Топ1 по оцифровке ВБ, Озон в России. 1 575 клиентов.
Продукт: Отчеты о прибылях и убытках, ДДС, ABC-анализ, прогноз закупок, дашборд. API.
В канале: про финансы, маркетплейсы, немного жизни.
Посмотреть нашу оцифровку: @an_yatsenko, +7 989 295-90-31
Created
Between 1 August 2021 and 28 February 2023 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
Ecommerce storefront — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 11 September 2026 and assigned it the closest of 31 fixed categories, at 83% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.
Growth
43 measurements spanning 100 days, net -224. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 9,882–10,174 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 43
Measured (UTC)
Subscribers
Change
14 Nov 2026, 23:46
9,916
-15
10 Nov 2026, 07:51
9,931
-9
6 Nov 2026, 20:54
9,940
-12
3 Nov 2026, 09:54
9,952
-2
31 Oct 2026, 19:47
9,954
-2
28 Oct 2026, 20:30
9,956
+15
26 Oct 2026, 06:27
9,941
-17
22 Oct 2026, 21:28
9,958
-13
20 Oct 2026, 00:57
9,971
+2
17 Oct 2026, 08:06
9,969
-5
14 Oct 2026, 11:09
9,974
-3
10 Oct 2026, 18:00
9,977
-10
4 Oct 2026, 14:40
9,987
-32
26 Sept 2026, 08:55
10,019
-1
17 Sept 2026, 13:18
10,020
-12
13 Sept 2026, 23:41
10,032
-4
12 Sept 2026, 03:00
10,036
-8
9 Sept 2026, 17:37
10,044
-8
6 Sept 2026, 09:00
10,052
-8
2 Sept 2026, 19:34
10,060
first reading
Engagement
67 posts held, back to 24 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 62 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
4.44%
avg views ÷ 9,916 subscribers
Avg views / post
440
22 posts measured
Reaction rate
1.05%
reactions ÷ views · ER floor
Posts in window
23
of 67 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 16 of 22 measured posts that carry a reaction reading, and over those same posts' views.
What these figures were computed from
Window
Rolling 30 days · latest post in window 14 November 2026
Posts held
67 (24 July 2026 – 14 November 2026)
Views total
9,689
Reactions total
75
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
15 Nov 2026, 11:59 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
442
Videos
81
Links
700
Lifetime counters from Telegram’s own channel header, read 15 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
Video runtime
7s
Average length
7s
Measured directly from 1 video with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
306 reactions across 56 posts, in 6 distinct kinds. The most used accounts for 62.1% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
👍
190
62.1%
❤
63
20.6%
🔥
37
12.1%
🤯
7
2.29%
😁
6
1.96%
👏
3
0.98%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 56 of the 67 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 306 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 67 most recent posts we hold, published 24 July 2026 to 14 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Recent posts
Telegram’s own ‘edited’ marker: 1 of 23 posts held from the last 30 days (4.35%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).
Не поздно ли делать аудит в разгар сезона?
До Нового года полтора месяца, и кажется, что сейчас не до аудитов: успеть бы отгрузить товар.
Но третье мнение по магазину никогда не вредно. Свой кабинет видишь каждый день и привыкаешь к нему, а человек со стороны замечает то, мимо чего уже проходишь (со стороны всегда виднее).
Посмотреть на магазин со стороны готова команда Михаила Мельникова. Михаил селлер с 2021 год…
Озон с 19 ноября закручивает гайки по ФБС
ФБС - это когда продавец хранит товар у себя и сам привозит заказы в пункт приема. До сих пор Озон назначал для каждого пункта приема время, до которого заказы лучше привезти (рекомендованный слот): успел - получил скидку, не успел - штраф. С 19 ноября эту схему убирают.
Вместо нее появляется сбор за время на отгрузку. Это сколько часов продавец сам себе дает, чтобы собрать…
Сработало ли 11.11?
На графике заказы наших клиентов на ВБ в рублях: насколько каждый день отличается от среднего дня недели перед 11.11. Малиновая линия - этот год, серая - прошлый.
Вчера было 11.11, решил посмотреть, стали ли покупатели заказывать больше:
1. Заказы в рублях: +6% (год назад +24%).
2. У половины кабинетов заказы в штуках выросли на 7% и больше (год назад почти на 18%).
3. Заказы выросли больше чем …
Суд запретил сервис покупки отзывов
В воскресенье прошла новость: суд в Москве по обращению прокуратуры запретил сервис, где продавали отзывы для маркетплейсов. Там же предлагали лайки к отзывам и удаление негативных комментариев. Сайт уже недоступен.
Интересно, за что именно. Суд решил, что услугами такого сайта может воспользоваться тот, кто хочет «скрыть свою причастность к правонарушениям и преступлениям». Про …
Потерянные товары: у каждого пятого кабинета больше 1 млн рублей
В октябре писал, что по трем делам с потеряшками ВБ готов выплатить от 42 до 420 тысяч. Теперь цифры по всем расчетам: с сентября мы посчитали потерянные товары по 145 кабинетам ВБ.
Всего на претензии набралось 118,6 тыс. единиц товара на 174,9 млн рублей.
По кабинетам так:
1. Больше 5 млн рублей - у 10 кабинетов, максимум 19,3 млн.
2. Больше 1 млн р…
Озон улучшил условия тарифа 27% для одежды
В середине октября мы писали про тариф 27% для новичков в одежде на Озоне. Главный вопрос был в скидках: Озон тогда написал, что закрепленные скидки для таких продавцов «не действуют». А без скидок площадки заказы падают, как на ВБ при обнулении СПП, в разы.
Вчера Озон ответил. С 6 ноября до конца года при тарифе 27% у товаров будет дополнительная скидка не ниже 25%. Выше …
Пожар на складе Озон в Адыгейске
В ночь на 4 ноября под атаку БПЛА попал логистический центр Озона Адыгейск_РФЦ. Озон сообщил о возгорании, товары с объекта скрыл с витрины, поставки FBO туда не принимает.
На 3 ноября у наших клиентов в Адыгейске было 22,9 тыс. единиц товара на 69,9 млн ₽ в ценах продавца.
Страховки на такой случай больше нет. С 13 октября Озон закрыл программу «Ингосстраха» от массовых повреждени…
Шаблон претензии к ВБ по сгоревшему товару
С летних пожаров на складах ВБ прошло больше трех месяцев. Пока еще нет успешных случаев получения компенсаций или выигранных дел, но как минимум есть уже подход по юридической подготовке.
С 07.07.2026 в оферте ВБ действует п. 11.3.4.1: последствия атак летательных аппаратов, включая БПЛА, считаются непреодолимой силой, и ВБ освобождается от ответственности. Пункт появился…
Вчера провели конференцию «Рычаги прибыли»
Спасибо всем, кто был, хорошо посидели :) Поговорили про блогеров, тренды одежды на следующее лето, ИИ-агентов для селлеров и про компенсации ВБ за потерянные товары.
Немного пользы со слайдов, в скринах:
1. Тренды сезона от Екатерины Трефиловой. Растет бирюзовый (он же тиффани). Заходить в цвет можно через аксессуар: там нет размерной сетки и возвратов по посадке.
2. Ко…
🗣️ Идет Закончилась онлайн-конференция «Рычаги прибыли селлера»
Еще не поздно попасть и послушать, чтобы вырасти в прибыли 🙂 Регистрируетесь, попадаете в бота, он выдаст ссылку на закрытый канал, в котором ссылка на зум.
Регистрация: https://t.me/yacenkoConfBot?start=yacenko
⚡ Через час начинаем конференцию
Сегодня будет:
1. Как получить компенсацию от ВБ по потерянным товарам
2. Как увеличить прибыль за счет оптимизации блогеров
3. Как увеличить прибыль с помощью ИИ-агентов
4. 5 шагов в настройке рекламы на Озоне с оптимизацией ДРР
5. 20+ трендов SS27 для новой коллекции одежды
6. Где теряются деньги на закупке и ввозе до маркетплейса
Зарегистрироваться и получить подарки: https://t.m…
Showing the 12 most recent of 67 posts we hold for @finamp. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@finamp edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
24 August 2026
Most recent edit
24 August 2026
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 3 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Ковпак Китай Маркетплейс @kovpak_kitai · 19,060 Telegram ranks this channel #32 of 75 here — alongside 74 others — read 2 October 2026
Финансовый директор | Мастер CFO @findir_pro · 44,291 Telegram ranks this channel #47 of 94 here — alongside 93 others — read 28 August 2026
Овчинников | ВБ по полочкам @wbpopolochcam · 54,825 Telegram ranks this channel #68 of 77 here — alongside 76 others — read 12 September 2026
Wildberries News @wildberriesofficialcustomer · 48,081 Telegram ranks this channel #78 of 81 here — alongside 80 others — read 26 August 2026
This channel appears in 4 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 14 November 2026 — this
entry's latest reading, not the date you are reading this.
“Финансы на маркетплейсах | Андрей Яценко” (@finamp), 9,916 subscribers as measured 14 November 2026. Telegram Register, tgregister.com/channel/finamp.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.