Официальный канал маркетплейса Ozon для покупателей.
Чат-бот поддержки в Max: https://max.ru/ozon_support_bot
Правила группы: https://ozon.ru/t/75Pn9dd
Регистрация в перечне РКН: https://s.ozon.ru/6Drw8Qw
Created
15 April 2022 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Ecommerce storefront — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 8 August 2026 and assigned it the closest of 31 fixed categories, at 73% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Observations
These are measurements, not verdicts. Each one below states something we counted, alongside the evidence it was counted from, so you can check it rather than take it. None of them is graded: every observation this register holds is recorded at severity 0, because the precision of the detectors behind them has not been measured yet, and a rating we cannot support is worse than none. Read each as a fact about the data, not as a judgement about the channel. How we measure.
Views and reactions moved apart
On 3 of the 19 posts we watched over 30 days, the view counter climbed while the reaction counter stayed where it was — by more than this channel’s own reactions-per-view rate can account for. That rate, measured on this entry, is 0.0045 reactions per view.
Each interval, as we read it — views and reactions before and after
Expected is the view gain multiplied by this channel’s own prior reactions-per-view rate over the same post — not a corpus average, so a channel whose audience never reacts is compared only against itself. Every interval is credited in the direction that makes the observation harder to record, never easier: t.me renders views and reactions to three significant figures above ~1,000, so a raw delta can be a rendering step. Every delta below is at least 4 x the coarser reading's step, the view gain is discounted by a full step and the reaction gain credited with one. Measured by tgregister velocity.py (our own t.me/s/ readings).
What this does and does not say. It says the two counters moved apart, by more than rounding and more than this channel’s own history predicts. It asserts no cause. Views arriving from outside Telegram, an embedded or forwarded copy of the post, and a burst of readers who simply do not react all produce this shape. This detector has recorded very few observations across the whole register, and its precision has not been measured; treat it as an anomaly worth looking at, not as a finding.
Recorded under the key view_reaction_decoupling, last confirmed 27 September 2026. An observation that a later pass no longer finds is cleared, and a cleared observation is removed from this page rather than being shown struck through — we do not keep publishing a claim we have withdrawn. Dispute an observation.
Growth
34 measurements spanning 43 days, net +67,644. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 1,020,708–1,153,059 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 34
Measured (UTC)
Subscribers
Change
18 Sept 2026, 06:17
1,116,448
-3,790
15 Sept 2026, 22:39
1,120,238
-5,480
14 Sept 2026, 02:37
1,125,718
-12,070
12 Sept 2026, 07:00
1,137,788
+101,809
10 Sept 2026, 01:58
1,035,979
-1,498
6 Sept 2026, 16:39
1,037,477
-969
4 Sept 2026, 05:36
1,038,446
-486
2 Sept 2026, 20:44
1,038,932
-898
1 Sept 2026, 16:16
1,039,830
-454
31 Aug 2026, 15:37
1,040,284
-482
30 Aug 2026, 13:44
1,040,766
-324
29 Aug 2026, 16:13
1,041,090
-342
28 Aug 2026, 16:37
1,041,432
-401
27 Aug 2026, 15:38
1,041,833
-393
26 Aug 2026, 14:12
1,042,226
-351
25 Aug 2026, 17:28
1,042,577
-254
24 Aug 2026, 18:03
1,042,831
+648
23 Aug 2026, 03:28
1,042,183
+799
21 Aug 2026, 13:18
1,041,384
-384
20 Aug 2026, 15:18
1,041,768
first reading
Engagement
601 posts held, back to 23 January 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 166 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
4.53%
avg views ÷ 1,116,448 subscribers
Avg views / post
50,500
51 posts measured
Reaction rate
0.452%
reactions ÷ views · ER floor
Posts in window
51
of 601 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 26 September 2026
Posts held
601 (23 January 2026 – 26 September 2026)
Views total
2,576,800
Reactions total
11,640
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
27 Sept 2026, 04:15 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈7,090
Videos
≈951
Links
≈2,450
Lifetime counters from Telegram’s own channel header, read 26 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
13m 28s
Average length
25s
Measured directly from 32 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
View velocity
How fast this channel’s own posts pick up views, from re-reading them repeatedly in the hours and days after they were published rather than the single reading most entries on this register get. Coverage is early and only a small minority of channels hold it at all — a gap in this section means the post has not been re-read again yet, not that nothing happened.
Computed from 26 of this channel’s own posts over the last 30 days (1 of the 24-hour readings behind this are interpolated, not measured directly): across 22 of this channel’s own posts with a clear reading, a typical one reaches half of its last-observed view count within 9.8 hours of being posted; a typical post has already reached 25.9% of its 24-hour view count within the first hour, and 59.8% within the first six; the median 24-hour reach across those posts is 31,550 views — 2.83% of this channel’s own subscriber count (90th percentile 51,230).
8 most recently posted, with a view-velocity reading
Curve is every standard checkpoint we hold a reading for (+1h, +3h, +6h, +12h, +24h, +48h, +7d after posting) — measured where a real reading landed close enough to that age, interpolated where it did not but readings on both sides let one be worked out between them. Nothing is ever extrapolated past the last real reading. Latest reading is the newest view and reaction count we hold for the post, side by side, so a gap between how views and reactions moved is visible without following it into the Observations section above. 24h reach is that one checkpoint on its own, labelled the same way. Half of last-observed views is the age at which a post’s view count crossed half of the highest figure we have read for it so far — an upper bound when the very first reading was already past half (we cannot see the actual crossing), and biased low while the post is still climbing, since “half of final” is dividing by a number that has not finished growing yet. Both caveats are printed inline wherever they apply, never silently dropped.
Reaction mix
34,578 reactions across 105 posts, in 25 distinct kinds. The most used accounts for 35.2% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
12,170
35.2%
👍
5,833
16.9%
🔥
3,437
9.94%
👎
2,739
7.92%
🙏
2,274
6.58%
😱
1,990
5.76%
🤣
1,941
5.61%
😁
893
2.58%
😢
864
2.50%
🥰
578
1.67%
❤🔥
481
1.39%
🕊
240
0.694%
🤔
233
0.674%
👏
175
0.506%
☃
165
0.477%
🤯
107
0.309%
🌚
90
0.26%
😍
79
0.228%
🎉
65
0.188%
🐳
59
0.171%
5 further kinds
165
0.477%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 597 of the 601 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 431,286 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 601 most recent posts we hold, published 23 January 2026 to 26 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
109
across the posts below
Posts paid on
48
of 597 we hold a reading for · 8%
Most on one post
28
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @ozonru. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 601 most recent posts we hold for this entry, published 23 January 2026 to 26 September 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
💌 500 баллов вам — 15% скидка другу
В Ozon Селект появился личный промокод, которым можно делиться с друзьями. Они получат скидку 15% на первый заказ, вы — 500 баллов за каждого, кто воспользуется вашим промокодом.
Как это работает:
• промокод ждёт вас в приложении на странице акции и в личном кабинете
• отправляйте его другу, он получит скидку 15% на первый заказ
• за каждый заказ по промокоду вам начислим 500 бал…
Запусти карьеру мечты — на фесте Ozon On 💙
Хочешь работать в ведущей компании, но не знаешь, как туда пробиться? Тогда приходи на Ozon On — бесплатный фест про карьеру.
За один день ты попадёшь в закулисье крупного бизнеса и узнаешь от экспертов Ozon, как построить карьеру, в которой будешь самовыражаться на максимум. А главной звездой феста станет актриса и блогер Маш Милаш, скучно точно не будет!
Твоя программа-…
🧺 Дизайн и качество
Собрали стильную бытовую технику, которую покупатели хвалят не только за внешний вид, но и за удобство и качество работы.
Ищите эти модели и ещё тысячи товаров для дома со скидками до 80% на Большой распродаже электроники. Включили выгоду на максимум до 1 октября!
#ozon_подборки
💙 Подписывайтесь на Ozon в MAX
🎁 Осенью всегда найдётся что купить
Прямо сейчас в MAX разыгрываем 20 промокодов по 10 000 рублей.
Можно потратить на всё, что пригодится этой осенью: обновить гардероб, купить что-то домой или выбрать подарки близким.
Скорее участвуйте в конкурсе. Итоги — 29 сентября! 💙
🎀 Принт, который осенью всегда к месту
Клетка бывает разной: крупной и выразительной, сдержанной и почти незаметной, графичной или акцентной. Показываем, как носить её этой осенью 👇🏻
Образ №1
Образ №2
Образ №3
Образ №4
Образ №5
#ozon_подборки
💙 Подписывайтесь на Ozon в MAX
🫖 Включаемся в осень, но не грустим!
Дома столько дел, а у нас наконец есть на них время. Включаем скидки до 80% на миллионы товаров на Большой распродаже электроники!
Выбирайте технику для дел и отдыха до 1 октября.
Коллекция одежды Ozon х ТВОЕ «В свободной форме» 🌟
Если дать волю воображению, получится арт-коллекция одежды с принтами от художников проекта Ozon Баллон.
В этой капсуле каждый найдёт что-то своё. Здесь и светлые оттенки с милыми персонажами, и яркие акценты с ироничными сюжетами, и тёмная база с дерзкими героями. У каждого изделия — свой характер и настроение. Что уже приглянулось?
Выбирайте по вкусу!
💙 Вся кол…
🍁 Рецепт осеннего уюта
Меняем лёгкий текстиль на мягкий и плотный, зажигаем тёплый свет, расставляем сезонный декор и добавляем пару приятных обновлений для кухни. Вот и всё — дом готов защищать вас от первых холодов.
Собрали вещи, которые помогут сделать эту осень особенно тёплой.
🍒 Посуда
🍒 Кружки
🍒 Свет
🍒 Декор
🍒 Текстиль
#ozon_подборки
💙 Подписывайтесь на Ozon в MAX
⭐️ Ozon Чемпион на Международном фестивале молодежи 2026
С 11 по 17 сентября в Екатеринбурге прошёл Международный фестиваль молодежи — 10 000 участников из 191 страны!
Наши амбассадоры Семён Макаров и Максим Лаллав были в центре внимания:
⚫ устроили мощное шоу на скейтборде и в BMX-фристайле;
⚫ показали крутейшие трюки;
⚫ общались со зрителями и делились фишками подготовки.
Фестиваль завершился, а эмоции от высту…
🍂 6 аксессуаров в сезонных оттенках
Коричневый, бордовый, золото и беж — осеннюю палитру проще всего примерять точечно, с помощью аксессуаров.
✨ Выбрали детали, с которыми базовые пальто и куртки выглядят интереснее.
#ozon_подборки
💙 Подписывайтесь на Ozon в MAX
❤128🔥39👍33🥰7👎3😱2☃1
Showing the 12 most recent of 601 posts we hold for @ozonru. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
Posts edited after publishing
@ozonru edited 4 posts after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
18 August 2026
Most recent edit
17 September 2026
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 73 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it. The 24 listed below are the most frequent namers; the rest are counted above but not each listed.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Domains linked from posts
18 domains this channel’s own posts have linked to, measured by scanning the post bodies themselves — not the channel’s description, which is the separate Declared links section below when this entry has one. Appearing here is not a claim about who runs the linked site or why the channel linked to it; an advertisement, a news citation and a malicious link all leave the same kind of row.
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 18 September 2026 — this
entry's latest reading, not the date you are reading this.
“OZON” (@ozonru), 1,116,448 subscribers as measured 18 September 2026. Telegram Register, tgregister.com/channel/ozonru.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.
