Мы — команда ST Digital, и наша суперсила — создание контента для соцсетей с многомиллионными охватами. Реализуем контент от идеи до публикации. Стратегия, тактика, результат.
3+ лет работаем с туризмом.
Связаться с нами: @yul_marketing
st-digital.ru
Created
Between 1 June 2024 and 30 September 2024— estimated from Telegram’s id allocation, not measured. How this range is calculated.
2 measurements taken within a single day. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 927–929 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)
Subscribers
Change
8 Aug 2026, 00:51
928
no change
7 Aug 2026, 23:39
928
first reading
Engagement
17 posts held, back to 12 May 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 pageof Telegram’s post history, 20 posts per page.
ERR · 30 days
8.88%
avg views ÷ 928 subscribers
Avg views / post
82.4
8 posts measured
Reaction rate
11.2%
reactions ÷ views · ER floor
Posts in window
8
of 17 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 6 August 2026
Posts held
17 (12 May 2026 – 6 August 2026)
Views total
659
Reactions total
74
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
8 Aug 2026, 00:51 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
404
Videos
53
Links
53
Lifetime counters from Telegram’s own channel header, read 8 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
Reaction mix
145 reactions across 16 posts, in 13 distinct kinds. The most used accounts for 17.9% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
custom 5217867497742572197
26
17.9%
👍
21
14.5%
❤🔥
19
13.1%
👏
18
12.4%
custom 5217877071224675309
17
11.7%
😍
16
11.0%
custom 5217926532068055375
9
6.21%
😁
5
3.45%
💯
4
2.76%
custom 5217486078876882688
3
2.07%
😎
3
2.07%
👌
2
1.38%
😭
2
1.38%
Custom emoji. 4 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them areTelegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 16 of the 17 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 145reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 17 most recent posts we hold, published 12 May 2026 to 6 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
2
across the posts below
Posts paid on
2
of 17 we hold a reading for · 12%
Most on one post
1
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @st_digital_smm. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 17 most recent posts we hold for this entry, published 12 May 2026 to 6 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
А сколько заявок в месяц можно получать с аккаунта, в котором меньше 1000 подписчиков?
Рассказываю.
В начале лета мы начали работать с новым для нас проектом — речными прогулками.
На старте в аккаунте было около 900 подписчиков.
Предыстория была такая: в прошлом году с проектом работало другое агентство. Делали хороший, интересный контент, но, по словам заказчика, заявок практически не было. За все лето в директ…
Когда-то я обожала ВК.
Именно там в 2016 году начался мой путь в SMM. Мы с нуля раскачали сообщество для фрилансеров с 5 до 60 тысяч человек. И это была кайфовая аудитория: помогали друг другу, спорили по делу, делились опытом.
А сейчас…
ВК для меня просто заповедник треш-контента. 😁
У меня в ленте вечная расчлененка, треш новости. А в комментах вообще отдельная клиника. Такое ощущение, что люди заходят туда исклю…
Почему мы вообще пропали из этого блога и перестали его вести?
На самом деле наложилось сразу несколько факторов.
Во-первых, блокировка Telegram, падение охватов, и мне самой стало не так интересно его вести.
Во-вторых, с самого основания этого канала со мной работала project-менеджер. Она собирала большую часть контента, искала темы, мы постоянно встречались, брейнштормили. Я писала, она оформляла или наоборот.
…
На прошлой неделе мы созванивались с заказчиком по итогам месяца.
Никто из нас на самом деле не ожидал такого быстрого старта 😁Я ставила на результат к сентябрю.
Мы оказались не готовы к такого потоку сообщений в директе и комментариях.
В итоге заказчик в срочном порядке сделал бота, который квалифицирует клиентов, консультирует их в директе, отправляет чек-листы, отвечает на вопросы, дожимает и только потом перед…
Идеальный проект. Какой он?
Весной к нам пришел запрос на продвижение международного бренда через рилс. После длительных переговоров, многочисленных этапов согласования в июне мы приступили к работе над стратегией, в июле начали публиковать контент.
Обычно порядок работы у нас строится так: сначала мы делаем стратегию для больших проектов, согласовываем ее и все этапы.
Но в этот раз заказчик пришел к нам и сказа…
А вы вообще знаете, кому принадлежит ваш Telegram-канал, группа ВК или бот? 😄
Кажется, самое нелепое, что я регулярно делаю в работе, — это ищу человека, у которого остались доступы к какому-нибудь сервису компании или боту.
Потому что постоянно выясняется, что бот зарегистрирован на бывшего подрядчика, группа — на SMM, который уволился, а доступ к какому-нибудь сервису аналитики вообще непонятно у кого.
И смешно …
Начинаем возвращение в медийное пространство после месяца тишины с прекрасной новости для нашего агентства.
Это результат работы большой, невероятно талантливой и по-настоящему сильной команды ST DIGITAL.
Вчера коллега напомнила мне, что мы работаем вместе уже ровно 2 года.
Я пошла вспоминать даты, проекты и вообще кто когда появился в команде.
И внезапно поняла, что скоро будет 5 лет, как я работаю в туризме.
ПЯТЬ.
Честно говоря, это немного удивительно.
Когда я пришла в туризм, я была SMM-специалистом.
Мы писали посты, делали сторис, запускали таргет. Reels только-только начинали появляться, и никто ещё не зна…
Showing the 12 most recent of 17 posts we hold for @st_digital_smm. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
Citation-graph rank
Citation-graph rank — 169,574 of 1,345,403entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 8 August 2026 — this
entry's latest reading, not the date you are reading this.
“Юлия | маркетинг в TRAVEL” (@st_digital_smm), 928 subscribers as measured 8 August 2026. Telegram Register, tgregister.com/channel/st_digital_smm.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.
