Telegram RegisterThe public register of Telegram

Channel

Дмитрий Светленко | Интернет-маркетинг

@sd_direct

On this record: Growth · Engagement · Reactions · Stars · Posts · Citations · Cite this entry

804subscribers

+1 since we began measuring on 7 August 2026

Risers and fallers across the register · movement among entries of Under 1,000.

Register entry

Telegram ID-1001568753297
TypeChannel
Username@sd_direct
CreatedBetween 1 August 2021 and 28 February 2023— estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded7 August 2026
Last confirmed live8 August 2026
Measurements held2
Confirmed unchanged1 time, most recently 8 August 2026
On Telegramt.me/sd_direct

Growth

803804803.57 Aug 2026, 03:01 — 803 subscribers8 Aug 2026, 02:25 — 804 subscribers7 Aug 2026, 03:018 Aug 2026, 02:25
2 measurements taken within a single day, net +1. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 803–804 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
8 Aug 2026, 02:25804+1
7 Aug 2026, 03:01803first reading

Engagement

20 posts held, back to 22 July 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 pageof Telegram’s post history, 20 posts per page.

ERR · 30 days
27.9%
avg views ÷ 804 subscribers
Avg views / post
224
20 posts measured
Reaction rate
4.31%
reactions ÷ views · ER floor
Posts in window
20
of 20 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 19 of 20 measured posts that carry a reaction reading, and over those same posts' views.

What these figures were computed from
WindowRolling 30 days · latest post in window 6 August 2026
Posts held20 (22 July 20266 August 2026)
Views total4,479
Reactions total185
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken7 Aug 2026, 03:01 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

Reaction mix

185 reactions across 19 posts, in 4 distinct kinds. The most used accounts for 49.7% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
custom 52697060650831139389249.7%
custom 52741178468996327513921.1%
custom 54698825851003398823116.8%
custom 53367910619498524032312.4%

Custom emoji. Every row above is a Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them areTelegram’s.

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 19 of the 20 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 185reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 20 most recent posts we hold, published 22 July 2026 to 6 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
4
across the posts below
Posts paid on
3
of 20 we hold a reading for · 15%
Most on one post
2
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @sd_direct. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 20 most recent posts we hold for this entry, published 22 July 2026 to 6 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Recent posts

6 Aug 2026, 10:47 UTC108 views8 reactionsread 7 August 2026
Photo

Во вражеский ГуглЭдс стоит переходить как минимум по той причине, что его РКН не трогает в отличие от ОТЕЧЕСТВЕННЫХ Директа и Метрики

custom 52697060650831139387custom 53367910619498524031

5 Aug 2026, 08:15 UTC141 views9 reactions1 Starread 7 August 2026
Video

Доброго утра бизнесменам!

custom 52741178468996327515custom 53367910619498524032custom 54698825851003398822

4 Aug 2026, 18:10 UTC165 views9 reactionsread 7 August 2026

Вот бы Team Yandex заплатили денежку за освещение пути их команды на главном турнире года по ДОТЕ ДВА, чтобы ими гордились все директологи.... Ну или букмекерка дала рефералку...

custom 52697060650831139389

4 Aug 2026, 11:28 UTC179 views7 reactionsread 7 August 2026
Photo

«Каждый день жизнь даёт нам тысячи разных возможностей: возможность измениться, возможность начать всё сначала или возможность проявить себя с другой стороны и открыть новые таланты. Главное — не упускать эти возможности, ведь может получиться так, что второго шанса судьба не даст.» Ну вот и всё. Еще немного и этот канал останется лишь памятью бедной жизни. Всего лишь один SAAS B2B сервис по подписке отделяет меня о

custom 52697060650831139387

3 Aug 2026, 15:49 UTC179 views4 reactionsread 7 August 2026
Photo

Десятку каналов по Директу срочно нужен пост перед рекламой? Сломайте им настройки в РК

custom 52697060650831139384

3 Aug 2026, 09:49 UTC187 views20 reactions2 Starsread 7 August 2026
Photo

Памятка стратега 2026 1. Делай план стратегии на полгода-год вперед, чтобы от тебя не требовали результаты в первый месяц! 2. Без стратегии ни шагу! 3. Работай только по предоплате 100%, иначе обманут! 4. Отчёты делай только за полгода работы, меньше - не стратегический уровень. 5. Пестель-анализ - наше всё! 6. Когда будут спрашивать про CTR - отвечай, что занимаешься более глобальными вопросами! 7. Если спрос

custom 526970606508311393814custom 52741178468996327513custom 53367910619498524032custom 54698825851003398821

30 Jul 2026, 11:08 UTC210 views13 reactionsread 7 August 2026
Photo

Неочевидный плюс РСЯ Скинули мне давеча проект посмотреть, можно ли что-то предложить по направлению Директа. Просмотрел конкурентов в Поиске, т.к. ниша незнакомая, зашел на сайт, начал расписывать план действий и в голову пришла идея: «А что, если РСЯ - иногда единственный способ получения лидов при заведомо проигрышных конкурентных условиях?». Берем за точку «А» узкий Б2Б-проект, который ни разу не рекламировалс

custom 54698825851003398827custom 52741178468996327513custom 53367910619498524033

29 Jul 2026, 13:44 UTC210 views7 reactionsread 7 August 2026

Задумался Вот к примеру пришла человеку в голову идея, как заработать, открыв свой небольшой бизнес. Настроил в голове планов на 10 лет вперед, а потом радостный пошел считать экономику - мимо, темка не выстрелит 99%. Потом снова сидишь, сидишь и тут озаряет новая идея. Считаешь экономику по прошлым лекалам - все круто, даже на машинку можно будет заработать! Дальше начинаешь изучать спрос и ЦА - мимо, темка снова

custom 54698825851003398824custom 52697060650831139382custom 53367910619498524031

29 Jul 2026, 11:27 UTC213 views9 reactionsread 7 August 2026
Photo

Не знаю как вы, а я сначала сжег сто тысяч бюджета клиента, а потом уже узнал, как зайти в Директ

custom 52697060650831139389

28 Jul 2026, 18:12 UTC234 views12 reactionsread 7 August 2026
Photo

Ахахахахах НУ НИЧЕГО, РЕКЛАМА ТОЧНО ДОРОЖЕ ВЫЙДЕТ

custom 52697060650831139385custom 52741178468996327514custom 54698825851003398823

28 Jul 2026, 09:46 UTC236 views6 reactionsread 7 August 2026
Photo

Хочется простого человеческого выиграть рекламный тендер на 2 миллиарда от Теле2 и больше не заходить в онлайн

custom 52741178468996327514custom 53367910619498524032

Showing the 12 most recent of 20 posts we hold for @sd_direct. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.

Citation-graph rank

Citation-graph rank — 980,701 of 1,345,403entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.

Mentions

Named by 2 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 8 August 2026 — this entry's latest reading, not the date you are reading this.

“Дмитрий Светленко | Интернет-маркетинг” (@sd_direct), 804 subscribers as measured 8 August 2026. Telegram Register, tgregister.com/channel/sd_direct.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.