. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 50 most recent posts we hold for this entry, published 28 July 2026 to 27 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Recent posts

27 Aug 2026, 21:56 UTC995 views14 reactionsread 28 August 2026
Photo

Outdoor-инсталляции шведской IKEA: с одной стороны конструкции размещены наполненные предметами домашнего обихода коробки SAMLA, с другой - реклама этих самых коробок.

🔥14

27 Aug 2026, 21:43 UTC≈1,050 views42 reactionsread 28 August 2026
Video

Шлагбаум в виде дирижёрской палочки у Марийского академического театра В Йошкар-Оле.

🔥38❤4

27 Aug 2026, 20:56 UTC≈1,050 viewsread 28 August 2026
Photo

Доля цифровой наружки в мире достигла почти 50%.

26 Aug 2026, 23:22 UTC≈1,210 views30 reactionsread 28 August 2026
Forwarded from @omd_miVideo

На бейсбольных стадионах Америки придумали новую забаву на время перерыва. С разных трибун запускают надувную булочку и сосиску. Цель - соединить их в единое бдюдо Успешная пенетрация дарит не только удовольствие, но и qr-код на бесплатный хот-дог для всего стадиона

🔥15❤10👍4😁1

25 Aug 2026, 21:06 UTC≈1,470 views10 reactionsread 28 August 2026
Video

🇮🇳 #НеDigitalЕдины

🔥9❤1

25 Aug 2026, 20:53 UTC≈1,480 views6 reactionsread 28 August 2026
Photo

Вопреки броскому заголовку “Коммерсанта” ни мерцать, ни анимировать на дорогах не запретят. Потому что новый ГОСТ, который когда-нибудь может быть примут, а, может, нет, касается только “электронных знаков и табло переменной информации”. С рекламой же все обстоит ровно наоборот. Напомним, всего пару месяцев назад власти Москвы изменили правила установки и эксплуатации рекламных конструкций и отменили действовавший мн…

❤6

25 Aug 2026, 08:14 UTC≈1,590 views34 reactionsread 28 August 2026
Photo

На бедной девочке из Болохово, на которую из-за нарисованных на детской площадке Смешариков местные власти написали заявление в полицию, попиарились все: от тульского губернатора до оператора медиафасадов. После чего рисунок ребенка заставили смыть. Бывает наружка бессильна.

🤬30🔥3❤1

24 Aug 2026, 21:48 UTC≈1,770 viewsread 28 August 2026
Photo

А мы предупреждали. Трижды. Тут, тут и тут. Озвученный "Ведомостями" список соблазненных Самолетом рекламщиков, кстати, далеко не полный.

24 Aug 2026, 21:12 UTC≈1,620 views12 reactionsread 28 August 2026

В Северной Америке на рынке наружки происходит настоящий бум CША. Согласно обнародованным на прошлой неделе данным Американской ассоциации наружной рекламы, во втором квартале 2026 года OOH рынок CША вырос на 10,7%, почти в три раза обогнав инфляцию и в полтора раза динамику ВВП. Какой-то совсем уж феноменальный рост демонстрирует реклама на транспорте, которая за год выросла на 23,9%, то есть почти на четверть - дл…

❤5🔥4👍3

24 Aug 2026, 19:45 UTC≈1,570 views7 reactionsread 28 August 2026
Photo

Оригинальная кампания музея Энди Уорхола в США на ламаровских конструкциях, в которой лаконично описываются хранящиеся в нем известные работы художника: 1. Корова. Ее профиль. Профиль коровы. Повторяются. 2 Банка супа. 3. Блестящий воздушный шар. Под каждым описанием приписка “Словами это не передать” и ссылка на сайт музея. Можете поупражняться в угадывании, оригиналы в комментарии. Вот интересно, это “социалка”…

❤4👍3

24 Aug 2026, 11:04 UTC≈1,690 views21 reactionsread 28 August 2026
Photo

Продолжение удивительной истории в Омске, где в июне к конкурсу на десятилетний контракт на продажу рекламы на остановках не допустили Russ. Напомним, тогда из 112 остановок 8 по начальной цене ушли местному оператору ООО “Роял Медиа”, а на остальные претендентов не нашлось. Причем это была не подстава местных чиновников в пользу Роял Медиа - этот оператор до сих пор судится с омской администрацией из-за недопуска е…

❤9👍9🔥3

22 Aug 2026, 14:54 UTC≈1,900 views69 reactionsread 28 August 2026
Forwarded from @kutergin_on_fire

КАК НАПОМНИТЬ ОБ ОПЛАТЕ В стиле русских писателей Нашел замечательную инструкцию в запрещенной сети: Пушкин «Сударь, работа моя давно окончена, а счёт всё пребывает в задумчивости» Гоголь «Осмелюсь напомнить о сумме, которая по сей день скитается где-то между нами» Достоевский «Я не о деньгах, разумеется. Я о том беспокойстве, что поселилось во мне с прошлого вторника» Чехов «Всё сделано, всё отправлено. Осталас…

🔥50👍10❤9

Showing the 12 most recent of 50 posts we hold for @allbillboards. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Posts edited after publishing

@allbillboards edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.

An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.

First edit seen
8 August 2026
Most recent edit
8 August 2026

Forward network

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 10 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

Акулыч в недвижке | Роман Абдуллин | KROME Group
@roman_abdullin_plus · 38,115
Telegram ranks this channel #2 of 100 here — alongside 99 others — read 31 August 2026
Постмаркетинг
@pstmarketing · 66,351
Telegram ranks this channel #2 of 99 here — alongside 98 others — read 21 August 2026
AdIndex
@adindex · 30,593
Telegram ranks this channel #14 of 100 here — alongside 99 others — read 7 September 2026
СберМаркетинг
@sbermarketing · 199,027
Telegram ranks this channel #29 of 96 here — alongside 95 others — read 13 August 2026
Полезный Парфун
@ParfunA · 21,948
Telegram ranks this channel #40 of 99 here — alongside 98 others — read 22 September 2026
Маркетинговый ход
@MarketingPloy · 69,863
Telegram ranks this channel #44 of 98 here — alongside 97 others — read 20 August 2026
Больше джобсов
@morejobs · 83,804
Telegram ranks this channel #47 of 97 here — alongside 96 others — read 18 August 2026
Котлер.Media
@atlasonair · 34,422
Telegram ranks this channel #48 of 98 here — alongside 97 others — read 20 September 2026
Sostav
@sostav · 56,078
Telegram ranks this channel #48 of 98 here — alongside 97 others — read 23 August 2026
Рекламщик от Бога
@Digitalmrktng · 21,465
Telegram ranks this channel #63 of 97 here — alongside 96 others — read 23 September 2026
Треугольный метр
@Bevzenkocom · 57,634
Telegram ranks this channel #67 of 94 here — alongside 93 others — read 23 August 2026
Нильсен
@nielsenrussia · 33,655
Telegram ranks this channel #75 of 99 here — alongside 98 others — read 4 September 2026
Русский маркетинг
@smmrus · 125,271
Telegram ranks this channel #85 of 96 here — alongside 95 others — read 13 August 2026
Строй Надзор | Москва МО
@stroynadz · 78,018
Telegram ranks this channel #90 of 91 here — alongside 90 others — read 19 August 2026

This channel appears in 14 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 27 September 2026 — this entry's latest reading, not the date you are reading this.

“Наружная реклама России / Секреты наружки” (@allbillboards), 7,924 subscribers as measured 27 September 2026. Telegram Register, tgregister.com/channel/allbillboards.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.