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Channel

Елена Кернер | Яндекс.Директ

@PPC_Kerner

On this record: Growth · Engagement · What this channel posts · Reactions · Posts · Polls · Citations · Cite this entry

215subscribers

+0 since we began measuring on 7 August 2026

Risers and fallers across the register · movement among entries of Under 1,000.

Register entry

Telegram ID-1001704119773
TypeChannel
Username@PPC_Kerner
DescriptionЗаметки о контексте @elenakerner
CreatedBetween 1 December 2021 and 31 March 2023— estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded8 August 2026
Last confirmed live8 August 2026
Measurements held2
On Telegramt.me/PPC_Kerner

Growth

2157 Aug 2026, 09:22 — 215 subscribers8 Aug 2026, 10:48 — 215 subscribers7 Aug 2026, 09:228 Aug 2026, 10:48
2 measurements spanning 1 day. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 214–216 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
8 Aug 2026, 10:48215no change
7 Aug 2026, 09:22215first reading

Engagement

12 posts held, back to 6 May 2025the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 pageof Telegram’s post history, 20 posts per page.

ERR · 30 days
36.7%
avg views ÷ 215 subscribers
Avg views / post
79.0
1 post measured
Reaction rate
15.2%
reactions ÷ views · ER floor
Posts in window
1
of 12 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 28 July 2026
Posts held12 (6 May 202528 July 2026)
Views total79
Reactions total12
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken8 Aug 2026, 10:48 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
135
Videos
1
Links
24

Lifetime counters from Telegram’s own channel header, read 8 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.

Reaction mix

121 reactions across 10 posts, in 8 distinct kinds. The most used accounts for 43.8% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
🔥5343.8%
👍3428.1%
1714.0%
👏75.79%
🕊43.31%
🙏43.31%
😁10.826%
🤔10.826%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 10 of the 12 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 121reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 12 most recent posts we hold, published 6 May 2025 to 28 July 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Recent posts

28 Jul 2026, 12:31 UTC79 views12 reactionsread 8 August 2026
Photo

Оказывается, почти 100 проектов, и это только за последние 4 года. Ко мне можно обратиться за консультацией @elenakerner

🔥7🙏41

24 Dec 2025, 12:56 UTC411 views13 reactionsread 8 August 2026

До долгих праздников нужно: 1️⃣ Согласовать время работы рекламы Для этого нужно спросить время обработки заявок. По времени работы отдела продаж формируем время показа. Стоит выключить рекламу за 1-2 часа до окончания работы. Можно включить рекламу за час до выхода менеджера. Кстати, время активации режима тумблера вкл/выкл под капотом кампаний до 4 часов. ➡️Если перерыв в работе больше 3-4 дней, то полноценно вык

👍73🔥3

22 Oct 2025, 11:10 UTC434 views13 reactionsread 8 August 2026

Пакетные стратегии. Немного разберемся. Если вы еще только копите опыт в Директе, то полезно обращаться в первую очередь к базе, этим может служить справка по теме. Но прочитав первые два абзаца может возникнуть трудность с пониманием инструмента из-за желания буквально и точно понять смысл. В данном посте хочу помочь с пониманием. Представьте, что рекламная кампания это поезд. Стратегия является локомотивом данног

👍6🔥43

21 Aug 2025, 15:01 UTC431 views22 reactionsread 8 August 2026
Photo

И где посты? В связи с тем, что меня можно поздравить с пополнением команды третьим специалистом по контексту, расскажу чем еще я занимаюсь и из-за чего посты появляются редко. Я работаю в агентстве, которое основал Владимир Сургай https://t.me/surgaygraf Сайт агентства https://tfa.digital Руководитель агентства Пётр Широлапов https://t.me/pyotr_shirolapov . Основное направление в агентстве это создание сайтов. Экс

🔥11👍4🕊42😁1

5 Aug 2025, 10:58 UTC316 views7 reactionsread 8 August 2026

Когда останавливать неэффективные объявления Представим, что мы создаем рекламную кампанию. Перед запуском нам известен tCPA - желаемая стоимость конверсии. Либо же мы обладаем историческими данными этого значения. Если не обладаем ими, то мы на основании опыта или бенч-марков от коллег примерно ориентируемся в стоимости заявки в нише. Мы добавляем какое-то количество объявлений перед запуском. И как я писала парой

3👍2🔥2

4 Jul 2025, 14:21 UTC353 viewsread 8 August 2026
Poll

Голосование за тематику ближайших публикаций

  1. Хочу читать больше про техничку Директа69%
  2. Почитаю еще истории и рассуждения31%

Shares as published. No per-option vote count is published by Telegram, so none is shown.

26 Jun 2025, 12:19 UTC385 views13 reactionsread 8 August 2026

Моя пассивная агрессия и саботаж. Взгляд на проблему спустя несколько лет. У меня достаточно было мест и сфер работы. В контекстную рекламу я пришла после перерыва в найме на 2-3 года. Первый год работы мне было очень трудно из-за объема информации и моего желания поскорее вырасти из стажера и зарплаты в 30 тыс. Пассивная агрессия появилась у меня спустя месяца 2-3 работы контекстологом. Это время, когда я сориенти

🔥73👏3

4 Jun 2025, 06:37 UTC329 views5 reactionsread 8 August 2026
Photo

Аудитории наблюдения Стратегия анализа и принятия решений не продумана. На скриншоте 1 показаны аудитории наблюдения в кампании. Это аудитории, добавленные с корректировкой 0%. В дальнейшем можно посмотреть статистику по этим сегментам в старом Мастере отчетов, выбрав срез "Условие подбора (корректировки)" (скриншот 2) и получив отчет (скриншот 3). Либо можно воспользоваться новым Мастером отчетов, выбрав группиро

🔥4🤔1

2 Jun 2025, 05:49 UTC294 views24 reactionsread 8 August 2026
Photo

Получила грамоту За реализацию 6 млн. руб. и получение 6000 контактов.

🔥15👍5👏4

15 May 2025, 12:59 UTC387 views5 reactionsread 8 August 2026

Два главных вопроса для роста специалиста Что отличает новичка или любителя от опытного специалиста? Опытный специалист видит общую картину и умеет разрабатывать стратегию. Его взгляд становится «на 360 градусов»: он смотрит далеко вперёд и охватывает ситуацию целиком. Как стать опытным специалистом? На первом этапе важна осознанность своих действий. Осознанность приводит к автоматизации выполнения задач. Когда авт

👍32

6 May 2025, 14:49 UTC395 views7 reactionsread 8 August 2026
Photo

По какой цели делать оптимизацию? Задача: На проекте настроен коллтекинг, в Метрику прокидываются цели. Берем цель "Уникально-целевой звонок" для анализа. Настроена также цель Страница "Спасибо". Интегрирована CRM в Метрику. Скрин 1. По какой цели делать оптимизацию? Наилучшим вариантом является оптимизация по данным из CRM, при регулярном поступлении данных, но в данной задаче данных не очень много, если брать узк

👍7

Showing the 12 most recent of 12 posts we hold for @PPC_Kerner. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Polls

The poll we hold for this entry, as Telegram rendered it when we read the post. A poll’s figures keep moving after that, so each one is dated.

4 Jul 2025, 14:21 UTCAnonymous Poll32 voters

Голосование за тематику ближайших публикаций

  1. Хочу читать больше про техничку Директа69%
  2. Почитаю еще истории и рассуждения31%

Shares as published. No per-option vote count is published by Telegram, so none is shown.

Percentages only — there are no per-option vote counts here, because Telegram publishes none.The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.

The shares need not add up to 100.Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.

Read from the 12 most recent posts we hold, published 6 May 2025 to 28 July 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.

Mentions

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 8 August 2026 — this entry's latest reading, not the date you are reading this.

“Елена Кернер | Яндекс.Директ” (@PPC_Kerner), 215 subscribers as measured 8 August 2026. Telegram Register, tgregister.com/channel/PPC_Kerner.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.