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Channel

СКОТЧ

@mediaskotch

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Stars · Advertising · Posts · Citations · Telegram's recommendations · Cite this entry

11,148subscribers

-937 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 10,000–31,623.

Register entry

Telegram ID-1001728659699
TypeChannel
Username@mediaskotch
DescriptionЖурнал о креативных индустриях Пишем о развитии территорий, рынке креативных индустрий в России и мире, развиваем русское креативное предпринимательство. ✏️Сайт https://skotch.media Связаться с редакцией @scotch_svyaz
CreatedBetween 1 December 2021 and 30 April 2023 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded6 August 2026
Last confirmed live10 November 2026
Measurements held65
Confirmed unchanged1 time, most recently 10 November 2026
On Telegramt.me/mediaskotch

Topic

Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 11 September 2026 and assigned it the closest of 31 fixed categories, at 39% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.

Growth

11,14812,08511,616.56 August 202610 November 2026
65 measurements spanning 97 days, net -937. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 11,007–12,226 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 65
Measured (UTC)SubscribersChange
10 Nov 2026, 17:2011,148-8
9 Nov 2026, 06:3111,156-18
8 Nov 2026, 00:0911,174-13
6 Nov 2026, 23:4011,187-14
6 Nov 2026, 00:2011,201-8
4 Nov 2026, 21:2511,209-11
3 Nov 2026, 22:4111,220-11
2 Nov 2026, 19:3811,231-8
1 Nov 2026, 21:2011,239-17
31 Oct 2026, 18:2111,256-8
30 Oct 2026, 20:0811,264-8
29 Oct 2026, 20:5511,272-1
28 Oct 2026, 22:4811,273-9
27 Oct 2026, 23:1111,282-15
26 Oct 2026, 20:2711,297-17
25 Oct 2026, 20:1011,314-14
24 Oct 2026, 17:2011,328-7
23 Oct 2026, 17:1111,335-12
22 Oct 2026, 19:2711,347-12
21 Oct 2026, 16:4611,359first reading

Engagement

233 posts held, back to 4 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 64 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
16.9%
avg views ÷ 11,148 subscribers
Avg views / post
1,880
58 posts measured
Reaction rate
2.96%
reactions ÷ views · ER floor
Posts in window
58
of 233 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 11 November 2026
Posts held233 (4 August 2026 – 11 November 2026)
Views total109,153
Reactions total3,235
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken11 Nov 2026, 09:27 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
≈6,650
Videos
≈1,530
Links
≈3,300

Lifetime counters from Telegram’s own channel header, read 11 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.

Video runtime
30m 06s
Average length
32s

Measured directly from 56 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.

Reaction mix

12,863 reactions across 223 posts, in 20 distinct kinds. The most used accounts for 20.4% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
❤2,62320.4%
🔥2,61620.3%
👏2,51919.6%
👍2,46619.2%
🎉2,44519.0%
😢1190.925%
👎200.155%
🤮170.132%
😁130.101%
❤‍🔥60.047%
👀30.023%
👾30.023%
🙉30.023%
💅20.016%
🤔20.016%
🤯20.016%
💩10.008%
🕊10.008%
😱10.008%
🥰10.008%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 233 of the 233 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 13,477 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 233 most recent posts we hold, published 4 August 2026 to 11 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
3
across the posts below
Posts paid on
1
of 233 we hold a reading for · 0.4%
Most on one post
3
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @mediaskotch. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 233 most recent posts we hold for this entry, published 4 August 2026 to 11 November 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Advertising

Ad load
0.429%
1 of 233 posts carry an ad marker
Regulatory tokens
1
posts carrying an erid · 1 distinct token
Median views · ads
1,890
over 1 measured post
Median views · rest
1,910
over 232 measured posts

An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.

This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.

Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.

Advertising tokens recorded on this entry
eridPostsFirst seenLast seen
2VtzqvgpjPR121 August 202621 August 2026

A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.

Measured over the 233 most recent posts we hold, published 4 August 2026 to 11 November 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.

Recent posts

Telegram’s own ‘edited’ marker: 5 of 58 posts held from the last 30 days (8.62%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).

11 Nov 2026, 08:27 UTC471 views54 reactionsread 11 November 2026
Photo

🌙 Настольные игры в России стали покупать почти в три раза чаще, чем в 2020 году. По прогнозам экспертов, в 2026 году объём рынка достигнет 41,2 млрд рублей, а продажи вырастут ещё на 12%. Интерес к настолкам всё чаще проявляют взрослые. Сейчас на них приходится в четыре раза больше покупок, чем на детские игры. Для многих это доступный способ провести время с друзьями или семьёй. Большую часть настольных игр тепер…

❤13👏13🔥12🎉9👍7

11 Nov 2026, 06:52 UTC622 views53 reactionsread 11 November 2026
Photo

🌙 Российское кино представили зарубежным покупателям в Японии. На международном кинорынке TIFFCOM 2026 свои проекты показали 20 отечественных компаний. Всего они привезли более 220 фильмов, мультфильмов и сериалов. Особый интерес у зарубежных партнёров вызвали «Битва моторов», «Рождение империи», «Волшебник Изумрудного города. Великий и ужасный», а также некоторые анимационные проекты. Например, с вьетнамскими компа…

👏15❤12🎉11👍9🔥6

10 Nov 2026, 19:10 UTC≈1,820 views59 reactionsread 11 November 2026
Video

🌙 В новую GTA VI могут добавить русский рэп. Big Baby Tape опубликовал в TikTok отрывок трека, снятый, прямо в офисе Rockstar. Ранее рэпера заметили возле здания вместе с Янг Лином. Теперь фанаты предполагают, что артист намекает на участие в саундтреке новой GTA. СКОТЧ | Медиа #1 в КИ MAX | VK

❤17👍13👏11🔥10🎉8

10 Nov 2026, 16:31 UTC≈1,960 views62 reactionsread 11 November 2026
Photo

🌙 Nike позаботился о тех, кто не готов отказываться от любимых кроссовок даже на свадьбе. Компания выпустила Air Force в форме туфлей с угловатым носом. Нестандартные ботинки за 150$ будут доступны в двух расцветках. СКОТЧ | Медиа #1 в КИ MAX | VK

🎉15👍14👏13❤11🔥9

10 Nov 2026, 14:07 UTC≈1,870 views51 reactionsread 11 November 2026
Photo

🌙 В DC Studios сменится руководство. Джеймс Ганн и Питер Сафран покинут посты сопредседателей 1 декабря, спустя четыре года после назначения. Новым президентом и креативным директором студии станет бывший топ-менеджер Marvel Джереми Лэтчем. Ганн и Сафран не уходят из киноиндустрии. Они продолжат работать над уже запущенными проектами DC в качестве продюсеров. Кроме того, Ганн заканчивает работу над продолжением «Суп…

👍16🎉11👏10❤8🔥6

10 Nov 2026, 12:47 UTC≈1,860 views57 reactionsread 11 November 2026
Photo

🌙 Российский часовщик Константин Чайкин второй раз получил награду на главном часовом конкурсе мира Grand Prix d’Horlogerie de Genève, который часто называют часовым «Оскаром». На этот раз жюри отметило его модель ThinKing Mystery и вручило специальный приз Audacity за смелость. 📌 Толщина часов составляет всего 1,65 мм. Это рекордный показатель для механических часов. При этом модель получила необычную конструкцию …

🔥16❤11🎉11👍10👏9

10 Nov 2026, 09:58 UTC≈1,910 views65 reactionsread 11 November 2026
Photo

🌙 Снимать мультфильмы в России станет выгоднее. Комитет Госдумы по бюджету и налогам рассмотрел законопроект о снижении налога на прибыль для анимационных студий с 25% до 3% и рекомендовал принять его в первом чтении. Льгота будет действовать с 2027 по 2031 год. Рассчитывать на неё смогут анимационные компании, которые не менее пяти лет непрерывно состоят в профильном реестре. Кроме того, для них обнулят региональну…

🔥17👏14🎉13❤11👍9👎1

10 Nov 2026, 08:30 UTC≈1,880 views62 reactionsread 11 November 2026
Photo

🌙 GTA VI наконец доступна для предзагрузки в турецком PlayStation Store. И пока геймеры со всего мира массово берут отгулы на работе, а компании идут им на встречу. Rockstar продолжает пиарить и так самую ожидаемую игру. В Маями уже запустили настоящий дирижабль с символикой Vice City, установили огромную светящуюся вывеску «Добро пожаловать в Вайс-Сити» на крыше местной арены, разместить на пляжах сотни брендирован…

👏19👍14❤11🎉10🔥8

10 Nov 2026, 07:34 UTC≈1,940 views52 reactionsread 11 November 2026
Photo

🌙 Российские бренды одежды массово закрывают офлайн-точки в торговых центрах. В 2026 году фэшн-сегмент лидирует по числу закрытых магазинов отметил сопредседатель Ассоциации торговой недвижимости Павел Люлин. Одна из главных причин — покупатели всё чаще заказывают одежду и обувь в интернете. Сегодня на этот сегмент приходится 13%, а около половины продаж осуществляется онлайн. Магазинов становится меньше и в други…

👍15🎉12❤10👏10🔥5

10 Nov 2026, 06:33 UTC≈2,060 views61 reactionsread 11 November 2026
Video

🌙 Первый вращающийся ресторанный комплекс в Москве начнет принимать гостей уже в следующем году. На последнем этаже отреставрированного Олимпийского откроют сразу 38 ресторанов и баров, которые будут непрерывно двигаться. За час комплекс будет совершать один оборот в час. Обычный день в Капитолии СКОТЧ | Медиа #1 в КИ MAX | VK

👍19❤12🔥12🎉9👏9

9 Nov 2026, 18:08 UTC≈2,160 views64 reactionsread 11 November 2026
File

🌙 Жюри конкурса «Городские интонации» объявило имена финалистов второго сезона. Прием заявок стартовал в конце августа и закончился 15 октября. Конкурс проводится ежегодно организацией «Городские реновации» при поддержке Минстроя России. Его цель — находить и поддерживать инициативы, которые помогают развивать территории, преображать городские пространства и делать их комфортнее для жителей. К участию приглашают ак…

👍21🎉16❤11👏8🔥8

9 Nov 2026, 15:27 UTC≈2,000 views49 reactionsread 11 November 2026
Photo

🌙 После покупки Electronic Arts инвесторы обратили внимание на ещё одного крупного игрока игровой индустрии — Unity. По информации Reuters, Суверенный фонд Саудовской Аравии и компания Silver Lake ведут переговоры о покупке разработчика примерно за $25 млрд. Если сделка состоится, инвесторы выкупят Unity, а её акции больше не будут продаваться на бирже. По похожей схеме они недавно приобрели EA за $55 млрд. Пока ст…

👏16👍14🔥10🎉6❤3

Showing the 12 most recent of 233 posts we hold for @mediaskotch. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Forward network

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 18 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

Names

Channels on the register whose handles appear in this channel's posts.

АКИлогия | Агентство креативных индустрий
@akimoscow · 16,668
2 posts
ЛЕНИНКА АРТ
@leninkaart · 536
2 posts
ЗНАЙ НАШИХ
@znai_nashih_media · 7,079
2 posts
Владимир Агранович
@AgranovichV · 978
1 post
Айсен Николаев, Глава Республики Саха (Якутия). Официальный канал.
@aisen_nikolaev · 22,044
1 post
Музей АТОМ
@atommuseum · 5,281
1 post
Бирский купеческий клуб // Канал о развитии Бирска
@birsk_cluster · 205
1 post
II, медиа цивилизации
@civilizationspace · 1,448
1 post
Креативная экономика
@creativecontext · 7,332
1 post
Центр креативной экономики СКОЛКОВО
@creativelabskolkovo · 2,681
1 post
Мироненко. Культурно и по делу
@cultdrive · 4,129
1 post
Фабрика Матти
@Matti_Vyborg · 424
1 post
Муза и маржа
@museandmargin · 102
1 post
Продюсер города
@producer_goroda · 1,636
1 post
ReuseArch
@reusearch · 11,771
1 post
Креативный ликбез | Авторский канал Александра Старкова
@rockurbanist · 807
1 post
Сергей Смирнов 📖
@SergeySmirnovChannel · 611
1 post
Смысл Медиа
@smyslmedia · 20,031
1 post
Среда для жизни
@sredaforlife · 4,363
1 post
ТАТЬЯНА КУЗНЕЦОВА
@TATYANAKUZNETSOVA_SILK · 1,194
1 post
Артемий Лебедев
@temalebedev · 968,108
1 post
Университет 2035
@university_2035 · 4,474
1 post
Смелость города берет | Зубарик Юлия
@zubarik_yuliaa · 1,529
1 post

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

Короче, Котовский!
@kotkotovskiy1 · 26,583
Telegram ranks this channel #3 of 35 here — alongside 34 others — read 4 October 2026

This channel appears in 1 seed channel's Telegram-generated recommendation list in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 10 November 2026 — this entry's latest reading, not the date you are reading this.

“СКОТЧ” (@mediaskotch), 11,148 subscribers as measured 10 November 2026. Telegram Register, tgregister.com/channel/mediaskotch.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.