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Channel

Наружная реклама России / Секреты наружки

@allbillboards

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Stars · Posts · Posts edited after publishing · Citations · Telegram's recommendations · Cite this entry

7,990subscribers

+65 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 3,162–10,000.

Register entry

Telegram ID-1001427045246
TypeChannel
Username@allbillboards
DescriptionКомпетентно о наружной, транзитной и indoor рекламе. И не только. Для связи [email protected]
Created8 August 2020 — measured — cross-checked against a third-party dataset (ext.tg_channel)
First recorded6 August 2026
Last confirmed live12 November 2026
Measurements held27
Confirmed unchanged1 time, most recently 12 November 2026
On Telegramt.me/allbillboards

Topic

Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 12 September 2026 and assigned it the closest of 31 fixed categories, at 80% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.

Growth

7,9217,9907,955.56 August 2026 — 7,925 subscribers6 August 2026 — 7,930 subscribers10 August 2026 — 7,926 subscribers12 August 2026 — 7,930 subscribers16 August 2026 — 7,927 subscribers19 August 2026 — 7,929 subscribers22 August 2026 — 7,931 subscribers25 August 2026 — 7,933 subscribers29 August 2026 — 7,928 subscribers1 September 2026 — 7,924 subscribers4 September 2026 — 7,922 subscribers10 September 2026 — 7,921 subscribers13 September 2026 — 7,922 subscribers18 September 2026 — 7,928 subscribers27 September 2026 — 7,924 subscribers5 October 2026 — 7,925 subscribers11 October 2026 — 7,929 subscribers14 October 2026 — 7,939 subscribers18 October 2026 — 7,940 subscribers21 October 2026 — 7,939 subscribers24 October 2026 — 7,960 subscribers27 October 2026 — 7,961 subscribers29 October 2026 — 7,971 subscribers2 November 2026 — 7,983 subscribers5 November 2026 — 7,982 subscribers8 November 2026 — 7,978 subscribers12 November 2026 — 7,990 subscribers6 August 202612 November 2026
27 measurements spanning 98 days, net +65. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 7,911–8,000 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 27
Measured (UTC)SubscribersChange
12 Nov 2026, 10:107,990+12
8 Nov 2026, 17:487,978-4
5 Nov 2026, 05:387,982-1
2 Nov 2026, 04:477,983+12
29 Oct 2026, 19:387,971+10
27 Oct 2026, 04:007,961+1
24 Oct 2026, 03:077,960+21
21 Oct 2026, 01:507,939-1
18 Oct 2026, 07:107,940+1
14 Oct 2026, 23:287,939+10
11 Oct 2026, 11:357,929+4
5 Oct 2026, 06:357,925+1
27 Sept 2026, 03:187,924-4
18 Sept 2026, 06:177,928+6
13 Sept 2026, 21:427,922+1
10 Sept 2026, 01:397,921-1
4 Sept 2026, 19:197,922-2
1 Sept 2026, 09:447,924-4
29 Aug 2026, 03:387,928-5
25 Aug 2026, 18:457,933first reading

Engagement

97 posts held, back to 28 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 38 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
19.2%
avg views ÷ 7,990 subscribers
Avg views / post
1,530
47 posts measured
Reaction rate
1.64%
reactions ÷ views · ER floor
Posts in window
47
of 97 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 12 November 2026
Posts held97 (28 July 2026 – 12 November 2026)
Views total72,078
Reactions total1,185
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken12 Nov 2026, 14:07 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
≈4,990
Videos
≈556
Links
≈3,150

Lifetime counters from Telegram’s own channel header, read 12 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.

Video runtime
4m 54s
Average length
27s

Measured directly from 11 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.

Reaction mix

2,270 reactions across 90 posts, in 16 distinct kinds. The most used accounts for 20.1% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
🔥45720.1%
😁41618.3%
👍39217.3%
❤25211.1%
👎1898.33%
💯1446.34%
🤬1396.12%
👏1124.93%
😢823.61%
👀321.41%
🗿170.749%
🤔140.617%
😎110.485%
⚡50.22%
🤝50.22%
🕊30.132%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 91 of the 97 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 2,270 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 97 most recent posts we hold, published 28 July 2026 to 12 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
14
across the posts below
Posts paid on
7
of 97 we hold a reading for · 7%
Most on one post
7
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @allbillboards. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 97 most recent posts we hold for this entry, published 28 July 2026 to 12 November 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Recent posts

Telegram’s own ‘edited’ marker: 17 of 47 posts held from the last 30 days (36.2%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).

12 Nov 2026, 07:21 UTC958 views8 reactionsread 12 November 2026
Photo

Делегаты конференции СОНР слушают Большого брата.

😁6❤2

11 Nov 2026, 17:52 UTC≈1,200 views6 reactionsread 12 November 2026
Photo

“Переключись в режим шахмат. Остановись. Подумай. Сохрани” Испанский банк B100 разместил на медиафасадах, ситиках в метро, подголовниках в самолетах, в прессе и интернете необычную рекламу, предлагающую решать шахматные задачи. Компания “Здоровый банкинг” связывает тренировку ума шахматами с правильной финансовой стратегией, которая приносит выгоду клиентам банка. P.S. Задачки на фото решаются в два хода жертвами …

👍6

11 Nov 2026, 17:27 UTC≈1,160 views17 reactionsread 12 November 2026
Forwarded from @omd_miVideo

Похоже, животинкам на что-то наступили. Наружка Донстроя

😁17

10 Nov 2026, 14:05 UTC≈1,400 views195 reactionsread 12 November 2026

Каждый канал выбирает своих читателей сам и идет тем курсом, который считает правильным. Но это не значит, что мнение нашей аудитории нам безразлично. В общем у нас к вам вопрос: мы не слишком жестим? - Слишком👎 - Норм👍 - А вы жестите?🔥 - Про нас можно помягче, про остальных пожестче 😄

👍80👎48🔥48😁19

10 Nov 2026, 12:14 UTC≈1,540 views30 reactions7 Starsread 12 November 2026

RWB за деньги, то есть на правах рекламы*, объяснила, почему ее дочка вышла из АКАР (потому что “ситуация с оценкой АКАР рынка рекламы вне дома превратилась в фарс”), а заодно напомнила всем, что Борис Пешняк не просто топ-менеджер, а топ-менеджер НПБК (но до четырежды медиаменеджера России ему, конечно, далеко). Забавно, что проект "Премия НПБК" принадлежит именно тем, с кем Russ только что поссорился. Из нового: …

🤬10👍9👎3😁3❤2🔥2🗿1

10 Nov 2026, 08:50 UTC≈1,670 views16 reactionsread 12 November 2026
Photo

История, как известно, движется по спирали. Помните Мортон, банкротство которого похоронило одно из крупнейших российских независимых агентств “Медиа Шторм”, за которым, в свою очередь, потом еще несколько лет бегали кредиторы? Похоже, серьезные проблемы начались у группы Smart View. Во всяком случае за последние два месяца операторы наружной рекламы просто завалили исками ее медиабаинговую структуру ООО "БАИНГ НЬЮ…

🤔8❤4👍4

10 Nov 2026, 07:38 UTC≈1,410 views18 reactionsread 12 November 2026
Photo

Хорошая наружка = Лаконичная наружка + Правильное место и время «Где-то всегда светит солнце» Реклама рейсов в Сент-Китс,Тобаго, Барбадос, Коста-Рика от British Airways на лондонских вокзалах. #ЛучшиеКреативы

🔥16👎2

10 Nov 2026, 06:10 UTC≈1,360 views3 reactionsread 12 November 2026
Forwarded from @omd_miPhoto

Податливая наружка В Бангкоке косметический бренд Hado Laba установил мягкое женское лицо. Можно подойди и погладить. Вероятно, там круглосуточно уборщица присутствует. Иначе все это замызгают враз.

🔥2❤1

9 Nov 2026, 08:31 UTC≈1,720 views15 reactions1 Starread 12 November 2026
Video

Рекламная группа MAG приобретает HD Outdoor: масштабное расширение в Indoor и выход на федеральный рынок OOH МОСКВА, 9 ноября 2026 г. — Рекламная группа MAG объявила о заключении сделки по приобретению 100% активов оператора наружной и внутренней рекламы HD Outdoor. В рамках соглашения MAG полностью поглощает бизнес компании, включая ее технологическую сеть и команду специалистов. Действующий генеральный директор HD…

❤10🔥3👍2

8 Nov 2026, 11:32 UTC≈1,840 views12 reactionsread 12 November 2026

Налоговики пришли в гости к OMD OM Group… и не застали ее дома А потому внесли в ЕГРЮЛ запись о недостоверности данных юридических адресов трех из четырех принадлежащих британскому собственнику компаний группы: ООО "АМС-ОМД", 7702768149; ООО "ОМД НОВУС", ИНН 7702409904; ООО "ОМД ЭВИДЕНС", ИНН 7727306019 Это продолжение процесса, который мы уже разбирали при составлении финансового рейтинга крупнейших рекламных гру…

👍7❤5

8 Nov 2026, 06:53 UTC≈1,840 views16 reactionsread 12 November 2026

Posted without readable text

👍6❤5👎2💯1🔥1🤝1

6 Nov 2026, 19:31 UTC≈1,690 views43 reactions2 Starsread 12 November 2026
Video

Ни один экспертно-аналитический канал не добьется успеха, если раз в неделю не постит котиков😊. Поэтому вот, наш любимый.

❤32🔥7😁4

Showing the 12 most recent of 97 posts we hold for @allbillboards. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.

Posts edited after publishing

@allbillboards edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.

An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.

First edit seen
8 August 2026
Most recent edit
8 August 2026

Forward network

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 13 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

Акулыч в недвижке | Роман Абдуллин | KROME Group
@roman_abdullin_plus · 36,623
Telegram ranks this channel #2 of 100 here — alongside 99 others — read 31 August 2026
Постмаркетинг
@pstmarketing · 64,018
Telegram ranks this channel #2 of 99 here — alongside 98 others — read 21 August 2026
AdIndex
@adindex · 31,282
Telegram ranks this channel #14 of 100 here — alongside 99 others — read 7 September 2026
СберМаркетинг
@sbermarketing · 308,102
Telegram ranks this channel #29 of 96 here — alongside 95 others — read 13 August 2026
Полезный Парфун
@ParfunA · 20,653
Telegram ranks this channel #40 of 99 here — alongside 98 others — read 22 September 2026
Маркетинговый ход
@MarketingPloy · 69,278
Telegram ranks this channel #44 of 98 here — alongside 97 others — read 20 August 2026
Больше джобсов
@morejobs · 84,570
Telegram ranks this channel #47 of 97 here — alongside 96 others — read 18 August 2026
Котлер.Media
@atlasonair · 31,862
Telegram ranks this channel #48 of 98 here — alongside 97 others — read 20 September 2026
Sostav
@sostav · 56,425
Telegram ranks this channel #48 of 98 here — alongside 97 others — read 23 August 2026
Рекламщик от Бога
@Digitalmrktng · 20,055
Telegram ranks this channel #63 of 97 here — alongside 96 others — read 23 September 2026
Недвижимый пиарщик
@prmebaby · 19,150
Telegram ranks this channel #64 of 96 here — alongside 95 others — read 4 October 2026
Треугольный метр
@Bevzenkocom · 58,322
Telegram ranks this channel #67 of 94 here — alongside 93 others — read 23 August 2026
Н — Дэйта Фэктори
@nielsenrussia · 32,533
Telegram ranks this channel #75 of 99 here — alongside 98 others — read 4 September 2026
Русский маркетинг
@smmrus · 124,951
Telegram ranks this channel #85 of 96 here — alongside 95 others — read 13 August 2026
Строй Надзор | Москва МО
@stroynadz · 77,350
Telegram ranks this channel #90 of 91 here — alongside 90 others — read 19 August 2026

This channel appears in 15 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 12 November 2026 — this entry's latest reading, not the date you are reading this.

“Наружная реклама России / Секреты наружки” (@allbillboards), 7,990 subscribers as measured 12 November 2026. Telegram Register, tgregister.com/channel/allbillboards.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.