Вкусно про современный маркетинг, медиа и рекламу.🍦
Сотрудничество: @redcat
Связь с автором: @morozhenbot
РКН: https://clck.ru/3Gfcki
Забронировать рекламу: tgpost.ru/tg/na-morozhenoe
Сотрудничаем с https://bidfox.ru
Created
Between 1 March 2018 and 30 June 2021— estimated from Telegram’s id allocation, not measured. How this range is calculated.
Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 8 August 2026 and assigned it the closest of 31 fixed categories, at 51% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
8 measurements spanning 6 days, net -8. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 1,695,344–1,695,368 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)
Subscribers
Change
12 Aug 2026, 13:14
1,695,350
-4
11 Aug 2026, 13:47
1,695,354
-11
10 Aug 2026, 15:51
1,695,365
+6
9 Aug 2026, 17:52
1,695,359
+7
8 Aug 2026, 15:01
1,695,352
+5
7 Aug 2026, 15:20
1,695,347
-3
6 Aug 2026, 18:25
1,695,350
-8
6 Aug 2026, 14:31
1,695,358
first reading
Engagement
40 posts held, back to 2 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 18 pagesof Telegram’s post history, 20 posts per page.
ERR · 30 days
1.35%
avg views ÷ 1,695,350 subscribers
Avg views / post
23,000
40 posts measured
Reaction rate
2.04%
reactions ÷ views · ER floor
Posts in window
40
of 40 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 12 August 2026
Posts held
40 (2 August 2026 – 12 August 2026)
Views total
918,530
Reactions total
18,731
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
13 Aug 2026, 00:05 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈2,790
Videos
≈1,350
Links
≈258
Lifetime counters from Telegram’s own channel header, read 12 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
5m 53s
Average length
50s
Measured directly from 7 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
View velocity
How fast this channel’s own posts pick up views, from re-reading them repeatedly in the hours and days after they were published rather than the single reading most entries on this register get. Coverage is early and only a small minority of channels hold it at all — a gap in this section means the post has not been re-read again yet, not that nothing happened.
Computed from 26 of this channel’s own posts over the last 30 days: across 23of this channel’s own posts with a clear reading, a typical one reaches half of its last-observed view count within 8.3 hours of being posted; a typical post has already reached 23.4% of its 24-hour view count within the first hour, and 58.9% within the first six; the median 24-hour reach across those posts is 17,700 views — 1.04% of this channel’s own subscriber count (90th percentile 21,800).
8 most recently posted, with a view-velocity reading
Curve is every standard checkpoint we hold a reading for (+1h, +3h, +6h, +12h, +24h, +48h, +7d after posting) — measured where a real reading landed close enough to that age, interpolated where it did not but readings on both sides let one be worked out between them. Nothing is ever extrapolated past the last real reading. Latest reading is the newest view and reaction count we hold for the post, side by side, so a gap between how views and reactions moved is visible without following it into the Observations section above. 24h reach is that one checkpoint on its own, labelled the same way. Half of last-observed viewsis the age at which a post’s view count crossed half of the highest figure we have read for it so far — an upper bound when the very first reading was already past half (we cannot see the actual crossing), and biased low while the post is still climbing, since “half of final” is dividing by a number that has not finished growing yet. Both caveats are printed inline wherever they apply, never silently dropped.
Reaction mix
18,731 reactions across 40 posts, in 4 distinct kinds. The most used accounts for 55.2% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
😁
10,336
55.2%
❤
3,726
19.9%
🔥
2,594
13.8%
😱
2,075
11.1%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 40 of the 40 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 18,731reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 40 most recent posts we hold, published 2 August 2026 to 12 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Advertising
Ad load
2.50%
1 of 40 posts carry an ad marker
Regulatory tokens
1
posts carrying an erid · 1 distinct token
Median views · ads
10,600
over 1 measured post
Median views · rest
25,500
over 39 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor.A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
2W5zFJhGAKs
1
12 August 2026
12 August 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 40 most recent posts we hold, published 2 August 2026 to 12 August 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Соскучились по ЕГОРОДУ? Пока вас не было, Егород украдкой дорос из милой соцсети до целой цивилизации. Расскажу вам, что вы пропустили за месяц 👇
⛏ Гномы Егорода — я засунул 2d Майнкрафт в соцсеть! Спускаемся в общую подземную шахту, копаем руду, куём броню и оружие, деремся с нечистью и подземным боссом. А на поверхности — деревня, торговый караван и налёты разбойников. Затягивает не по-детски, буквально Майнкрафт
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Фанаты «Гарри Поттера» заставили перенести подводный кабель за 430 млн фунтов ради могилы Добби ⚡️⚡️⚡️
На пляже Фрешуотер-Уэст стоит мемориал домовому эльфу, так как именно там снимали сцену его гибели в «Дарах смерти». Энергетическая компания планировала прокладывать рядом подводный кабель между Великобританией и Ирландией, и так получилось, что кабель шёл прямо по могиле Добби. Фанаты узнали и завалили компанию пр…
Суперкубок УЕФА в Okko: европейский футбол возвращается!
Победители двух главных еврокубков разыграют первый трофей нового сезона. Кому он достанется: грозному «ПСЖ» с Матвеем Сафоновым в воротах или неуступчивой «Астон Вилле» Унаи Эмери?
Узнаем уже сегодня: включай трансляцию в 22:00 и наслаждайся ярким футболом в Okko: https://okko.tv/s/11rb
Екатерина Мизулина не хочет проверить случаем Burger King и их сммщика? 😞😞😞
Просто, подобное уведомление получают и дети, можно сказать БК подсаживает их на своё РАСТЛИТЕЛЬНОЕ МАСЛО. 🩷
СЛЫШИШЬ ТЫ, ФЕНГ ШУЙ ШТОПАНЫЙ 🐲🐉🇨🇳🇨🇳🏮
Фэншуй, помните такое слово, дети 90-х и 2000-х? Фэншуй — древняя китайская философия, которая помогает правильно планировать пространство, чтобы энергия ЦИ текла правильно, и придавала вам сил. Партия в такое не верит и не поощряет, зато кривозубые крестьяне и суеверные чиновники продолжают массов верить в данное течение мысли. И это приводит к проблемам.
Чиновники настолько в…
ПРОВОДА НЕ ПОЕШЬ 🎁🎁🎁
Фермерская семья из Кентукки отказалась от $25 млн за землю под дата-центр. Решение приняла 82-летняя хозяйка — ферма принадлежит семье уже несколько поколений:
«Из дата-центра еду не достанешь», — сказала бабуля и плюнула на землю.
Причина простая: дата-центры потребляют миллионы литров воды в сутки для охлаждения серверов, что создаёт реальную угрозу грунтовым водам и соседним фермам. А земл…
«Пора возвращать долги», — подумали в Сбере и отменили комиссии за переводы
Если кто-то вам остался должен денег, то самое время ему напомнить. Лимиты и комиссии на переводы теперь бесплатны для всех, без подписок и дополнительных услуг. И главное, что на любые суммы.
🔥 — Должники, ваш выход)
ГЭНДАЛЬФ, ТЫ ПИНТУ ЭЛЯ ИЛИ БОКАЛЬЧИК ГИННЕСА? 🤣🤣🤣
Короче, в Лондоне есть паб, которым официально никто не владеет, но зато там тусит Гэндальф. Настоящий, из фильма:
С 1583 года в Лаймхаусе стоит The Grapes. Кому принадлежит земля под ним — не знает никто, включая тех, кто там разливает пиво. Юристы разводят руками, мол, документы потерялись, а наследники так не объявились. Собственно, бар хотели закрыть, а ценную з…
МУРАВЬИНЫЙ КОРОЛЬ 🐜🐜🐜
Чел 2 года кормит сахаром муравейник. Странно, почему его выбор пал именно на этих маленьких троглодитов, но, кажется, они благодарны этому человеку. Я уверен, что когда сахар сыплется на них с небес, то этому парню возносят молитвы — возможно, скоро мы увидим новую разумную цивилизацию, которая развила свои мозги благодаря быстрым углеводам.
В любом случае, муравейник растёт и развивается, а …
😁447❤74🔥27😱2
Showing the 12 most recent of 40 posts we hold for @na_morozhenoe. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Citation-graph rank
Citation-graph rank — 264,853 of 1,151,006entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 1 registered channel — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Domains linked from posts
2 domainsthis channel’s own posts have linked to, measured by scanning the post bodies themselves — not the channel’s description, which is the separate Declared links section below when this entry has one. Appearing here is not a claim about who runs the linked site or why the channel linked to it; an advertisement, a news citation and a malicious link all leave the same kind of row.
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 12 August 2026 — this
entry's latest reading, not the date you are reading this.
“Мороженое” (@na_morozhenoe), 1,695,350 subscribers as measured 12 August 2026. Telegram Register, tgregister.com/channel/na_morozhenoe.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.
