Channel
@needtodigest
On this record: Growth · Engagement · Reactions · Posts · Citations · Cite this entry
695subscribers
-6 since we began measuring on 7 August 2026
Risers and fallers across the register · movement among entries of Under 1,000.
| Telegram ID | -1001725746707 |
|---|---|
| Type | Channel |
| Username | @needtodigest |
| Created | Between 1 December 2021 and 30 April 2023— estimated from Telegram’s id allocation, not measured. How this range is calculated. |
| First recorded | 7 August 2026 |
| Last confirmed live | 13 August 2026 |
| Measurements held | 3 |
| Confirmed unchanged | 1 time, most recently 13 August 2026 |
| On Telegram | t.me/needtodigest |
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 13 Aug 2026, 09:45 | 695 | -6 |
| 7 Aug 2026, 05:31 | 701 | no change |
| 7 Aug 2026, 05:24 | 701 | first reading |
6 posts held, back to 4 May 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 pageof Telegram’s post history, 20 posts per page.
Nothing published in the last 30 days. ERR and ER are rolling 30-day measures, so there is nothing to compute — we hold 6 posts for this entry, the most recent from 10 July 2026. An engagement rate over an empty window would be a number about nothing.
183 reactions across 6 posts, in 12 distinct kinds. The most used accounts for 43.2% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| ❤ | 79 | 43.2% | |
| 🔥 | 51 | 27.9% | |
| 🎉 | 15 | 8.20% | |
| 👍 | 13 | 7.10% | |
| 💯 | 7 | 3.83% | |
| ❤🔥 | 5 | 2.73% | |
| 💔 | 5 | 2.73% | |
| 😁 | 4 | 2.19% | |
| ⚡ | 1 | 0.546% | |
| 🐳 | 1 | 0.546% | |
| 👌 | 1 | 0.546% | |
| 😍 | 1 | 0.546% |
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 6 of the 6 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 183reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 6 most recent posts we hold, published 4 May 2026 to 10 July 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
A-2-A или как агентства работают друг с другом На этой неделе выступал на встрече клуба владельцев рекламных и креативных агентств. Тема - партнёрства A2A, когда агентство работает не с клиентом напрямую, а с другим агентством. Кто-то рассказывал про креативные коллаборации. Я зашёл с другой стороны - обсудил наш опыт работы с разными агентствами, где мы закрываем блоки, которые у них сильно провисают - web, digital…
❤10🔥9👍7
Новый русский Даже не заглянул, а специально зашел на выставку Русский код на Солянке. Люблю такое - немного андеграунда от культуры, что-то странное, местами хардкорные, но интересное. И точно не формат светской арт-премьеры, где впечатлений от застройки стендов больше, чем от творчества. Здесь новый русский код почти сразу дает смачную оплеуху - через мрачные залы, музыку, само пространство, которое работает част…
🔥10❤7❤🔥5👍1
Притча про птицу, собаку и корпорацию Япония все еще в ленте - сейчас снова вирусится история, как в Lawson (местная модная пятерочка) в Мацуяме сломалась подсветка буквы L на вывеске - и чтобы не тревожить птиц и не разрушать гнездо, букву просто не стали чинить. Так и живут - awson. История, конечно, очень японская. Маленький жест, но из него сразу собирается образ - и бренда, и страны. Месседж привлекательный - …
🔥6❤4😁4💔1
День предпринимателя Когда открывал агентство, то думал, что это будет про самостоятельность, креатив, интересные кампании и классные идеи. Все под девизом - делать круто. Тогда я точно не был предпринимателем - скорее маркетологом, и праздник был не моим. Сейчас вроде дозрел. Немного отпустил маркетинг, потому что маркетолог живёт в слоганах, концепциях и механиках. А предприниматель - в людях, кадрах, постоплатах…
❤26🎉15🔥9👍2
Рекламный ретроградный В этом году я в жюри премии Серебряный Меркурий. И это довольно символичная история. Потому что всё начиналось ровно здесь - в 2016 году, параллельно с официальным стартом своего агентства, я занимался маркетингом и продвижение этой же премии в команде организаторов. Клиенты агентства тогда были только в планах - а мы уже продавали участие в номинациях и (впервые!) билеты пачками на отраслев…
❤13🔥11💯7👍3⚡1🐳1👌1
Япония - на своем пути До этого думал, что Япония - это все маркетинг, но на деле правда очень опрятно, уютно, вежливо, приятно, перед тобой пятьдесят раз извинятся вообще за всё и ты тоже извинишься, просто потому что как-то иначе уже не получается)) Состояние вообще не свойственное для Москвы, где нельзя «кланяться столу» и в целом «нестатусно» себя вести. А тут заходишь в случайную лавочку, где продаются какие-т…
❤19🔥6💔4😍1
Showing the 6 most recent of 6 posts we hold for @needtodigest. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Citation-graph rank — 657,805 of 1,345,403entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Names
Channels on the register whose handles appear in this channel's posts.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 13 August 2026 — this entry's latest reading, not the date you are reading this.
“Balashov [Надо подумать] ®” (@needtodigest), 695 subscribers as measured 13 August 2026. Telegram Register, tgregister.com/channel/needtodigest.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.