Авторский канал Анастасии Ложкиной - стратега фандрайзинга. 17 лет привлекаю ресурсы на некоммерческие проекты и эндаументы.
Канал о длинных деньгах.
Партнерство: @Best_Fundraiser
Регистрация в РКН: https://gosuslugi.ru/snet/69980d46943f326
Created
5 May 2017 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Education — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 11 September 2026 and assigned it the closest of 31 fixed categories, at 59% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.
Growth
63 measurements spanning 98 days, net -366. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 9,816–10,568 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 63
Measured (UTC)
Subscribers
Change
12 Nov 2026, 13:51
10,115
-47
10 Nov 2026, 08:54
10,162
-61
8 Nov 2026, 17:19
10,223
-40
7 Nov 2026, 13:49
10,263
-38
6 Nov 2026, 10:56
10,301
-11
5 Nov 2026, 09:28
10,312
-10
4 Nov 2026, 07:57
10,322
+122
3 Nov 2026, 06:59
10,200
-31
2 Nov 2026, 04:28
10,231
-34
1 Nov 2026, 04:31
10,265
-19
31 Oct 2026, 05:20
10,284
-18
30 Oct 2026, 03:49
10,302
-20
29 Oct 2026, 06:20
10,322
-2
28 Oct 2026, 04:11
10,324
-12
27 Oct 2026, 02:49
10,336
-8
26 Oct 2026, 04:31
10,344
-8
25 Oct 2026, 05:16
10,352
-6
24 Oct 2026, 02:17
10,358
+115
23 Oct 2026, 03:31
10,243
-1
22 Oct 2026, 01:31
10,244
first reading
Engagement
60 posts held, back to 8 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 60 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
7.09%
avg views ÷ 10,115 subscribers
Avg views / post
717
22 posts measured
Reaction rate
4.11%
reactions ÷ views · ER floor
Posts in window
22
of 60 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 13 November 2026
Posts held
60 (8 July 2026 – 13 November 2026)
Views total
15,774
Reactions total
649
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
13 Nov 2026, 23:40 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈976
Videos
≈66
Links
≈1,210
Lifetime counters from Telegram’s own channel header, read 13 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
54s
Average length
27s
Measured directly from 2 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
1,327 reactions across 60 posts, in 20 distinct kinds. The most used accounts for 33.8% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
448
33.8%
🔥
305
23.0%
👍
238
17.9%
💯
133
10.0%
👏
76
5.73%
🎉
59
4.45%
✍
12
0.904%
😭
12
0.904%
❤🔥
10
0.754%
⚡
9
0.678%
👌
8
0.603%
💘
4
0.301%
🎄
3
0.226%
🦄
3
0.226%
🤓
2
0.151%
☃
1
0.075%
💋
1
0.075%
😍
1
0.075%
🙏
1
0.075%
🤝
1
0.075%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 60 of the 60 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 1,327 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 60 most recent posts we hold, published 8 July 2026 to 13 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Recent posts
Telegram’s own ‘edited’ marker: 9 of 22 posts held from the last 30 days (40.9%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).
Прекрасная новость вечера
Стартовал конкурс «Целевые капиталы: стратегия роста» фонда Владимира Потанина.
Приглашаются к участию организации, которые планируют создать или продолжить развивать целевой капитал.
Подать заявку можно до 15 февраля 2027 года на портале Фонда.
По итогам отбора 20 организаций-финалистов получат до 25 млн рублей каждая на срок до трех лет. Если организация успешно реализует и защитит про…
Курсы по фандрайзингу
Из рубрики «Спрашивают читатели».
Фандрайзинг не стоит на месте, есть фундаментальные знания, а есть динамичные. Как это соединить в курсе по фандрайзингу?
Внутри «Института развития фандрайзинга» происходят большие изменения. Скоро сообщим.
В связи с этим курсы перестроятся, текущие закроются.
Что есть сейчас? По запросу я разработала два курса по привлечению средств на целевой капитал. Од…
Вы можете годами вкладываться в продвижение организации, но терять потенциальных доноров из-за того, что ваш сотрудник не может объяснить, чем вы занимаетесь.
И речь не о директоре или фандрайзере. Речь о любом сотруднике и волонтёре, который общается с людьми от имени организации.
Задайте команде простой вопрос: «А чем мы занимаемся?»
Уверена, ответы будут разными. Кто-то начнёт перечислять программы, кто-то расс…
Фандрайзинг на эндаумент: от идеи до первого миллиона
1. Как определить финансовую цель целевого капитала?
«Нам нужно собрать 100 миллионов рублей на эндаумент». Хорошо. А почему именно 100 миллионов? Какую задачу организации решит эта сумма? И сколько денег она позволит ежегодно направлять на финансирование деятельности?
Одна из распространённых ошибок при создании эндаумента - это начинать фандрайзинг с определе…
Эндаумент есть. А доноров нет. Что делать?
Одна из распространённых ошибок при развитии целевого капитала - это начинать фандрайзинг с рассказа о том, что такое эндаумент и почему он важен.
Потенциальному донору недостаточно знать, что организация создаёт капитал, который будет работать в долгосрочной перспективе.
Ему нужно понимать, зачем ему участвовать в этом процессе.
Поэтому рекомендую начинать стратегию прив…
А если разработать стратегию фандрайзинга на картах Таро?
Последние дни интернет-сообщество обсуждает телесные практики и эзотерику в корпоративной среде. В частности, практики HR-директора Яндекса и то, как подобные подходы могут интегрироваться в рабочие процессы.
Я с уважением отношусь к людям, которые используют телесные практики, обращаются к таро, астрологии или другим инструментам самопознания. У каждого сво…
НКО нужен не только фандрайзинг. НКО нужен менеджмент
Одна из проблем некоммерческого сектора — мы научились привлекать деньги на проекты, но не всегда умеем выстраивать организации, которые способны устойчиво развиваться годами.
Можно освоить десятки инструментов фандрайзинга, научиться писать грантовые заявки и выстраивать отношения с крупными донорами. Однако если стратегия организации не связана с финансовой мо…
«Ёлку в каждый фонд»
До старта новогодних фандрайзинговых кампаний остаются последние две недели. А что делать, если фонд не успевает ее придумать и реализовать? Просто ограничиться рассылкой и постами в социальных сетях?
Не нужно себя ни в чем ограничивать, особенно перед Новым годом! Есть готовое решение для запуска праздничного сбора. Philin Philgood представляет «Ёлку в каждый фонд» – готовый инструмент для онл…
Важная информация от Татьяны Константиновой
Коллеги, добрый день. Обращаюсь к тем, у кого есть керамические мастерские с последующей продажей изделий. Вышло постановление, согласно которому с весны 27 года мы обязаны будем маркировать наши изделия Честным знаком. Это дополнительная нагрузка на наши организации. Напишите мне на почту [email protected] те, у кого есть мастерские и кто готов дать информа…
Этика отношений доноров и грантопрлучателей
Продолжает свою работу Этический клуб и начинает серию встреч об этических аспектах отношений доноров и грантополучателей.
Главная задача – понять, как вытраивать отношения с учетом интересов всех участников и ради максимизации общественного блага.
Среди выступающих:
Мария Морозова, председатель наблюдательного совета Фонда Тимченко
Жанна Чернова, доктор социологическ…
ЭКГ-рейтинг некоммерческих организаций
ЭКГ-рейтинг обычно воспринимается как система оценки деловой репутации бизнеса. Однако это не совсем так. В рейтинге есть и некоммерческие организации.
С 2026 года в него также включены НКО, ведущие приносящую доход деятельность, а по запросу — автономные, бюджетные, казённые и частные учреждения.
Посмотрим на несколько примеров.
Фонд президентских грантов — 70 баллов (средн…
Showing the 12 most recent of 60 posts we hold for @lifehack_fundraising. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@lifehack_fundraising edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
12 November 2026
Most recent edit
12 November 2026
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 4 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Капитан Грантов @cptgrantov · 69,681 Telegram ranks this channel #5 of 95 here — alongside 94 others — read 20 August 2026
The Content is The Queen @thecontentisthequeen · 21,437 Telegram ranks this channel #30 of 99 here — alongside 98 others — read 23 September 2026
Фонд президентских грантов @presidentialgrants · 20,258 Telegram ranks this channel #61 of 97 here — alongside 96 others — read 28 September 2026
Культурная волна. Гранты ПФКИ @pfci_grants · 20,722 Telegram ranks this channel #76 of 96 here — alongside 95 others — read 26 September 2026
This channel appears in 4 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 12 November 2026 — this
entry's latest reading, not the date you are reading this.
“Устойчивый фандрайзинг” (@lifehack_fundraising), 10,115 subscribers as measured 12 November 2026. Telegram Register, tgregister.com/channel/lifehack_fundraising.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.