4 measurements spanning 8 days, net -2. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 223–225 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)
Subscribers
Change
14 Aug 2026, 18:36
223
-1
7 Aug 2026, 09:10
224
-1
7 Aug 2026, 03:02
225
no change
6 Aug 2026, 13:38
225
first reading
Engagement
15 posts held, back to 8 June 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 pageof Telegram’s post history, 20 posts per page.
ERR · 30 days
122.2%
avg views ÷ 223 subscribers
Avg views / post
273
5 posts measured
Reaction rate
3.45%
reactions ÷ views · ER floor
Posts in window
6
of 15 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 6 August 2026
Posts held
15 (8 June 2026 – 6 August 2026)
Views total
1,363
Reactions total
47
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
7 Aug 2026, 03:02 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
Reaction mix
126 reactions across 14 posts, in 6 distinct kinds. The most used accounts for 62.7% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
79
62.7%
🔥
19
15.1%
custom 5458900065961668468
13
10.3%
👍
12
9.52%
😎
2
1.59%
👀
1
0.794%
Custom emoji. One row above is a Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The count beside it isTelegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 14 of the 15 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 126reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 15 most recent posts we hold, published 8 June 2026 to 6 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
9
across the posts below
Posts paid on
2
of 14 we hold a reading for · 14%
Most on one post
7
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @digital_caramel. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 15 most recent posts we hold for this entry, published 8 June 2026 to 6 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
CEO Digital Caramel Арсен Султанян принял участие в Seaside Startup Summit Armenia 2026 – одном из крупнейших технологических мероприятий региона, объединившем основателей стартапов, отраслевых экспертов, технологические компании и представителей государственного сектора.
В рамках саммита Арсен представил технологическому сообществу Digital Caramel: рассказал о том, как компания помогает владельцам сайтов и Telegram…
Header Bidding или прямой код РСЯ: какой вариант монетизации действительно приносит больше денег?
Специалисты Digital Caramel протестировали обе схемы на живом трафике своих площадок. Результаты показали:
Header Bidding выиграл с большим отрывом.
В новой статье для Sostav читайте:
🌟почему высокий eCPM не всегда означает высокий доход;
🌟в каких случаях выигрывает Header Bidding, а когда эффективнее прямой код;
🌟…
«Делай то, что любишь, и люби то, что делаешь» – этот принцип Игорь Фадеев проверил на себе, когда решился уйти из крупной международной компании и создать свое дело. Сегодня он стал гостем совместной колонки Digital Caramel и Digital Club. Игорь – участник сообщества Digital Club и основатель рекламно-производственной компании «Пере[...]мерч».
В интервью поговорили о главной болезни рекламного рынка – разрыве между…
⚡️ Caramel вновь в числе официальных сертифицированных селлеров РСЯ
Digital Caramel сохраняет статус официального сертифицированного селлера РСЯ уже четвертый год подряд. С 2022 года мы ежегодно проходим сертификацию Яндекса, подтверждая соответствие высоким требованиям к качеству работы, уровню экспертизы и прозрачности взаимодействия с паблишерами.
Статус сертифицированного селлера – это не формальность, а реальн…
«Не слушай всех подряд. Доверяй своему внутреннему голосу» – этим принципом Борис Шпирт руководствуется и в работе, и в жизни. Сегодня именно он стал гостем совместной колонки Digital Caramel и Digital Club. Борис – основатель сообщества «Анонимные Аккаунт-менеджеры», автор книги «Отчаянные аккаунт-менеджеры» и бизнес-консультант.
В интервью поговорили о том, почему digital-агентствам нужно кардинально менять подход…
Как ⚡️ Caramel защищает площадки от вредоносной рекламы
Редиректы на фишинговые сайты, auto-popup с «вирусами», скрытый майнинг – все это может попасть на сайт через рекламную цепочку.
Поэтому в Digital Caramel особое внимание уделяется защите рекламного инвентаря. Наш подход работает сразу на двух уровнях: договорном и техническом.
📎 Договорный уровень
Со всеми demand-партнерами закреплены обязательные требован…
Она называет себя главной ведьмой сферы digital – и это не метафора, а должность. Сегодня гостьей совместной колонки Digital Caramel и Digital Club стала Александра Чернышова, сооснователь Digital Esoteric Club и видеопродакшна «Креативная плесень».
В интервью поговорили о том, почему в digital soft skills важнее hard skills, как эзотерика помогает специалистам справляться с тревогой и выгоранием, и почему 80% ее кл…
За последние месяцы Digital Caramel прошла через масштабную трансформацию: мы обновили айдентику, полностью переработали сайт, выстроили единую систему коммуникации. Все это стало отражением зрелости компании, ее технологической экспертизы.
В новой статье для Sostav мы честно рассказали:
🌟почему обновление бренда стало необходимым;
🌟какие задачи стояли перед командой;
🌟как проходила работа над новым визуальным язык…
🫂 Digital Caramel Team Building 2026
В эти выходные мы покорили гору Димац в Тавушской области.
Поднялись туда на машинах, любовались потрясающими видами, попали под дождь и промокли до нитки. И все равно это было незабываемо.
А потом шашлык, смех, игры и столько тепла, что никакой дождь не страшен.
Работать вместе круто. Отдыхать вместе еще круче. Но мокнуть вместе под горным дождем – это уже настоящая команда.
Можно ли предсказать будущее сферы digital? Новый гость совместной колонки Digital Caramel и Digital Club Андрей Пирогов уверен: если кто-то говорит, что точно знает ответ на этот вопрос – скорее всего, он обманывает сам себя.
Андрей – участник сообщества Digital Club и Product Director Digitalbox. В интервью он поделился взглядом на перспективы AI и CTV, рассказал, кто из людей на него больше всего повлиял, и объяс…
Что общего между футболом и рекламными технологиями? По мнению технического директора Digital Caramel Рача Хумаляна, гораздо больше, чем кажется на первый взгляд.
В специальном проекте Sostav «Состав чемпионов» Рач рассказал, как работает командная игра в AdTech и почему оценивать эффективность только по последнему клику – все равно что приписывать победу в матче исключительно автору забитого мяча.
Моя любимая пара…
custom 54589000659616684689❤6🔥4👀1
Showing the 12 most recent of 15 posts we hold for @digital_caramel. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
Citation-graph rank
Citation-graph rank — 270,627 of 1,480,688entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 1 registered channel — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 14 August 2026 — this
entry's latest reading, not the date you are reading this.
“Digital Caramel” (@digital_caramel), 223 subscribers as measured 14 August 2026. Telegram Register, tgregister.com/channel/digital_caramel.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.