Все о маркетинге на маркетплейсах, в e-commerce и не только. Делюсь кейсами по WB, Ozon и маркетингу в B2B.📊
https://vc.ru/u/1448419-ekaterina-korshunova-marketlead
По всем вопросам @kitekorshun
Created
Between 1 August 2021 and 28 February 2023— estimated from Telegram’s id allocation, not measured. How this range is calculated.
2 measurements spanning 1 day. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 169–171 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)
Subscribers
Change
8 Aug 2026, 15:02
170
no change
7 Aug 2026, 12:08
170
first reading
Engagement
11 posts held, back to 12 January 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 pageof Telegram’s post history, 20 posts per page.
Nothing published in the last 30 days. ERR and ER are rolling 30-day measures, so there is nothing to compute — we hold 11 posts for this entry, the most recent from 15 April 2026. An engagement rate over an empty window would be a number about nothing.
What this channel posts
Photos
592
Videos
37
Links
120
Lifetime counters from Telegram’s own channel header, read 8 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
Video runtime
34s
Average length
34s
Measured directly from 1 video with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
52 reactions across 10 posts, in 10 distinct kinds. The most used accounts for 28.8% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
👍
15
28.8%
❤
14
26.9%
❤🔥
6
11.5%
🤝
5
9.62%
🔥
4
7.69%
😁
3
5.77%
💯
2
3.85%
👎
1
1.92%
💔
1
1.92%
🤡
1
1.92%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 11 of the 11 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 52reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 11 most recent posts we hold, published 12 January 2026 to 15 April 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Advertising
Ad load
9.09%
1 of 11 posts carry an ad marker
Regulatory tokens
1
posts carrying an erid · 1 distinct token
Median views · ads
66.0
over 1 measured post
Median views · rest
63.0
over 10 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor.A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
2RanymcAyxN
1
28 March 2026
28 March 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 11 most recent posts we hold, published 12 January 2026 to 15 April 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Как найти работу в 2026? Маркетинговый подход к поиску работы: строим воронку продаж⤵
Я в поисках работы и хочу поделиться своим открытием: поиск работы можно и нужно рассматривать как маркетинговый проект.
Лично для меня всегда поиск работы, это что-то очень сложное. Я знаю, что я хороший специалист, но не могу «продать» себя работодателю. В этот раз я решила подойти к вопросу с точки зрения маркетинга: я не прост…
Ну что, давайте разберемся 👇
B2B — это когда бизнес продает бизнесу
B2C — когда бизнес продает конечному потребителю
Если проще:
B2B → «решения, опт, эффективность»
B2C → «эмоции, вкус, желание купить»
И здесь есть важный момент, который я поймала на практике 👇
На выставке основной фокус — это, конечно, B2B-аудитория:
— владельцы бизнеса
— закупщики
— представители Horeca
Но при этом полностью исключать B2C — ош…
Ошибка, которую я допустила на проекте ⏬
Не до конца успела изучить ца, ДЛЯ КОГО пишу посты 🤯
Поэтому давайте сыграем в небольшую игру:
Как думаете, на какой картинке пост для B2B, а на какой — для B2C? 👇
Напишите в комментариях или в опросе дальше
Вопрос не сложный и очевидный для некоторых, но можно не задумываться об этом ⚡️
The shares total 120%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
Черновик: кажется я не вовремя отказалась продлевать подписку тг-премиума 😁
Для тех кто в танке: сммщики всех тг-каналов активно используют сегодня стикер черновика
Выставки Modern Bakery | Confex | Gotovo
Поработала на крупнейшей выставке хлеба, готовой еды и сладостей. Получила опыт в Horeca и сильно нырнула в продукт. За 2 месяца работы выяснила много интересных фактов, в которых совсем не разбиралась:
✅оказывается, существуют витрины со специальными ароматами, которые привлекают посетителей ресторана/кофейни/пекарни
✅ существуют аппараты, которые делают 14 000 булочек для …
Advertisementerid 2RanymcAyxNForwarded from @temalebedevPhoto
3 дня до MosBuild 2026
С 31 марта по 3 апреля в «Крокус Экспо» пройдет крупнейшая выставка MosBuild 2026. Ключевое событие для рынка строительных материалов, отделки и дизайна интерьера.
Параметры:
3 павильона. 100 000 кв. м. Более 1000 участников из России и других стран. 16 тематических разделов. Всё, что нужно для строительства и интерьера, — от фундамента до декора.
Участники:
Kerama Marazzi, White Hills, FUTU…
Выставка МосБилд слила купила рекламу у Артемия Лебедева
Вопрос следующий:
Да, по своей профессии он дизайнер, но на мой взгляд, на Артемия Лебедева подписана разношерстная аудитория в сегменте B2C. Сколько бы я ни наблюдала за каналом, здесь про дизайн мало. Но сама личность креативная.
В общем, интересно окупится ли такая интеграция в 350-370к, потому что скорее всего задача выставки МосБилд, которая имеет напра…
Продажи упали после праздников. С чем связано и что делать?🟣🔵
Январь — период спада покупательской способности. Аудитории не хватает новых скидок или конкурсов. Учитывая, что ее бюджет стал меньше, ведь все "начали жизнь с нуля". Также снижается количество эмоциональных трат на волне праздников.
Поэтому действуем прицельно и точечно:
🟣Участвуем в сезонных акциях, дораспродаем товар. У меня сейчас на проекте пода…
Что такое email-маркетинг и с чем его едят написала в статьях-лонгридах:
яндекс.дзен
vc.ru
+ к статье и для тех, кто не читает лонгриды хочу добавить, что несмотря на то, что пользователи не читают email-письма, этот инструмент остается все еще рабочим, просто надо его адаптировать:
- меньше текста, больше картинок
- меньше писем, больше пользы
- держите на готовности отдел продаж: рассылка+контакт сокращают путь к…
всех с новым годом и первым рабочим днем👼💘
как настрой?
Мой внезапно боевой, належалась)
Сегодня тот самый первый день в 2026 "с понедельника начнем", поэтому:
- строим планы и стратегии
- обновляем креативы
- чистим seo
но не перенапрягайтесь, чтобы запала на весь год хватило
❤🔥6❤2💔1
Showing the 11 most recent of 11 posts we hold for @marketleadpro. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Polls
The poll we hold for this entry, as Telegram rendered it when we read the post. A poll’s figures keep moving after that, so each one is dated.
The shares total 120%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
Percentages only — there are no per-option vote counts here, because Telegram publishes none.The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.
The shares need not add up to 100.Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.
Read from the 11 most recent posts we hold, published 12 January 2026 to 15 April 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.
Forward network
Republishes
Channels on the register whose posts this channel has forwarded.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 8 August 2026 — this
entry's latest reading, not the date you are reading this.
“Marketlead | Екатерина Коршунова про маркетинг и маркетплейсы” (@marketleadpro), 170 subscribers as measured 8 August 2026. Telegram Register, tgregister.com/channel/marketleadpro.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.