Channel
@varvaravonutter
On this record: Growth · Engagement · What this channel posts · Reactions · Posts · Citations · Cite this entry
325subscribers
+0 since we began measuring on 6 August 2026
Risers and fallers across the register · movement among entries of Under 1,000.
| Telegram ID | -1003362866645 |
|---|---|
| Type | Channel |
| Username | @varvaravonutter |
| Description | Авторский канал CEO UtterDesign Пишу о том, как руковожу брендинговым агентством, работаю с заказчиками и принимаю решения в бизнесе. И немного о том, что происходит в жизни творческого человека между проектами, встречами и дедлайнами. @varvaratsarkova |
| Created | Between 1 November 2025 and 31 March 2026— estimated from Telegram’s id allocation, not measured. How this range is calculated. |
| First recorded | 6 August 2026 |
| Last confirmed live | 6 August 2026 |
| Measurements held | 2 |
| On Telegram | t.me/varvaravonutter |
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 6 Aug 2026, 21:48 | 325 | no change |
| 6 Aug 2026, 08:20 | 325 | first reading |
11 posts held, back to 8 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 pageof Telegram’s post history, 20 posts per page.
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
| Window | Rolling 30 days · latest post in window 4 August 2026 |
|---|---|
| Posts held | 11 (8 July 2026 – 4 August 2026) |
| Views total | 2,494 |
| Reactions total | 116 |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 6 Aug 2026, 21:48 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
Lifetime counters from Telegram’s own channel header, read 6 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
161 reactions across 11 posts, in 10 distinct kinds. The most used accounts for 32.3% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| ❤ | 52 | 32.3% | |
| 🔥 | 38 | 23.6% | |
| 👍 | 16 | 9.94% | |
| 😁 | 11 | 6.83% | |
| 💯 | 10 | 6.21% | |
| ❤🔥 | 9 | 5.59% | |
| 🥰 | 9 | 5.59% | |
| 😍 | 8 | 4.97% | |
| 🤔 | 5 | 3.11% | |
| 💅 | 3 | 1.86% |
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 11 of the 11 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 161reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 11 most recent posts we hold, published 8 July 2026 to 4 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Как уничтожить ребрендинг? Внезапно, да?😬 На первый взгляд и не подумаешь, что это вообще возможно, особенно если все изначально сделано правильно и процесс идет «как по маслу». Но способ есть. На первый взгляд он выглядит демократичным и правильным. Но именно он воцаряет хаос и разрушает то, во что верила и к чему стремилась команда проекта, а часто и партнерские отношения. Речь о ситуации, когда новый логотип и…
❤15💯8🔥5
И снова фестиваль🤓 В этом году меня уже в который раз зовут оценивать креатив и дизайн: к списку добавился фестиваль нового дизайна «Среда», я вошла в состав открытого жюри. Это необычный формат судейства, вроде больше ни у кого такого нет. Оценивать проекты будем в октябре, работы предстоит немало. Посмотрим, чем еще сегодня живет индустрия. Предвкушаю😉
❤8🔥5👍4
Video message, posted without a caption
🔥7🥰5
Оторвитесь на минуту от серьезных дел😊 Sostav попросили меня записать видеокружок с загадкой из мира маркетинга и рекламы. Делюсь с вами:) Пишите свои версии в комментариях. Первому, кто угадает, пришлю подарок!
🥰4🔥2
Наверное не самый лучший пост в преддверии выходных, но вдруг кому-то нужно выпустить пар?😁 Какой ребрендинг вызвал у вас больше всего негативных эмоций? И что именно не понравилось: странное название, новый логотип, или само ощущение, что привычный бренд стал каким-то чужим?
😁6❤4💅3
Новое лицо Пушки? Москвич Mag обратил сегодня внимание на новый логотип Пушкинского музея. На сайте музея он тоже обновлен. Не хочу пока ничего комментировать, так как не вижу официального пресс-релиза, но вопрос все равно возник: почему его так быстро заменили? Ведь предыдущая монограмма появилась только года полтора назад… Это какая-то новая тенденция быстрых ребрендингов? Что думаете?
🤔5😁5
И еще немного про книги Если вы любите книжное искусство, советую зайти на выставку книжных проектов студентов Школы дизайна ВШЭ. Там хорошо видно, как смело студенты работают с книгой: ищут неожиданные темы, экспериментируют с графическими приемами, внимательно подходят к верстке, типографике и конструкции переплета. Еще авторы не боятся сложных тем: гражданские права и свободы, протесты, переосмысление революцио…
❤6👍5🔥3
Продолжая тему хорошей книжной верстки, покажу один пример — The Joinery Compendium немецкой студии Studio Tillack Knöll. Эта книга — энциклопедия о столярных соединениях. Тема довольно инженерная: конструкции, способы сборки, много технической информации. Но именно здесь хорошо видно, как графический дизайн может превратить сложный материал в понятный справочник. Вместо тяжелых чертежей — ясные линейные иллюстраци…
🔥7❤6👍3
Пост выходного дня) Нам вчера очень повезло с погодой — Бернадетт прошла мимо нашего корта😎 А вы как отдыхаете?
❤7👍4🔥4
Про важность верстки Недавно купила несколько книг по рекомендации уважаемого искусствоведа. Открыла одну — и почти сразу отложила: она сверстана настолько плохо, что читать ее физически тяжело. Верстка должна помогать читать, а не заставлять продираться через каждую страницу. Особенно когда это не беллетристика, и книга объясняет сложную тему. Поэтому иногда именно от формы зависит, доберется ли читатель до содерж…
❤🔥9💯2
Продолжая разговор о ярком примере работы с национальной идентичностью в футболе, хочется отметить шрифтовую гарнитуру, созданную специально для сборной Норвегии. Вы помните, что я не дизайнер, поэтому разбор сделала Даша Горячева (спасибо ей большое🫶) Основой шрифтовой гарнитуры стал Elder Futhark — древнейший рунический алфавит, который превратился в полноценный инструмент визуальной коммуникации. Перед дизайнера…
😍8❤6🔥5
Showing the 11 most recent of 11 posts we hold for @varvaravonutter. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Citation-graph rank — 91,797 of 1,151,006entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Republishes
Channels on the register whose posts this channel has forwarded.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Named by 5 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 6 August 2026 — this entry's latest reading, not the date you are reading this.
“Varvara von Utter” (@varvaravonutter), 325 subscribers as measured 6 August 2026. Telegram Register, tgregister.com/channel/varvaravonutter.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.